SEO
Dear BrightonSEO, You’ve Come a Long Way, Baby
Here’s my breakdown of September’s event and why I think it’s come a long way since its humble beginnings in a room above a pub.
OK, I know what you’re thinking: The U.K. is not the first place you think of when it comes to the sun. But we got lucky and had great weather the whole time we were at BrightonSEO.
With the weather getting the event off to a good start, it put a smile on everyone’s face as soon as they arrived.
On Wednesday evening, before the main conference, we ran our first SEO workshop and networking event.
It was hosted at the Ye Olde King & Queen—a very British-looking pub built in 1779.
The workshop was held in a room above a pub in true Brighton style. The room had a cozy ambiance for attendees to get together, talk shop, and grab some swag.
Michelle Lindner kicked the night off by warmly welcoming our guests and guiding them through a live demonstration on how to do keyword research for SEO using Ahrefs.
After Michelle’s demonstration, Joshua Hardwick took to the stage to guide us through a case study on how to build high-authority links that help boost rankings.
There was then time to network and mingle with other SEOs and digital enthusiasts over a few beers and a buffet.
Thank you to everyone who attended!
Once we’d got our BrightonSEO exhibitor stand fully stocked and brochures arranged, we were ready to go.
We’d learned from previous BrightonSEOs that it could get very busy in the morning, and this event proved no different.
Within minutes of the gates opening, the conference hall was buzzing with activity as SEOs and marketers navigated their way around the venue.
We provided freshly ground coffee at our stand, which was well received by attendees. (We even spotted John Mueller having a cup.)
As well as the coffee, visitors to our stand could grab some Ahrefs swag: books, bags, T-shirts, bottles, stickers, and more.
Our beginner’s guide to SEO book was one of our most popular items this time. We had so many requests that we had to limit the number of books for each day so everyone got a chance to get one.
Our T-shirt was our second most popular swag item, and people were proud to share that they got one on social media.