Connect with us

SOCIAL

Comb Insights: AI meets social media monitoring for the benefit of brands and influencers alike

Published

on

Comb Insights: AI meets social media monitoring for the benefit of brands and influencers alike

Photo courtesy of dole777 on Unsplash

Opinions expressed by Digital Journal contributors are their own.

It’s estimated that 77% of small businesses rely on social media to help connect with their customers. With 103.7 million Instagram users in the United States alone, it’s hardly surprising that brands and influencers continue to rely on social media platforms to grow their audiences and sales numbers.

Of course, it’s not enough to simply post regularly on social media. The most successful brands and influencers rely on social media monitoring to gain crucial insights into their performance and find ways to improve. And now, AI is poised to take that to the next level.

I recently spoke with Edward Rivers, co-founder and CEO of Comb Insights, as well as James Webb, the company’s co-founder and CTO, to learn more about how his company is bringing AI and social media monitoring together to deliver stronger insights for brands and influencers.

Advertisement

Applying AI to social media monitoring

As Rivers explains, his company’s app is designed to provide essential audience insights in an easy to understand manner.

“When users connect their business account to our app, our proprietary AI scans through the comments on their social media posts to provide a quick understanding of audience sentiment,” he says. “Each comment is given a positive, neutral or negative score based on its language. The post itself is then given an overall sentiment score that shows the percentage of positive, neutral or negative comments.”

The app offers more than just raw numbers, providing context to AI data points by allowing users to see individual comments and sort them based on their positive or negative score. Other features of the app include generating word clouds for the top 40 words used in both positive and negative comments, and the ability to search for or filter specific words used in comments.

“Comments on a social media post are a powerful indicator of how well your content resonates with your audience, but it’s not always easy to quantify that,” Webb explains. “With our app, brands and influencers can quickly quantify the sentiment for a post, and then dig deeper into the comments to identify the reasons why a post may or may not have been successful. With AI doing all the work, you can get these insights in an instant, rather than having to devote extensive time to compiling numbers and assessing comments yourself.”

The speed at which these insights can be delivered is a key differentiator of using AI. By cutting out the time that would otherwise be spent researching user sentiment, brands and influencers can instead focus more of their efforts on crafting content that appeals to their audience.

Turning insights into action

The ability to quickly assess the overall sentiment for a social media post can be a real game-changer for brands and influencers. In the case of social media monitoring, understanding audience sentiment in response to a particular post can provide much-needed guidance on the type of content a brand or influencer produces.

Advertisement

“Learning how and why a post didn’t appeal to your audience can help you pivot your content strategy before it’s too late,” Rivers says. “AI provides the data, and then it’s up to you to use that information to tailor your content to better suit your audience’s tastes. As you do so, you’ll get better engagement and more positive sentiment, which will help extend your reach and build a stronger brand.”

Comb Insights also helps brands and influencers better manage their audience relationships with the addition of replying to or deleting comments in bulk.

“You don’t want scam or harmful comments clogging up your posts,” Rivers explains. “And at the same time, not every comment requires a lengthy, personalized response. The ability to delete or reply to comments in bulk can be a valuable time-saver that gives you more time to reply to the comments that need more thought and nuance. This will help you humanize your interactions and respond faster — things that your most loyal audience members will appreciate.”

Notably, 79% of consumers expect brands to respond to them on social media within 24 hours — and 39% expect a response in less than an hour. A slow response could send the message that you’re ignoring the user or don’t value their insights. But by using AI tools such as Comb Insights to quickly respond to audience members, brands and influencers can demonstrate that they do care and strengthen those relationships.

AI as a partner for social media success

As the example of Comb Insights illustrates, AI is poised to help brands and influencers take their social media marketing to new heights. With fast, accurate insights and more time to focus on content, social media efforts can become far more effective.

“The proper use of AI can make all the difference in coming to understand your audience and what they want,” Webb says. “It really shouldn’t be a question of if you’ll use AI. The technology is here to stay. Those who make the most of it to better understand their audience are the ones who will be able to develop deeper relationships that grow their online presence like never before.”

Advertisement

With AI as a partner in their social media efforts, brands and influencers alike can make the most of the insights that are there for the taking.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS