AFFILIATE MARKETING
A Truly Game-Changing AI Video Creator?
This Synthesia.io review will share exactly how this innovative AI video generation platform can help you grow your business.
Video is one of the most powerful tools available to marketers, so if you’ve not started creating videos for your business yet, you’re leaving money on the table.
However, knowing that you need to put video content out there and actually wanting to show your face on camera are two different things—and that is where Synthesia.io can help.
In a rush?
You can try Synthesia.io and create a free video here!
Synthesia.io Review
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Ease of Use
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Stability
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Customer Service
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Price
Summary
Synthesia.io makes it easy to create professional-looking videos for your business using AI avatars and voices. The video editor is super easy to use, so you can have a video ready to publish in a matter of minutes. Whether you want to create explainer videos, product reviews, or marketing videos, Synthesia can help you do it without having to show your face on camera or hire an expensive production team. Get started with Synthesia here!
Pros
- Videos can be created in several languages
- No video editing skills are required
- No need for extra equipment for filming
- Create videos without worrying about lighting and backgrounds
- The finished videos look extremely professional
- Create high-quality videos in multiple languages
- Add things like fonts and text to customize your video
- Easily add voice-over to your video
Cons
- Some worry that videos won’t look original if too many people use the same avatars.
- The personal plan has a 10-minute limit on video length
- Certain voices can sound a little robotic
What is Synthesia.io?
Synthesia.io enables anyone to create professional, polished videos using artificial intelligence rather than a video of themselves.
The tools included with Synthesia.io allow you to create stunning videos that look as though they have been created in a professional studio with the help of camera crews and teams of staff. In actual fact, they’re all created within the Synthesia studio.
Not only that, but no real person needs to feature in any videos. Instead, you create an avatar to be the star of the show, making the whole thing as sleek and professional looking as possible.
It would be easy to assume that all of this technology and capability would mean it would take hours to piece together a video. However, the real beauty of Synthesia.io is that it takes just a few minutes to complete your video, especially once you’ve done it a few times and understand how the features work.
Whether you want to create explainer videos for a product or high-quality marketing videos for your business, the Synthesia video creator can help you get there. Oh and you can even use an AI script writer tool to flesh our what it should say.
Synthesia.IO Review: Main Features
One of the best things about Synthesia IO is that it has such a vast range of features. This means that whatever type of video you want to create, you can be sure there will be features to suit your needs.
Let’s take a look at the main features on offer.
AI Avatars and Custom Avatars
Choosing which avatar(s) you want to feature in your video is easy with the 100+ pre-installed avatars you can choose from at the click of a button.
However, don’t worry if their choice of avatars isn’t quite right because you can create custom avatars too.
You can create a custom avatar of yourself or one of your team members (with their permission, of course!).
Check out this interesting video to see how it’s done:
There is an additional cost of $1,000/year for a custom AI avatar. However, compared to the cost of hiring a studio and a production team regularly, this paid add-on feature could still be a cost-effective solution for many businesses.
AI Voices
Of course, if you are creating a professional video, you will want to get all elements of it right, including the voices within the video.
You can choose from over 120 different languages and accents, depending on where your target audience is based.
However, if you go down the route of creating your own avatar, you can use your voice if you want to. This is perfect for keeping on-brand and ensuring that your video matches the rest of your company’s marketing and messages.
Professional Video Templates
It can seem daunting getting to grips with AI video creation, but Synthesia IO does what it can to help you through the process.
They have over 55 professionally designed video templates for you to choose from, including templates for creating specific video types, such as how-to guides.
Once you’ve chosen a template, you can use the video editor to customize it. You can add your personalized videos, text, and branding, and even choose the background music.
Once you’re done, hit ‘generate video,’ and you’re ready to go.
What Can Synthesia.io be used for?
The beauty of Synthesia IO is that it can be used to create any type of video you want. Content creators will know that putting out varied videos is the best way to keep an audience interested, and Synthesia IO certainly helps with this. Video types that people use the software for every single day include:
- Videos for social media
- Video presentations
- Social media videos
- YouTube videos
- Product demos and reviews
- Training videos
- How-to guides
Can I Use Synthesia Videos on YouTube?
Once you have created your Synthesia video, it’s completely up to you where you choose to share it, so yes, you can share your Synthesia video on YouTube.
The great thing about this software is that you can create any type of video you want, so there are no restrictions.
If you have an audience already or an idea of what your YouTube subscribers might want to see from your channel, you’ll be able to use the software to create this.
In fact, when you start to use Synthesia IO, it asks you what sort of video you are looking to create so it can help with template and avatar suggestions. At this stage, one of the options it gives you is to create a video specifically for YouTube, so the whole process is made as quick and easy as possible.
Can You Monetize Synthesia Videos?
In short, the answer is yes. There is absolutely no reason why you can’t monetize the videos you create using Synthesia IO. In fact, the fact that they help you create such slick videos can be a massive benefit for creators that do want to use video to earn money.
The way that you earn money from your videos will be down to you, your business/side hustle.
For example, you could review products and earn affiliate commissions from anyone who goes on to buy them through your link.
You can also create marketing videos for your own business, no matter your niche.
The fact that videos can be made quickly and easily but still give you amazing results is reason enough to invest in this software.
Integrations
Synthesia integrates well with several platforms. This is great news because it means creating and sharing content online is made as easy as possible.
Synthesia.io has an integrations page on its website, so you can easily find out what the software integrates with. Some well-known platforms include:
Synthesia.io Review: Pros and Cons
Pros:
- Videos can be created in several languages
- No video editing skills are required
- No need for extra equipment for filming
- Create videos without worrying about lighting and backgrounds
- The finished videos look extremely professional
- Create high quality videos in multiple languages
- Add things like fonts and text to customize your video
- Easily add voice-over to your video
Cons:
- Some worry that videos won’t look original if too many people use the same avatars.
- The personal plan has a 10-minute limit on video length
- Certain voices can sound a little robotic
Pricing
Pricing for using Synthesia.io depends on how many videos you want to create. They offer plans for both personal and business use. If you’re looking to create business videos in bulk, then you are required to talk to them directly about your needs, and they can give you a customized price based on this.
For professional-looking personal videos, their package starts from $30 per month. This gives you ten credits a month, which allows you to create 10 minutes worth of video.
The Personal plan also includes:
- Text to video
- Over 120 languages
- 65 avatars
- 55 templates
- Custom backgrounds
- Background music (and custom background music)
- Built-in screen recorder
- Up to 10 slides per video
- Add text, images, shapes, and videos
- MP4 Downloads
However, their business package gives you access to premium avatars, so depending on your video production needs, it could be worth exploring both options.
How to Use Synthesia IO for Free
If you want to test the waters before committing to a paid plan, you can create your own AI video for free using the demo option.
Simply select a free video template from the five available, and enter up to 200 characters of text in the video script box. You will then receive your free demo video by email.
This allows you to see what the software can offer you and whether it is something you will be able to use.
Synthesia.IO review Verdict
If you’re looking to create professional-looking videos for your business without showing your face on camera, Synthesia.io is definitely worth checking out.
No free version could put smaller users off, but the idea behind this is to allow creators to create great content every month.
The customer support Synthesia IO offers is also really great, which gives peace of mind to those new to this type of video production as they won’t be left alone in making it all happen.
One of the best things about using Synthesia IO to create AI videos is that you don’t need to be a professional creator and don’t need to have loads of expensive video production equipment.
Instead, Synthesia IO takes care of everything for you. This means it allows you to create professional videos at an affordable price without your viewers realizing that you have gone down the budget route.
The best part? You can do all of this without even needing to show your face. Create a face for your brand, continue your brand message, use your voice, and have as much fun as you want. Viewers will love your videos, and you’ll feel great knowing it was done so easily—especially when you start to see your business grow due to these amazing, well-made, professional-looking videos.
AFFILIATE MARKETING
AI Will Transform the Workplace. Here’s How HR Can Prepare for It.
Opinions expressed by Entrepreneur contributors are their own.
Our workplaces are about to undergo an unprecedented level of transformation, and HR will take center stage. Artificial intelligence will dramatically reshape HR in a way that goes beyond recruiting, hiring and talent management. Leadership teams at all levels need to embrace this change to transform and lead their organizations forward.
It’s the people, and not the technology, that makes AI initiatives a success. Intrapreneurs, in particular, are the driving force behind it. As I shared in Fearless Innovation, I noticed this when I was working on the innovation agenda for the Great Places to Work study — the most innovative companies were those that had a leadership team that was embracing intrapreneurship and were open to change.
HR is the beating heart of any organization, and as such, it needs to take center stage in both adopting and leading ethical and innovative AI transformation across the organization.
Related: How Artificial Intelligence Is Reinventing Human Resources
4 tectonic shifts AI will drive in HR
1. A new wave of massive reskilling
As AI becomes more prominent across business functions, the need for new skills will only grow. Forty percent of enterprise leaders believe that their workforce would need to reskill as a result of AI and machine learning. In fact, research shows almost a third of all hours worked in the U.S. could be automated by 2030.
All of us need to reskill to some extent to be relevant in the AI era. Not only would people need to re-train, but generative AI is introducing a whole host of professions that have been non-existent until recently, from AI ethicists to human-AI interaction designers. Some of these roles might sound futuristic, yet they are becoming increasingly relevant as technology advances.
2. The great restructure
As automation takes center stage across more business functions, there will be the inevitable need for organizations to restructure and rethink how they work. This transition will not only involve the integration of new technologies but also introduce a shift in the workforce dynamics. Intrapreneurs will need to identify gaps both in skills and operational processes and forge brand-new roles for themselves and those they manage. HR must play a key role in enabling a smooth and easy transition in this regard. The transition will not be smooth or easy, and it’s only HR that has the capability to make it impactful.
3. Arrival of “digital humans”
“Digital human” may sound like an oxymoron, but that’s the term that’s starting to appear in business and operational plans. More roles, regardless of industry, are becoming digitally enhanced where some form of AI assistance is embedded in their everyday work. A real-life example is the introduction of the digital nurse — AI-powered healthcare agents which have already been proven to outperform human nurses in certain tasks.
Imagine the impact these digital roles will have on the workforce the more sophisticated and prevalent they become. Eventually, HR will need to create policies and systems in place that account for this new type of “staff augmentation.”
4. Regulating the robot
The threat of AI bias and misuse is serious. Not only can the technology put many jobs at peril, but potential improper implementation can expose organizations to serious liability and negatively affect the workforce. From avoiding bias to inclusivity, HR teams play a critical role in the ethical deployment and management of AI technologies.
HR professionals will be tasked with navigating the delicate balance between leveraging AI for efficiency and ensuring that its application upholds fairness, privacy and non-discrimination.
What HR intrapreneurs must do to embrace AI the right way
The future of work is being shaped by AI adoption, and its success hinges on the right approach from the outset. My experience shows that for successful organizations, one universal trait stands out: the presence of change agents. Every organization, regardless of size, benefits from intrapreneurs who are open to change and committed to spearheading transformation efforts. These intrapreneurs are pivotal in driving the future of work, as they help orchestrate the integration of new technologies into their business models.
HR and talent leaders should harness this dynamic, encouraging a symbiotic relationship with intrapreneurs to develop customized solutions for AI adoption, ensuring that they are not just keeping pace with technological advances but are actively shaping their trajectory.
Securing a seat at the table:
HR should take a proactive stance in the adoption of AI, even if it is still in its early stages within your organization. By securing a position at the forefront of the AI initiative, HR can and should facilitate and guide the entire organization in embracing this significant change.
As AI has the potential to impact every facet of the organization, it is imperative for HR to not only understand and advocate for this technology but also lead its integration across all departments. HR should encourage and support intrapreneurs and all employees to leverage AI in their daily tasks, demonstrating its value not just for operational efficiency but for personal and professional growth as well.
Master the technology:
To effectively navigate and regulate AI, HR must first understand it thoroughly. Grasping the full potential of this technology is crucial for reaping its extensive benefits. HR plays a vital role in identifying the necessary tools and skills that employees must acquire and then integrating these learnings into daily work practices.
Before implementing AI more broadly, HR should initiate comprehensive training programs that not only educate but also reassure employees about AI’s role in the future of the business. By leading these educational initiatives, HR can shape the structure and effectiveness of these programs, ensuring they meet the needs of the organization and its workforce.
Related: 3 Ways to Prepare Your Business For an AI Future
Looking ahead
Generative AI has the transformative potential to redefine the business landscape, but realizing this vast potential hinges on more than just the adoption of technology. It critically depends on the talent within the workforce, driven by HR and bold intrapreneurs. These visionary leaders don’t just implement new tools; they exemplify their use, demonstrating the profound impact of AI across every level of the organization.
HR plays a pivotal role in fostering this environment, enabling intrapreneurs to guide and inspire every individual they touch. Together, they turn each employee into a catalyst for change, igniting a widespread passion for innovation that deeply resonates and sustains long-term success.
AFFILIATE MARKETING
Samsung: 6-Day Workweek For Execs, Company in Emergency Mode
Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.
Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.
A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”
Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.
Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies
Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.
Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.
Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.
Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.
Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.
A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.
Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’
Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.
The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.
AFFILIATE MARKETING
John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator
This article originally appeared on Business Insider.
Agriculture equipment company John Deere is on the hunt for a different kind of CTO.
The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.
One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.
“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.
To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.
Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.
The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.
According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.
In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.
Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.
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