11 Best Content Analysis Tools Every Publisher Should Consider in 2023

If you want more traffic, conversions, and revenue from your blog or website, you need well-optimized content that’s consistent and engaging. But how do you know if your text is hitting the mark? This list of content analysis tools is going to show you a range of software that can be used to analyze what you produce.

Because you can create the most interesting and valuable piece of content out there, but if it isn’t optimized correctly, your efforts will go to waste.

Content analysis tools use a range of analytics to see how well your content is performing against some of your closest competitors.

They also help you see if you’re winning backlinks and whether your content is well-optimized for SEO.

Armed with this data, you can start improving the performance of your content so it ranks higher and drives more traffic.

11 Best Content Analysis Tools

Now let’s take a look at the best content analysis tools that are well-known to get excellent results.

Some are free, and some are paid, but all give you extremely helpful data that’ll improve your content efforts extensively.

Surfer SEO

Surfer SEO is one of the top content analysis tools where you can research, write, optimize, and audit your content.

Using Surfer, you get a tailored SEO content strategy that’ll increase the visibility and improve the rank of all your written work.

You can write content directly in the platform and benefit from a list of relevant keywords and recommended headings.

Surfer keeps you in check by scoring your content as you go from 0 – 100. 

When you get into the green, you know your article will have a good chance of ranking on the first page of Google.

Price: Ranges from $99 – $199 a month.

Fancy trying out Surfer SEO right now?

Check out our full, in-depth Surfer SEO review.

Market Muse

Market Muse uses artificial intelligence to help you optimize your content and rank higher in search.

You can also use it to analyze your whole website and get personalized insights into what you could be doing better.

It’s a simple-to-use content analysis tool. Just type your keyword into the topic box, and you’ll be rewarded with a ton of data.

At the top, you’ll see a suggested content score and word count that you have to hit.

And on the right, you’ll see a list of suggested keywords to distribute throughout your article.

Price: 10 Free keyword queries a month. $149 – $399 a month for 100+ queries.

For more info on what this tool can do, read our Market Muse review article.

Frase

Frase is another top content analysis tool that also includes an AI writer.

Using Frase, you can write high-quality SEO-optimized content in minutes instead of hours.

This tool allows you to:

• Create well-researched content briefs in 6 seconds
• Generate high-quality content at the click of a button
• Optimize your content to outrank competitors
• Use content analytics to unveil new opportunities

This is one of the best tools if you’re looking for help with content planning, writing, and optimization.

Plus, you can use their ready-made templates for blog introductions and listicles.

Price: 5-day trial for $1. Plans range from $14.99/month for 4 articles/4,000 words AI and up to $114.99/month for unlimited articles/4,000 words AI.

Our thorough Frase review goes into more detail.

Clearscope

Clearscope is another premium content analysis tool that works similarly to Surfer SEO.

After typing in your main keyword, you get a content optimization outline to follow that includes:

• Related keywords
• Word count
• Content grade
• Readability score

The goal is to get your score in the A+ or A++ green range so it competes with your closest competitors.

It also monitors your content and alerts you when something needs updating so you don’t lose your ranking and traffic.

Price: $170/month for 10 content reports and custom pricing for anything more.

Google Analytics

Google Analytics is one of the best free content analysis tools that anyone can use.

It’s where most bloggers and website owners start monitoring their website performance, plus real-time data.

You can even customize your dashboard and get custom reports and alerts.

Other types of reports available on the Google Analytics tool include:

• Real-time
• Audience
• Acquisition
• Behaviour
• Conversions

Inside these reports, you can find useful information such as landing page performance and your best traffic sources.

This allows you to decide where improvements and extra effort need to be made.

Price: Free.

Google Search Console

Google Search Console is another handy free tool for bloggers and website owners.

It gives you information on how Google is crawling and indexing any errors on your website and detailed traffic reports.

Armed with this data, you can troubleshoot potential reasons why your website is under performing.

The main features of Google Search Console include:

• URL inspection
• Performance
• Indexing
• Page experience
• Core web vitals
• Mobile usability
• Enhancements

Price: Free.

Ahrefs

Ahrefs is an all-in-one SEO toolset that gives you all the data you need to create better content and rank higher in search engines.

Using Ahrefs, you can:

• Analyze your competitors
• Do a content audit 
• Optimize your website pages
• Find relevant keywords
• Discover content ideas and link opportunities
• Track your ranking progress 

You can even take free courses in the Ahrefs Academy and get community support from experienced insiders.

Price: Use Ahrefs webmaster tools for free. Paid plans range from $79 – $799 a month.

SEMrush

SEMrush is another highly robust tool for SEO, content marketing, competitor research, PPC, and social media marketing.

Using SEMrush, you can grow your organic traffic, plus:

• Run technical SEO audits
• Track your daily search engine positions
• Analyze the backlinks of any domain
• Advanced keyword research

Semrush has the usual tools all SEO suites have, plus a Surround Sound Tool that uncovers pages and domains that rank for your keywords and details on those sites mentioning you.

Also, the free writing assistant is pretty handy and does similar things that Surfer SEO and Clearscope can do.

Price: Limited access to some SEMrush tools and features for free. Paid plans range from $119.95 – $449.95 a month.

Rank Math 

Rank Math is a powerful search engine optimization plugin for WordPress that makes it simple to optimize your content to perform better.

It contains a range of free features such as:

• Set SEO titles and meta descriptions
• Focus keyword analysis
• XML Sitemap
• Structured data/schema
• Local SEO and image SEO
• Internal link suggestions
• Link counter and redirections
• 404 monitor and Google Analytics

You can even get access to a personal AI assistant that gives you AI-generated suggestions of what keywords and headings to use in your content.

Price: Use the plugin free with limited features. Paid plans start at $59/year for 15 AI credits/track 500 keywords and up to $499/year for 600 AI credits/track 50,000 keywords.

Yoast SEO

Yoast SEO is a WordPress plugin that has a ton of useful features.

Using this plugin, you’ll help your content rank higher and ensure your website adheres to the highest standards of SEO.

It can be used on WordPress websites and Shopify stores, and you can even take advantage of the free SEO for beginners training and Yoast SEO Academy.

It’s incredibly easy to use, and once you have it installed, it automatically takes care of your site’s technical SEO.

Price: Use main features for free. Get extra features and support with the paid plans – $99 or $229 a year.

If you’re undecided between Yoast vs Rankmath, check out our comparison.

Moz Pro

Moz Pro is another one of the great content analysis tools every creator should know about.

It offers an all-in-one suite of SEO tools that’ll help you get more quality traffic and higher search engine rankings.

Moz Pro will remove the guesswork from SEO and help you to understand your visitors, target the right keywords, optimize your pages, and track your rankings.

To start, you can access free SEO tools on Moz, such as:

• Domain analysis
• Moz Bar
• Competitive research
• Keyword explorer
• Link explorer

Price: Basic SEO tools are free. Paid plans range from $99 – $599 a month.

Conclusion: Best Content Analysis Tools

The content analysis tools mentioned are all extremely powerful and useful for online content creators.

Whether you have a blog, a business website, or an online store, these tools will help to increase your visibility in search and get more traffic to your site.

While these SEO content analysis tools do a great job, always make sure you check over your text manually and use your own judgment.

Do you need a little extra help with content creation? 

Check out how to use ChatGPT to write a blog post and how to use ChatGPT for SEO.