MARKETING

Bounteous teams up with Acquia to launch CDP training services

Published

3 years ago

March 1, 2022

Bounteous teams up with Acquia to launch CDP training services

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP.

Acquia acquired the AgilOne CDP and integrated it with their campaign management and personalization solutions in the Acquia Marketing Cloud back in 2020. They’ve since expanded their DX offerings by acquiring Widen, a provider of digital asset management (DAM) and product information management (PIM) technologies

What they do. The Bounteous packages help marketers use Acquia’s CDP to unify customer profiles and push out relevant cross-channel experiences. Training ranges from business objective workshopping and strategy and platform configuration to persona and customer journey development. The service is best suited for a customer who has bought or is in the process of buying Acquia CDP who needs to develop their strategy and processes in conjunction with standing up the technology and data, a Bounteous spokesperson said.

Why we care. Bounteous has worked with brands like Coca-Cola, Wawa and Domino’s to improve customer experience and develop improved UI on digital touchpoints. These touchpoints are data-driven and help to make the existing customer data that brands have in their possession more valuable. So, it makes sense that Bounteous would collaborate with a DX-focused company like Acquia to help corporate customers get their CDP off the ground, or to potentially offer the support that would tip the scales for a company on the fence about implementing a CDP.

Get the daily newsletter digital marketers rely on.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

Source link