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How millennial mom Latasha Peterson’s blog helped bring in $122,000 in 2022

Published

10 months ago

August 24, 2023

How millennial mom Latasha Peterson's blog helped bring in $122,000 in 2022

Latasha Peterson was always a dabbler. The 39-year-old started performing musical theater in high school and continued through her twenties, appearing on acclaimed stages such as that of the Apollo Theater in New York. But she was making “almost nothing,” she says,

As such, the Chicago suburbs native had to find alternative ways of making money. “I was a brand ambassador. I did focus groups. I did surveys,” she says. Anything to make ends meet. After getting both a bachelor’s and a master’s in communications but struggling to find work in the field, she settled on substitute teaching at a performing arts high school around 2009. At that point, she was still doing shows on the side.

Then, in 2016, she got pregnant. And “something just shifted in me,” she says. “Like, I really had to focus on creating a future that can be sustainable with my husband.” That year, Peterson decided to start a blog in the hopes of one day making it a regular source of income. Arts and Budgets, as it’s called, focuses on moneymaking and side hustles.

Today, Arts and Budgets brings in tens of thousands of dollars a year. That plus a few other online products helped Peterson bring in more than $122,000 in 2022.

Here’s how the now mother of four built her multiple online income streams.

‘I wanted to help individuals find profitable’ side hustles

Peterson got inspired to start her site after learning about bloggers like Michelle Schroeder-Gardner of Making Sense of Cents, who makes $40,000 per month in passive income. “I was like, ‘wow,'” says Peterson. “If she could do it, I could do this.”

She started Arts and Budgets in early 2016 while still working as a substitute teacher sporadically. Initial posts included 50 side hustles you could do to make extra money and side hustles you could do as a musician. “I knew that I wanted to help individuals find profitable, legit side hustles,” she says. Eventually, she expanded her coverage to financial tips like the best budgeting tools.

In August 2016, just before giving birth, she quit substitute teaching altogether. By early 2017, she was working on the blog full time.

Taking her pageviews from ‘40,000 to over 100,000’

In her first year of diving into the business, Peterson spent hours on Facebook groups for bloggers, networking with other writers and picking up tips on how to grow the site. She also used Pinterest to spread the word, resharing posts with pins that directed those who clicked to her website.

As her page views began to number in the tens of thousands, she decided to start monetizing. In late 2016, Peterson signed up for ShareASale, an affiliate marketing platform. In 2017, she applied to Mediavine, which helps popular bloggers monetize their sites with ads. That’s when she started seeing some revenue.

In July 2017, she made $52 from ShareASale, and between May and August of 2017, she made $1,650 on Mediavine. That year she also decided to incorporate her blog into an LLC to ensure a separation between her personal and business finances.

A few years later, in 2020, she started learning search engine optimization. As a result, from November 2020 to February 2021, her pageviews went from “40,000 to over 100,000,” she says. This, of course, also helped with revenue. This July she made about $94 on ShareASale and between May and August 2023 she made $9,417 on Mediavine.

‘Always be learning’

In 2021, Peterson decided to expand her offerings beyond the blog. “I was getting so many people asking me, ‘how are you growing your blog?'” she says. So she decided to create a course to teach them, launching the Blog for Profit Academy in August of that year. These days, she’s selling it for $997.

That year she also wrote an e-book about side hustles called “Side Hustle to Freedom,” that’s now going for $15. And she started doing one-on-one coaching in side hustles and blog writing. She currently charges $297 per hour for it.

More recently, she’s been doing sponsorship deals including posts on Instagram, TikTok and her blog. Two recent ones paid $1,400 and $2,200.

Altogether, she makes about 45% of her revenue from ads on her blog, 26% from digital products, 22% from sponsorships, 5% from affiliate marketing and 2% from one-on-one coaching.

For anyone keen to replicate Peterson’s success, her advice would be to “study, study, study,” she says. The growth of her businesses has come as a result of constant learning and trying to be better. Even as her businesses have blossomed, Peterson actually hired a business coach in 2022.

“I wanted some more business training,” she says, adding that you should “always be learning.”

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Car Dealership Outages Persist From CDK Software Cyberattack

Published

1 day ago

June 25, 2024

Entireweb News Bot

Car Dealership Outages Persist From CDK Software Cyberattack

Car dealerships across the country are being forced to use paper forms as the auto industry looks to recover from a cyberattack that caused mass outages last week.

The attack hit CDK Global Systems, a cloud-based software that runs all back-end financials and information on car sales, financing, repairs, maintenance, and more. The company serves an estimated 15,000 car dealerships across the country.

Ford and Kia noted in statements to Reuters that some operations have been affected.

The interfaces were reportedly hit with back-to-back cyberattacks that caused dealerships to begin shutting down operations as early as Wednesday around 2 a.m. EST.

Per Bloomberg, the group that claimed responsibility for the attack (which is believed to be based in Eastern Europe) demanded tens of millions of dollars in ransom to cease the system hack ahead of the weekend, which CDK was reportedly willing to pay.

“In the interim, we are continuing to actively engage with our customers and provide them with alternate ways to conduct business,” CDK told Reuters.

The software company is also planning to run an internal investigation and is cooperating with authorities as it works towards the full restoration of its services nationwide.

The restoration was underway by Monday afternoon, though CDK said that it estimated that full restoration would take “days” and not weeks to complete. Still, it did not give an exact estimated timeline as to when dealerships would be able to resume business as usual.

CDK did not clarify exactly how many customers were still affected by the attack as of Monday afternoon.

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This Two-Year VPN Subscription Is Only $89

Published

2 days ago

June 24, 2024

Entireweb News Bot

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Working, watching videos, and browsing the internet should be safe and private experiences. Unfortunately, public networks are often hazardous places riddled with hackers and advertisers. That’s why an increasing number of people these days are turning to VPN subscriptions.

If you haven’t yet, it’s time to consider how much of your data and personal information you’re leaving vulnerable every time you hop on a public network.

To help you out, consider that a two-year subscription to NordVPN is on sale for only $89 (reg. $198) for a limited time only. NordVPN’s Threat Protection is one of its most relevant and helpful features. It’s designed to block advertisements and trackers that can disrupt and slow down your online activities.

NordVPN can scan URLs before you visit them and block you from visiting dangerous sites that could be threats. It looks out for things like spyware, malicious software, trackers, and more, blocking anything it deems a threat. It also keeps you secure when on Wi-Fi networks with top-of-the-line encryption.

For professionals and business leaders, NordVPN’s high-speed capabilities are also well worth paying attention to. Using NordLynx, which is the fastest VPN protocol there is, it helps you and your team members get ahead when working in the office, at home, and on the road.

NordVPN is a critical darling with a 9.3/10-star rating on VPNoverview, and a 9.5/10-star rating on vpnMentor.

Don’t spend any more time leaving you, your co-workers, or your family members browsing at risk. Get a two-year subscription to NordVPN on sale for only $89 (reg. $198) for a limited time only.

StackSocial prices subject to change.

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Invest in a Lifetime of Learning for $100

Published

3 days ago

June 23, 2024

Entireweb News Bot

Invest in a Lifetime of Learning for $100

What is Skill Success?

Skill Success is an online learning platform with more than 4,000 online course videos on a wide variety of topics. Entrepreneurs looking to grow their understanding of given industries or fields can come here for video courses on business, finance, technology, cooking, music, and so much more.

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Skill Success makes learning new topics immersive and fun with gamified learning. By giving users incentives like earning badges and showcasing achievements, Skill Success keeps making progress fun and motivating.

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Skill Success courses are accessible from any device, anywhere, and at any time. All that’s needed to log in and watch a video course on a given topic is a reliable internet connection. The one-time payment for a lifetime membership makes it easy to revisit when you need it without any extra worry or planning.

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With thousands of courses on a variety of topics, it would take a lot of time to review, let alone get tired of the content available. At the same time, Skill Success also continuously updates its catalog with new options so that you always have something fresh to learn.

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It is. Skill Success has been recommended by PCMag, Entrepreneur, and CNN, among other notable names.

Invest in a lifetime of learning with this lifetime membership to Skill Success, which is on sale for only $99.99 (reg. $540), the best price for this subscription online.

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