AFFILIATE MARKETING
How to Earn Even More!
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Digital marketing is a growing industry, and there are tons of career moves you could make within this sphere. In particular, you might help with a business’s content strategy to reach its goals and connect with its target audience. A content marketing consultant is one of the best jobs that you can work from home while helping other businesses to grow.
Does that sound like something that might interest you in growing your career?
Here is what you need to know about being a content marketing consultant, where you can get training, and how much you can earn.
What is a Content Marketing Consultant?
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A content marketing consultant is responsible for helping businesses with their content creation. More than just search engine optimization, content marketing consulting services help businesses consider what types of content they should make and where their current content falls flat.
It requires detailed analysis and knowledge of the inner workings of a content strategy.
Once a content strategy is in place, it is up to you to start creating content that will resonate with new customers and existing ones. You might work in both B2C and B2B roles, so brush up on your marketing skills for each target audience.
The important thing to note here is that business goals will be individual to each company you work for. This also means that the metrics for the success of your content strategy will be unique. Some will want to get more likes on their Facebook page, close more sales, get more leads, or solve other problems.
Be flexible and adapt your content marketing strategy accordingly.
Responsibilities of a Content Marketing Consultant
If that sounds like a career path that might interest you, here are a few things that content marketing consultants do on a daily basis for their clients.
SEO Research
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The only way people will stumble upon your content is if it is tailored to the search engines. Marketing efforts should always be made with Google in mind, which means you need to understand how people think and what they’re really searching for.
For example, you might give a detailed analysis of what high-volume, low-competition keywords a brand should use to grow. You might also take the opportunity to evaluate their current content strategies, make notes for improving them, and specialize in both paid and unpaid traffic sources.
You can use tools like Surfer SEO for help.
Without SEO, you will never be able to move someone through the desired customer journey.
Plan Content
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With an SEO content strategy in place, it is time to consider what you need to do to create content. What keywords do you need to target on this particular page to tap into your target audiences?
This stage of content creation is the best opportunity to share in-depth knowledge with your site visitors.
The goal of content creation should always be lead generation or moving people one step further into the sales funnel while providing them with valuable resources. You want them to view this site as the answer to their problems, a robust solution that speaks to their pain points.
When planning content, you will think about every avenue you need: social media platforms, blogs, landing pages, and more.
Monitor Current Marketing Strategies
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How is the marketing team of a given business doing when it comes to lead generation and reaching its target audiences? One of the keys to implementing content marketing strategies is to know where the current methods are falling flat (and where they are succeeding).
You can use free tools like Google Analytics to keep tabs on a content marketing strategy.
The point here is not to spend a bunch of money trying to get information and insight into the current strategy. Instead, it is to identify areas of potential growth and to flesh out the picture of the business you will be working with before you start to plan content.
Set Marketing Goals and Keep Tabs on Them
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With some of this research in mind, you have a much clearer picture for your content marketing consulting. Work with the business to determine what their goals are: optimized content for better rankings, the ability to generate leads, gaining followers on social media, and collecting client testimonials are all great goals for online content.
Before you start promoting content, you should have an idea of the marketing goals related to generating leads for the business.
You should know how to set achievable marketing goals that can be measured for long-term success. Monitor how the business is growing and changing due to the content planning you undertook. With the desired outcomes in mind, you can adapt certain aspects of your content calendar to meet these needs.
Auditing Existing Content Marketing Strategy
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Of course, most businesses already have some type of content calendar in place, have some of their own content, and might be making headway with organic traffic. However, they are coming to you because they know they need a more effective content strategy.
In other words, you have the deep understanding they need.
Many businesses will want you to audit their existing content to see where they can increase traffic. This gets the ball rolling on setting a clear direction for their upcoming content calendar. A content marketing consultant provides a much-needed outside perspective that can shape the strategy and deliver results.
Don’t be afraid to let a business know where their current strategy is falling short. This can help them stay ahead of the latest trends.
Content Marketing Consultant Salary
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How much can you earn from your thought leadership when it comes to being a content marketing consultant? If you have a strategic mind for planning content, it could pay off big time. It’s often a flexible position that you can even work from home.
According to Zip Recruiter, you could earn about $60,000 per year or $29 per hour.
Glassdoor estimates that you might make even more than this. Their range stretches from $64,000 to $107,000 annually.
Learn to Be a Content Marketing Consultant
Unfortunately, there is no single content marketing institute you can attend to get ahead in this field. You may have to piece together your knowledge of website traffic, search engine optimization, and content marketing to become top of your field. Here are a few courses that can help.
Hubspot’s Content Marketing Certification Course
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If you want to get serious about your marketing efforts, Hubspot is a great place to start. Their Content Marketing Certification Course is completely free.
In this course, you will learn:
- The content creation framework
- Creating a long-term content strategy
- How to generate ideas
- Alternative methods of growing traffic (video marketing, guest blogging, etc.)
- Content promotion
Despite being a free option, this is an extremely robust certification course that will really bolster your skills. It comes with almost eight hours of video content to teach you what you need to know to plan and write effective content for lead generation.
Ahref’s Content Marketing Course
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Ahrefs is another place you can turn to find tips for content marketing consultants. Their free course isn’t as thorough or detailed as Hubspot’s, but the Content Marketing Course is still a helpful and free tool to add to your toolbox. If you have some time to spare, shore up your knowledge with this course.
It’s the perfect course for a content marketing consultant who needs to improve content creation skills. You’ll learn strategies, gain checklists, learn how to compete with other businesses, and even how to conduct a thorough content audit.
Best of all, the video lessons are relatively short and easily digestible, so you can get what you need without feeling overwhelmed.
Semrush’s Advanced Content Marketing with Brian Dean
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Once you have moved through some of this content marketing strategy, you will want to dive into the Semrush Advanced Content Marketing course. Content marketing consultants who attend this class will learn:
- Tips for rapid blog growth and generating content ideas
- Templates for content creation
- Content hub and annual content guides for more traffic
- Content and blog campaigns
- Conversions and popups
- Launching a product successfully
Like the Ahrefs course, this is short and digestible. The longest video is just 17 minutes, ensuring that you can squeeze this training into a busy schedule whenever you have a free moment.
Best Ways to Get Hired as a Content Marketing Consultant
Content marketing consulting is a great gig, but where can you find your very first client? This is often the hangup for many people who would love to hand out their business card advertising that they are officially a content marketing consultant. Get your first client with one of these strategies.
Job Boards
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Perhaps the easiest place to start searching for content marketing gigs is to go where clients hire their freelancers. Content creation, planning, and strategy positions are all abundant on job boards like Upwork, Fiverr, and FlexJobs. This is an inexpensive and targeted way to land your very first gig as a content marketing consultant.
Clients come here searching for top talent, ensuring that you are reaching out to people who have a real intent to hire. You’ll find an abundance of job descriptions that align with the skills you have to offer.
Personal Website Traffic
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On the other hand, you might want to leverage your content marketing talent to grow your own website traffic. As your traffic grows, more people will be able to find you when searching for content marketing consultants.
This proves that you know exactly what to do and how to grow a page.
Clients who come to you via this route are often already serious about hiring you and won’t waste your time going through endless interviewing. Preserve your time because time is money. Work on growing your own website as proof of your talent and skills.
Local Networking
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Some people would prefer to make a difference in their local community. There are tons of chances for a content marketing consultant to cut their teeth with small businesses in their area. If you don’t mind cold calling and setting up meetings with business owners or marketing managers, local networking is a valuable source of growth.
Once you help one business find the sweet spot with its content marketing strategies, they are likely to recommend you to friends and other businesses. This word-of-mouth advertising might be your most effective marketing tool.
Final Thoughts: Are You Destined to be a Content Marketing Consultant?
A content marketing consultant is a highly skilled professional who can take an existing website and transform it to create more leads and more sales. They help more people come to a given website, engage with their content, and ultimately convert that traffic into dollars and cents. Plus, they may be invited to help create that content.
If this describes your ideal job, these courses and tips will help you launch your career and earn a decent living as a content marketing consultant!
Check out our article on how to start a consultant business for a guide on the next steps.
AFFILIATE MARKETING
Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
For entrepreneurs and design professionals who are looking to elevate their projects, Ashampoo 3D CAD Professional 11 offers a powerful yet user-friendly solution that combines precision, versatility, and an extensive object library—all for just $39.99 (reg. $330).
Whether you’re a seasoned architect or a DIY enthusiast, this software offers a seamless blend of simplicity and sophistication. Its intuitive interface guides you through every step of the design process, from sketching floor plans to visualizing your space in stunning 3D.
This Windows-only software is designed to make your workflow more efficient and your designs more precise. It has a host of powerful tools and features that simplify complex tasks. For instance, the program offers dedicated input modes for walls, windows, and doors, allowing you to quickly and accurately define key elements of your project. Additionally, numerical editing tools provide even greater precision, ensuring that every measurement and modification is spot on.
Ashampoo 3D CAD Professional 11 has auto-save functionality and reminders to save your work manually, so you never have to worry about losing progress. The context menu supports cut, copy, and paste functions, making it easier to manage different elements of your design. With powerful floor plan analysis and correction features, you can quickly identify and address any issues before they become problems.
It has extensive object catalogs that provide a wide range of 3D objects and more than 250 ready-to-use object groups. From pre-designed garages and kitchen lines to garden houses and saunas, these objects make adding detail and realism to your projects easy. You can also create your own catalog directories and use them directly in the software, customizing your designs to fit your unique vision.
With more than 20 million users, this software provides all the tools you need to help bring your vision to life.
Get a lifetime license to Ashampoo 3D CAD Professional 11 now and pay just $39.99 (reg. $330) for a limited time.
StackSocial prices subject to change.
AFFILIATE MARKETING
4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams
![4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams 4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams](https://articles.entireweb.com/wp-content/uploads/2024/08/4-Tips-for-Building-Stronger-Relationships-Between-IT-and-Non-Technical.jpg)
Opinions expressed by Entrepreneur contributors are their own.
Most companies have some form of dedicated IT management. According to a workforce survey, the common IT to non-technical staff ratio is typically around 4% of all personnel.
These IT individuals and departments often need to communicate with the other staffers throughout a company. From basic day-to-day activities to long-term collaborations, meeting deadlines and maintaining security, it’s important that the relationship between IT and the non-technical workforce is not just existent but effective.
If you’re aware of a lack of quality in your IT-related inter-departmental collaborations, here are four ways to enhance communication and build better professional relationships between technical and non-technical teams.
1. Establish and promote healthy communication
Communication cannot be overlooked in any business setting. As the workforce becomes more geographically diversified by distance and time zones, it’s important to maintain communication, not just with teams but between departments. This is ground zero, especially in an isolated area like IT.
One way to enhance communication is through regular cross-team meetings. Many companies hold recurring meetings where everyone comes together to hear company-wide updates and generally realign themselves. If the thought of a full company meeting sounds like a mammoth, intimidating and time-sucking use of resources, never fear. There are multiple ways you can implement this concept efficiently.
For instance, Zappos holds its well-known all-hands meetings three times a year. Spacing out these larger communal moments helps make them special.
If meeting is a problem in any quantity, you can go a different route: pre-recorded messages. If you choose this option, though, be warned that simple video messaging can become just as confusing and lengthy as a meeting. Instead, look for tools that help you send purposeful, value-centered messages.
Marketing platform Drift, for instance, used the communications tool Zight to improve its internal communication. The company used screen recorder technology to send annotated, knowledge-based videos to their employees. This organized and enhanced the purpose of each message, making it easier to reference later on without rewatching the entire thing.
The takeaway? Invest in some form of healthy cross-departmental communication that fits with your workflow.
2. Use jargon-free language
Removing jargon and technical terms from basic inter-departmental communication starts at the top. IT leaders must demonstrate how to remove dense language when talking, recording, typing and otherwise engaging with coworkers.
This isn’t just because leading by example is effective. It’s also because workplace jargon often finds its largest adherents in the upper echelons of a business. One study from MyPerfectResume found that 33% of those asked considered upper management to be the most likely to overuse workplace jargon.
Even worse? A third of those asked had also used jargon that they didn’t even understand. Use jargon-free language. It keeps communication transparent and avoids peer pressure and embarrassment from undermining effective understanding between IT and other teams.
Related: Here’s Why You Absolutely Have to Stop Using Jargon at Work
3. Bridge knowledge gaps with cross-functional training
Specialization and niche knowledge are defining factors for IT teams. Tech workers’ value comes from their ability to bridge the gap between humans and machines. However, this expertise isn’t as effective if the communication gap between IT staff and other personnel widens too far.
One way to keep all staff on the same playing field is to engage in cross-functional training. This is the process of educating employees from various departments in disciplines that are complementary to their own focus. It emphasizes shared knowledge and helps teams both respect and understand their respective duties in the larger context of business operations.
Google has mastered the art of cross-departmental training. On the one hand, the company famously used its whisper courses — a series of micro-lessons in email form — to teach small teamwork lessons. In addition, the search engine giant encourages employee-to-employee training. This shares knowledge in a peer-to-peer fashion and maintains a culture of learning.
Again, the takeaway here is that you don’t have to follow a formula for cross-departmental training. Find something that works for your setup, and then invest in it.
4. Cultivate a culture of inclusivity
Inclusivity is a common workplace culture goal. It emphasizes making all members of a workforce feel welcome. It seeks to embrace gender, age and other demographic differences and to incorporate the strengths of each individual and team into a company’s operations.
This is a powerful way to keep IT and non-technical personnel connected and respectful of one another’s contributions. As a central focus of how a company operates, an emphasis on empathy and respect helps keep those all-important communication channels open and healthy.
No company has demonstrated genuine, effective inclusivity in business activity quite as well as Pixar. The media company is famous for its ability to develop high-quality ideas and, at the same time, make sure everyone feels welcome and part of the conversation.
The company’s “Notes Days” are a poignant example. These are days when the entire company shuts down and comes together to collectively brainstorm. The result is some of the best inter-departmental collaboration in modern history.
If you want your tech and non-tech teams to connect, make them feel included.
Related: How to Build an Inclusive Culture That Permeates All Levels of the Organization
Breaking down barriers between IT and the rest of the professional work world
The IT department has become an integral part of most modern businesses. But it cannot operate in a vacuum. Miscommunications can lead to confused expectations, missed deadlines and even compromised safety and security.
It’s essential that leaders make an effort to align their IT and non-technical teams. This keeps everyone informed and up-to-date as you work together to achieve the same goal as a business.
AFFILIATE MARKETING
5 Ways Kamala Harris Can Support The Franchise Community
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Opinions expressed by Entrepreneur contributors are their own.
The five weeks between the Republican and Democratic conventions could have been a lifetime, as a brand-new Democratic ticket formed in record speed. As always, the International Franchise Association (IFA) is neutral in presidential elections and we will work with whoever is in the White House for the betterment of our model. Just as we were in Milwaukee for the RNC, we were on the ground in Chicago, educating candidates and campaigns about all the good franchising provides, especially for minority-owned businesses.
More highlights from championing franchising with lawmakers in Chicago at the #DNC2024. IFA is proud to work with members across the aisle on policies that support the franchise business model and its 9M employees in the U.S. pic.twitter.com/vexxskHpuK
— IFA (@Franchising411) August 21, 2024
Like many Americans, the franchise community is interested in learning more about Vice President Harris’ vision and policy priorities, which she characterized in her acceptance speech as an Opportunity Agenda. It is encouraging that one of her early commercials features her time working at McDonald’s. In fact, if elected, Harris, along with her husband Doug Emhoff, will share a common thread with the 1 in 8 Americans
who have worked at McDonald’s. To genuinely support the franchise business model, here are five concrete ways Vice President Harris can appeal to the franchise community.
Be a champion for franchising
First, Vice President Harris should be a champion for franchising and use every day on the campaign trail to visit franchises and meet their employees in swing states — and everywhere in between. Doing so will unlock franchising as a component of the Opportunity Agenda, including the unique benefits of franchising for all stakeholders involved in the model.
Those stakeholders are substantial — from the nearly 9 million employees who work for America’s 800,000 franchise businesses (and earn higher wages and better benefits than non-franchised employees) to the franchise owners themselves, who are more diverse in race and gender than non-franchises.
Abandon an expanded joint employer rule
Second, Vice President Harris talked at the DNC about working with business and labor. Yet, one of labor’s top priorities has been a joint employer rule that would effectively destroy franchising. A Harris administration that wants to support small business creation must abandon efforts to implement an expanded joint employer rule.
Bipartisan majorities in congress and a federal court have rejected expanding the joint employer test to include reserved and indirect control. Even Democratic supermajorities in the California legislature, and her home-state Governor Gavin Newsom, rejected joint employer liability. This created a pathway to negotiate a bill with organized labor that preserved franchisee equity in their business, and creating predictable increases in the minimum wage.
Call for pro-small business tax policies
Third, Vice President Harris should call for pro-small business tax policies, given the expired and expiring provisions of the Tax Cuts & Jobs Act (TCJA). These include extending the qualified business income deduction (QBID), also known as the section 199A deduction, and restoring a pro-growth interest deductibility standard that expired at the end of 2022.
Extending the 199A deduction, along with passing the bipartisan Tax Relief for American Families and Workers Act — which garnered overwhelming bipartisan support in the House this year — would greatly benefit franchise owners. This legislation would increase the amount of interest owners can deduct from their income taxes, offer temporary bonus depreciation for the purchase of equipment and short-lived capital assets and include other pro-business and pro-worker provisions.
These actions would provide small business entrepreneurs with a competitive edge over large corporations and demonstrate that Vice President Harris is committed to addressing the needs of the small business community. She can chart a new path and extend an open hand to the business community by putting the politics aside and commit to extending a policy they have come to rely on. Without action, every business owner in country wakes up on January 1, 2026, facing a tax increase.
Increase lending limits at the SBA
Fourth, increase lending limits at the Small Business Association (SBA) and boost access to the 7(a) Working Capital Pilot (WCP) program. During her acceptance speech, Harris pledged to, “provide access to capital for small-business owners and entrepreneurs and founders.” Launched earlier this year, WCP is a line of credit product that features an annual guaranty fee structure that works to offer greater flexibility than a traditional term loan to meet specific business needs.
Accessing capital is increasingly challenging in such a high-interest rate environment. The SBA pitched the concept as a means of breaking down barriers seeking to start their own pathway to entrepreneurship, where the franchise model is poised to continue playing a major role.
Outline a future for the Federal Trade Commission
Finally, Harris should outline a future for the Federal Trade Commission (FTC) that includes a modernization of the Franchise Rule, a federal regulation solely enforced by the FTC that governs the sale of a franchise. Currently under review by the FTC, the Franchise Rule hasn’t been updated since 2007 — the same year the first iPhone was introduced.
Research published in the Wall Street Journal showed it took more than 20 years of education to understand a Franchise Disclosure Document (FDD), and a federal investigation found many prospective franchisees did not read the disclosures at all. This needs to change, especially during the pre-sale process when a prospective franchisee is deciding whether to invest significant financial resources in a franchise.
A Harris administration would be wise to course-correct the FTC to foster entrepreneurial development in franchising and double-down on the true mission of the FTC — to protect consumers and prospective franchisees. The franchise business model encourages workforce development and small business formulation in local communities, we look forward to working with any administration and any political party toward that important goal.
Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.
Matt Haller is the President and CEO of the International Franchise Association (IFA). Greg Flynn is the Founder, Chairman, and CEO of Flynn Group and Flynn Properties, and an IFA Board Member. With 2,700+ Applebee’s, Taco Bells, Paneras, Arby’s, Pizza Huts, Wendy’s and Planet Fitness units generating $4.7+ billion in sales and employing 75,000+ people in 44 states and 3 countries, Flynn Group is the largest franchise operator in the world.
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