MARKETING
29 of the Best Form Builder Tools for 2022
You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback.
If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create an online form.
How to Create Online Forms
- Identify the goals of the form.
- Pick a form builder tool.
- Include name and contact fields.
- Add additional demographic information as needed.
- Figure out which fields are must-have vs. nice-to-have.
- Set up an automated follow-up email that’s triggered once the form is submitted.
Before we dive into the best form builder tools for 2022, let’s talk about what a form builder exactly is.
With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options.
Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them.
Regardless of the form builder you choose, there are a few key steps you’ll want to follow when creating a form for the purpose of lead generation:
1. Identify the goals of the form.
Are you aiming to generate sales leads, or are you merely planning to add contacts to your email list?
Once you identify what you’re looking for from your prospects, you’ll be able to determine what information you’ll need to get from them on the form.
2. Pick a form builder tool.
Many online form builders are free or very affordable, but they might not have all the features you need. For example, some might not embed well onto the site you use because of your CMS.
Meanwhile, others might not link up to your email marketing software or CRM. Figure out which tool is the best match for your business needs.
Jump to the section on form builder tools here.
3. Include name and contact fields.
This step is pretty self-explanatory. As you begin creating a form, you’ll want to get your visitor’s first and last name.
You should also ask for their contact information, such as an email or phone number.
Keep in mind that your ask should be appropriate for the context. For instance, if someone’s signing up for your marketing newsletter, they might just want to give their email.
Meanwhile, if someone is interested in getting a demo of your product, they’ll be more likely to give their phone number or work address.
4. Add additional demographic information as needed.
Along with the standard name and email details, it may be valuable to gather more demographic information about your prospect, such as job title/
This can give you added insight into the daily life of your prospect and signal how much buying or decision power they have within their company.
For example, if a CEO fills out your form, they might be a stronger lead than an intern with no purchasing power.
Along with learning about a person’s role, you might also want to learn more about their company to get an idea of organizations that might be interested in your product or service.
For this reason, include a form area where they can note where they work, where their office is located, and what type of business category their company falls within.
Lastly, company size. While a startup might not be able to buy an enterprise product, an enterprise company might want a more intricate or advanced product.
5. Figure out which fields are must-have vs. nice-to-have.
If you’re simply looking to add people to your email list, you probably won’t need to request too much information beyond name, email, and interests.
But, if you’re sending out a form to generate leads or learn more about your target audience, you might want to ask a few more specific questions, such as age, gender, or location, to get a feel for who your prospects are.
While you may be tempted to add more fields to cover all your bases, asking too much at once may actually deter leads and lower your conversion rate. As such, only ask what you need.
6. Set up an automated follow-up email that’s triggered once the form is submitted.
After someone takes the time to fill out your form, it’s standard to send a “thank you” or “welcome” email letting them know the next steps.
For instance, if it’s a newsletter, let them know how often to expect the email, which topics are discussed, and include a peek into previous emails.
If it’s a “Contact Us” form, the follow-up email should confirm receipt of the form along with an estimated response time.
The more clarity you provide, the better experience for the user.
30 Online Form Builder Tools
Form tools today usually offer many different features too, like progressive profiling, smart fields, and interactivity.
Ultimately, there’s a form for each of your business’ needs and goals – and we’re here to help you pick the best-fit tool specifically for you.
1. HubSpot’s Free Online Form Builder
HubSpot’s online form builder is one of the most powerful form builder tools available. The tool combines the foundations of form creation with cutting-edge technology to give you much more capability than a normal online form builder can – and it’s also free.
Even though it’s one the more advanced form builder tools, you don’t need any technical expertise when you use HubSpot’s form builder. You can quickly create forms with the drag-and-drop form builder and convert anonymous website visitors into leads with unlimited forms, fields, submissions, and custom forms that all connect to your contact database.
Once someone fills your form out, they’re automatically routed to HubSpot CRM. Once they’re in your CRM system, you can set reminder tasks, call them, and send them one-to-one personalized emails, letting you better manage and nurture relationships with your contacts.
HubSpot’s form builder also has data enrichment for contact profiles and deep integration with HubSpot’s marketing hub, making it a good option for teams who want a single system to manage their forms, contacts, and marketing efforts.
2. HubSpot’s WordPress Plugin
Have a WordPress site but still want to leverage HubSpot tools to generate leads? With HubSpot’s WordPress plugin, you can create forms, assign them within a workflow, and use them to generate landing-page leads. Contacts generated with your forms can also be stored in your HubSpot CRM.
The tool also makes the form creation process easy. Although it’s from HubSpot, you don’t need to leave your WordPress dashboard to get the same form-building experience that you can find on our Marketing Hub.
3. Popupsmart
To improve your lead management and capture leads, you can opt to use popup forms with Popupsmart, an easy-to-use popup builder. With this no-code tool, you can create webinar signup forms, newsletter signups, contact forms, and registration forms within minutes without any coding or programming experience.
Popupsmart makes it practical to add new form fields, phone inputs, email inputs, checkboxes, dropboxes and radio input fields, images, CSS, and custom fonts to a popup form. In addition, you can use smart tags and set your pop-up form’s appearance depending on your industry or customer persona.
With advanced audience targeting features, you can show your popup form based on language, device, location, exit intent, and traffic source. By turning the autoresponder email feature on, you can get notified when a form is submitted and follow up with warm leads.
The Lead Table section will show all user data acquired from your form. Thanks to modern and customizable popup form templates, you can create yours in under five minutes to increase conversion rates with your form popups.
4. WPForms
WPForms is a beginner-friendly WordPress form builder that makes it easy to add beautiful forms to your website with just a few clicks. It’s used by over 4 million users, and users love it for its wide variety of templates (over 100+ available).
Easily integrate your WPForms with an email marketing service like HubSpot or collect payments for bookings and orders with Stripe and Paypal integrations.
5. Gravity Forms
Another WordPress-powered plugin, Gravity Forms helps you create amazing forms with the help of multi-page/multi-step forms and a number of time-saving features.
With this tool, you have access to a variety of integration options and add-ons for email software, messenger platforms, payment options, and automation software. You can also create advanced forms, but, for non-techies, they can be a little complicated to set up.
6. JotForm
JotForm is an online form builder with an intuitive visual editor, known for making form building faster than ever.
The tool has all the normal form-building capabilities as well as unique fields to customize your own forms. It also integrates with almost every marketing platform. The free plan caps out at five forms, with up to 100 entries per month.
7. Moosend
Moosend’s online form builder is a great tool to increase your lead generation and expand your email lists. Part of the all-in-one marketing automation platform, Moosend’s subscription forms are easy to create through the drag-and-drop builder.
You can build popups, online forms, and floating bars to convert your website visitors into subscribers for your brand. The builder has a form template library to help you out with your creations.
Moosend’s subscription forms can be displayed on specific pages and they are responsive to convert your mobile-first users. This allows you to easily leverage location data to show your popups based on a visitor’s city or country for a more personalized experience.
8. Woorise
Woorise is not only a form builder tool but an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to collect leads and engage your audience.
Woorise features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support, and built-in analytics.
Woorise also integrates with popular marketing platforms such as Hubspot, ActiveCampaign, Aweber, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more allowing you to automatically send your new leads to the tools you already use.
9. Pabbly Form Builder
Pabbly Form Builder offers unlimited form submissions, file uploads, payment collection tools, users, storage, multi-page forms, conditional logic, and conversion rate optimization features.
The tool includes a highly customizable form builder that enables you to create, customize, personalize each form you build. You can adjust the spacing between different form fields, customize colors, shadows, borders, background, font styling, and much more.
Pabbly also offers multiple types of forms to embed on your website, sliding and pop-up forms you can use to capture leads for your business.
When it comes to organizing your form submissions, you can easily manage incoming submissions with a variety of pre-built filters, like “new” or “needs response”.
10. Paperform
Paperform is a no-code solution to building thoughtfully designed forms that are also digitally smart. Paperform is an all-in-one tool with a focus on flexibility. You can make sales, take bookings, communicate with customers, and put manual processes on autopilot all in one form.
The tool features 27+ question fields, as well as conditional logic, scoring, and calculation fields to help you create a powerful form that interacts with your respondents in real-time.
It also offers fully customizable elements, including media, typography, themes, and the ability to add custom HTML and CSS as needed.
With Paperform payments, you can easily sell your products, services, and subscriptions to customers worldwide.
Paperform also supports over 3,000 integrations, connecting you to thousands of popular apps and services, bringing all your work under one roof. Integrate Paperform with your favorite support service tools.
Access advanced form analytics. Sync data to Google Sheets. Set up automatic responses. It’s essentially a digital Swiss Army Knife for small businesses.
11. Forminator
Forminator is a WordPress plugin that allows you to create highly customizable forms using its drag and drop form builder.
What makes Forminator unique compared to all the popular modern forms plugins out there is that it’s completely free. At this time, all features and integrations are included out of the box.
That’s not to say it lacks functionality either. Common premium form features such as polls, quizzes, frontend posting, calculations, and even accepting payments via Stripe and PayPal are all free. It is one of the most feature-rich free form plugins out there.
12. Google Forms
Google Forms’ unique selling point is that it’s fast, free, and easy to use, with unlimited forms and entries. It’s also built into the Google Docs suite, so it automatically pulls your data into a Google Sheet for you to analyze.
While Google Forms’ design has limited customizations, this form tool is best for quick market surveys, rather than a professional survey or lead capture form placed on your website.13. 123 Form Builder
123 Form Builder is one of the original online form builders and has been around for more than a decade. Altogether, the tool has 3 million subscribers and over 200 million submissions.
123 Form Builder is the most popular form building option on Wix and serves enterprise customers including Hilti, ABB, Toyota, and more. With countless templates and over 80 integrations, 123 Form Builder may be the form builder tool for you.
14. Typeform
Typeform takes an innovative approach to the world of form building. With an intuitive design, the tool guides you through the form creation process one question at a time and makes the experience of building a survey fun and interactive.
Typeform is also great for customer surveys and user research – you can create and send standalone survey links out to your list. If you want to try something with an engaging, straightforward user experience, the tool is a solid option.
15. Microsoft Forms
Microsoft Forms is a simple, easy-to-use form creator that integrates with the Microsoft Office suite. With full customization options, users can quickly make surveys, feedback forms, quizzes, and lead forms.
Since Microsoft forms don’t integrate directly with an online CMS, the tool might not be the best option for lead generation.
However, the form builder can collect data in real-time and import all your responses on an Excel spreadsheet, so you can perform powerful yet simple analysis with Excel filters and pivot tables.
16. Form Crafts
Form Crafts is a basic form builder tool that has a user-friendly interface and simple design.
The WordPress plugin allows you to create moderately customizable lead capture forms, email sign-up forms, surveys, and feedback collection forms.
One of Form Crafts’ best features is that it’ll send you email notifications about your lead generation process, so you don’t need to constantly monitor your results anymore.
17. FormTools
FormTools is a flexible form creator that focuses on feedback, data, insights, and beautiful form building.
The form builder tool allows you to create most types of forms and tracks your results on a visually appealing dashboard. FormTools also give you an option to integrate their app with a third party provider of your choosing, like Salesforce or Dropbox.
18. Wufoo
Part of the SurveyMonkey family, Wufoo is one of the oldest form tools in the space. You can design some appealing online forms with it and it’s super easy to use.
The app also allows you to embed forms on your website, set up payment fields that are compatible with a number of payment processing services, and turn on automatic email notifications to alert you when someone fills out your form.
19. Ninja Forms
Ninja Forms is a powerful WordPress form tool that’s used by a wide range of marketers, from novices to gurus.
20. Cognito Forms
If you’re looking for a form builder with sound logic branches and robust payment fields, Cognito Forms is for you. The form tool also offers calculated fields, conditional logic, repeating fields, and more, making it easy and simple to create advanced forms.
Cognito Forms integrates with Stripe, PayPal, and Square and offers a free version that includes unlimited forms with 500 entries per month.
21. FormStack
FormStack is mostly focused on building business and professional style forms. The tool’s best features include intelligent forms, built-in workflows, and seamless integrations with Google Sheets, PayPal, and MailChimp (and others through their API).
One of FormStack’s more sophisticated features is an A/B testing tool that can compare different versions of your forms and tell you what performs better.
The tool also offers electronic signatures and payments, and users can save their form drafts and return to finish them.
22. FormSite
FormSite has all the essential features you need for cranking out some quick “prototypical” web forms. As one of the more basic form builders, it’s often used for simple contact or feedback forms.
The tool also has a number of pricing plans that can suit your specific business needs. The free version offers five forms each month with 10 results per form.
23. Clearbit Forms
Clearbit Forms lets you leverage smart forms and flexible data enrichment technology to automatically collect specific user information.
This lets you create shorter forms with fewer fields, and, in turn, produce happier customers (because who doesn’t love a short survey?)
With two plans designed for startups and enterprises, Clearbit can definitely meet your modern marketing needs.
24. FormKeep
FormKeep is a tool unlike most on this list – it’s an easy-to-use tool that finds a happy medium between coded and drag-and-drop forms.
With FormKeep, you have the option to code your own form, style it according to your brand guidelines, and integrate it with Zapier to manage your submission data.
25. Survey Anyplace
Survey Anyplace is a tool that can be used for form building, surveys, and assessments.
With full customization to your branding and a unique approach to form building, you can easily collect leads, information, and insights from respondents and instantly return a personalized PDF report to them.
26. Contact Form 7
One of the most popular WordPress plugins, Contact Form 7, has upwards of 5 million active installations on the CMS.
A free tool for everyone to use, it’s a super simple and basic form creator with a heavy focus on contact forms. But it’s also important to note that the tool has some limitations, especially with its customization options.
27. Conversational Form
An open source platform, Conversational Form lets you transform your web form into a simple chatbot.
By using a novel and clever way to gather data, this form builder is bound to drive user engagement. At the same time, though, due to its new entrance into the marketing space, it might be difficult to learn your way around the tool.
28. FormBakery
As one of the easiest drag and drop form tools out there, FormBakery lets you build professional forms in the most straightforward way possible.
For those looking to build a super simple form in under five minutes, the tool is a great choice. You can quickly customize forms with your own designs, with no coding necessary.
If you’re looking to build a more advanced form, though, FormBakery may not be the right choice for you.
29. DeviceMagic
DeviceMagic is a mobile form solution on a mission to ditch all paperwork, automate lead generation processes, and enhance data collection.
Since the tool solely focuses on building mobile forms, it has a number of great benefits over other form builders, like quick and accurate data collection, lower operations costs, and less time wasted on administrative work.
Your Form Builder Tool Options are Endless
Most form builders offer all the essentials needed to make a basic form, but your options start to narrow down when you want better customization and deeper data analysis. Ultimately, for you, the best form tool depends on your team’s purpose and particular business needs.
Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.
MARKETING
How to Buy Ads on Netflix: Specs & Tactics for Marketers
Netflix, the streaming giant known for binge-watching and award-winning originals, sent shockwaves through the industry in 2022 by announcing an ad-supported tier. This move was likely fueled by a desire to reach new audiences, combat rising subscription costs, and potentially even fend off competition from other OTT platforms. These ads could lead to strong growth potential with advertisers eager to tap into Netflix’s massive user base.
If you’re unfamiliar with how Netflix works, it’s important to know that Netflix is an OTT (Over-the-Top) platform, meaning it delivers streaming content directly over the internet, bypassing traditional cable or satellite providers. It’s one of the most popular OTT platforms globally, but in the ad supported video on demand (AVOD) space, Netflix is a relative newcomer. Understanding this new facet of Netflix is crucial for marketers looking to capitalize on this advertising opportunity.
Interested in learning more about Netflix and its advertising offerings? You came to the right place. In this post, we’ll cover the foundational elements of Netflix ads including ad types, specs, advertising best practices, and more.
Why Did Netflix Start Offering Ads?
In November 2022, Netflix introduced an ad-supported tier. This move marked a significant shift, as Netflix was previously known for its commitment to an ad-free experience. The decision likely stemmed from a desire to tap into new revenue streams. With consumers increasingly cost-conscious, an ad-supported tier provided a way to attract budget-minded viewers while still offering a premium ad-free option, similar to established AVOD providers like Hulu and Peacock.
Initially, the launch was off to a slower start, with few people signing up for the ad supported tier and Netflix failing to meet guarantees, but things are quickly turning around and savvy advertisers are taking notice. Netflix boasts a massive user base, with roughly 270 million paid subscribers – a household name with immense reach. In fact, 40% of new Netflix sign-ups are choosing the ad-supported tier, translating to a total of 40 million users. Netflix’s ad platform presents a unique opportunity for marketers looking to reach a large and engaged audience.
“Our goal isn’t just to offer the same products and tools the industry has come to expect — although we’ve made a lot of progress on that front over the last year. It’s to build something bigger and better than what exists today. We want to shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies.”
Amy ReinhardPresident, Advertising at Netflix
How to Start Advertising on Netflix
So, you’re interested in capitalizing on Netflix’s massive audience? Here’s a breakdown of the three main ways to buy ads on their platform:
1. Netflix Ads Manager
This platform, powered by Microsoft, allows you to directly purchase ad space on Netflix. However, be prepared to meet their minimum spending requirements, which can be substantial and offer little room for negotiation.
2. Partnering with an Agency
While the minimum spend might be high for direct buys, streaming agencies like Tinuiti can be a valuable asset. They can not only help you navigate the intricacies of Netflix advertising, but also:
- Consolidate Streaming Data: The streaming landscape is fragmented, with viewers spread across multiple platforms. Agencies can collect data from these various platforms and turn it into a unified, actionable strategy for your advertising campaign.
- Expertise and Negotiation: Agencies bring a wealth of experience to the table. They can leverage their knowledge of the advertising landscape and potentially negotiate more favorable terms on your behalf.
3. Ad Tech Partners
Companies like Microsoft offer ad tech solutions that provide technical capabilities to streamline your advertising efforts. These partners typically take a more hands-off approach compared to agencies, focusing on the technical aspects of ad delivery and optimization.
The best option depends on your budget, experience level, and campaign goals. If you’re a large brand with a significant budget and an in-house marketing team, going directly through Netflix Ads Manager might be a good fit. However, for most businesses, partnering with an agency or ad tech provider can offer valuable support and expertise.
Ad Types & Specs for Netflix Ads
Now that you understand the different avenues for buying ads on Netflix, let’s dive into the nitty-gritty of ad formats and specifications:
Netflix Ad Types
Currently, Netflix offers two main ad types, pre-roll ads and mid-roll ads. Netflix notes that users can expect to see a few short ads per hour and that they aim to place ads during natural plot breaks for a more seamless experience.
Let’s take a look at each option…
- Pre-roll Ads: These commercials play before a program or movie begins, similar to traditional linear TV advertising.
- Mid-roll Ads: These ads appear in the middle of a program, typically inserted during natural breaks in the content.
During paused playback, ad breaks are displayed on the progress bar. As an ad break begins, the upper-right corner reveals the number of ads included in that break.
While Netflix advertising is fairly new, the platform has made a few important announcements to look out for in 2024. Netflix plans to introduce a new binge ad format for global advertisers, offering viewers an ad-free fourth episode after watching three consecutive episodes. Additionally, QR code integration in U.S. advertising will launch early in the year. Sponsorship opportunities, including Title, Moment, and Live Sponsorships, are also now available in the U.S. and will expand globally in 2024.
Netflix also offers live opportunities including WWE Raw (launching January 2025), which will air live on Netflix 52 weeks of the year, and the NFL Christmas games which Netflix just secured the rights to. These live events provide advertisers the opportunity to reach ad and ad-free members of Netflix in a live environment with traditional ad formats.
Last but not least, Netflix recently announced they are adding Pause Ads to their suite of custom ad units. This is currently in beta and is expected to be rolled out to the general marketplace in H2 2024.
Netflix Ad Specs
When it comes to advertising specs, it’s important to follow Netflix’s guidelines which include the following…
- Supported Lengths: Netflix accepts ads in 10, 15, 20, 30, and 60-second durations.
- File Format: Ads must be submitted in MP4 or MOV format.
- Aspect Ratio & Resolution: Maintain a 16:9 aspect ratio and a resolution of either 1920×1080 HD or 1280×720 HD.
- QR Codes on the Horizon: Netflix is preparing to support QR code integration within commercials, allowing viewers to seamlessly access additional information or promotions.
Hot Tip: Stay tuned for updates, as Netflix is constantly evolving its ad platform.
Why Advertise on Netflix?
Advertising on Netflix offers several unique advantages for advertisers including…
- Massive Reach – Netflix boasts a massive subscriber base worldwide (globally, there were around 270 million Netflix subscribers in Q1 2024), providing advertisers with access to a vast and diverse audience. These viewers are often highly engaged, spending significant time on the platform consuming content. In fact, Over 70% of Netflix’s ad-supported members watch for more than 10 hours a month – which is 15 percentage points higher than the nearest competitor according to Nielsen.
- Targeting – Netflix collects extensive data on user preferences and behavior, enabling precise targeting of advertisements based on demographics, interests, viewing history, and more. This targeted approach increases the relevance and effectiveness of ads, maximizing ROI for advertisers (more on this below).
- Global Reach and Localization – With a presence in numerous countries around the world, Netflix offers advertisers the opportunity to reach audiences on a global scale. Additionally, the platform’s localization capabilities enable tailored advertising campaigns to resonate with specific regional or cultural audiences.
- Unskippable Ads – Unlike some streaming advertising platforms, Netflix ads are unskippable, guaranteeing your message reaches viewers.
- Positive User Experience – Netflix prioritizes a positive user experience, so it’s unlikely viewers will see the same ad twice in a single episode. However, there’s a chance you might encounter the same ad later during your viewing session. It’s also important to note that children’s profiles maintain their ad-free experience.
- Ad Delivery & Blocking – Since ads are delivered server-side, ad blockers are ineffective on Netflix. Additionally, playback automatically pauses if you minimize the window while an ad is playing, ensuring your message is seen.
Best Practices When Advertising on Netflix
When advertising on Netflix, it’s essential to understand the platform’s unique capabilities and audience targeting options to maximize the effectiveness of your campaigns. Check out a few best practices you need to consider…
Explore Audience Targeting Capabilities
Netflix offers several audience targeting capabilities for advertisers on their ad-supported tier. These capabilities focus on three main areas: demographics, viewing habits, and content context. Here’s a breakdown:
Demographics:
- Age: Advertisers can target users by age groups, like 18-34, 35+, etc.
- Gender: Ads can be shown to specific genders (male or female).
- Location: Targeting can be set by country or even state (in the U.S.).
Viewing Habits:
- Genre: This lets advertisers target users based on the genres they watch, like comedy, drama, action, etc.
Content Context:
- Top 10: Ads can be placed before or after shows and movies on Netflix’s daily Top 10 list, ensuring high visibility.
Advertisers also have the option to choose where they don’t want their ads to appear. For example, they can avoid showing ads on programs with mature themes or content that may not align with their brand values.
By using a combination of these targeting options, advertisers can reach a more precise audience interested in their product or service. This increases the ad’s relevance to viewers and potentially improves the ad campaign’s effectiveness.
It’s also important to note that Netflix now has the ability to target advertiser first party data. The platform currently has two approved DMPs: Liveramp or Adobe. Advertisers who work with either of these DMPs can upload first party data for targeting or suppression.
It’s important to note that Netflix’s ad targeting is still evolving. While it doesn’t offer some of the more advanced options found on other platforms, they are working on expanding their capabilities.
Test Your Ad Creative
Just like any other marketing campaign, testing your ad creative on Netflix is vital for optimizing performance. Here are some key reasons to test your ads:
- Discover What Works: Testing allows you to compare different ad variations and identify which elements resonate most with your target audience. This could involve testing variations in messaging, visuals, calls to action, or even ad length.
- Data-Driven Decisions: Testing provides valuable data and insights. You can track metrics like click-through rates, completion rates, and brand recall to see which ad versions generate the best results. Don’t rely on guesswork. Testing helps you move beyond assumptions and identify what truly connects with viewers.
- Meet Audience Expectations: Netflix viewers anticipate premium content, including ads. Testing ad creative ensures that your commercials meet these expectations by delivering high-quality, engaging content that resonates with the audience.
- Optimize Performance: Testing allows you to refine your ad creative to achieve optimal performance. By experimenting with different elements such as messaging, visuals, and calls to action, you can identify the most effective combinations that drive engagement and conversion.
- Enhance Relevance: Testing helps ensure that your ad creative remains relevant to your target audience. By continuously testing and refining your approach, you can adapt to changing consumer preferences and market trends, ensuring that your ads stay impactful and resonant.
- Maximize ROI: Effective testing enables you to make data-driven decisions that maximize ROI. By identifying and scaling the best-performing ad creative, you can allocate your advertising budget more efficiently and achieve greater results.
Measure and Analyze Your Results
Netflix doesn’t offer 1:1 conversion measurement for ad buyers (yet) – but they do have brand awareness and lift studies they offer advertisers so keep this in mind when measuring and analyzing your results.
The platform did recently announce that this summer, Netflix will expand its buying capabilities to include The Trade Desk, Google’s Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
Starting in the second half of 2024, Netflix just announced that the following third party measurement partners (partnering to measure and verify the impact of advertiser campaigns) will also be added: Affinity Solutions, iSpotTV, NCSolutions, Videoamp, DCM and TVision.
They also announced Netflix will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact.
Is Netflix Advertising Right For Your Brand?
Overall, Netflix advertising offers the unparalleled reach of a massive, highly-engaged audience. This can be a strategic choice for brands seeking broad awareness and brand association with premium content.
If you’re interested in exploring advertising opportunities on Netflix for your brand, consider reaching out to the Tinuiti team. Our expertise can provide guidance and assistance in navigating the complexities of advertising on the platform, maximizing your campaign’s effectiveness and ROI.
Don’t miss out on the opportunity to showcase your brand on one of the world’s largest streaming platforms—connect with Tinuiti today to get started.
MARKETING
Xngage and HawkSearch join forces with a powerful connector
The bar has been set by the industry leaders in UX and Merchandising, and our customers have stated their claim clearly – “to grow our market share, we must have an enterprise search experience that drives conversions.“
Optimizely offers baseline search experiences within our commerce platform, which are designed to help companies get started with organizing and delivering SKUs to customers. These experiences utilize out-of-the-box algorithms and methods for sorting, categorizing, and customizing.
While Optimizely provides a foundation for search experiences, we knew there were users ready to take their search capabilities to the next level. This is where the Xngage and HawkSearch partnership promises to redefine how you approach search-driven experiences within Optimizely Configured Commerce. Our highly experienced partner Xngage has developed a seamless integration connector, a best-in-class accelerator for harnessing the power of HawkSearch.
The powerful partner in search
HawkSearch is known for its expertise in search-driven engagement, AI-powered product discovery, and no-code customizations. With a strong history of serving B2B customers with enterprise-level search solutions, it was a perfect choice to make HawkSearch directly available within Optimizely’s platform.
The expertise of Xngage made this connector a reality enabling Optimizely’s Configured Commerce customers to:
- Easily plug directly into the HawkSearch service to share your products and their relevant data.
- Utilize powerful unit of measure conversions, ensuring your customers can find exactly what they’re looking for.
- Customize sorting and facets to deliver highly relevant results to customers.
- Craft a personalized user experience with features like auto-complete and the new ‘instant engage’.
Customers can further explore HawkSearch’s capabilities in this on demand webinar and recap, which highlights the benefits and use cases of the Xngage connector for HawkSearch.
A powerful partner in digital growth
Xngage complements Optimizely perfectly, as they deliver robust solutions in the realm of digital content and commerce experiences. The development of the Xngage connector to HawkSearch is a part of their broader mission to empower manufacturers and distributors to serve their customers digitally. This alignment seamlessly fits with Optimizely, making our partnership with Xngage an ideal choice.
Furthering their goal of digital growth, Xngage offers a range of holistic and complementary professional services, including:
- User research & user experience design (UX)
- Enterprise architecture & ERP integration
- Product information management (PIM)
- Ecommerce Implementations, and digital growth services.
To learn more about this highly experienced digital commerce partner visit Xngage.com.
The future of the partnership
This partnership is just the beginning. Xngage and HawkSearch are committed to working hand in hand to empower you with the tools and insights you need to elevate your ecommerce site. Stay tuned for future blogs, webinars, and resources that will help you make the most of this transformative alliance.
The future of ecommerce search has never looked more promising, and we’re excited to have you on this journey with us.
MARKETING
Top 3 Strategies for Success
With the advent of e-commerce, manufacturers have unprecedented opportunities to expand their reach, streamline their operations, and enhance profitability. Amidst this digital revolution, adopting Manufacturing Execution Systems (MES) is pivotal in optimizing production processes, quality control, and resource management.
As the lines between traditional brick-and-mortar sales and online commerce continue to blur, manufacturers increasingly realize the need to adapt and thrive in this new digital landscape. This article explores the top 3 strategies manufacturers can employ to succeed in e-commerce.
Manufacturing Execution Systems (MES)
MES (Manufacturing Execution System) is specialized application software designed to solve the tasks of synchronization, coordination, analysis, and optimization of production output within any production. MES systems belong to the class of shop floor-level management systems but can also be used for integrated production management at the enterprise as a whole.
MES collects and analyzes production processes, product demand, and inventory data. This allows manufacturers to adapt more quickly to changes in the market, reconfigure production to meet current requirements, and closely monitor trends. As a result, manufacturers can more easily predict and meet customer needs, which helps increase online sales.
MES helps in maintaining accurate inventory records and managing inventory turnover. This avoids overstock or shortages, which can affect a company’s ability to meet online demand and maintain customer service levels.
Manufacturing Execution Systems (MES) enhance transparency and automate operations, reducing human errors and operational costs. Integrating Manufacturing CRM streamlines customer data, allowing manufacturers to tailor products, respond to market changes, and offer competitive prices in online stores. The synergy between MES and CRM creates an agile manufacturing environment, optimizing efficiency and customer satisfaction.
Content Marketing
Kapost’s research shows that companies in the B2B segment that blog get 67% more leads on average than companies that don’t. However, it’s worth remembering that content marketing requires a lot of resources to prepare and regularity in publishing it. This content can be, for example, brand identity and E-commerce logo, articles and videos, webinars, research, and interviews.
The content should help solve a specific problem to create the image of an expert and thus influence the decisions of potential customers. The topics discussed should not be chosen randomly. A little research in Google Trends will help select the main topic, discussion areas in the video, phrases, and words that should be included in the article. Publishing content based on such a prepared analysis allows you to achieve high positions in search engines. It provides a good user experience for customers looking for answers to product/service questions, comprehensively covering the subject matter.
The benefits of this e-commerce strategy are free traffic, increased user confidence, and the creation of an expert image.
Content marketing is a form of promotion that requires patience and time. Its effects will also depend on the quality of thecontent itself, its optimization, and promotion methods. No specific terms can be specified here.
YouTube channels as a form of content marketing
You can discuss your production process and show and test products on your YouTube channel. If someone is looking for information about a product and is unsure which brand to choose, they will likely find your video and maybe make a purchase. Remember to choose a title that matches the search query and prepare a video description with product links. You can send out an email to announce when new videos are released. Whenever you have particularly compelling videos, you could also promote them via texting notifications to drive even more traffic.
Utilize user-generated content and social media
Not utilizing the content that your users generate is a huge issue. This is because it’s not easy to refresh an e-commerce website and keep it alive. But photos and videos taken by real customers are great for this purpose.
Adding a “widget” that connects your online store’s website to its official social media accounts brings significant benefits. These include revitalizing your social media accounts, increasing your credibility as a manufacturer, inspiring other customers to buy, and encouraging repeat purchases.
Snapchat Planets
Snapchat’s “Planets” feature provides a unique and interactive way to engage with your e-commerce store’s audience. Here are some creative ideas on how to leverage Snapchat Planets to create engaging content:
- Virtual Store Tours: Use the AR feature to create a virtual tour of your store. Each planet can represent different sections or categories of your store. For instance, one planet could showcase your latest collection, another could highlight bestsellers, and another could offer exclusive deals.
- Product Launches: Announce new product launches by creating a cosmic journey. Users can travel from one planet to another, each unveiling a new product with engaging visuals and detailed descriptions. This creates a sense of excitement and discovery around new arrivals.
- Interactive Shopping Experience: Create interactive shopping experiences where users can explore products in a fun and engaging way. For example, users can navigate through different planets to find hidden discounts or special offers, making shopping more interactive and rewarding.
- Customer Rewards and Loyalty Programs: Develop a loyalty program where users earn points or rewards by exploring different planets. Each planet can offer unique rewards, such as discounts, free samples, or exclusive access to new collections. This gamifies the shopping experience and encourages repeat visits.
- Themed Campaigns: Align your marketing campaigns with planetary themes. For instance, during holiday seasons, you can create a holiday-themed planet where users can find special holiday deals, gift ideas, and festive content.
By leveraging Snapchat Planets, you can transform your e-commerce store’s content into a captivating and interactive experience that keeps your audience engaged, entertained, and coming back for more.
Use newsletters to captivate your target audience
Newsletters can strengthen the connection with the consumer and demonstrate that shopping with you is safe and profitable. Remember that the more personalized the message, the more effective it will be. It should contain a call to action (CTA), such as a button that redirects to products.
Don’t forget to put a box to check for consent to process personal data when subscribing to the newsletter. Also, add an option to unsubscribe from the newsletter in each email.
A regular email account is not adapted for the newsletter, so do not use your everyday email address. This way, you risk being blacklisted by spam filters. The benefits of newsletters are optimizing advertising costs, increasing loyal audiences from different channels, and building mutually beneficial relationships with partners.
Print and PDF Channel
In the digital landscape, the significance of Print and PDF channels cannot be underestimated for manufacturers engaging in e- commerce. The tactile experience of print offers unique psychological advantages, enhancing comprehension and retention, which are vital for technical manuals and complex product details. PDFs merge this benefit with digital accessibility, ensuring wide reach while maintaining format integrity. This dual-channel approach not only caters to diverse consumer preferences but also bolsters marketing efforts, making technical content more engaging and understandable. Utilizing catalog software further streamlines the integration of Print and PDF channels into e-commerce strategies, enhancing product presentation and distribution efficiency.
Contextual advertising: Google Ads
If you want the advertising you invest in to have an immediate effect, it’s worth turning to Google Ads. Google displays paid ads in search results and on Google’s network of partners (on-site ads in the form of banners).
You bid when you search for a keyword for which advertisers have set up a campaign. The search engine determines who will appear in the search results and at what position. When assigning bids, the quality of the landing page, the quality of the ads, and the stated maximum bid per click are all considered.
To start setting up your campaign, simply login to your Google Ads account. Using the service is free, and you’ll find plenty of online tutorials on creating a campaign. However, you may find that it won’t generate valuable traffic if you don’t set it up optimally. Your budget will be wasted on clicks that won’t lead to conversions. This is why most companies resort to the help of agencies, including specialized agencies.
There is probably no industry in which Google Ads campaigns cannot be used. However, advertising can be moderately profitable if there is a lot of competition in the industry and margins are low.
The benefits of this e-commerce strategy are large audience reach, the ability to get the target audience as accurately as possible, and very detailed statistics on results.
The effect of launching a campaign should appear almost immediately. A properly set up campaign will increase traffic to the website. By systematically optimizing the campaign, you can achieve much better results.
You also can use paid Facebook Ads post promotion. It is important to pinpoint your target group, but how do you do it? A popular way is to draw up a customer portrait, that is, to make a collective image of your customer.
This considers age, gender, income level, location, interests and hobbies, and online behavior. Such a person will display a group interested in your services or goods.
Implement personalized product selections
Recommended product block and cross-selling are very powerful internet marketing strategies. In addition to the recommended product block, which shows the analogs of the product being viewed, it is worth paying attention to the website’s functionality.
As a rule, the products in the “You may also like” block are selected based on the pages previously viewed by the customer, his previous purchases on the website, as well as what was purchased by other customers with similar tastes. If this functionality is implemented technically sound, it can lead to additional items added to the shopping cart. “You may also like” block partly acts as an alternative to the advice of a specialist or consultant.
With blocks for cross-selling related products is a similar situation. Usually, in them are placed products from the same product line, collection, or simply those that perfectly match the product being viewed. You can use AI-powered live chats to proactively engage in customer conversations and suggest products based on their behavior.
Conclusion
E-commerce for manufacturers is a vast field, and in this article, we have presented the most popular and most effective forms of selling online. Remember, no effective e-commerce strategy exists. Each industry and business will have specifics. Try combining the above mentioned e-commerce strategies to maximize your chances of success and increase your profits.
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