SEO
How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds.
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth.
But today, information has become impossibly cheap. Any brand can become a generalist publisher, churning out thousands of search-optimized how to guides on virtually any topic. It’s becoming easier and easier to find customized, personalized answers to even the weirdest of long-tail queries.
The internet has transformed from a place of information scarcity to one of information abundance, and with it, the value of “education” as a marketing strategy has fallen off a cliff.
In my early career (some thirteen years ago), many of my published articles were the only pieces of “educational” SEO content written on a given topic.
That may sound appealing today, but at the time, it was a problem. Many SERPs were a mish-mash of different content types and search intents. The onus was on the searcher to piece together their answer from a platter of partially-helpful sources.
As I’ve written before:
There was a time when a Google search would yield a page of only vaguely relevant search results; finding an article that addressed your specific question was rare, and incredibly welcome.
The information searchers wanted usually existed, but it was locked up in hard-to-access places: obscure forum posts, esoteric PDFs, hard-to-find personal blogs.
My value-add was simply finding and repurposing this information into a more accessible format—something that would appear when people searched for it. (This was the great benefit of the skyscraper approach: centralizing disparate information into one place.)
This is arbitrage: taking advantage of a temporary information asymmetry to turn a profit. The information I shared already existed on the internet, but it was difficult to find—I made it easy, making it more specific and tailoring it to whatever language was used by searchers. My content was rewarded by traffic growth.
Looking back, we can refer to this time as Google’s era of information scarcity:
- Specific, hyper-relevant information was hard to find.
- Content was costly to create.
- Simple information arbitrage was useful and appreciated.
- There was little competition; companies in every industry could become first-movers.
- The source of information mattered little; you would take information from wherever you could get it.
- It was easy to separate good content from bad.
The era of information scarcity was characterized by a hunt for signal amongst noise. You had a specific problem; search engines helped you trawl through semi-relevant information in the hope of an answer.
But the internet is a different place today.
SEO is a tablestakes strategy, used by everyone from solopreneurs to multinational enterprises. It’s too late for the first-mover advantage to apply: simple arbitrage doesn’t have the same impact, because the chances are high that another brand (or dozen brands) has already beaten you to the punch.
It’s also the easiest and cheapest it’s ever been to make content. The marginal cost of content creation has plummeted to virtually zero; brands can publish fifty articles a day and have change left over from a hundred-dollar bill. The amount of “educational” SEO content is growing exponentially as more brands become generalist publishers.
Even the most niche, long-tail, ultra-specific queries can benefit from extremely relevant answers because LLMs can generate them on the fly, pulling from disparate sources and changing the context to make it fit the query. Thanks to AI Overviews, Google can even do this for you.
This AI content is at least as good as average human content (which is to say, not very good—but that has always been true of SEO content). Most questions on most topics can receive a passable answer.
… or something that looks like it. The hallucinating nature of LLMs means that generated content can have the look and feel of something polished and professional—while containing garbled nonsense information. Bad content looks increasingly like good content. It’s hard to tell the difference without deeper inspection.
We have entered Google’s era of information abundance:
- Specific, relevant information for most queries is virtually guaranteed.
- Content is cheap to create; there is no barrier to entry.
- Simple information arbitrage has become almost worthless.
- There is high competition; companies in every industry are very likely to be second-movers.
- The source of information is everything. Searchers will seek out trusted brands and people for their information.
- It’s much harder to separate good content from bad.
The era of information abundance is characterized by the hunt for signal amongst… signal. There are dozens, even hundreds of competing sources claiming the correct answer (including Google itself). Much of this is AI slop, LLM output regurgitating LLM output, with ever-worsening resolution.
This single change—information becoming impossibly cheap and plentiful—has changed how marketing functions.
The simple act of sharing simple educational content used to be enough to win the hearts and minds of your audience. In the era of AI, where educational content has become impossibly cheap and ubiquitous, we need to do more.
But how?
Offer new flavors of information
Assume you are limited to publishing the same information as your competitors. Can you find a way to differentiate?
Yes: by offering a unique “flavor” of that information.
For example: there are a hundred different ways to consume the news. There’s news for positive people. News for people with overt political leanings. News for financiers and economists. News for nerds. News for local communities.
The core body of information—things happening around the world—is largely the same, but the curation, presentation and experience of that information is radically different.
We can do the same for the information we share. That “ultimate guide to link building” can become “the SaaS founder’s guide to link-building”, or “how to build your first 10 high-quality links,” or a content series following you as you actually build links.
The core information contained in each “flavor” of link-building guide will be largely the same, but the experience of consuming it will be radically different.
There is a trade-off here: the more specific your focus, the smaller the total addressable market. But search is becoming increasingly zero-sum. For many brands, it will be better to own a low-volume topic than try to contest a highly competitive high-volume one.
Create new information
Thankfully, we aren’t constrained to publishing the same information as everyone else. We can create new information, and expand the pool of available data.
Very few topics have a completely fixed body of knowledge. By running simple experiments, trying to solve hard problems, or exploring weird edge cases, you can probably find a way to breathe new, useful information into existence—something that can’t immediately be found on a competitor’s website or in an LLM’s output.
This is generally more difficult and expensive to do, but it offers longer-lasting benefits. I wrote more about the practicalities of doing this here: How To Stand Out in an Ocean of AI Content.
Move past rote information
Finally: assume that education is table stakes, that every brand offers an exhaustive resource center and certification program covering the core topics of their industry. How would you attract attention?
Entertainment is one obvious answer. The majority of the media most people consume each day is not overtly educational—it’s entertaining. Big brands like Paddle and HubSpot and small brands like Wistia and AudiencePlus recognize this reality, and are willing to make big bets into entertainment strategies with no easily-calculable pay-off.
Entertainment is extremely hard, but it brings many benefits:
- Larger TAM. The strategies mentioned above work because they hone in on specific audiences, creating ultra-specific content that resonates with a small audience. Media is the opposite, widening your total addressable market to the largest possible size.
- Moat to entry. There’s a reason most companies haven’t built out media brands already: entertainment is hard. It requires a far greater understanding of your target audience than simple educational content; it’s subjective and unfamiliar and risky. This makes it harder to execute well, but infinitely more valuable should you succeed.
- Quicker time-to-value. As I’ve shared before, “Content marketing allows companies to deliver value to consumers at an earlier stage of the buying process than they would otherwise be able to; but as content marketing becomes more commonplace, media enables this to happen at an earlier stage still.”
Source: Media Strategies Aren’t as Crazy as They Seem
As HubSpot’s Kieran Flanegan put it, “the challenge with education is it’s only relevant when you need it.” Entertainment-as-marketing-strategy allows you to reach your audience at the earliest possible stage of awareness—before they are even problem aware. There are virtually no competitors at this stage of the buying cycle.
Final thoughts
Today, most digital marketing is fuelled by “educational” content: simple, utilitarian information, created by jack-of-all-trades generalists and bylined by faceless brand accounts.
We’ve at least progressed to a level of sophistication where most brands publish fairly accurate, fairly helpful information; but very few brands have progressed measurably past the stage of simple information arbitrage. Most marketing content is a rehash of someone else’s work.
In the era of information abundance, this kind of arbitrage is worthless. Large, established brands will use their brand awareness and domain authority to eeke out a few more years of benefit from these strategies; but smaller brands looking to carve out market share will need to do something radically different.
SEO
Plot Up To Five Metrics At Once
Google has rolled out changes to Analytics, adding features to help you make more sense of your data.
The update brings several key improvements:
- You can now compare up to five different metrics side by side.
- A new tool automatically spots unusual trends in your data.
- A more detailed report on transactions gives a closer look at revenue.
- The acquisition reports now separate user and session data more clearly.
- It’s easier to understand what each report does with new descriptions.
Here’s an overview of these new features, why they matter, and how they might help improve your data analysis and decision-making.
▶ ️We’ve introduced plot rows in detailed reports. You can now visualize up to 5 rows of data directly within your detailed reports to measure their changes over time.
We’ve also launched these new report features:
🔎: Anomaly detection to flag unusual data fluctuations
📊:… pic.twitter.com/VDPXe2Q9wQ— Google Analytics (@googleanalytics) September 5, 2024
Plot Rows: Enhanced Data Visualization
The most prominent addition is the “Plot Rows” feature.
You can now visualize up to five rows of data simultaneously within your reports, allowing for quick comparisons and trend analysis.
This feature is accessible by selecting the desired rows and clicking the “Plot Rows” option.
Anomaly Detection: Spotting Unusual Patterns
Google Analytics has implemented an anomaly detection system to help you identify potential issues or opportunities.
This new tool automatically flags unusual data fluctuations, making it easier to spot unexpected traffic spikes, sudden drops, or other noteworthy trends.
Improved Report Navigation & Understanding
Google Analytics has added hover-over descriptions for report titles.
These brief explanations provide context and include links to more detailed information about each report’s purpose and metrics.
Key Event Marking In Events Report
The Events report allows you to mark significant events for easy reference.
This feature, accessed through a three-dot menu at the end of each event row, helps you prioritize and track important data points.
New Transactions Report For Revenue Insights
For ecommerce businesses, the new Transactions report offers granular insights into revenue streams.
This feature provides information about each transaction, utilizing the transaction_id parameter to give you a comprehensive view of sales data.
Scope Changes In Acquisition Reports
Google has refined its acquisition reports to offer more targeted metrics.
The User Acquisition report now includes user-related metrics such as Total Users, New Users, and Returning Users.
Meanwhile, the Traffic Acquisition report focuses on session-related metrics like Sessions, Engaged Sessions, and Sessions per Event.
What To Do Next
As you explore these new features, keep in mind:
- Familiarize yourself with the new Plot Rows function to make the most of comparative data analysis.
- Pay attention to the anomaly detection alerts, but always investigate the context behind flagged data points.
- Take advantage of the more detailed Transactions report to understand your revenue patterns better.
- Experiment with the refined acquisition reports to see which metrics are most valuable for your needs.
As with any new tool, there will likely be a learning curve as you incorporate these features into your workflow.
FAQ
What is the “Plot Rows” feature in Google Analytics?
The “Plot Rows” feature allows you to visualize up to five rows of data at the same time. This makes it easier to compare different metrics side by side within your reports, facilitating quick comparisons and trend analysis. To use this feature, select the desired rows and click the “Plot Rows” option.
How does the new anomaly detection system work in Google Analytics?
Google Analytics’ new anomaly detection system automatically flags unusual data patterns. This tool helps identify potential issues or opportunities by spotting unexpected traffic spikes, sudden drops, or other notable trends, making it easier for users to focus on significant data fluctuations.
What improvements have been made to the Transactions report in Google Analytics?
The enhanced Transactions report provides detailed insights into revenue for ecommerce businesses. It utilizes the transaction_id parameter to offer granular information about each transaction, helping businesses get a better understanding of their revenue streams.
Featured Image: Vladimka production/Shutterstock
SEO
Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own.
It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale.
As such, affiliate marketing is an excellent low-cost and low-risk way for brands to drive sales and brand awareness without hiring an in-house advertising and marketing team of their own.
Affiliate marketing spending worldwide is estimated at around $14 billion in 2024 – and the industry is predicted to reach a worth of over $38 billion by 2031.
Affiliate Marketing And SEO
Affiliate marketing and search engine optimization (SEO) both share a common goal of attracting relevant and high-quality traffic to a site with the goal of increasing sales.
As such, both of these marketing activities shouldn’t be perceived as two separate, competing entities.
Instead, you should look at them as one and the same that work together in perfect harmony to increase website traffic and generate more revenue.
The most successful publishers in the affiliate marketing space combine the two to get the best of both worlds.
SEO affiliate marketing involves choosing the right products and affiliate programs that attract the most search traffic and offer the best commissions.
Publishers often make the most of affiliate marketing by creating content that adds real value for their readers and prioritizes their experience.
Publishers often do this by creating “Best of” or “Top X” oriented posts that address their audience’s needs and pain points, while, at the same time, allowing them to monetize their content by using affiliate links throughout the posts.
By adding relevant and contextual affiliate links in such posts, publishers foster an authentic user experience that puts their readers first.
This is one of the most significant advantages of affiliate marketing compared to alternative marketing methods such as sponsored posts.
Today’s consumers are increasingly distancing themselves from heavily business-oriented content, as it’s often perceived as inauthentic and disingenuous.
By focusing on high-quality content that adds value to readers and combining it with relevant and contextual affiliate links, everyone wins!
Additionally, Google rewards publishers who create original content and add real value for their readers.
They reward such publishers by placing them higher in search results and driving more traffic to them.
But, in today’s highly competitive and increasingly dynamic market, how can brands find the time to manage and grow their affiliate marketing program?
The answer is with the help of the right affiliate marketing software that streamlines the entire process.
Once upon a time, running a successful affiliate marketing program meant manually managing every aspect – a time-consuming and inefficient process.
Thankfully, these days, affiliate marketing software and solutions have evolved to offer all the necessary tools in a single place, which simplifies the whole process and enables brands to optimize their programs and focus on growth.
Therefore, brands need to utilize the right affiliate marketing software to stay competitive and maximize ROI in today’s highly competitive affiliate marketing space.
This article will go over what affiliate marketing software is and what makes a great affiliate software platform.
We’ll also review the top 10 affiliate marketing software platforms that brands can use to take their affiliate program to the next level.
What Is An Affiliate Marketing Software?
In a nutshell, affiliate marketing software is a comprehensive tool that facilitates all aspects of affiliate marketing program management.
It allows brands to track, manage, and grow their affiliate marketing campaigns.
Most affiliate marketing software platforms share standard features such as affiliate onboarding, collaboration with affiliate partners, affiliate tracking and reporting, and referral, cost, and commission payment management.
What Makes A Good Affiliate Marketing Software Platform?
Though most affiliate marketing software platforms share many of the same features, what sets apart the good platforms from the bad is what’s important.
For starters, the actual platform must have an intuitive and user-friendly interface.
An affiliate marketing platform can boast all of the best affiliate tools and features available.
Still, it’s a moot effort if the dashboard is complicated for most people.
Additionally, since brands usually utilize a variety of Software as a Service (SaaS) platforms for ecommerce and affiliate marketing, affiliate marketing software platforms need to offer tons of third-party SaaS integrations.
The best affiliate marketing software platforms offer robust tracking and reporting capabilities.
Brands need to be able to precisely track their affiliate sales and access real-time granular data to measure the ROI of their affiliate campaigns effectively.
Additionally, a good affiliate marketing platform will provide brands with all the affiliate tools they need to launch, manage, promote, and scale their affiliate programs, such as flexible commission management and customizable real-time affiliate tracking and reporting capabilities.
At the same time, they should offer their clients peace of mind by providing the highest level of fraud detection and other security features.
Lastly, the best affiliate marketing software platforms mean nothing if there isn’t quality customer service available 24/7 to back it up. Readily available customer assistance is equally important for brands as it is for affiliates.
Top 10 Affiliate Marketing Software
1. Refersion
With over 60,000+ registered merchants, 6.6 million affiliates managed, and $2 billion in affiliate revenue tracked, Refersion is one of the leading affiliate marketing software platforms on the market.
Its robust and highly personalized dashboard allows brands to manage all aspects of their affiliate program, such as monitoring all aspects of their affiliate activity with extensive real-time reporting capability.
Refersion offers brands all the tools they need to scale and promote their affiliate programs, such as managing commissions, payouts, and providing simplified tax automation. It also offers easy integration with popular tools like Shopify, WooCommerce, and BigCommerce.
While Refersion does come with a higher price point than some competitors – starting at $99 per month – it’s hard to find a solution that offers the same level of top-notch affiliate tools, marketplace, and customer service.
Pricing:
- The professional tier starts at $99/month (if paid annually) for up to 50 monthly order conversions.
- The business tier starts at $249/month (if paid annually) for up to 200 monthly order conversions.
- The enterprise tier is available with unlimited monthly order conversions – you’ll need to contact Refersion for pricing details.
2. Impact
Screenshot from Impact.com, August 2024Impact is one of the biggest affiliate marketing software platforms for cloud automation.
Its signature product, the Impact Partnership Cloud, allows brands to automate their affiliate and influencer marketing campaigns. It offers a marketplace where brands can connect with a network of affiliates, influencers, ambassadors, and other possible partners.
The platform’s tools also include dynamic commissioning, reporting, advanced analytics, and third-party integrations for companies to track and manage their affiliate programs.
However, pricing is not readily available, and you must contact the Impact sales team for a custom quote.
Pricing:
- Custom quotes are available upon request.
3. Tapfiliate
Screenshot from Tapfiliate.com, August 2024For businesses primarily operating and generating their revenue on ecommerce SaaS platforms, Tapfiliate may be a great choice.
It features a range of automation capabilities, including an autopilot mode that can automate things such as onboarding new affiliates, sharing via social media, or even drip campaigns.
Tapfiliate easily integrates with major ecommerce players like Shopify and WooCommerce, and offers advanced tracking and reporting capabilities. However, most of the features are accessible only through the Pro plan, which starts at $149 a month – nothing to sneeze at.
Pricing:
- The essential plan starts at $74/month for 1 team member and basic features.
- The pro plan starts at $124/month for 5 team members and more advanced features.
- The enterprise plan offers custom pricing for unlimited team members, unlimited tracking requests, a dedicated personal manager, and more.
4. Awin
Screenshot from Awin.com, August 2024Awin, previously known as Zanox, merged with Affilinet in 2017 to become one of the largest affiliate marketing platforms, providing “unlimited access to over 1M vetted partners.”
It features a handful of marketing and reporting features you’d expect from such an extensive network, like tools for cross-device tracking, real-time reporting, and automated compliance management.
The platform’s Awin Access program is an interesting option for smaller businesses or teams newer to affiliate marketing, as it offers a straightforward setup process and flexible pricing to make joining the network easier.
Registration is free on Awin, but it uses a performance-based pricing model. This means brands pay a predetermined cost-per-acquisition (CPA), and specific pricing details are only available upon request.
Pricing:
- Custom quotes are available upon request.
5. CAKE
Screenshot from getcake.com, August 2024CAKE is another SaaS-based affiliate marketing platform, meaning you can access it from anywhere (with an Internet connection).
CAKE partners with a bunch of partners to offer a variety of streamlined and automated features. It’s known for its great tracking and reporting capabilities, which enable you to follow and optimize your campaigns in real time.
The platform boasts more than 500 advertisers, networks, and publishers across 50+ countries, and it offers 24/7 customer support to its users. It has customizable features, granular data analysis, and impressive fraud protection to give customers peace of mind.
Unfortunately, CAKE’s pricing is not readily available on its website. It also doesn’t feature any pre-made promotional tools for marketers, which doesn’t make it quite suitable for novice users just starting out with their affiliate program
Pricing:
- Custom quotes are available upon request.
6. ClickBank
Screenshot from ClickBank.com, August 2024ClickBank was one of the first affiliate platforms, launching all the way back in 1998. Since then, it’s grown to one of the largest affiliate marketplaces with over 200 million customers.
According to the company’s website, there are 300,000+ daily purchases made on ClickBank – and it boasts $4.2B in paid commissions.
ClickBank stands out for its native support for subscription services, which makes it easy for brands to create one-click, repeatable purchases. This allows them to provide monthly products without requiring manual monthly payments.
It also offers some of the standard features commonly found on most affiliate platforms, such as affiliate reporting, payments, commissions management, and third-party integrations. It’s quick and easy to list your products and set up affiliate programs on the platform.
However, compared to some of the other affiliate platforms on this list, it doesn’t offer a demo, free trial, or monthly pricing. Instead, ClickBank charges a one-time activation to list products on the platform and then a fee per sale.
Pricing:
- One-Time Activation Fee: $49.95.
- Transaction Fee: 7.5% + $1 per sale.
7. CJ Affiliate
Screenshot from cj.com, August 2024CJ Affiliate is a well-known and reputable affiliate marketing platform. It offers access to hundreds of advertisers, publishers, and potential partners in one platform.
CJ Affiliate provides a customizable dashboard and a variety of reports and specialized tools, including advanced tracking and reporting capabilities. Most notably, it offers specialized tools, such as Deep Link Automation and Product Widgets, that enable brands to improve their affiliate program ROI.
While CJ Affiliate is a great choice for businesses of all sizes, it’s worth noting that the company doesn’t provide a free trial or demo, operates on a performance-based pricing model, and you’ll need to reach out for specific details.
Pricing:
- Custom quotes are available upon request.
8. TUNE
Screenshot from Tune.com, August 2024Designed for companies that require detailed tracking and analytics, TUNE allows brands to build, manage, and grow their affiliate partner networks through its proprietary marketing technology.
TUNE offers a flexible platform, which users can tweak and tailor to fit their needs. Within the platform, you have customizable tools, commissions, payments, and real-time affiliate tracking and reporting.
However, it doesn’t provide affiliate promotional tools like most other platforms, and there is no straightforward pricing listed on the website.
It does, however, list details on its different plans, including a Pro Plan with basic features up to an Enterprise Plan with features like custom integrations, premium support, enhanced fraud prevention, and more.
Pricing:
- Custom quote available upon request.
9. LeadDyno
Screenshot from LeadDyno.com, August 2024LeadDyno specializes in affiliate program promotion and perhaps offers the most promotional tools available in an affiliate marketing software platform.
LeadDyno offers tools that enable brands to create various promotional campaigns, such as email, newsletters, and social media campaigns, making it a wonderful choice for companies that want to expand the reach of their programs.
It provides a straightforward user experience that makes it easy to onboard affiliates, track your performance, and manage payouts. Extensive real-time tracking and reporting features give businesses the ability to monitor and optimize their campaigns.
Pricing is on the affordable side and LeadDyno offers a free trial – which not all tools on this list do!
Pricing:
- The lite plan starts at $49/month for up to 50 active affiliates, one commission plan, one reward structure, and other basics.
- The essential plan is $129.month and offers up to 150 active affiliates, three commission plans, and one reward structure, as well as other advanced features like a landing page, 1:1 call and video support, and more.
- The advanced plan is $349/month and offers up to 500 active affiliates, unlimited reward structures and commission plans, and many other advanced features.
- The unlimited plan is $749/month and offers unlimited active affiliates, unlimited reward structures and commission plans, and more.
10. ShareASale
Screenshot from ShareASale.com, August 2024With over 20 years of experience, ShareASale has been around for quite some time. It’s a reliable solution for merchants and affiliates alike, and carries a variety of tools to help boost your affiliate marketing programs.
If you’re looking for an extensive network of affiliates and partners across a ton of industries, ShareASale is a good option for you. You’ll also get access to customizable affiliable management, real-time tracking, detailed reporting, custom banner, and link generation, and plenty more.
One thing to note: like a few of the other tools listed here, ShareASale uses a performance-based pricing model that includes a one-time network access fee and then transaction fees.
Pricing:
- There is a one-time setup fee of $650.
- Transaction fees: 20% of each affiliate commission, with a minimum of $35/month.
Wrapping Up
Great affiliate marketing solutions enable brands to easily launch and manage affiliate programs, as well as track referrals and sales made by their affiliate partners.
The best affiliate marketing software provides brands with all the tools needed to launch, promote, and grow their affiliate program.
At the same time, they provide customizable and easy-to-use reporting capabilities for real-time performance tracking.
Without reliable tracking and reporting tools, brands cannot effectively assess the success and profitability of their affiliate campaigns and partnerships.
More resources:
Featured Image: Panchenko Vladimir/Shutterstock
SEO
Early Analysis & User Feedback
OpenAI, the company behind ChatGPT, has introduced a prototype of SearchGPT, an AI-powered search engine.
The launch has sparked considerable interest, leading to discussions about its potential to compete with Google.
However, early studies and user feedback indicate that while SearchGPT shows promise, it has limitations and needs more refinement.
Experts suggest it needs further development before challenging current market leaders.
Study Highlights SearchGPT’s Strengths and Weaknesses
SE Ranking, an SEO software company, conducted an in-depth analysis of SearchGPT’s performance and compared it to Google and Bing.
The study found that SearchGPT’s search results are 73% similar to Bing’s but only 46% similar to Google’s.
Interestingly, 26% of domains ranking in SearchGPT receive no traffic from Google, indicating opportunities for websites struggling to gain traction.
The study highlighted some of SearchGPT’s key features, including:
- The ability to summarize information from multiple sources Provide a conversational interface for refining searches Offering an ad-free user experience.
- However, the research noted that SearchGPT lacks the variety and depth of Google’s search results, especially for navigational, transactional, and local searches.
- The study also suggested that SearchGPT favors authoritative, well-established websites, with backlinks being a significant ranking factor.
Around 32% of all SearchGPT results came from media sources, increasing to over 75% for media-related queries.
SE Ranking notes that SearchGPT needs improvement in providing the latest news, as some news results were outdated.
User Experiences & Limitations Reported By The Washington Post
The Washington Post interviewed several early testers of SearchGPT and reported mixed reviews.
Some users praised the tool’s summarization capabilities and found it more helpful than Google’s AI-generated answers for certain queries.
Others, however, found SearchGPT’s interface and results less impressive than those of smaller competitors like Perplexity.
The article also highlighted instances where SearchGPT provided incorrect or “hallucinated” information, a problem that has plagued other AI chatbots.
While the SE Ranking study estimated that less than 1% of searches returned inaccurate results, The Washington Post says there’s significant room for improvement.
The article also highlighted Google’s advantage in handling shopping and local queries due to its access to specialized data, which can be expensive to acquire.
Looking Ahead: OpenAI’s Plans For SearchGPT and Potential Impact on the Market
OpenAI spokesperson Kayla Wood revealed that the company plans to integrate SearchGPT’s best features into ChatGPT, potentially enhancing the popular language model’s capabilities.
When asked about the possibility of including ads in SearchGPT, Wood stated that OpenAI’s business model is based on subscriptions but didn’t specify whether SearchGPT would be offered for free or as part of a ChatGPT subscription.
Despite the excitement surrounding SearchGPT, Google CEO Sundar Pichai recently reported continued growth in the company’s search revenue, suggesting that Google may maintain its dominant position even with the emergence of new AI-powered search tools.
Top Takeaways
Despite its current limitations, SearchGPT has the potential to shake up online information seeking. As OpenAI iterates based on user feedback, its impact may grow significantly.
Integrating SearchGPT’s best features into ChatGPT could create a more powerful info-seeking tool. The proposed subscription model raises questions about competition with free search engines and user adoption.
While Google’s search revenue and specialized query handling remain strong, SearchGPT could carve out its own niche. The two might coexist, serving different user needs.
For SearchGPT to truly compete, OpenAI must address accuracy issues, expand query capabilities, and continuously improve based on user input. It could become a viable alternative to traditional search engines with ongoing development.
Featured Image: Robert Way/Shutterstock
Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More
Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold
How to Market When Information is Dirt Cheap
Daily Search Forum Recap: September 2, 2024
Early Analysis & User Feedback
What Is Largest Contentful Paint: An Easy Explanation
Google Trends Subscriptions Quietly Canceled
Daily Search Forum Recap: September 3, 2024
Google August 2024 Core Update Impact Survey Results
Tento Launches as Exclusive Lending Partner for WooCommerce
-
SEARCHENGINES7 days agoGoogle August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More
-
SEO6 days agoVulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: September 2, 2024
-
SEO2 days agoEarly Analysis & User Feedback
-
SEO5 days agoWhat Is Largest Contentful Paint: An Easy Explanation
-
SEO4 days agoGoogle Trends Subscriptions Quietly Canceled
-
SEARCHENGINES4 days ago
Daily Search Forum Recap: September 3, 2024
-
SEARCHENGINES6 days agoGoogle August 2024 Core Update Impact Survey Results