SOCIAL

Comb Insights: AI meets social media monitoring for the benefit of brands and influencers alike

Published

4 months ago

January 3, 2024

Comb Insights: AI meets social media monitoring for the benefit of brands and influencers alike

Photo courtesy of dole777 on Unsplash

Opinions expressed by Digital Journal contributors are their own.

It’s estimated that 77% of small businesses rely on social media to help connect with their customers. With 103.7 million Instagram users in the United States alone, it’s hardly surprising that brands and influencers continue to rely on social media platforms to grow their audiences and sales numbers.

Of course, it’s not enough to simply post regularly on social media. The most successful brands and influencers rely on social media monitoring to gain crucial insights into their performance and find ways to improve. And now, AI is poised to take that to the next level.

I recently spoke with Edward Rivers, co-founder and CEO of Comb Insights, as well as James Webb, the company’s co-founder and CTO, to learn more about how his company is bringing AI and social media monitoring together to deliver stronger insights for brands and influencers.

Applying AI to social media monitoring

As Rivers explains, his company’s app is designed to provide essential audience insights in an easy to understand manner.

“When users connect their business account to our app, our proprietary AI scans through the comments on their social media posts to provide a quick understanding of audience sentiment,” he says. “Each comment is given a positive, neutral or negative score based on its language. The post itself is then given an overall sentiment score that shows the percentage of positive, neutral or negative comments.”

The app offers more than just raw numbers, providing context to AI data points by allowing users to see individual comments and sort them based on their positive or negative score. Other features of the app include generating word clouds for the top 40 words used in both positive and negative comments, and the ability to search for or filter specific words used in comments.

“Comments on a social media post are a powerful indicator of how well your content resonates with your audience, but it’s not always easy to quantify that,” Webb explains. “With our app, brands and influencers can quickly quantify the sentiment for a post, and then dig deeper into the comments to identify the reasons why a post may or may not have been successful. With AI doing all the work, you can get these insights in an instant, rather than having to devote extensive time to compiling numbers and assessing comments yourself.”

The speed at which these insights can be delivered is a key differentiator of using AI. By cutting out the time that would otherwise be spent researching user sentiment, brands and influencers can instead focus more of their efforts on crafting content that appeals to their audience.

Turning insights into action

The ability to quickly assess the overall sentiment for a social media post can be a real game-changer for brands and influencers. In the case of social media monitoring, understanding audience sentiment in response to a particular post can provide much-needed guidance on the type of content a brand or influencer produces.

“Learning how and why a post didn’t appeal to your audience can help you pivot your content strategy before it’s too late,” Rivers says. “AI provides the data, and then it’s up to you to use that information to tailor your content to better suit your audience’s tastes. As you do so, you’ll get better engagement and more positive sentiment, which will help extend your reach and build a stronger brand.”

Comb Insights also helps brands and influencers better manage their audience relationships with the addition of replying to or deleting comments in bulk.

“You don’t want scam or harmful comments clogging up your posts,” Rivers explains. “And at the same time, not every comment requires a lengthy, personalized response. The ability to delete or reply to comments in bulk can be a valuable time-saver that gives you more time to reply to the comments that need more thought and nuance. This will help you humanize your interactions and respond faster — things that your most loyal audience members will appreciate.”

Notably, 79% of consumers expect brands to respond to them on social media within 24 hours — and 39% expect a response in less than an hour. A slow response could send the message that you’re ignoring the user or don’t value their insights. But by using AI tools such as Comb Insights to quickly respond to audience members, brands and influencers can demonstrate that they do care and strengthen those relationships.

AI as a partner for social media success

As the example of Comb Insights illustrates, AI is poised to help brands and influencers take their social media marketing to new heights. With fast, accurate insights and more time to focus on content, social media efforts can become far more effective.

“The proper use of AI can make all the difference in coming to understand your audience and what they want,” Webb says. “It really shouldn’t be a question of if you’ll use AI. The technology is here to stay. Those who make the most of it to better understand their audience are the ones who will be able to develop deeper relationships that grow their online presence like never before.”

With AI as a partner in their social media efforts, brands and influencers alike can make the most of the insights that are there for the taking.

Source link

Up Next

Essential Do’s and Don’ts for Social Media Marketing in 2024 [Infographic]

Don't Miss

ExTwitter Unfortunately Loses Round One In Challenging Problematic Content Moderation Law

SOCIAL

12 Proven Methods to Make Money Blogging in 2024

Published

2 days ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

Source link

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

2 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

3 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link