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Google Says Machine Or AI Generated Content Still Not High Quality

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2 years ago

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Google Says Machine Or AI Generated Content Still Not High Quality

For the past several years, Google has been saying that when machine generated or AI generated content becomes high quality, it might be something that Google allows within its search webmaster guidelines. Well, in 2022, that day is still not here – yet.

In the past few days, Google’s John Mueller made some comments on machine or AI generated content basically knocking on the quality level of such content.

On Reddit he said this morning “nope” when asked “Are AI content writers good for creating blog posts or product review posts?” And on Twitter yesterday he said “as far as I can tell, most sites have trouble creating higher-quality content, they don’t need help creating low-quality content” when asked about using AI-based content creation tools to generate content. Here is that tweet:

So maybe we need to wait for 2023 or maybe 2033?

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Forum discussion at Twitter and Reddit.




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Google Started Enforcing The Site Reputation Abuse Policy

Published

6 hours ago

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May 7, 2024

By

Google Swat Team

Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some call “Parasite SEO.”

It seems some large “reputable” sites were hit by this update, including CNN, USA Today, LA Times, Fortune, Daily Mail, Outlook India, TimesUnion, PostandCourier, SFGATE and many more. Google specifically targeted these sites using manual actions, where Google manually took action on these sites and notified them of these actions with a message in Google Search Console. These are not algorithmic actions.

As a reminder, on March 5th, Google released new spam policies and a spam update including scaled content and expired domain abuse. But said the site reputation abuse policy would go live only after May 5th. That date has come and Danny Sullivan, Google’s Search Liaison, said on X yesterday:

It’ll be starting later today. While the policy began yesterday, the enforcement is really kicking off today.

Sullivan later told me on X, “we’re only doing manual actions right now.” “The algorithmic component will indeed come, as we’ve said, but that’s not live yet,” he added.

And it seems Google has already started to drop these sites from showing this type of content. CNN, USA Today, LA Times and others all left those coupon directories open for Google as of last night and then all saw those pages no longer rank in Google Search last night.

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I am not seeing a lot of people share screenshots of manual actions but I did spot one site owner say they received this manual action. They posted in the Google Webmaster Help forum saying:

We have a section on the website for brands to promote.

Nofollow attribute is already implemented on these articles which falls under brand category.

Still we got manual action: Site Reputation Abuse for this category.

How to fix that?

Brodie Clark also secured a screenshot of this manual action, here is that screenshot:

Site Reputation Abuse Manual Action Screenshot

Here are examples of sites hit by this site reputation abuse enforcement from last night:

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As Glenn wrote, “Google has already released the Kraken.”

Google said it will take action on this policy abuse both algorithmically and through manual actions. Many sites, not all, already removed sections of their sites that would get hit by this penalty prior to Google enforcing it. This includes sites like Forbes coupons, but many many more big brands removed these types of sections on their websites.

As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.

I am not posting the aggregate Google tracking tools because I posted them in my previous story and this is a targeted hit that only impacts sites with that rent out sections of their domain. So this would not hit a huge number of web sites like big algorithmic updates…

If you got hit by this, follow the instructions in the manual action notice you received in Google Search Console. There is also more documentation on this penalty over here.

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I am not sure if Google will notify us of when algorithmic action will take place on this policy…

Forum discussion at X.



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Google Says Again, Sites Hit By The Old Helpful Content Update Can Recover

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1 day ago

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May 6, 2024

By

Google Torn Paper Logo

Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on your website, but rather it takes a lot of effort, over time, to recover.

John said that not only can you recover but you can grow. He said this morning, “Yes, sites can grow again after being affected by the “HCU” (well, core update now).”

Last week we covered how John said it may just take a lot of time to recover from that helpful content update. This is despite Google telling some people it can take weeks (then said several months) to recover.

I know the helpful content update is no more, it is now a core update. But many were expecting some of those hit by the September helpful content update to recover with the March 2024 core update – but that did not happen.

John Mueller from Google said on LinkedIn, “It’s just that some kinds of changes take a long time to build up, and that applies to all kinds of systems & updates in Google & in any other larger computer system.”

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He wrote on LinkedIn fully:

I realize this is from the title of Barry’s post, but to be clear, it’s not that “helpful content update” “recoveries” take longer than other updates. It’s just that some kinds of changes take a long time to build up, and that applies to all kinds of systems & updates in Google & in any other larger computer system. Saying that this is specific to the helpful content system, or to core updates would be wrong & misleading.

There is, however, the additional aspect of the “core update” being about how our systems assess content overall, how we consider it to be helpful, reliable, relevant to users’ queries. This does not map back to a single change that you can make on a website, so – in my experience – it’s not something that a website can just tweak overnight and be done with it. It can require deep analysis to understand how to make a website relevant in a modern world, and significant work to implement those changes — assuming that it’s something that aligns with what the website even wants. These are not “recoveries” in the sense that someone fixes a technical issue and they’re back on track – they are essentially changes in a business’s priorities (and, a business might choose not to do that).

He added on LinkedIn:

making a site more helpful (assuming that’s what you’re aiming for) doesn’t mean you have to add more content. There’s a lot that goes into making a helpful site – content is one part, and more content is not necessarily more helpful. Think about how you use the web.

He also posted this morning on X, “Yes, sites can grow again after being affected by the “HCU” (well, core update now). This isn’t permanent. It can take a lot of work, time, and perhaps update cycles, and/but a different – updated – site will be different in search too.” He added, “Permanent changes are not very useful in a dynamic world, so yes. However, “recover” implies going back to just-as-before, and IMO that is always unrealistic, since the world, user-expectations, and the rest of the web continues to change. It’s never “just-as-before”.”

Here are some of the new posts on this topic from John over the weekend:

So keep working on your site and maybe you will recover in the long run?

Forum discussion at X and LinkedIn.

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The Industry Mourns The Loss Of Mark Irvine

Published

2 days ago

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May 5, 2024

By

Mark Irvine Rip

I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space.

Mark has been in the search marketing industry for well over a decade, seven years at WordStream and the last four or so years at SearchLab. He was always a bright and welcoming smile at industry events, sharing advice with colleagues and friends.

Navah Hopkins worked with Mark for many years and she sent me the following message:

“Do less”

These were the words Mark would always say to me when we worked together. Yet he was incapable of doing less. He brought so much love and care to everything he did.

I was lucky enough to work with Mark directly for about 5 years, and counted him a friend since then. Beyond being a brilliant data scientist and a natural leader, Mark was one of the most human humans I’ve ever known. He understood people at a fundamental level and always made sure others around him could shine.

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Mark would often say that I was his dedicated PR team and even as I’m writing this detailing his accomplishments and his amazing (and all together too short) life, I can hear him laughing that I’m doing it again. Well – tough…just enjoy the love we have for you and sip those heavenly pumpkin spice lattes.

Mark was always put data first behind every major project at WordStream, Navah told me. He was a worldly person who traveled abroad to speak at many events. He was really good at connecting with people abroad. Mark was named the #1 PPC influencer in 2019 and was consistently was on that list year-after-year. PPCHero has recognized him as one of the top PPC Influencers every year since 2015, as did Microsoft and in 2019.

Here is Mark’s bio at SearchLabs.

He leaves behind his partner, Bobby Main and his mother, Virginia Hall.

Here are some early reactions to the sad news of Mark passing:

Forum discussion at X.

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