7+ Backlink Outreach Strategies to Help Grow Your Authority In 2023

Backlink outreach is one of the most effective ways to increase your site’s authority and improve its search engine rankings.

By contacting other websites and convincing them to link back to your content, you can gain valuable backlinks that signal to search engines that your site is a trusted and authoritative source.

But how do you successfully execute a backlink outreach campaign?

The good news is that there are plenty of different ways to build links depending on your personal preference and the resources you have available.

So consider these 7 vetted methods that regularly produce results for entrepreneurs looking to grow website authority.

7 Strategies for Effective Backlink Outreach

The following 7 methods for link-building outreach can help you determine the approach that best works for your site and niche:

1. Offer To Write Guest Posts on Relevant Websites

One of the most popular and effective methods of backlink outreach is through guest posting. To achieve this, you need to write a top-notch article for another website in your niche and make sure to include a link back to your own site within the content.

Guest posts not only provide valuable backlinks but also allow you to reach a new audience and establish yourself as an expert in your field. You’ll often receive a bio or byline with the post, allowing you to promote your site and social media accounts as well.

Here are a few steps for getting started with writing a guest post for backlink outreach:

• Find relevant blogs that accept guest posts in your niche and message website owners
• Read their blog post guidelines carefully and follow them closely to increase your chances of acceptance.
• Create a compelling and informative article that provides value to both the website’s audience and yours.
• Include a link or two back to your site in the body of the article, as well as in your bio/byline.
• Once your post is published, promote it on your own site and social media channels to drive more traffic to your guest post and, ultimately, back to your site.

While it can take some time to craft a quality guest post (see below about KoalaWriter) and find websites to submit it to, it’s one of the most effective strategies for building high-quality backlinks and increasing your site’s authority. This makes it well worth the effort and time investment.

2. Set Up a Skyscraper Campaign

Submitting a guest post blog isn’t the only way to get other website owners to provide you with a link. You can also request a link insertion. This is when you find a post on another website that already features content similar to what you have written and request that your link be inserted into the post.

One of the best ways to do this is through a skyscraper campaign. This involves finding popular, high-ranking content in your niche and creating even better, more comprehensive, and up-to-date versions of it.

You can then reach out to websites linking to the original content and offer them your improved version as an alternative, with a link back to your site.

This is a powerful method because:

• You help other site owners offer more comprehensive and valuable content to their audience.
• It’s easier to send more outreach emails at once because you’re not writing complete articles as you do with guest posting.
• You can request multiple links throughout the article, increasing your chances of success.

To simplify the skyscraper campaign process, you can use a tool like The Authority Site System (TASS). This comprehensive program shows you how to conduct your skyscraper campaign efficiently and effectively.

3. Collaborate with Influencers and Other Website Owners

Influencers are individuals in your niche who have a large and engaged following. By collaborating with them, you can increase your reach and potentially gain valuable backlinks from their audience.

Here are a few ways to work with influencers for backlink outreach:

• Invite an influencer to be a guest on your own site or podcast, and ask them to promote the content on their own channels as well.
• Ask them to share your products or services with their community
• Offer to write a guest post or be featured on an influencer’s site or social media page.
• Collaborate with influencers on a joint project, such as creating an ebook or webinar together.

Influencer collaborations not only help you gain backlinks but also increase your credibility and reach with website owners and site visitors alike.

This link-building strategy can have major long-term benefits for your site’s authority due to its quick reach, especially if you work with influencers who have a strong reputation and following in your niche.

4. Locate Broken Links

Broken link building is a strategy where you identify non-functional links on other sites and then ask site administrators to swap these broken links with active ones leading to your site.

It’s a win-win for both parties: the site owner gets a functioning link on their page, while you gain a valuable backlink.

Here’s a simple process for using broken link building to boost your backlink outreach efforts:

• Use a tool like Semrush to find websites in your niche with broken links
• Reach out to the site owner, politely informing them of the broken link and offering your own high-quality content as a replacement.
• Be sure to highlight the value and relevance of your content, and why it’s a suitable replacement for the broken link.

SEMRush offers The Backlink Audit and Broken Link Checker tools to help you find opportunities for backlink outreach and improve your site’s SEO. This saves a lot of time in contrast to manually finding broken links, so you can scale your link-building campaign.

Read our SEMRush review to learn more about how this tool can support your backlink outreach.

5. Develop a PR Outreach Plan

Public relations (PR) outreach is another effective way to build backlinks and increase your site’s exposure in search engines. This involves reaching out to media outlets, journalists, and other influencers in your niche with the goal of getting them to feature or mention your brand or content.

To make the most of PR outreach for backlink building, consider these tips:

• Develop a clear and concise pitch that highlights the newsworthy aspects of your brand or content.
• Personalize your outreach to each recipient, explaining why you think they would be interested in featuring your brand or content.
• Follow up with a thank-you note and any further information requested by the recipient

Effective PR outreach can result in high-quality backlinks from reputable sources, as well as increased visibility for your brand. You can use programs like Canva to create visually appealing media kits and press releases to support your outreach efforts.

6. Conduct Interviews

Conducting interviews with industry experts and thought leaders is a great way to gain backlinks and build relationships in your niche.

By featuring these individuals on your site, social media platforms, or podcast, you can potentially ask them to share the interview on their own channels, providing you with valuable exposure and potential backlinks.

To optimize interview-based backlink outreach, follow these tips:

• Reach out to experts and influencers in your niche, explaining why you’d like to feature them and what they can gain from the interview
• Prepare thoughtful questions that showcase their expertise and provide value to your audience
• Share the interview on social media and ask the featured individual to do the same
• Offer to write a guest post or collaborate with the interviewee on another project to strengthen your relationship further and potentially gain more backlinks over time

This method is unique in that it allows you to connect more deeply with a website owner, which can lead to plenty of beneficial networking opportunities on and offline.

7. Respond to HARO Requests

HARO, short for “Help a Reporter Out,” is a service that helps journalists and bloggers find expert sources for their stories. By signing up as a source, you can receive daily emails with media requests related to your niche.

To take advantage of HARO for backlink outreach:

• Sign up as a source on their website and specify your areas of expertise
• Monitor the daily emails for relevant media requests and respond with a pitch or quote that includes backlinks to your site
• Follow up with the journalist or blogger to confirm if they will include your response in their piece

This method requires a daily effort but can result in high-quality backlinks from reputable websites with very high domain authority.

You can develop your HARO strategy into a well-oiled machine with our HARO masterclass with Chris Panteli or enroll in a HARO link-building course to up your odds of success.

8. Invest in a Team To Grow Your Backlink Profile

If you have the cash flow to scale your outreach campaigns, then investing in a company that can manage your link-building outreach and SEO strategy can be a wise move.

Since this is a more costly option than other link-building options on this list, it’s best for those who want to make a big investment in their website to achieve results more quickly. It’s also helpful for those who are low on time.

A program like Loganix can execute various link-building strategies, including broken link-building, guest posting, and skyscraper content development.

Just make sure you work with honest digital marketers and companies that will develop a personalized approach for your business. Blackhat SEO methods can result in penalties from search engines and harm your website’s overall reputation.

Backlink Outreach Best Practices

Here are a few tips to help ensure that your link-building outreach efforts are as efficient as possible:

Use AI to Optimize Your Outreach

With an AI tool like Koala Writer, you can automate content and make the outreach process go much quicker. From crafting a clickable email subject line to personalizing emails so you don’t land in the spam folder, AI-driven tools can help your backlink outreach be more efficient and effective.

Avoid Purchasing Low Domain Authority Links

It’s against Google’s policies to purchase a link or guest blog post for the purpose of manufacturing domain authority. Other search engines frown upon it as well. This means that it’s best to focus on free methods or find potential backlink partners with white hat tactics.

Aim For Getting Backlinks from Quality Websites

Not all backlinks are created equally. While low domain authority sites can increase your backlink count, they don’t always add value to your website, especially if they’re not related to your niche, are spammy, or are designed specifically to sell links.

A good rule of thumb is to aim for domains that are at or higher than your current domain authority.

Create a Consistent Schedule for Link Building Outreach

Search engines like to see website owners steadily working on link building. So, make sure your outreach process is spread out over time. It’s better for your site’s backlink profile to earn 7 links over 7 months than to get them all at once.

Show Your Professionality

Think about it. Why would a website owner be interested in linking to your site if you don’t seem professional and knowledgeable?

Show that you’re a real person, share your expertise when answering their questions, and always follow up with thank-you notes and additional information.

Consider adding a proper email signature that includes your company name, website link, and relevant social media links.

This lets fellow website owners know that you’re not just a faceless link-building robot and can help build trust and credibility, making it more likely that they’ll want to link back to your site.

Final Thoughts: 7 Backlink Outreach Methods

While it may take time and effort, backlink outreach can boost your site and improve your look with the Google algorithm.

And once you get going, you’ll find that it’s easier to find backlinks over time as you learn more about your niche and build relationships.

So get out there and build some backlinks for your site! Your future website visitors, search engines, and business results will thank you.