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How to Earn Even More!



How to Earn Even More!

Digital marketing is a growing industry, and there are tons of career moves you could make within this sphere. In particular, you might help with a business’s content strategy to reach its goals and connect with its target audience. A content marketing consultant is one of the best jobs that you can work from home while helping other businesses to grow.

Does that sound like something that might interest you in growing your career?

Here is what you need to know about being a content marketing consultant, where you can get training, and how much you can earn.

What is a Content Marketing Consultant?

How to Earn Even More

A content marketing consultant is responsible for helping businesses with their content creation. More than just search engine optimization, content marketing consulting services help businesses consider what types of content they should make and where their current content falls flat.

It requires detailed analysis and knowledge of the inner workings of a content strategy.

Once a content strategy is in place, it is up to you to start creating content that will resonate with new customers and existing ones. You might work in both B2C and B2B roles, so brush up on your marketing skills for each target audience.

The important thing to note here is that business goals will be individual to each company you work for. This also means that the metrics for the success of your content strategy will be unique. Some will want to get more likes on their Facebook page, close more sales, get more leads, or solve other problems.

Be flexible and adapt your content marketing strategy accordingly.

Responsibilities of a Content Marketing Consultant

If that sounds like a career path that might interest you, here are a few things that content marketing consultants do on a daily basis for their clients.

SEO Research

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The only way people will stumble upon your content is if it is tailored to the search engines. Marketing efforts should always be made with Google in mind, which means you need to understand how people think and what they’re really searching for.

For example, you might give a detailed analysis of what high-volume, low-competition keywords a brand should use to grow. You might also take the opportunity to evaluate their current content strategies, make notes for improving them, and specialize in both paid and unpaid traffic sources.

You can use tools like Surfer SEO for help.

Without SEO, you will never be able to move someone through the desired customer journey.

Plan Content

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With an SEO content strategy in place, it is time to consider what you need to do to create content. What keywords do you need to target on this particular page to tap into your target audiences?

This stage of content creation is the best opportunity to share in-depth knowledge with your site visitors.

The goal of content creation should always be lead generation or moving people one step further into the sales funnel while providing them with valuable resources. You want them to view this site as the answer to their problems, a robust solution that speaks to their pain points.

When planning content, you will think about every avenue you need: social media platforms, blogs, landing pages, and more.

Monitor Current Marketing Strategies

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How is the marketing team of a given business doing when it comes to lead generation and reaching its target audiences? One of the keys to implementing content marketing strategies is to know where the current methods are falling flat (and where they are succeeding).

You can use free tools like Google Analytics to keep tabs on a content marketing strategy.

The point here is not to spend a bunch of money trying to get information and insight into the current strategy. Instead, it is to identify areas of potential growth and to flesh out the picture of the business you will be working with before you start to plan content.

Set Marketing Goals and Keep Tabs on Them

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With some of this research in mind, you have a much clearer picture for your content marketing consulting. Work with the business to determine what their goals are: optimized content for better rankings, the ability to generate leads, gaining followers on social media, and collecting client testimonials are all great goals for online content.

Before you start promoting content, you should have an idea of the marketing goals related to generating leads for the business.

You should know how to set achievable marketing goals that can be measured for long-term success. Monitor how the business is growing and changing due to the content planning you undertook. With the desired outcomes in mind, you can adapt certain aspects of your content calendar to meet these needs.

Auditing Existing Content Marketing Strategy

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Of course, most businesses already have some type of content calendar in place, have some of their own content, and might be making headway with organic traffic. However, they are coming to you because they know they need a more effective content strategy.

In other words, you have the deep understanding they need.

Many businesses will want you to audit their existing content to see where they can increase traffic. This gets the ball rolling on setting a clear direction for their upcoming content calendar. A content marketing consultant provides a much-needed outside perspective that can shape the strategy and deliver results.

Don’t be afraid to let a business know where their current strategy is falling short. This can help them stay ahead of the latest trends.

Content Marketing Consultant Salary

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How much can you earn from your thought leadership when it comes to being a content marketing consultant? If you have a strategic mind for planning content, it could pay off big time. It’s often a flexible position that you can even work from home.

According to Zip Recruiter , you could earn about $60,000 per year or $29 per hour.

Glassdoor estimates that you might make even more than this. Their range stretches from $64,000 to $107,000 annually.

Learn to Be a Content Marketing Consultant

Unfortunately, there is no single content marketing institute you can attend to get ahead in this field. You may have to piece together your knowledge of website traffic, search engine optimization, and content marketing to become top of your field. Here are a few courses that can help.

Hubspot’s Content Marketing Certification Course

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If you want to get serious about your marketing efforts, Hubspot is a great place to start. Their Content Marketing Certification Course is completely free.

In this course, you will learn:

  • The content creation framework
  • Creating a long-term content strategy
  • How to generate ideas
  • Alternative methods of growing traffic (video marketing, guest blogging, etc.)
  • Content promotion

Despite being a free option, this is an extremely robust certification course that will really bolster your skills. It comes with almost eight hours of video content to teach you what you need to know to plan and write effective content for lead generation.

Ahref’s Content Marketing Course

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Ahrefs is another place you can turn to find tips for content marketing consultants. Their free course isn’t as thorough or detailed as Hubspot’s, but the Content Marketing Course is still a helpful and free tool to add to your toolbox. If you have some time to spare, shore up your knowledge with this course.

It’s the perfect course for a content marketing consultant who needs to improve content creation skills. You’ll learn strategies, gain checklists, learn how to compete with other businesses, and even how to conduct a thorough content audit.

Best of all, the video lessons are relatively short and easily digestible, so you can get what you need without feeling overwhelmed.

Semrush’s Advanced Content Marketing with Brian Dean

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Once you have moved through some of this content marketing strategy, you will want to dive into the Semrush Advanced Content Marketing course. Content marketing consultants who attend this class will learn:

  • Tips for rapid blog growth and generating content ideas
  • Templates for content creation
  • Content hub and annual content guides for more traffic
  • Content and blog campaigns
  • Conversions and popups
  • Launching a product successfully

Like the Ahrefs course, this is short and digestible. The longest video is just 17 minutes, ensuring that you can squeeze this training into a busy schedule whenever you have a free moment.

Best Ways to Get Hired as a Content Marketing Consultant

Content marketing consulting is a great gig, but where can you find your very first client? This is often the hangup for many people who would love to hand out their business card advertising that they are officially a content marketing consultant. Get your first client with one of these strategies.

Job Boards

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Perhaps the easiest place to start searching for content marketing gigs is to go where clients hire their freelancers. Content creation, planning, and strategy positions are all abundant on job boards like Upwork, Fiverr, and FlexJobs. This is an inexpensive and targeted way to land your very first gig as a content marketing consultant.

Clients come here searching for top talent, ensuring that you are reaching out to people who have a real intent to hire. You’ll find an abundance of job descriptions that align with the skills you have to offer.

Personal Website Traffic

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On the other hand, you might want to leverage your content marketing talent to grow your own website traffic. As your traffic grows, more people will be able to find you when searching for content marketing consultants.

This proves that you know exactly what to do and how to grow a page.

Clients who come to you via this route are often already serious about hiring you and won’t waste your time going through endless interviewing. Preserve your time because time is money. Work on growing your own website as proof of your talent and skills.

Local Networking

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Some people would prefer to make a difference in their local community. There are tons of chances for a content marketing consultant to cut their teeth with small businesses in their area. If you don’t mind cold calling and setting up meetings with business owners or marketing managers, local networking is a valuable source of growth.

Once you help one business find the sweet spot with its content marketing strategies, they are likely to recommend you to friends and other businesses. This word-of-mouth advertising might be your most effective marketing tool.

Final Thoughts: Are You Destined to be a Content Marketing Consultant?

A content marketing consultant is a highly skilled professional who can take an existing website and transform it to create more leads and more sales. They help more people come to a given website, engage with their content, and ultimately convert that traffic into dollars and cents. Plus, they may be invited to help create that content.

If this describes your ideal job, these courses and tips will help you launch your career and earn a decent living as a content marketing consultant!

Check out our article on how to start a consultant business for a guide on the next steps.

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10 best pet gifts that dogs and cats will love (and their owners, too)



ByAmanda Saintina

Sunday, December 3, 2023 6:19PM

10 best pet gifts that dogs and cats will love

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.

Best Gifts for Cats and Dogs

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Goody Box Holiday Dog Toys & Treats

I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

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Goody Box Holiday Cat Toys & Treats

This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.  

10 best pet gifts that dogs and cats will love

Merry Makings 12-Day Cat Toy Advent Calendar

This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

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Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie

Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

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K&H Pet Products Cat & Dog Bed Warmer

My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.

Best Gifts for Pet Lovers

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Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

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‘Tell Your Dog I Said Hi’ T-Shirt

For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

95oz 2 8L Pet Fountain Cat Dog Water Fountain Dispenser with Smart Pump Blue d0dd2b12 9596 448e 8606 3cc6e567df8e.406f272a5d217eb755685da578ea8cf6

2.8L Pet Fountain with Smart Pump

It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

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Anavia Personalized Pet Portrait Necklace

This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

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ROVERLUND Airline-Compliant Pet Carrier

These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.

*By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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