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ExTwitter Unfortunately Loses Round One In Challenging Problematic Content Moderation Law
from the well,-that’s-unfortunate dept
Back in September we praised Elon Musk for deciding to challenge California’s new social media transparency law, AB 587. As we had discussed while the bill was being debated, while it’s framed as a transparency bill, it has all sorts of problems. It would (1) enable the California government officials (including local officials) to effectively put pressure on social media companies regarding how they moderate by enabling litigation for somehow failing to live up to a terms of service, (2) make it way more difficult for social media companies to deal with bad actors by limiting how often they can change their terms of service, and (3) hand bad and malicious actors a road map for being able to claim they’re respecting the rules, while clearly abusing them.
Yet, the largest social media companies (including Meta and Google) apparently are happy with the law, because they know it creates another moat for themselves. They can deal with the compliance requirements of the law, but they know that smaller competitors cannot. And, because of that, it wasn’t clear if anyone would actually challenge the law.
A few Twitter users sued last year, but with a very silly lawyer, and had the case thrown out because none of the plaintiffs had standing. But in the fall, ExTwitter filed suit to block the law from going into effect, using esteemed 1st Amendment lawyer Floyd Abrams (though, Abrams has had a series of really bad takes on the 1st Amendment and tech over the past decade or so).
The complaint still seemed solid, and Elon deserved kudos for standing up for the 1st Amendment here, especially given the larger tech companies’ unwillingness to challenge the law.
Unfortunately, though, the initial part of the lawsuit — seeking a preliminary injunction barring the law to go into effect — has failed. Judge William Shubb has sided with California against ExTwitter, saying that Elon’s company has failed to show a likelihood of success in the case.
The ruling relies heavily on a near total misreading of the Zauderer case, regarding whether or not compelled commercial speech was allowed under the 1st Amendment. As we discussed with Professor Eric Goldman a while back, reading Zauderer, you see that the case was ruled on narrow grounds, saying you could mandate transparency if it was about the text in advertisements, required disclosure of purely factual information, the information disclosed would be uncontroversial, and required the disclosure to be about the terms of an advertiser’s service. If all those conditions are met, the law might still be found unconstitutional if the disclosure requirements are not related to preventing consumer deception or if the disclosure requirements are unduly burdensome.
As professor Goldman has compellingly argued, laws requiring social media companies reveal to government officials their moderation policies meet basically none of the Zauderer conditions. It’s not about advertising. It’s not purely factual information. The disclosures can be extremely controversial. The disclosures are not about any advertiser’s services. And, on top of that, it has nothing to do with preventing consumer deception and the requirements can be unduly burdensome.
A New York Court threw out a similar law, recognizing that Zauderer shouldn’t be stretched this far.
Unfortunately, Shubb goes the other way, and argues that Zauderer makes this kind of mandatory disclosure compatible with the 1st Amendment. He does so by rewriting the Zauderer test, leaving out some of the important conditions, and then mis-applying the test:
Considered as such, the terms of service requirement appears to satisfy the test set forth by the Supreme Court in Zauderer v. Office of Disciplinary Counsel of Supreme Court of Ohio, 471 U.S. 626 (1985), for determining whether governmentally compelled commercial disclosure is constitutionally permissible under the First Amendment. The information required to be contained in the terms of service appears to be (1) “purely factual and uncontroversial,” (2) “not unjustified or unduly burdensome,” and (3) “reasonably related to a substantial government interest.”
The court admits that the compelled speech here is different, but seems to think it’s okay, citing both the 5th and 11th Circuits in the NetChoice cases (who both also applied the Zauderer test incorrectly — which is why we pointed out this part of the otherwise strong 11th Circuit decision was going to be a problem):
The reports to the Attorney General compelled by AB 587 do not so easily fit the traditional definition of commercial speech, however. The compelled disclosures are not advertisements, and social media companies have no particular economic motivation to provide them. Nevertheless, the Fifth and Eleventh Circuits recently applied Zauderer in analyzing the constitutionality of strikingly similar statutory provisions requiring social media companies to disclose information going well beyond what is typically considered “terms of service.”
Even so, this application of the facts to the misconstrued Zauderer test… just seems wrong?
Following the lead of the Fifth and Eleventh Circuits, and applying Zauderer to AB 587’s reporting requirement as well, the court concludes that the Attorney General has met his burden of establishing that that the reporting requirement also satisfies Zauderer. The reports required by AB 587 are purely factual. The reporting requirement merely requires social media companies to identify their existing content moderation policies, if any, related to the specified categories. See Cal. Bus. & Prof. Code § 22677. The statistics required if a company does choose to utilize the listed categories are factual, as they constitute objective data concerning the company’s actions. The required disclosures are also uncontroversial. The mere fact that the reports may be “tied in some way to a controversial issue” does not make the reports themselves controversial.
But… that’s not even remotely accurate on multiple accounts. It is not “purely factual information,” that is required to be disclosed. The disclosure is about the highly subjective and constantly changing processes by which social media sites choose to moderate. Beyond covering way more than merely factual information, it’s also extraordinarily controversial.
And that’s not just because they’re often tied to controversial issues, but rather because users of social media are constantly “rules litigating” moderation decisions, and insisting that websites should or should not moderate in certain ways. The entire point of this law is to try to pressure websites to moderate in a certain way (which alone should show the Constitutional infirmities in the law). In this case, it’s California trying to force websites to remove “hate speech” by demanding they reveal their hate speech policies.
Now, assuming most of you don’t like hate speech, you might not see this as all that controversial, but if that’s allowed, what’s to stop other states from requiring the same thing regarding how companies deal with other issues, like LGBTQ content. Or criticism of the police.
But, the court here insists that this is all uncontroversial.
And worse, it ignores that the Zauderer test is limited only to issues of consumer deception.
The California bill has fuck all to do with consumer deception. It is entirely about pressuring websites in how they moderate.
Also, Shubb shrugs off the idea that this law might be unduly burdensome:
While the reporting requirement does appear to place a substantial compliance burden on social medial companies, it does not appear that the requirement is unjustified or unduly burdensome within the context of First Amendment law.
The Court also (again, incorrectly in my opinion) rejects ExTwitter’s reasonable argument that Section 230 pre-empts this. Section 230 explicitly exempts any state law that seeks to limit a website’s independence in making moderation decisions, and thus this law should be pre-empted as such. Not so, says the court:
AB 587 is not preempted. Plaintiff argues that “[i]f X Corp. takes actions in good faith to moderate content that is ‘obscene, lewd, lascivious, filthy, excessively violent, harassing, or otherwise objectionable,’ without making the disclosures required by AB 587, it will be subject to liability,” thereby contravening section 230. (Pl.’s Mem. (Docket No. 20) at 72.) This interpretation is unsupported by the plain language of the statute. AB 587 only contemplates liability for failing to make the required disclosures about a company’s terms of service and statistics about content moderation activities, or materially omitting or misrepresenting the required information. See Cal. Bus. & Prof. Code § 22678(2). It does not provide for any potential liability stemming from a company’s content moderation activities per se. The law therefore is not inconsistent with section 230(c) and does not interfere with companies’ ability to “self-regulate offensive third party content without fear of liability.” See Doe, 824 F.3d at 852. Accordingly, section 230 does not preempt AB 587.
Again, this strikes me as fundamentally wrong. The whole point of the law is to force websites to moderate in a certain way, and to limit how they can moderate in many scenarios, thus creating liability for moderation decisions regarding whether or not those decisions match the policies disclosed to government officials under the law. That seems squarely within the pre-emption provisions of Section 230.
This is a disappointing ruling, though it is only at stage one in this case. One hopes that Elon will appeal the decision and hopefully the 9th Circuit has a better take on the matter.
Indeed, I’d almost hope that this case were one that makes it to the Supreme Court, given the makeup of the Justices on the Supreme Court today and the (false, but whatever) belief that Elon has enabled “more free speech” on ExTwitter. It seems like this might be a case where the conservative Justices might finally understand why these kinds of transparency laws are problematic, by seeing how California is using them (as opposed to the Florida and Texas laws it’s reviewing currently, where that wing of the Supreme Court is more likely willing to side with those states and their goals).
Filed Under: 1st amendment, ab 587, california, elon musk, mandated transparency, rob bonta, section 230, terms of service, transparency, william shubb, zauderer
Companies: twitter, x
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12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
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Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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