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27 Passive Income Ideas to Make Money & Build Wealth in 2024

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27 Passive Income Ideas to Make Money & Build Wealth in 2024

In this article, we discuss the 27 passive income ideas to make money and build wealth. To skip our detailed analysis of passive income and its benefits in today’s world go directly to the 7 Passive Income Ideas to Make Money & Build Wealth in 2024.

Passive income can be defined as a side income that comes from a minimal amount of work as compared to your active income. In the current economic conditions, many people are finding it hard to keep up with inflation with a single paycheck. While the US Federal Reserve’s policies have managed to tone down inflation and the bank is expected to cut interest rates, some Wall Street analysts still paint a bleak picture of the US economy in the near future. 

According to a survey by Self, 45% of working Americans have a side gig. Out of the people surveyed, nearly 35% said that they need their side hustle source to pay their bills and other expenses, while over 32% of people use it as disposable income. Around 30% of the respondents put their side gig money toward savings and investments. The survey suggests that these side gigs generate an approximate average of $688 per month. We previously reported that  73% of Americans with side hustles are thinking of leaving their primary jobs. 

Passive Income Ideas with Stocks

Some of our passive income ideas to make wealth revolve around investing in the financial markets. The US stock market is one of the places that have made many people rich. For example, value investors such as Warren Buffett and Seth Klarman have made billions from buying stocks and keeping them for the long term. Their style of investing is known as value investing. It is important to note that these two investors have spent a lot of time and money on their investments, but at the moment we are looking for passive income ideas to make wealth. In that case, you can follow their strategy on a smaller scale by buying quality stocks and letting them grow over a few years.

Nevertheless, a value investing strategy works best if you have a lot of capital. For example, Warren Buffett has owned 151.61 million shares of American Express Company (NYSE:AXP) since the third quarter of 2013, when its stock price averaged at $75.23. By the end of the fourth quarter of 2023, the company shares were trading at an average price of $160.97. It means that American Express Company (NYSE:AXP) stock made around $17 billion for Buffett’s firm during this time, and that is without counting the dividend income. As of March 7, the company’s stock was trading at $221. Some other value stocks from Berkshire Hathaway’s portfolio include The Coca-Cola Company (NYSE:KO) and Bank of America Corporation (NYSE:BAC).

Use of AI to Generate Passive Income

A survey by GOBankingRates reveals that 45% of the respondents are in favor of using AI to generate passive income, and 8% are already using it to do so. Open AI’s ChatGPT has been responsible for the surge in 2023’s AI revolution. The platform also offers a passive income source with its Bug Bounty Program. The program invites people to find bugs or security flaws and get paid. The rewards start from $200 and go up to $20,000.

 Passive Income Ideas to Make Money & Build Wealth in 2024

Passive Income Ideas to Make Money & Build Wealth in 2024

Photo by nathan dumlao on Unsplash

Our Methodology

For this article, we carefully reviewed several sources, including Time Magazine, CNN, CNBC, and Reddit. Next, we chose the most common recommendations to make passive income across these sources and listed them according to the number of mentions each idea received. The more times a passive income idea was mentioned, the higher it was placed on our list.

By the way, Insider Monkey is an investing website that uses a consensus approach to identify the best stock picks of more than 900 hedge funds investing in US stocks. The website tracks the movement of corporate insiders and hedge funds. Our top 10 consensus stock picks of hedge funds outperformed the S&P 500 stock index by more than 140 percentage points over the last 10 years (see the details here). So, if you are looking for the best stock picks to buy, you can benefit from the wisdom of hedge funds and corporate insiders.

Passive Income Ideas to Make Money & Build Wealth in 2024

27. Domain Parking

Domain parking is a practice where any person or company registers domain names but does not use them for hosting a website or email service immediately. Instead, they place them “parked” with a domain parking service or a domain registrar.

Revenue is primarily generated through advertising. When visitors click on the ads displayed on the parked domain’s page, you, as the owner of the domain, will earn a small amount of money. To get the most out of domain parking, hone your monetization strategy to direct traffic to the domain. You can optimize the domains via a third party like Newsy, Bodis, and ParkingCrew.

Due to the risks like potential legal issues and low revenue potential, we gave it the lowest priority on our list of passive income ideas to make money and build wealth in 2024.

26. Crypto Staking

Crypto staking is a process used in blockchain networks to validate and secure transactions, similar to how mining works in some cryptocurrencies like Bitcoin. However, instead of using computational power to solve complex mathematical problems as used in mining, staking involves validators locking up a certain amount of cryptocurrency as collateral to support the network’s operations. Crypto staking is a good way to earn passive income. However, it also carries risks, such as the potential loss of staked funds in the event of validator misbehavior.

Coinbase Global, Inc. (NASDAQ:COIN) is one of the companies that allows you to stake your tokens. The interest rate return on crypto staking varies between tokens. The estimated reward on Ethereum is 2.94% at the time of writing on March 7.

25. Annuity Set Up

An annuity is a financial product that provides a series of payments to an individual over a specified period. An annuity can be set up in various ways, depending on the terms of the annuity contract and the preferences of the individual purchasing it. 

Annuities are usually bought through insurance companies. However, they are also provided by financial services businesses like brokerage firms and banks. Fixed Index Annuity is a type of annuity that is tied to broader market indexes such as the S&P 500. It pays you a fixed interest rate along with a variable income, depending on the performance of the market.

There are several other ways to set up annuities, and it is better to consult a financial expert or insurance provider to make more informed decisions before moving forward.

24. Renting Out Things in Your Home That You Don’t Use

Renting out household items has become increasingly popular with the rise of online platforms that facilitate peer-to-peer rentals. While renting out your household items can carry risks, it is a great passive income idea to make money and build wealth in 2024. You can be on your way to building wealth with this idea if you rent out high-value items that people need for only a short duration and/or infrequently. 

Other than keeping your items in good condition to retain and invite new customers, it is important to come up with competitive rental rates and provide clear rental terms and conditions. A few noteworthy sites/apps for peer-to-peer rentals are Rannsak, Fat Lllama, and Yoodlize. Some marketplaces provide insurance to cover damages, loss, or theft. For example, Rannsak offers The Rannsak Reimbursement Program in the U.S., and the insurance is up to $1,000.

23. Royalties From Intellectual Properties

Royalties from intellectual property refer to payments made to the creator of intellectual property in exchange for the use of the said asset. According to a report by the World Intellectual Property Organization, there were 3.5 million patents filed in 2022. 67% of the total patent filings were made by Asian countries.

If you plan on earning royalties from intellectual properties, you must protect them legally, and that can be done through copyrighting, trademarking, licensing, patenting, and more.

A way to create passive income from royalties would be entering into a licensing agreement with a third party to allow them the use of your intellectual property and receive financial benefits in return. The amount of money you make from these royalties depends on the terms of the licensing agreement. For example, agreeing to a percentage of revenue generated by the sales of the product. Laws regarding patenting in the United States can be found on the United States Patent and Trademark Office website.

22. Peer-to-peer Lending

Peer-to-peer lending is a method of debt financing through which individuals borrow and lend money directly, and there is no involvement from traditional financial institutions. It is one of the best passive income ideas to make money as it serves as a source of funding for individuals and businesses while offering competitive interest rates and flexible terms with a streamlined loan process. The above-mentioned factors are not available to most individuals and businesses when it comes to taking loans from traditional banking institutions.

If it is your first time getting into peer-to-peer lending, you can sign up on established websites like Prosper Marketplace’s Prosper.com through which you can invest in consumer loans, and the website will connect you with borrowers.

21. Set Up an ATM or Vending Machine

An individual can set up an ATM or a vending machine to make a profit from them. However, these two things will generate income based on the number of people that use your machines, so it is essential to set them up somewhere with a lot of foot traffic. If you decide to go the vending machine route, there are a few costs that you should keep in mind, including the cost of the machine (secondhand machines cost between $1,500 – $5,000), location fee, replenishment cost, and maintenance. A few Reddit users recommend delegating tasks like re-stocking and maintenance to cut down on work hours.

For ATMs, setting them near cash businesses like casinos or barber shops where people prefer to tip in cash is ideal. To get started, you will need to open a limited liability company, purchase an ATM, find a location for it and draw up a contract with the owner of the location, and install the machine. 

20. App Development

Creating an app can be your way of building wealth because if successful, it will generate revenue for you over a long time. There are many ways you can monetize your app, including paid downloads, in-app purchases, subscriptions, and more. App development is one of the best passive income ideas to make money.

Mobile apps have the most promise, as 56.1% of all global website traffic was attributed to mobile usage as of December 2023, according to Oberlo. While your income will vary depending on a multitude of factors, including but not limited to which app store you choose, the niche your app belongs to, and the monetization pathway you opt for, mobile apps have more potential to generate passive income.

19. Sell Stock Photos

Selling pictures online that you have captured is a great passive income idea. You will need to start by capturing high-quality pictures. You can then search for different reputable stock photography websites or agencies, like Shutterstock, Inc. (NYSE:SSTK), which hires photographers. According to data collected by Matic Broz for Photutorial, on average, a stock photographer can earn around $0.02 per image per month on average. Moreover, Stocksy United pays the highest, i.e., $200 per standard royalty-free sale and $8,100 per extended license.

18. Video Content Creation

Video content creation can not only generate passive income for you but also be highly engaging. You can create video content for different purposes, like stock footage, subscription platforms, and more. Creating videos for sponsored content is a great way to make a little money on the side. For that, you will need to find brands that will sponsor you to advertise their product or services.

Choosing the right platform for your video content is the most important step, and you can look at Google’s YouTube, TikTok, and Meta Platforms, Inc. (NASDAQ:META)’s Instagram. According to Influencer Marketing Hub, on average, a channel on YouTube gets $0.018 per view or $18 per 1,000 views.

17. Advertising on Your Car

Advertising on your car to earn money is a legitimate way to make some extra cash. This practice, often referred to as car wrapping, involves having advertisements or promotional graphics on your car in exchange for payment. To earn passively through car advertising, you would need to sign up with specialized agencies that hire people for this purpose. 

According to some Reddit users, they have been paid between $100 to $700 a month for getting their cars wrapped. However, some of them have cautioned people to beware of scams. It is essential to remember to do thorough research on the agency you plan on conducting your business with.

16. Design Custom Products

Earning through custom-designed products can be a lucrative venture, especially with the rise of e-commerce platforms like Shopify Inc. (NYSE:SHOP) and print-on-demand services. You would start by identifying the material you wish to work with and your niche and create your designs. From there, you can choose a platform and hire a print-on-demand service. Once you set up your store, you will need to do effective marketing to solidify your customer base. Amazon.com, Inc. (NASDAQ:AMZN)’s Merch on Demand allows people to share their designs for their products. Some Reddit users even claim to make $2k to $3k a month from that platform.

15. Affiliate Marketing

Affiliate marketing is one of the best passive income ideas to make money and build wealth in 2024. According to AuthorityHacker, before consumers make a purchase, 74% of internet consumers in the U.S. go to multiple affiliate websites. Moreover, affiliate marketing contributes to 16% of all internet orders in the U.S.

With affiliate marketing, you can promote products or services through various marketing channels, such as websites, blogs, social media, email newsletters, or online advertisements, and earn a commission for each successful referral or conversion from a business or advertiser. 

The Amazon Affiliate program, or Amazon Associate program by Amazon, is an easy way to get into affiliate marketing.

14. Rent Storage Places

Buying and renting out self-storage space can indeed be a viable way to earn money. Other than that, you will need to be careful to set profitable and reasonable rental terms and conditions and screen the potential renters. According to one source, storage units can generate an annual income between $365,000 to $800,000, depending on size and location.

13. Rent Out Parking Space

If you have a parking space that you are not utilizing, you can rent it out, as it is a lucrative way to make extra money. It can become profitable for you if the parking space is near a venue that sees a lot of traffic, e.g., a shopping mall. Moreover, you can rent it out during specific times, like when a concert is being held somewhere nearby. The money generated from these parking lots mostly depends on your location. Make sure to check your local laws before investing in such ventures.

Moreover, you can also list your private parking space on platforms like Neighbor, which can generate between $50-$300 per month.

12. Real Estate Investing 

Real estate investing by renting out a spare room is one of the best ideas to earn passive income and build wealth. It involves renting out the room to tenants in exchange for regular rental payments. The amount of rental income you can earn depends on various factors such as location, property type, market demand, and rental rates.

Airbnb, Inc. (NASDAQ:ABNB) is one of the best online marketplaces for short and long-term homestays.

11. Create an Ebook

Writing an ebook can be lucrative for you as it falls under a digital product. You can get passive income through sales revenue by selling your ebook to an online ebook publishing platform, including but not limited to Amazon Kindle Direct Publishing, Apple Books, and Google Play Books.

10. Buy a Successful Blog

Buying a successful blog means getting a website that already has lots of people visiting it and making money from it. When you buy it, you get possession of all the work that’s already been done, like writing articles and getting ads on the site. Buying a successful blog is a good passive income idea to make money and build wealth, especially if you know how to grow and improve it. Many Reddit users recommend buying blogs off of Flippa or Empire Flipper. According to them, it is important to remember that the initial investment will be considerable, and they recommend researching blog websites thoroughly.

9. Create an Online Course

Our eighth passive income idea to create wealth is creating an online course. Online courses have become a popular way for people to share their knowledge and expertise with others while also monetizing their skills. You can generate revenue through many strategies, including course sales, offering continuing education credits, etc. You would benefit from looking up e-learning platforms like Udemy, Inc. (NASDAQ:UDMY), as such platforms will provide you with tools for course creation, marketing, and sales.

8. High-Yield Savings Account

A high-yield savings account is a type of savings account offered by banks or financial institutions, and it typically offers a higher interest rate compared to traditional savings accounts. To take full advantage of high-yield savings accounts, you should leverage compound interest. It can help you grow your savings steadily over time and help you reach your financial goals more quickly.

In 2024, several high-yield savings accounts offer returns of 4% or more in some cases as compared to the 0.46% national average return on traditional savings accounts.

 

Click to continue reading and see the 7 Passive Income Ideas to Make Money & Build Wealth in 2024.

 

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Disclosure. None. 27 Passive Income Ideas to Make Money & Build Wealth in 2024 is originally published on Insider Monkey.

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5 Effective Strategies for Building a High-Performing Global Team

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5 Effective Strategies for Building a High-Performing Global Team

Opinions expressed by Entrepreneur contributors are their own.

Global expansion is a huge move for your business that can complicate matters when you want to increase the size of your team. Hiring qualified employees from abroad can be complicated. Many things have to be considered, including new rules or regulations in different countries that need to be followed and cultural differences that may also arise.

In the ever-changing global business environment, the use of appropriate technologies and strategies can set apart successful firms from average or struggling ones.

In light of this, how do you then put together an amazing global team? Through my own experience, I’ve discovered 5 key strategies that can set you and your team up for success.

1. Support workplace diversity and Inclusivity

If you establish an inclusive and efficient system culture across your globally expanding enterprise, then performance will increase immediately. However, one should also bear in mind that cultural disparities exist among team members from diverse backgrounds. You will need to create a workplace that respects and recognizes each person’s culture while also fostering an understanding of various traditions and opinions.

There’s a need for companies to consider various holidays people celebrate in different countries so as not to be seen as ignorant or insensitive by their own employees who come from other places. Common concerns revolve around non-verbal communication like gestures at work, dress codes in offices and how we relate with one another socially . One way out is by employing experts who specialize in diversity issues across cultures, such as customs or traditions, to ensure a safe and respectful work culture.

Related: Life’s Too Short to Work With Incompatible People — Follow These 3 Secrets To Building High-Performing Teams

2. Leverage EOR Service

If you are expanding your business globally, it may really help to hire an Employment of Record (EOR) service provider. An Employment of Record legally employs your team members in their local country on your behalf. It enables you to access the best skills from anywhere around the world without necessarily having to go through the lengthy procedure of first establishing foreign legal entities yourself.

When you partner with a good EOR, you get a bunch of sweet benefits:

  • Faster access to global talent: You can start building your team abroad as soon as possible instead of waiting months for all the legal paperwork to go through.
  • Less worry about compliance: EORs take care of handling all those local employment laws and HR requirements that give you headaches.
  • Cost savings: EORs have the expertise to help minimize your operational costs when hiring globally.
  • Flexibility: You can easily scale your global team up or down as your business needs change.
  • Specialized expertise: EORs have tons of experience helping companies expand globally the right way.

Lean on EOR specialists so you can focus less on annoying HR logistics and more on finding superstar talent around the world.

3. Invest in management training

To succeed globally, you need awesome managers across the board. That’s why strategy number three is to invest heavily in management training.

Make sure your managers are pros at leading global teams. A quality manager in a distributed team excels at nurturing career growth, making the most of their unique talents, ensuring smooth conflict resolution, and guiding through change and uncertainty. They build adaptability and psychological safety, encouraging open communication.

Additionally, the ability to encourage and inspire individuals as a manager will create an environment in which every team member feels welcomed and encouraged. Each one’s unique strengths can be recognized and leveraged for the success and cohesion of the team.

In fact, managers account for 70% of the variability in team engagement. Well-trained managers unite your global workforce and amplify your culture anywhere.

4. Focus on building trust

When your team is distributed worldwide, success depends a ton on trusting relationships. That’s why strategy number four is to focus on building trust and connections, even from afar.

Building trust in a global team requires participation in a variety of activities that promote bonding and camaraderie. Icebreaker games during meetings and setting up Slack channels for casual talk all help team members bond. Hosting virtual coffee talks or happy hours provides for socialization outside of work, whereas annual in-person offsite gatherings provide valuable face-to-face interactions.

Furthermore, it is critical to tailor communication techniques to each direct report, publicly acknowledge wins and progress, and listen deeply to understand different perspectives. These actions make team members feel appreciated, heard, and connected, ultimately building trust within the team.

When managers invest in relationships, their teams perform better. Trust accelerates team cohesion, collaboration and results.

Related: 10 Simple Steps to Build an Exceptional and Efficient Team

5. Set up clear communication channels

When organizing a clear communication protocol, time zone differences could become a major, even impactful, issue. Face-to-face meetings between team members may be nearly impossible when they work from different areas of the world. That’s where video conferences can ensure fast and efficient dialogue.

A number of video conferencing tools recently achieved global use as remote work grew in popularity. Tools like Zoom and Google Meet help businesses hold on-the-spot presentations, webinars, and team meetings with accurate, real-time visuals. They also give team managers the ability to arrange one-on-one check-in sessions with employees, allowing them to discuss workload and other relevant concerns.

Expanding your business globally does not always mean success. However, you can achieve this goal through careful planning, effective communication, and an all-inclusive corporate culture. Above all, using local collaborators in the form of an Employer of Record exponentially increases the chances of building a winning team.

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Apple: iPhone X, HomePod, AirPods ‘Vintage,’ Soon ‘Obsolete’

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Apple: iPhone X, HomePod, AirPods 'Vintage,' Soon 'Obsolete'

Three groundbreaking Apple devices — the iPhone X, HomePod, and original AirPods — are now considered vintage. And the clock is ticking on how long they will be eligible for repairs.

Apple added the three to its vintage product list on Monday, meaning that it stopped selling the products more than five, and less than seven, years ago.

Apple customers who use these devices are now facing a limited window when it comes to repairs. Apple Stores and authorized repair shops will only offer service for the iPhone X, HomePod, and original AirPods for up to two more years max, depending on the parts available.

Related: Will Apple AI Convince You to Upgrade Your Old iPhone?

The three products are all instantly recognizable as a major shift or addition to Apple’s product lineup.

The $999 iPhone X was the first Apple phone to switch from TouchID to FaceID, allowing users to unlock the iPhone X with a glance and swapping out a home button for an entirely touch-activated screen. Apple assured customers that it kept its facial scans out of the cloud to make the feature more secure.

Apple now has the majority of smartphone market share in the U.S., with about 53% of the market.

Apple CEO Tim Cook speaks during the launch of the iPhone X on September 17, 2017. (Photo by Qi Heng/Visual China Group via Getty Images)

The $349 HomePod was Apple’s first smart speaker; some users have called it a “significant and risky investment.” Apple sold an estimated three million HomePods in the U.S. by 2018, according to a Consumer Intelligence Research Partners report.

Since the original HomePod’s release, Apple has expanded the product line with the 2020 HomePod mini and the 2023 HomePod 2nd Generation.

Related: What’s Next for Apple After Vision Pro? Home Robots: Report

The $159 original AirPods were Apple’s way of “reinventing” wireless headphones, per the company’s 2016 press release.

Apple introduced an “innovative” charging case and a double-tap feature that allowed users to tap their AirPods to access Siri.

Devices on the vintage list end up in Apple’s “obsolete” category after they pass the seven-year mark. At that point, Apple withdraws hardware service and service stores can no longer order replacement parts.

Related: Apple iPhone 7 Settlement: How to Make a Claim By Deadline

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5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business

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5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business

Opinions expressed by Entrepreneur contributors are their own.

With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind social media? That’s right! It’s all thanks to its low cost and incredible return on investment (ROI). According to the study by Litmus, it remains one of the best ROIs out there; companies can expect to make a whopping $38 in return for every dollar they spend on email marketing.

As the CEO of Builderall, an all-in-one digital marketing platform that has supported over 2,000,000 small businesses, I often get asked if email marketing is still an effective strategy in this new phase of our digital age. Is it dead in 2024?

I’m here to debunk the biggest myths and set the record straight. Today, I’ll share my insider knowledge to help you see the light.

Defining email marketing

Before we debunk these myths, let’s make sure we’re all on the same page about what email marketing actually is. Many people have misconceptions about this form of digital marketing, which can turn them off — and that leads to missed opportunities.

Email marketing is a direct marketing strategy that sends promotional or informational messages to a targeted audience via email. It goes far beyond blasting promotions or cold outreach. Done right, it builds meaningful relationships between your brand and subscribers. It’s a way to keep them engaged, and ultimately, it’s another way to drive sales.

Some examples include

  • Newsletters
  • Promotional offers
  • Product updates
  • Even personalized content based on a subscriber’s interests.

Related: 8 Simple Email Marketing Tips to Improve Your Open and Click-Through Rates

Myth #1: Email marketing is dead

Let’s tackle the elephant in the room first. No — email is not dead! In fact, it’s far from it and still going strong.

According to data provided by Oberlo, 80% of businesses rely on email as their primary customer retention channel. That means they’re using email to keep their existing customers engaged and coming back for more.

But that’s not all. HubSpot found that 60% of consumers made a purchase thanks to a marketing email they received. That’s a huge testament to the power of email marketing in driving revenue for businesses.

Myth #2: People don’t read emails

I can’t tell you how often I hear this myth. Sure, our inboxes have gotten pretty crowded over the years, and many of us receive dozens or even hundreds of emails daily. It’s also true that a good chunk of those emails might get sent straight to the trash or spam folder.

However, according to HubSpot, 46% of smartphone users still prefer to hear from brands via email over other channels.

If you establish trust and send relevant content, subscribers will welcome your emails with open arms.

This stat also highlights the importance of putting care in your campaigns by using compelling subject lines and other email elements to stand out in a crowded inbox.

Myth #3: Younger audiences don’t use email

Gen Z and millennials are the next generation that will have some serious purchasing power. It’s only logical for businesses to look for new and innovative ways to approach them, as they’re often portrayed as being glued to their screens and obsessed with social media platforms.

These stereotypes lead many people to assume Gen Z and millennials are too obsessed with TikTok and Instagram for old-school strategies like email. Let me prove them wrong again. According to the Attest U.S. Consumer Trend Report, 53% of Gen-Z enjoy weekly emails from their favorite brands. For millennials, it’s 66%.

Of course, you’ll want to cater your approach to each audience (throw in some slang or a meme here and there,) but don’t count email out. These generation segments still use and prefer it.

Myth #4: Email has low open rates

The next myth I wanted to touch on is more tangible. Some say email performs poorly compared to social media platforms like Facebook or Instagram. For that, we’ll have to look at the open rate.

Open rate is an essential key performance indicator (KPI) in digital marketing because it tells you how many people are actually opening and reading your emails. MailChimp benchmarks tell us the average email open rate across all industries is 34.23%. While that might not sound amazing, it’s definitely not bad either.

With optimization, that number can grow much higher and bring benefits. As reported earlier, that’s why so many businesses still rely on email as their primary customer retention channel.

Related: This One Thing Is the Secret to Higher Email Open Rates

Myth #5: Email marketing equals spam

Finally, allow me to go full circle and return to the definition of email marketing. Too many people confuse general email marketing with a somewhat shady practice: cold outreach.

Cold emails are unsolicited messages sent to people who have not expressed interest in your brand or products. You essentially buy or scrape a list of email addresses (unbeknownst to the recipients) and blast bulk emails, hoping to catch a few leads. They’re often used for prospecting and can come across as intrusive if not done right. That’s because nobody gave you permission to contact them.

On the other hand, email marketing is about building relationships with people who have already shown interest in what you offer. They might have signed up for your newsletter through a lead magnet or opted in to receive your updates. That’s a big difference!

It is this latter form of communication that 81% of businesses use email as their primary customer acquisition channel. It drives results without spam tactics.

Final thoughts

While many entrepreneurs may feel attracted to the latest shiny object or technology, these myths cause many entrepreneurs to overlook email in 2024.

When executed correctly, email marketing remains an indispensable growth lever for startups and established businesses alike. Now that you know the truth, utilize email marketing to boost conversions and retention. With a strategic approach, you may see even higher open rates and ROI than the studies show.

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