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How to Earn Even More!

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How to Earn Even More!

Digital marketing is a growing industry, and there are tons of career moves you could make within this sphere. In particular, you might help with a business’s content strategy to reach its goals and connect with its target audience. A content marketing consultant is one of the best jobs that you can work from home while helping other businesses to grow.

Does that sound like something that might interest you in growing your career?

Here is what you need to know about being a content marketing consultant, where you can get training, and how much you can earn.

What is a Content Marketing Consultant?

How to Earn Even More

A content marketing consultant is responsible for helping businesses with their content creation. More than just search engine optimization, content marketing consulting services help businesses consider what types of content they should make and where their current content falls flat.

It requires detailed analysis and knowledge of the inner workings of a content strategy.

Once a content strategy is in place, it is up to you to start creating content that will resonate with new customers and existing ones. You might work in both B2C and B2B roles, so brush up on your marketing skills for each target audience.

The important thing to note here is that business goals will be individual to each company you work for. This also means that the metrics for the success of your content strategy will be unique. Some will want to get more likes on their Facebook page, close more sales, get more leads, or solve other problems.

Be flexible and adapt your content marketing strategy accordingly.

Responsibilities of a Content Marketing Consultant

If that sounds like a career path that might interest you, here are a few things that content marketing consultants do on a daily basis for their clients.

SEO Research

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The only way people will stumble upon your content is if it is tailored to the search engines. Marketing efforts should always be made with Google in mind, which means you need to understand how people think and what they’re really searching for.

For example, you might give a detailed analysis of what high-volume, low-competition keywords a brand should use to grow. You might also take the opportunity to evaluate their current content strategies, make notes for improving them, and specialize in both paid and unpaid traffic sources.

You can use tools like Surfer SEO for help.

Without SEO, you will never be able to move someone through the desired customer journey.

Plan Content

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With an SEO content strategy in place, it is time to consider what you need to do to create content. What keywords do you need to target on this particular page to tap into your target audiences?

This stage of content creation is the best opportunity to share in-depth knowledge with your site visitors.

The goal of content creation should always be lead generation or moving people one step further into the sales funnel while providing them with valuable resources. You want them to view this site as the answer to their problems, a robust solution that speaks to their pain points.

When planning content, you will think about every avenue you need: social media platforms, blogs, landing pages, and more.

Monitor Current Marketing Strategies

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How is the marketing team of a given business doing when it comes to lead generation and reaching its target audiences? One of the keys to implementing content marketing strategies is to know where the current methods are falling flat (and where they are succeeding).

You can use free tools like Google Analytics to keep tabs on a content marketing strategy.

The point here is not to spend a bunch of money trying to get information and insight into the current strategy. Instead, it is to identify areas of potential growth and to flesh out the picture of the business you will be working with before you start to plan content.

Set Marketing Goals and Keep Tabs on Them

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With some of this research in mind, you have a much clearer picture for your content marketing consulting. Work with the business to determine what their goals are: optimized content for better rankings, the ability to generate leads, gaining followers on social media, and collecting client testimonials are all great goals for online content.

Before you start promoting content, you should have an idea of the marketing goals related to generating leads for the business.

You should know how to set achievable marketing goals that can be measured for long-term success. Monitor how the business is growing and changing due to the content planning you undertook. With the desired outcomes in mind, you can adapt certain aspects of your content calendar to meet these needs.

Auditing Existing Content Marketing Strategy

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Of course, most businesses already have some type of content calendar in place, have some of their own content, and might be making headway with organic traffic. However, they are coming to you because they know they need a more effective content strategy.

In other words, you have the deep understanding they need.

Many businesses will want you to audit their existing content to see where they can increase traffic. This gets the ball rolling on setting a clear direction for their upcoming content calendar. A content marketing consultant provides a much-needed outside perspective that can shape the strategy and deliver results.

Don’t be afraid to let a business know where their current strategy is falling short. This can help them stay ahead of the latest trends.

Content Marketing Consultant Salary

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How much can you earn from your thought leadership when it comes to being a content marketing consultant? If you have a strategic mind for planning content, it could pay off big time. It’s often a flexible position that you can even work from home.

According to Zip Recruiter , you could earn about $60,000 per year or $29 per hour.

Glassdoor estimates that you might make even more than this. Their range stretches from $64,000 to $107,000 annually.

Learn to Be a Content Marketing Consultant

Unfortunately, there is no single content marketing institute you can attend to get ahead in this field. You may have to piece together your knowledge of website traffic, search engine optimization, and content marketing to become top of your field. Here are a few courses that can help.

Hubspot’s Content Marketing Certification Course

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If you want to get serious about your marketing efforts, Hubspot is a great place to start. Their Content Marketing Certification Course is completely free.

In this course, you will learn:

  • The content creation framework
  • Creating a long-term content strategy
  • How to generate ideas
  • Alternative methods of growing traffic (video marketing, guest blogging, etc.)
  • Content promotion

Despite being a free option, this is an extremely robust certification course that will really bolster your skills. It comes with almost eight hours of video content to teach you what you need to know to plan and write effective content for lead generation.

Ahref’s Content Marketing Course

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Ahrefs is another place you can turn to find tips for content marketing consultants. Their free course isn’t as thorough or detailed as Hubspot’s, but the Content Marketing Course is still a helpful and free tool to add to your toolbox. If you have some time to spare, shore up your knowledge with this course.

It’s the perfect course for a content marketing consultant who needs to improve content creation skills. You’ll learn strategies, gain checklists, learn how to compete with other businesses, and even how to conduct a thorough content audit.

Best of all, the video lessons are relatively short and easily digestible, so you can get what you need without feeling overwhelmed.

Semrush’s Advanced Content Marketing with Brian Dean

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Once you have moved through some of this content marketing strategy, you will want to dive into the Semrush Advanced Content Marketing course. Content marketing consultants who attend this class will learn:

  • Tips for rapid blog growth and generating content ideas
  • Templates for content creation
  • Content hub and annual content guides for more traffic
  • Content and blog campaigns
  • Conversions and popups
  • Launching a product successfully

Like the Ahrefs course, this is short and digestible. The longest video is just 17 minutes, ensuring that you can squeeze this training into a busy schedule whenever you have a free moment.

Best Ways to Get Hired as a Content Marketing Consultant

Content marketing consulting is a great gig, but where can you find your very first client? This is often the hangup for many people who would love to hand out their business card advertising that they are officially a content marketing consultant. Get your first client with one of these strategies.

Job Boards

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Perhaps the easiest place to start searching for content marketing gigs is to go where clients hire their freelancers. Content creation, planning, and strategy positions are all abundant on job boards like Upwork, Fiverr, and FlexJobs. This is an inexpensive and targeted way to land your very first gig as a content marketing consultant.

Clients come here searching for top talent, ensuring that you are reaching out to people who have a real intent to hire. You’ll find an abundance of job descriptions that align with the skills you have to offer.

Personal Website Traffic

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On the other hand, you might want to leverage your content marketing talent to grow your own website traffic. As your traffic grows, more people will be able to find you when searching for content marketing consultants.

This proves that you know exactly what to do and how to grow a page.

Clients who come to you via this route are often already serious about hiring you and won’t waste your time going through endless interviewing. Preserve your time because time is money. Work on growing your own website as proof of your talent and skills.

Local Networking

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Some people would prefer to make a difference in their local community. There are tons of chances for a content marketing consultant to cut their teeth with small businesses in their area. If you don’t mind cold calling and setting up meetings with business owners or marketing managers, local networking is a valuable source of growth.

Once you help one business find the sweet spot with its content marketing strategies, they are likely to recommend you to friends and other businesses. This word-of-mouth advertising might be your most effective marketing tool.

Final Thoughts: Are You Destined to be a Content Marketing Consultant?

A content marketing consultant is a highly skilled professional who can take an existing website and transform it to create more leads and more sales. They help more people come to a given website, engage with their content, and ultimately convert that traffic into dollars and cents. Plus, they may be invited to help create that content.

If this describes your ideal job, these courses and tips will help you launch your career and earn a decent living as a content marketing consultant!

Check out our article on how to start a consultant business for a guide on the next steps.



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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