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How this 35-Year-Old Makes $5k+ By Blogging and Touring Very Unusual Destinations



How this 35-Year-Old Makes $5k+ By Blogging and Touring Very Unusual Destinations

When Joan Torres’ marketing job relocated him from Barcelona to Dubai, he couldn’t have imagined how the next few years would play out. He took advantage of his new location as a base from which to travel to lesser-visited destinations. Still, he found himself frustrated by the lack of information available on those countries.

So, he set out to remedy that by starting his own travel blog: Against the Compass.

His blog did so well that he decided to branch out and start offering organized tours to “destinations your mum wouldn’t be happy about.” Today his blog is bringing in $5k+ per month, and his tours are earning considerably more.

Keep reading to find out:

  • Where he started traveling to
  • How he prepared to quit his job
  • How he learned about travel blogging
  • How much his blog earns
  • How much his tours earn
  • Which affiliates have the best payout
  • How he approaches branding
  • How he launched his travel company
  • His thoughts about link building
  • How he manages his email list
  • How often he works on his business
  • His biggest challenge
  • His main accomplishment
  • His greatest mistake
  • The advice he would give other entrepreneurs

Meet Joan Torres

My name is Joan, I’m 35 years old. I also have a 20-month-old son. We are currently based in Barcelona City, but we travel a lot.

In 2014, the company I was working for in Barcelona sent me to their office in Dubai, where I lived and worked for the following 3 years, working in 2 different European-based international companies.

I quit my Dubai job in 2016, and I’ve been traveling and running an online business ever since.

My professional background is purely marketing and brand management.

Why He Created Against the Compass

Essentially, Against the Compass is a travel blog that focuses on providing useful information, travel tips, and actionable advice for barely visited destinations such as Yemen, Syria, Mauritania, and Pakistan.

I launched it in October 2016 and then, 5 years later, in 2021, I created a travel company to offer tours to some of those unique destinations.

As for the “why,” I have always had a sense for adventure, so during my stay in Dubai, I used to take a lot of short trips to relatively nearby destinations such as Lebanon, Iraq, Kurdistan, and Iran.

I used to check a lot of travel blogs as well for all my travels, but I was surprised that, at that time, there wasn’t any online content on those barely visited countries.

Meanwhile, I learned that many travel bloggers were making an actual living from it, so one day, I decided to quit my job and start a travel blog named Against the Compass, whose main aim was covering that empty niche.

As for the “how,” it’s important to highlight that when I quit my job, I had saved $40k. As a budget backpacker, that was more than enough for traveling for two full years at least, buying proper camera gear, and allocating a few thousand to create a travel website.

It’s also important to highlight that I didn’t just buy a domain and start writing articles right away. A couple of months before quitting my job, I started to build a marketing plan with the final objective of becoming the blog of reference for off-the-beaten-track destinations.

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The blog wasn’t officially launched, but I had been working on it 5 or 6 months before I quit my job.

The blog name didn’t come overnight but was the result of more than a few weeks of brainstorming, trying to find that name that inspired adventure in a clear but dynamic way.

I signed up for a travel blogging course (it doesn’t exist anymore) which was extremely helpful in showing you the right steps to take from the beginning and getting basic knowledge about WordPress, SEO, and travel writing.

I also learned that if you ever want to become successful in the blogging business, you must offer something useful to your readers, something your readers can’t live without, and something your readers will want to bookmark.

How Much Joan is Earning from Blogging

When talking about income, it’s important to differentiate between blogging and running tours.

Today, my blogging income is less than what it used to be before, and the reason is that I switched my focus from blogging to running tours.

Running tours are a much more profitable business, not only in terms of revenue but also because this is something you can keep doing in the long run.

In January 2020, my blog was getting 240k page views a month, and I was making up to €7500 a month, depending on the month, but I’d say that €5000 was the average during the last months before the pandemic started. 

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Up to when I started running tours in November 2021, all my earnings came exclusively from blogging, including things like:

  • Affiliate marketing (40%)
  • Ads (35%)
  • Link selling (10%)
  • Freelance writing (10%)
  • Selling ebooks (5%)

During the pandemic, from March 2020 until June 2021, affiliate revenue was very little, but I still made a decent amount on ads. Plus I began to get into freelance writing, especially for Lonely Planet. 

I wrote several online articles for them and 5 chapters of one of their guidebooks, for which I earned €5400.

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Today, I stopped accepting sponsored content and selling links and ebooks, and I don’t do any freelance writing anymore. Now, I just focus on promoting my top 3 high-performing affiliates: IATI Insurance,, and ExpressVPN.

SEO is still an important part of my daily job since many of my customers find me on Google, so I still work on increasing traffic, which also translates into more earnings from Mediavine, the ad network I use.

In March 2023, I made around €4000 only from ads, IATI Insurance, and

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How Much Joan is Earning from Tours

This is too private. I’d rather not say, but obviously, much more than with blogging, and the way it works is that usually, you add an additional % to the cost per person, but you also need to take into account your personal expenses and taxes.

In 2022, I ran 18 group tours (averaging 12 people in each), plus dozens of private tours.

In 2023, as of April, I have already run 12 tours only in the first 4 months of the year.

While it depends on the specific tour when I organize them, it usually includes:

  • Accommodation
  • Local guides
  • Transportation
  • Main meal
  • Visa support, LOIs, etc.
  • Airport transfers

They can last from 6 to 14 days. 

It’s very time-consuming the first time you organize one, but then it’s easy. You also need the help of a local person to make all the bookings. 

His Top Marketing Strategies

In a word: branding.

Working on building and shaping the Against the Compass brand has been my #1 marketing strategy, and that’s something not many people do.

Brands are like people; they have personalities and emotions and create relationships with other people. People have opinions on brands and like or dislike them based on their personal preferences.

I am confident that today, Against the Compass is a well-established brand followed by adventurous and responsible travelers willing to get out of their comfort zones to travel to the most off-the-beaten-track destinations.

There are many people who feel identified with ATC.

The brand name suggests traveling to unknown places, and readers trust the information found on the website because we’ve also worked really, really hard on EAT by providing extremely detailed and updated honest advice about a lot of unique destinations, covering a travel niche that had always been pretty empty.

This is the reason why Against the Compass Expeditions has been pretty successful since we launched it in 2021.

We launched a travel company attached to a brand that was already established, a brand with significant authority within that specific travel niche. The reason why all our tours sold out is because people already knew and trusted that brand.

It’s also important to highlight that despite being a travel blog, I’ve never been the main protagonist but rather the destinations and the brand, and this has been extremely helpful for running tours.

Many of our customers joined my tours because of Against the Compass, not because of Joan Torres, and that’s invaluable and absolutely priceless because of 2 things:

  • I can delegate this job (leading tours) to other brand representatives, which is what I currently do
  • In the future, it will be much easier to sell the company, something which is already in my plans, but not within the next few years

Keyword Research and Link Building

To be honest, I don’t think I am doing anything really unique here other than spending hours looking for keywords through a tool named KeySearch.

Link building has always been an essential part of my SEO.

In the initial stages of blogging, I used to be pretty active in travel blogging FB groups. These groups were particularly useful for link exchanging and participating in collaboration posts.

I used to do a lot of guest posting for high-authority travel blogs, too. This was useful not only for getting some link juice but also for networking.

However, I also believe that if you only get links from within the travel blogosphere, you’ll never get very far, so today I changed my focus to getting more links from websites outside the travel niche, which is what I am doing as I answer this interview.

This 2023, I got very valuable links from media outlets like The Guardian and France24, links pointing to my Syria content, my best-selling tour.

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They just reached out or linked naturally, but when I get approached by a journalist, I make it #1 priority. I believe there aren’t many websites/blogs/travel companies working on those destinations, meaning that if you offer something different, links will come naturally

My short-term goal for 2023 is to hire a link-building expert to do some proper media outreach to get more links.

Joan’s Content Creation Process

This is simple: I travel to a new place and write travel guides about it, based on what people search for on the internet.

This could be anything from travel tips to a certain destination to “best hotels in X.”

I don’t travel to a place based on what people search. I travel where I want to, and then I write based on what people search for or whatever content is useful. 

I don’t have a goal of publishing a certain amount of content; my only strategy is to have all content fully updated. 

His Email List

I have an email list of almost 8500 subscribers. While this might not seem like a lot for certain online entrepreneurs, I do have an engaged email list with an average open rate of 63% and a click-through rate of 8.41%

More often than not, some of my tours sell out with one single email, which means that a few emails can make me thousands of euros.

I used to have a much larger email list, but I have been trimming it over time, removing unengaged subscribers, and the results have been satisfactory.

Now I get around 500 subscribers a month, and this 2023, I want to increase it to 1000 a month. I’m working on that as we speak.

To manage my list, I use ConvertKit and forms across the website with lead magnets, such as downloadable itineraries not found on my website. 

How Much He Works on His Business

It’s very random.

When I’m traveling, which is around 6 months a year, I work 1 hour per day, just to answer emails and follow up with tours, but I don’t do any blogging or strategy.

However, when I’m traveling with my family, we’ll stop in a certain location every X days for 2 or 3 days, so I can get some more work done, but I don’t follow any pattern.

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When I’m in Barcelona, there are certain weeks when I work no more than 20 hours and weeks when I work more than 60. It just depends on my motivation and specific plans for that particular week.

Joan’s Favorite Resources and Tools

I don’t use any special resources nowadays, but when I was very much into blogging, Digital Nomad Wannabe was an excellent source of information for me.

As for tools, I use ConvertKit for email marketing, KeySearch for finding keywords, and Google Analytics for site traffic and demographics.

His Biggest Challenge

My biggest challenge was taking the big step of being a blogger who spent his time posting travel tips on the internet to organizing actual trips where some of those readers could join.

It was one of the scariest things ever, that kind of fear you have, like when you need to present or give a talk in front of hundreds of strangers, but way worse.

Fortunately, everything went well, and 6 out of 8 people from that first tour joined me on other expeditions.

Joan’s Main Accomplishment

My greatest accomplishment is being able to have freedom.

I have been told by many people that running a business on the one thing you love the most must be extremely rewarding.

It’s true that traveling is my number 1 hobby, and believe me, I love what I do, but at the end of the day, blogging, writing articles, answering emails, and running tours is just work. Like everyone else, I’d rather be traveling around the world without a laptop.

However, I don’t work a lot of hours, I work whenever I feel like it, I take several months a year of vacations, and I am location independent, and those are the most valuable things for me.

What He Wishes He Knew When He Started

Well, I have had an email list from the beginning, but it’s only recently, around 2021, that I began applying a proper strategy.

I wish I had done this from the very beginning! My list of subscribers would be huge by now!

His Biggest Mistake

The biggest mistake I have ever made was not giving enough importance to social media.

While I strongly believe that depending solely on social media is the biggest mistake one can make as an online entrepreneur, we can’t ignore the power of social media as a tool for communicating your brand and, most importantly, as a tool to reach a completely new audience and get additional exposure.

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My tours sell out thanks to a proper SEO strategy and an engaged email list. Still, I barely make any sales from Instagram or Facebook, not only because I don’t have a huge list of followers but also because I am not consistent with it, and this is a big mistake.

His Advice for Other Entrepreneurs

Do have a proper marketing strategy and, if you have a good selling idea but have zero marketing knowledge, do invest in hiring a good marketing consultant to help you define your brand, target, and strategy.

Unless you find a very unique, relatively empty niche, most markets are oversaturated and, unless you create an appealing voice that certain consumers may identify with, building a business can be tough.

Of course, a good marketing strategy won’t be very useful unless you offer a good product or service, work hard, and are consistent.

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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What Are the Duties of a Content Strategist?



What Are the Duties of a Content Strategist?

You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.

We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.

What Does a Content Strategist Do?

A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.

The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.

Understanding what content strategists do means we first need to understand content marketing.

Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.

Content strategists are content marketing experts.

For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.

content strategist

Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.

Content Strategist Job Description

Here is a sample content strategist job description:

The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.

The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.

A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.

Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:

content strategistcontent strategist

As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.

The Roles and Responsibilities of a Content Strategist

To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.

The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:

  • Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
  • Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
  • Conduct extensive keyword research to guide the direction of the brand’s content creation.
  • Pitch existing and prospective clients on their content creation ideas.
  • Build target audience profiles to create content for.
  • Understand the many ways future content can generate leads and be monetized.
  • Stay informed on social media trends and changes in consumer behavior.
  • Create content across various digital platforms and social media accounts.
  • Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
  • Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
  • Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.

Who Does a Content Strategist Report To?

The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.

However, keep in mind that every company is structured differently.

For example, a large corporation will be structured differently than a small start-up.

The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.

Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.

Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.

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Types of Companies Content Strategists Work For

Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.

A few types of companies a content strategist could work for include:

Large Corporations:

Major recognizable brands need content strategists to maintain their position in the market as thought leaders.

Marketing Agencies:

Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.

Small Start-ups:

Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.

Having content monetization skills can be especially important for start-ups as they run lean in the early days.

Content Agencies:

Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.

These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.


There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.

A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.

While there is potentially more money to be made as a freelancer, it does also come with more risk.

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What Skills Do You Need to Become a Content Strategist?

Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.

Soft Skills

Here are a list of the soft skills you’ll need in your career as a content strategist:


You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.


Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.


As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.


An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.

Technical Skills

Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.

Here are a few of them:


Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.

Search Engine Optimization:

SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.

Social Media Platforms:

Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.

Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.


Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.

Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.

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Tips for Becoming a Content Strategist

You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.

Prioritize Your Education

You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.

While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.

Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.

Gain Professional Experience

After you’ve obtained the education, you want to add professional experience to your resume.

Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.

Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.

References from internships and entry-level jobs will be helpful to you in the future!

Start Networking

In addition to developing your skills, you’ll also want to start networking.

Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.

Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.

Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.

All this to say, conduct yourself professionally and courteously when networking.

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Show Your Expertise Through Personal Projects

Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.

Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.

Working on your own projects requires you to develop a content strategy, create content, and grow your audience.

How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.

You can then tell future employers about your expertise and the success of your marketing campaigns.

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Always Continue Learning

Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.

Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.

Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:

The Affiliate Lab

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The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.

If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.

Project 24

If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.

Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.

The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.

No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.

Your Career as a Content Strategist

Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!

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HustleGPT: An Intriguing Blend of Humor and Concern in AI Capitalism



HustleGPT is a hilarious and scary AI experiment in capitalism

This article serves as a condensed overview of the original piece titled “HustleGPT is a hilarious and scary AI experiment in capitalism.”


OpenAI’s release of GPT-4, an advanced generative AI model, sparked an innovative experiment that blends humor and concern in the realm of AI capitalism. Brand designer and writer Jackson Greathouse Fall initiated a project, transforming GPT-4 into “HustleGPT” with a mission to automate hustle culture. This intriguing venture has captivated the internet, with its potential to redefine get-rich-quick schemes and shed light on the role of AI in the pursuit of wealth.

The Birth of HustleGPT:

With a mere $100 and a straightforward prompt, the experiment unfolded. The objective was clear: turn the initial amount into as much money as possible in the shortest time, all while adhering to legal boundaries. The human counterpart, Jackson Greathouse Fall, acted as a liaison between the AI and the physical world, providing updates on the cash total without engaging in manual labor.

The Business Plan Unveiled:

HustleGPT’s proposed business plan involved setting up an affiliate marketing site for eco-friendly products. A cheap domain,, was swiftly acquired, and with the assistance of GPT-4, a logo and a detailed site layout were generated. The project took a tangible form as Hall invested $29 in hosting, bringing the Green Gadget Guru website to life.

Strategic Moves and Investments:

With $62.84 remaining, Hall sought guidance from HustleGPT on the next steps. The AI suggested allocating funds for Facebook and Instagram ads to enhance visibility. The project gained momentum as Twitter hype attracted an undisclosed investor, injecting $100 into Green Gadget Guru on the first day.

Scaling Up the Operation:

As the experiment progressed, GPT-4 displayed its capabilities beyond initial expectations. It recommended hiring freelance content creators and developing a Software as a Service (SaaS) product. The project expanded rapidly, with GPT-4 advising on capitalizing on Twitter followers, launching a GitHub repository for others to replicate the challenge, and attracting more investments.

The Viral Success:

HustleGPT’s viral success is a testament to the fascination surrounding AI capabilities. However, beyond the entertainment factor, the project is demonstrating the potential to build a legitimate business. With $7,812.84 in investment, a growing team, and content in the pipeline, the experiment has garnered attention. The question remains: can Hall and HustleGPT transcend the common startup pitfall of hype without profits?

AI’s Role in Capitalist Ambitions:

HustleGPT’s journey reflects the ongoing debate about AI’s role in capitalist endeavors. While the experiment leverages GPT-4’s virality to achieve financial goals quickly, it raises concerns about the ethical implications of automating hustle culture. The project showcases how AI can navigate the business landscape, from generating content and attracting investors to scaling up operations.


In the evolving landscape of AI and capitalism, HustleGPT stands as a unique and thought-provoking experiment. It encapsulates the potential and challenges of integrating advanced AI models into entrepreneurial endeavors. Whether it succeeds or encounters the common pitfalls of startups, the project serves as a fascinating case study, offering insights into the intersection of AI, hustle culture, and the pursuit of wealth in the digital age.

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