AFFILIATE MARKETING
11 Best Content Analysis Tools Every Publisher Should Consider in 2023
If you want more traffic, conversions, and revenue from your blog or website, you need well-optimized content that’s consistent and engaging. But how do you know if your text is hitting the mark? This list of content analysis tools is going to show you a range of software that can be used to analyze what you produce.
Because you can create the most interesting and valuable piece of content out there, but if it isn’t optimized correctly, your efforts will go to waste.
Content analysis tools use a range of analytics to see how well your content is performing against some of your closest competitors.
They also help you see if you’re winning backlinks and whether your content is well-optimized for SEO.
Armed with this data, you can start improving the performance of your content so it ranks higher and drives more traffic.
11 Best Content Analysis Tools
Now let’s take a look at the best content analysis tools that are well-known to get excellent results.
Some are free, and some are paid, but all give you extremely helpful data that’ll improve your content efforts extensively.
Surfer SEO
Surfer SEO is one of the top content analysis tools where you can research, write, optimize, and audit your content.
Using Surfer, you get a tailored SEO content strategy that’ll increase the visibility and improve the rank of all your written work.
You can write content directly in the platform and benefit from a list of relevant keywords and recommended headings.
Surfer keeps you in check by scoring your content as you go from 0 – 100.
When you get into the green, you know your article will have a good chance of ranking on the first page of Google.
Price: Ranges from $99 – $199 a month.
Fancy trying out Surfer SEO right now?
Check out our full, in-depth Surfer SEO review.
Market Muse
Market Muse uses artificial intelligence to help you optimize your content and rank higher in search.
You can also use it to analyze your whole website and get personalized insights into what you could be doing better.
It’s a simple-to-use content analysis tool. Just type your keyword into the topic box, and you’ll be rewarded with a ton of data.
At the top, you’ll see a suggested content score and word count that you have to hit.
And on the right, you’ll see a list of suggested keywords to distribute throughout your article.
Price: 10 Free keyword queries a month. $149 – $399 a month for 100+ queries.
For more info on what this tool can do, read our Market Muse review article.
Frase
Frase is another top content analysis tool that also includes an AI writer.
Using Frase, you can write high-quality SEO-optimized content in minutes instead of hours.
This tool allows you to:
- Create well-researched content briefs in 6 seconds
- Generate high-quality content at the click of a button
- Optimize your content to outrank competitors
- Use content analytics to unveil new opportunities
This is one of the best tools if you’re looking for help with content planning, writing, and optimization.
Plus, you can use their ready-made templates for blog introductions and listicles.
Price: 5-day trial for $1. Plans range from $14.99/month for 4 articles/4,000 words AI and up to $114.99/month for unlimited articles/4,000 words AI.
Our thorough Frase review goes into more detail.
Clearscope
Clearscope is another premium content analysis tool that works similarly to Surfer SEO.
After typing in your main keyword, you get a content optimization outline to follow that includes:
- Related keywords
- Word count
- Content grade
- Readability score
The goal is to get your score in the A+ or A++ green range so it competes with your closest competitors.
It also monitors your content and alerts you when something needs updating so you don’t lose your ranking and traffic.
Price: $170/month for 10 content reports and custom pricing for anything more.
Google Analytics
Google Analytics is one of the best free content analysis tools that anyone can use.
It’s where most bloggers and website owners start monitoring their website performance, plus real-time data.
You can even customize your dashboard and get custom reports and alerts.
Other types of reports available on the Google Analytics tool include:
- Real-time
- Audience
- Acquisition
- Behaviour
- Conversions
Inside these reports, you can find useful information such as landing page performance and your best traffic sources.
This allows you to decide where improvements and extra effort need to be made.
Price: Free.
Google Search Console
Google Search Console is another handy free tool for bloggers and website owners.
It gives you information on how Google is crawling and indexing any errors on your website and detailed traffic reports.
Armed with this data, you can troubleshoot potential reasons why your website is under performing.
The main features of Google Search Console include:
- URL inspection
- Performance
- Indexing
- Page experience
- Core web vitals
- Mobile usability
- Enhancements
Price: Free.
Ahrefs
Ahrefs is an all-in-one SEO toolset that gives you all the data you need to create better content and rank higher in search engines.
Using Ahrefs, you can:
- Analyze your competitors
- Do a content audit
- Optimize your website pages
- Find relevant keywords
- Discover content ideas and link opportunities
- Track your ranking progress
You can even take free courses in the Ahrefs Academy and get community support from experienced insiders.
Price: Use Ahrefs webmaster tools for free. Paid plans range from $79 – $799 a month.
SEMrush
SEMrush is another highly robust tool for SEO, content marketing, competitor research, PPC, and social media marketing.
Using SEMrush, you can grow your organic traffic, plus:
- Run technical SEO audits
- Track your daily search engine positions
- Analyze the backlinks of any domain
- Advanced keyword research
Semrush has the usual tools all SEO suites have, plus a Surround Sound Tool that uncovers pages and domains that rank for your keywords and details on those sites mentioning you.
Also, the free writing assistant is pretty handy and does similar things that Surfer SEO and Clearscope can do.
Price: Limited access to some SEMrush tools and features for free. Paid plans range from $119.95 – $449.95 a month.
Rank Math
Rank Math is a powerful search engine optimization plugin for WordPress that makes it simple to optimize your content to perform better.
It contains a range of free features such as:
- Set SEO titles and meta descriptions
- Focus keyword analysis
- XML Sitemap
- Structured data/schema
- Local SEO and image SEO
- Internal link suggestions
- Link counter and redirections
- 404 monitor and Google Analytics
You can even get access to a personal AI assistant that gives you AI-generated suggestions of what keywords and headings to use in your content.
Price: Use the plugin free with limited features. Paid plans start at $59/year for 15 AI credits/track 500 keywords and up to $499/year for 600 AI credits/track 50,000 keywords.
Yoast SEO
Yoast SEO is a WordPress plugin that has a ton of useful features.
Using this plugin, you’ll help your content rank higher and ensure your website adheres to the highest standards of SEO.
It can be used on WordPress websites and Shopify stores, and you can even take advantage of the free SEO for beginners training and Yoast SEO Academy.
It’s incredibly easy to use, and once you have it installed, it automatically takes care of your site’s technical SEO.
Price: Use main features for free. Get extra features and support with the paid plans – $99 or $229 a year.
If you’re undecided between Yoast vs Rankmath, check out our comparison.
Moz Pro
Moz Pro is another one of the great content analysis tools every creator should know about.
It offers an all-in-one suite of SEO tools that’ll help you get more quality traffic and higher search engine rankings.
Moz Pro will remove the guesswork from SEO and help you to understand your visitors, target the right keywords, optimize your pages, and track your rankings.
To start, you can access free SEO tools on Moz, such as:
- Domain analysis
- Moz Bar
- Competitive research
- Keyword explorer
- Link explorer
Price: Basic SEO tools are free. Paid plans range from $99 – $599 a month.
Conclusion: Best Content Analysis Tools
The content analysis tools mentioned are all extremely powerful and useful for online content creators.
Whether you have a blog, a business website, or an online store, these tools will help to increase your visibility in search and get more traffic to your site.
While these SEO content analysis tools do a great job, always make sure you check over your text manually and use your own judgment.
Do you need a little extra help with content creation?
Check out how to use ChatGPT to write a blog post and how to use ChatGPT for SEO.
AFFILIATE MARKETING
Cut Costs, Not Features with This Microsoft Bundle Deal
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Software subscription fees can quickly add up, and for small-business owners, entrepreneurs, or freelancers, these costs can eat into profits. Businesses spend approximately 29% of their IT budgets on software, according to a 2023 survey by Gartner.
For business professionals who are looking to streamline workflow without paying steep subscription fees, the Ultimate 2019 Microsoft Bundle might be the perfect solution. For just $71.94 (regularly $927), this comprehensive four-part bundle offers Microsoft Office Professional Plus 2019, Windows 11 Pro, Project 2019, and Visio 2019.
While it’s not the newest version of Microsoft’s software, it can deliver tremendous value for anyone seeking tools to manage their business, boost productivity, and work efficiently. The bundle offers a lifetime license, meaning you’ll get all the functionality you need without the recurring costs associated with subscription services like Microsoft 365.
However, it does come with Windows 11 Pro, which includes the recent AI updates. Windows 11 Pro delivers a modern, intuitive interface with enhanced security features such as biometric login and Smart App Control, making it ideal for professionals who prioritize privacy and usability. It’s also equipped with tools that support multitasking, such as Snap Layouts and Virtual Desktops.
For companies looking to reduce overhead without compromising essential functionality, making a one-time purchase of slightly older software is a smart financial move. This includes Office’s most popular productivity tools, Word, Excel, PowerPoint, and Outlook.
Project 2019 is a must-have for anyone who is managing large or small projects. It helps track tasks, timelines, and resources, making it easier to stay on top of deadlines and ensure your team moves in the right direction. Project 2019 gives you the tools to streamline processes and manage tasks efficiently.
Visio 2019 is ideal for creating professional diagrams, flowcharts, and organizational charts. It’s particularly valuable for visualizing complex data or workflows, which is essential for business owners looking to improve operational efficiency.
If you need a productivity boost without eating into savings, take a closer look at this bundle.
Get the Ultimate 2019 Microsoft Bundle with Office, Project, Visio, and Windows 11 Pro for $71.94 (regularly $927).
StackSocial prices subject to change.
AFFILIATE MARKETING
3 Trends That Will Change the Future of Entrepreneurship
Opinions expressed by Entrepreneur contributors are their own.
The most recent data from the new Global Entrepreneurship Monitor report reveals a powerful trend for the future of entrepreneurship.
Young adults, aged 18-24, had both the highest entrepreneurial activity and entrepreneurial intentions in the United States, according to the Global Entrepreneurship Monitor 2023-2024 United States Report. With similar results in 2022, this is not just a minor shift — it’s a fundamental change that could have lasting impacts on the economy and society.
I serve as the chair of the board for the Global Entrepreneurship Research Association, the entity that oversees GEM, which was founded in 1999 as a joint venture of Babson College and the London Business School. As the GEM U.S. team co-leader and a professor of entrepreneurship at Babson, I see firsthand the impact of the research created by the Global Entrepreneurship Monitor.
Here are three entrepreneurship trends from the new GEM report that are changing the landscape for the future.
Related: 21 Success Tips for Young and Aspiring Entrepreneurs
1. Young entrepreneurs on the rise
For years, entrepreneurship has been dominated by older, more experienced individuals, but this year’s report shows that the youngest adults are now at the forefront. According to GEM, 24% of 18- to 24-year-olds are engaged in some form of entrepreneurial activity, a higher rate than any other age group. What’s driving these young entrepreneurs is equally remarkable: They aren’t just starting businesses to make money; many are deeply committed to making a positive impact on society and the environment.
These young entrepreneurs make sustainability a key priority. They are more likely than entrepreneurs from older generations to build businesses with sustainability as a core focus — whether that means reducing their environmental footprint or focusing on social causes. This shift toward impact-driven entrepreneurship isn’t just anecdotal. GEM data shows a significant number of young entrepreneurs taking real, measurable steps to create businesses that align with their values. With sustainability as their north star, young entrepreneurs appear to be simultaneously pursuing societal impact as well as profits.
However, it’s not all smooth sailing. While young people are leading the way in starting businesses, they are also discontinuing them at higher rates than their older counterparts. The discontinuation rate for 18- to 24-year-olds is 15%, the highest among all age groups. This is not surprising, given the challenges of inexperience and more limited access to capital. Starting a business is tough, and sustaining one is even more challenging. But despite these hurdles, the enthusiasm and energy that young people bring to entrepreneurship are undeniable, and with the right support, this generation has the potential to drive substantial change.
2. Tech gender gap narrows
One of the most promising findings in the GEM report is the narrowing gender gap in the technology sector. Historically, tech startups have been dominated by men, but 2023 saw a record-low difference in the number of men and women starting tech companies. The gap has narrowed to just 1%, with 8% of women compared with 9% of men launching businesses in the Information and Communication Technology (ICT) sector.
This is a significant step forward and reflects broader efforts to support more women technology startups. Still, it’s important to recognize that while progress is being made, continued focus on providing equal opportunities is essential to ensuring this trend continues.
3. Optimistic outlook for Black and Hispanic entrepreneurs
Another highlight from the report is the optimistic outlook among Black and Hispanic entrepreneurs. These groups showed stronger confidence in their entrepreneurial abilities and lower fear of failure compared to their white counterparts. Black respondents, in particular, demonstrated high levels of resilience and self-assurance, which is vital in overcoming barriers faced in starting and sustaining businesses. This optimism is encouraging, but there’s still much work to be done in assuring ecosystems offer equal opportunities for all aspiring entrepreneurs, regardless of their background.
Related: I Wish I Received This Advice as a Young Entrepreneur
A promising future
Reflecting on the key findings of this year’s GEM report, it’s clear that the entrepreneurial landscape is changing in meaningful ways. The rise of young, sustainability-driven entrepreneurs signals a future where business is not only about profit but also about making a difference. These young entrepreneurs are launching businesses at a time when the world is looking for solutions to some of its most pressing challenges — climate change, poverty and economic recovery.
Yet, to fully realize the potential of this next generation, there must be more focus on addressing the challenges they encounter. Young entrepreneurs need access to the right resources — whether it’s funding, education or mentorship — to turn their innovative ideas into sustainable businesses. The narrowing gender gap in tech is encouraging, but we must continue to foster environments that support women and other underrepresented groups in entrepreneurship.
The GEM report paints a picture of an entrepreneurial future driven by purpose, diversity and innovation. But it also reminds us of the work that lies ahead in making entrepreneurship more accessible and sustainable. If we can provide young entrepreneurs with the tools and support they need, we will not only see more businesses being created — we’ll see businesses that are making a lasting, positive impact on the world.
AFFILIATE MARKETING
These Are the Top Side Hustles to Work Less, Make More Money
In the best-case scenario, a side hustle could turn into a multimillion-dollar business that generates a passive income stream — but at the very least, starting a side gig could help pay some bills.
A new survey from personal finance software company Quicken shows that almost half (43%) of Americans with a side hustle, or an extra source of income added to a primary income, make more money and clock in fewer hours overall than those without a side hustle.
The three most popular side hustles pursued by those who work less and make more money were personal assistance (20%), cooking and baking (16%), and caregiving (16%). One in five people with side hustles said they were business owners, too, selling products online or offering services like photography.
The majority of people with side hustles (82%) said starting a side gig helped them financially, and kept them from living paycheck to paycheck. Most with side hustles (57%) had savings equal to at least four months of living expenses.
The survey also found that, for younger side hustlers, a way to an extra income doubles as a path to becoming more employable. 44% of Gen Z (born between 1997 and 2012) choose to start a side hustle in order to obtain skills for long-term careers, much higher than the overall 18% of Americans who started a side hustle with the same motivation.
Quicken conducted the survey online, gathering responses from more than 1,000 Americans.
Additional research on side hustles, released in August by NEXT Insurance, showed that three out of five people bring in less than $1,000 monthly in side income, while 22% make $1,000 to $10,000 a month, and 15% make more than $10,000.
Related: Starting a Side Hustle Should Come With a Warning Label — Here’s What You Need to Know