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The Ultimate Guide to Succeeding Alone in Business in 2024

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The Ultimate Guide to Succeeding Alone in Business in 2024

What is a solopreneur? And how do you become one?

Well, in this post, we’re diving into the world of solopreneurship to help you get started.

You’ll learn:

  • The difference between a solopreneur and an entrepreneur
  • Pros and cons of solopreneurship
  • A step-by-step guide to becoming a solopreneur
  • Plus, solopreneur business ideas you can start today.

Let’s get started.

What is a Solopreneur?

A solopreneur is a person who starts a business by themself, without a partner, and the need for hiring employees.

What is a Solopreneur?

Merriam-Webster defines it as:

One who organizes, manages, and assumes the risks of a business or enterprise without the help of a partner : a solo entrepreneur.

They typically bootstrap their business using their own money and manage all aspects of the business needs to make a profit.

This might involve sales, marketing, product development, managing finances, and customer satisfaction.

Solopreneur vs Entrepreneur

Now, you might be asking, “What’s the difference between a solopreneur and an entrepreneur?”

Solopreneur vs EntrepreneurSolopreneur vs Entrepreneur

Here are the key distinctions between the two. Knowing these can also help you choose which one to pursue.

Purpose

A solopreneur and an entrepreneur have slightly different intentions when launching a business. The solopreneur starts a business so they can work for themselves, make extra money, and work on something they’re passionate about.

Solopreneurs often start a side hustle while working a regular job, hoping their business will take over their salary.

The entrepreneur generally starts a business for growth, scalability, and profit. They may also be driven by having an impact on a market.

Entrepreneurs might start as solopreneurs in the beginning but with an aim to expand. They may also have an exit strategy in mind from the very beginning, whereas solopreneurs rarely start to sell the business.

Management

Solopreneurs don’t hire employees as they aim to manage all aspects of the business themselves. But, they might hire a freelancer, independent contractor, or virtual assistant for specific daily tasks.

The solopreneur doesn’t usually seek investments either, as their startups are self-funded.

Entrepreneurs will build a team of employees and seek investments so they can expand the business quickly.

Most entrepreneurs don’t want to be working in the business but rather focus on their vision and creative direction.

Focus

The focus of a solopreneur is primarily to create a lifestyle business. They might also want to achieve financial independence and work on things they love.

Many solopreneurs are simply driven by their interests. For example, an artist might want to spend more time painting, so they research ways to monetize their work.

When their art business makes more money than their job, they can leave and focus on painting full-time. They’ve turned their hobby into a business.

Whereas the entrepreneur might have a passion for growth, innovation, impact, or for business itself. The businesses they start can be varied, and they don’t necessarily have to be passionate about their niche.

Pros and Cons of Solopreneurship

Like any venture, business model, or career choice, there are advantages and disadvantages.

Here’s what you need to know when becoming a solopreneur.

Solopreneurship Pros

  1. The introverts dream. Solopreneurship can be very appealing to introverts or those who like working alone.
  2. Total autonomy. You have complete control over business decisions, projects you work on, and the people you serve.
  3. Flexibility. It provides total freedom regarding the hours you work and your location.
  4. Low startup costs. Many solopreneurs can start with a social media account and free marketing tools like Substack.
  5. Passive income. There’s a lot of potential to earn passive income as a solopreneur. Here are some passive income ideas to look into.

Solopreneurship Cons

  1. Workload. Many roles are required to be a successful solopreneur. These include marketing, sales, accounting, and client satisfaction.
  2. Inconsistent income. Revenue can be slow and inconsistent in the beginning.
  3. Isolation. Running a business alone can get pretty lonely sometimes, even for introverts.
  4. Work-life imbalance. It can be hard to switch between work and play, especially when working from home.
  5. Financial responsibility. Financial management can be quite daunting for some people and may lead to failed startups when not managed well.

How to Become a Solopreneur

Here are 9 steps you can take to make the solopreneur journey a breeze.

1. Evaluate Your Skills

Solopreneurship is all about monetizing a skill or what you know. So, the first step is to know what you’re good at.

This is harder than it seems because what we’re good at often comes naturally to us. Therefore, we don’t recognize our own talents.

It could be fixing your diet, graphic design, writing a novel, or dealing with stress.

Start by documenting your life and answering these questions:

  • What are you passionate about that you’ll never get bored with?
  • Have you achieved anything significant that came easy to you?
  • What do you spend the most money on?
  • What do your friends come to you for advice about?

Spend some time journalling or brainstorming things that come to you. Just try to keep it simple.

You don’t have to be an expert to be your own boss. Only a desire to help others who are a few steps behind you.

If you’re really stuck, you can choose one of the easiest online businesses to start to get you going.

2. Set Financial Goals

Next up is knowing how much income you want to make.

Solopreneur financial goalsSolopreneur financial goals

Do you want to make a little extra on the side? Or do you want to replace your salary?

There’s no limit to how much you can make when starting an online business as a solopreneur.

But it’s still important to set business goals. Doing so will help you make better decisions and even choose a business model or product to sell.

You’ll want to establish short-term and long-term financial goals. That way, you’ll stay motivated and maintain focus.

3. Choose a Business Model

Your business model is how you deliver your products or services. Establishing one will give you clarity on the direction you can take.

It will also reveal how you’ll generate income, establish risk, and how you might scale if you want to.

We’ll take a deeper dive at specific business ideas later, but these are the main business models to choose from.

  1. Service-based. Things like freelance writing or web design services.
  2. Content creator. Teaching through YouTube, blogs, or online courses.
  3. Coaching. Helping people achieve personal or professional goals.
  4. eCommerce. Selling physical or digital products.
  5. Developer. Launching web or mobile apps.

4. Identify Your Ideal Market

So you have an idea of what you’ll be offering and the business model to deliver it.

But now you need to find an audience who needs it. Skip this step, and you could sell something no one needs.

Market research validates what you have to sell and will help you clarify your offer.

It involves understanding the pain points of your target audience and crafting a compelling solution.

Here are some popular ways to perform market research today:

  1. Forums and communities: Join and engage in niche forums or communities like Facebook groups. Use Google to find these forums or the search feature on Facebook.
  2. Social media: Monitor conversations on social media sites like Twitter and Reddit. Search for niche-related tags to find the right people.
  3. Competitor analysis: Research your competitors to see what pain points they focus on. Analyze the copy on their website and social media channels to gather insights into your audience.
  4. Keyword research: Use tools like Google Keyword Planner or SEMRush to find out what your niche is searching for. This will help you understand what their needs and goals are.
  5. Start a community: Launch a free Facebook Group or community platform like Skool to get to know your audience on a deeper level.

Niching down will always help you find a more passionate audience, so try not to go too broad. You can also read our posts on the best niche markets to get some ideas.

5. Create a Business Plan

According to a study published in Small Business Economics, people who create a business plan are 152% more likely to launch their business .

Develop a business planDevelop a business plan

Another study revealed that companies that plan grow 30% faster than those that don’t plan.

The downfall when planning is that many solopreneurs can get caught up in all the details. However, it doesn’t have to take weeks or months or need to be perfect.

What’s important is getting the fundamentals down on paper.

This notion template is a great place to start, or this Udemy course for a more comprehensive and guided approach.

6. Launch Your Brand

Now, you’ll want to define the identity of your brand. This includes the name, logo, and messaging to attract the right people to your business.

The easiest route is to use your name and start your business as a personal brand.

But if you intend on scaling your business or selling it as an entrepreneur, you might want to start a professional brand instead.

Either way, start by brainstorming ideas and checking for domain availability and social media handles.

You might want to register your business legally at this point, too.

If you have design skills, a simple logo might be sufficient enough. You can also hire a designer on Upwork to design your logo and brand identity professionally.

Lastly, you’ll need to tailor your brand messaging to resonate with your audience. A great book on this subject is Building a StoryBrand by Donald Miller.

7. Establish an Online Presence

The next step to solopreneur success is forming a coherent online presence. These will be the places where you market yourself, publish content, and deliver your offerings.

Here are a few things you’ll need to set up:

  1. A website: You can build a simple site using WordPress or Shopify if you sell products.
  2. Social media channels: Sign up and claim your social media handles on the main sites. These include Facebook, X, Instagram, Pinterest, Medium, and YouTube.
  3. Email list: Use ConvertKit or a newsletter service like Substack to start building an email list. The earlier you start this, the better.
  4. Blog: If you like writing, you can also start to publish articles that attract organic visitors through search engines.

You don’t have to be active on all these channels at once. Just set them up so no one else takes your username, then choose a channel your audience uses most.

As a solopreneur, it’s possible to grow your business by sticking to one channel.

8. Develop a Digital Marketing Strategy

Marketing is how you’ll raise awareness of the problems your niche experiences and how you can help solve them.

Solopreneur marketing strategySolopreneur marketing strategy

To do this effectively, you need a strategy.

You’ll want to decide which platform to spend most of your time on. As a solopreneur, there’s only you, so trying to juggle multiple channels will spread you thin.

The strategy is to publish content at each level of the funnel.

Using the AIDA formula is a good place to start:

A: Grab the audience’s Attention with well-crafted headlines
I: Create Interest by communicating pain points. This will help grow followers or subscribers.
D: Create Desire by emphasizing the desired state for potential customers.
A: Provide a call to Action to drive conversions and sales.

You can check out the 1-Page Marketing Plan for this. It will help you define a comprehensive marketing strategy on a single page.

9. Never Stop Learning

Lastly, you’ll make your journey so much easier when you become a continuous learner and adopt a success mindset.

You can read the best audiobooks for business, take Udemy courses, or even join an online community.

Some great books for solopreneurs include The Lean Startup, Company of One, and Alex Hormozi’s books.

Solopreneur Business Ideas

There are tons of different types of businesses you can start as a solopreneur.

Choosing one will depend on your skills, passions, available resources, and market needs.

Here’s a quick look at some one-person business ideas to give you some inspiration:

  • App developer: Creating mobile or web apps like habit trackers or even games.
  • Blogger: Publishing content on Medium, Quora, Twitter, or a WordPress blog.
  • Paid newsletter subscription: Sharing your insights and knowledge through a platform like Substack or Beehiiv.
  • Copywriter: Offering copywriting as a freelancer on Upwork on your website.
  • Digital products: Sell your knowledge in the form of digital products on Gumroad or Systeme.
  • eCommerce: Sell physical products through Amazon FBA, Etsy, or a Shopify store.
  • YouTuber: Share your knowledge and monetize with YouTube affiliate marketing and ads.
  • Start a community: Create a Skool community and charge a monthly subscription.

Solopreneur in Conclusion

Becoming a solopreneur has many advantages when starting a business. Unlike entrepreneurship, you get to work alone, choose your hours, and only work on things you love.

Don’t expect things to go perfectly, though. Achieving success in any business venture takes time and dedication.

If you want to connect with others on their solopreneur journey, consider joining the Niche Pursuits Community. You’ll get access to weekly calls from successful bloggers, YouTubers, and 7- and 8-figure digital business owners.



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Entrepreneurs Can Get a 1-Year Membership to Sam’s Club for Just $20

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Entrepreneurs Can Get a 1-Year Membership to Sam's Club for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Save on everything you need to run your business (and your personal life) when you lock in a one-year Sam’s Club Membership for just $20 through July 7.

Life is expensive, especially for entrepreneurs. When you’re juggling the expenses of your personal life and the ones needed to run your business, it can become a significant drag on your budget. You need to find ways to save, and that doesn’t just mean cutting back on staff or opting for a lesser software subscription. Locking in daily savings is possible when you have a Sam’s Club Membership.

At Sam’s Club, members can access savings on everything they need for their business and personal lives. From office supplies and equipment to groceries, clothing, and much more, Sam’s Club members can peruse the aisles for wholesale prices unmatched by traditional retail. During our version of Prime Day, you can sign up for a one-year membership with auto-renew for just $20.

With this limited-time deal, you’ll get access to the exceptional variety at Sam’s Club, allowing you to save on a variety of products to help your business grow. Not only that, but you’ll also be able to access extra perks like savings on hotels, car rentals, live events, movies, and more.

Need to travel to a new city for a conference? Sam’s Club can help you save. Want to entertain a potential client at an event? You might be able to find a discounted price. No matter what you need, a membership grants you access to quality, convenience, and affordability in a single place. It’s a one-stop solution that simplifies your life and business.

It’s time to elevate your savings strategy with the help of Sam’s Club.

Now through 11:59 p.m. PT on July 7, you can get a one-year Sam’s Club Membership with auto-renew for just $20.

StackSocial prices subject to change.

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Every Great Business Partnership Have These 7 Elements in Common

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Every Great Business Partnership Have These 7 Elements in Common

Opinions expressed by Entrepreneur contributors are their own.

Partnerships in business are a dynamic and powerful way to propel a venture forward. They combine the strengths and resources of individuals to achieve shared goals. However, the success of a partnership hinges on careful planning and establishing a strong foundation.

Drawing from my experiences in both successful and challenging partnerships, I’ve come to appreciate the importance of making informed decisions from the outset to avoid potential pitfalls. In this review, we’ll examine key considerations that can shape a partnership’s trajectory, ensuring its longevity and success.

1. Sign a comprehensive partnership agreement

One cannot overstate the critical importance of a well-crafted partnership agreement. This document serves as the backbone of the partnership, delineating the terms, conditions and expectations that guide the relationship between partners. Prepared by a competent attorney, a solid partnership agreement is not just a formality but a strategic tool to preemptively address potential areas of contention. Without such an agreement, businesses may be entangled in legal disputes when critical decisions, such as selling the business or operational control. The cost of rectifying such issues far exceeds the investment in a robust partnership agreement.

Related: Most Business Partnerships Fail — 5 Hacks to Make Sure Yours Stays Intact

2. Distribute ownership

In the realm of partnerships, the distribution of ownership often dictates decision-making authority. In a 50/50 partnership, achieving equilibrium is crucial, but challenges can arise. It becomes imperative to establish mechanisms for resolving disputes in daily operations. If one partner holds the majority, safeguards must be in place to protect the interests of the minority owner. This protection extends to critical aspects such as owner compensation, business sale decisions, the inclusion of new partners and the exercise of daily operational control.

3. Establish financial contributions and equity distribution

Clarity in financial matters is paramount to a partnership’s success. Outlining how capital is contributed on day one sets the tone for a transparent and fair collaboration. In cases where one partner injects capital, and the other contributes expertise, a clear understanding of each party’s role is necessary. The controversial concept of “sweat equity” is challenged here, suggesting that equity should be commensurate with the financial risks undertaken rather than the sheer effort put into the business. It is crucial to establish not only the initial financial commitment but also a shared responsibility for future financial needs.

4. Delegate control and ensure transparency

The control of finances is often a sensitive matter in partnerships. Deciding who has authority over financial matters and ensuring transparency to all parties involved are critical steps in fostering trust. As the company begins to generate profits, disagreements may arise on the timing and distribution of these earnings. The potential for contention is especially pronounced during tax seasons. To avert such conflicts, partners should agree on the optimal amount of capital the company should retain and establish clear spending limits that require explicit permission.

5. Establish responsibilities and compensation

Defining roles and responsibilities from the outset is essential for harmonious collaboration. Each partner’s duties and the corresponding compensation should be clearly outlined, with a preference for role-based remuneration rather than ownership-based rewards. This approach reinforces the principle that work merits compensation, irrespective of the ownership stake. If the financial health of the company allows, compensating partners based on their roles fosters a sense of fairness and equality.

Related: Want to Grow Your Business? Here’s Why You Need Strategic Partnerships to Succeed.

6. Ensure your visions align

The partners’ vision for the company’s growth trajectory is pivotal. Unanimous agreement on the pace and nature of expansion prevents future conflicts. The strategy for growth, whether rapid expansion with potential financial strains or slow, steady growth with sustained profitability, requires alignment. In cases where expansion involves acquisitions, discussions on bringing in additional partners or securing external funding become paramount.

7. Planning for inevitability

While partnerships are born with optimism and shared aspirations, it is crucial to acknowledge that they will eventually end. Planning for the exit is as crucial as planning for the partnership’s inception. Agreements on a potential sale or partial sale should require unanimous consent from all partners to avoid impeding the process. In instances of unforeseen events, such as a partner’s death or disability, a well-defined buyout mechanism should be in place. This mechanism should safeguard the company’s financial stability, ensuring a smooth transition and a fair valuation process.

In conclusion, partnerships in business offer a potent means of scaling operations, sharing responsibilities and mitigating risks. However, the success of such collaborations hinges on meticulous planning and establishing clear agreements. A robust partnership agreement, addressing critical considerations ranging from financial contributions to responsibilities and exit strategies, lays the groundwork for a resilient and prosperous partnership. By prioritizing transparency, effective communication and fairness, partners can navigate challenges with confidence, transforming their collaborative efforts into a mutually beneficial opportunity that stands the test of time.

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What to Do When Personal Values Clash With Business Decisions

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What to Do When Personal Values Clash With Business Decisions

Opinions expressed by Entrepreneur contributors are their own.

Do you remember the times you were at a crossroads, debating with yourself about a choice that challenged your personal values and your business objectives? You’re not alone. Most entrepreneurs experience this kind of strife, but not every entrepreneur will verbalize all of the conflicts.

It is a sophisticated battleground with the lines between correct and wrong so fuzzy, and the choices you make can shape your history. In this article, I’ll share a few valuable tips you can use to navigate these situations.

Related: How to Become the Leader You Envision Without Sacrificing Your Values

1. Establish your core values

Determining your core values is a prerequisite in facing ethical obstacles. As a leader, values like integrity, transparency and sustainability can be your guiding principles, which you set not only for yourself but also for your company. When these values are clear and communicated correctly, they become a beacon, helping decision-making processes to be simpler and well-managed. The unambiguousness of those values serves as a yardstick to which all company actions are compared, and thus, everybody in the organization knows what is expected of them.

2. Understand the baggage right away

One of the most important skills for any leader is to be able to tell when his/her personal beliefs are at odds with business decisions. A lot of times, the first indication of an ethical challenge is a feeling of discomfort. This unease is not just a matter of emotion; it is a sign of your conscience, which is telling you that your values are being compromised. Acknowledging it early on is a must for you because it gives you the time to analyze the situation carefully, and you won’t make any rash decisions. It gives you an opportunity to form a strategy that is in line with your moral values.

3. Seek multiple perspectives

Ethical problems frequently do not yield simple responses, and what looks right one way around may not appear to be so from another point of view. Therefore, seeking several points of view is necessary. Connect with mentors, friends or any group with different perceptions to have more diverse opinions. Such a process can disclose new insights and may even bring in solutions that you would have never thought of. Another key advantage is that it makes sure the decision-making process is not only based on one set of experiences and backgrounds, which helps prevent the risk of bias.

4. Evaluate long-term impact

It may be tempting for a moment, but these shortcuts have long-term effects. When faced with a decision, it’s important to ask yourself about the long-term impacts: What is the consequence of this choice on my business in the next five, ten and twenty years? Would it hurt my reputation or my relationship with other people? Such aspects are crucial because they facilitate the drive toward sustainable growth and the observance of ethical standards, which are usually the pillars of longevity.

5. Create ethical safeguards

To avoid ethical conflicts and have your decisions a posteriori, that is, consistent with your business ethics, put in place robust ethical safeguards in your business operations. This could be a part of the process of creating an ethics committee or establishing a decision framework that focuses on your core values. This way, ethical principles are practically accessible to everyone through the organization’s hierarchy, and every decision is subjected to ethical scrutiny.

Related: Holding True to Your Values Is an Essential Decision-Making Metric

6. Be honest and open with your team

Transparency forms the basis for the establishment and strengthening of trust among team members. When an ethical crisis emerges, admitting the difficulties and how they might affect both personal and business values establishes a precedent of transparency and openness. Such honesty and openness will become a criterion for your enterprise culture. This is not just about trust building but also helping to develop a more engaged and ethically aware employee.

7. Integrate ethics into your brand

Nowadays, consumers are more and more inclined to buy from companies that have a code of ethics. Incorporating ethics into your brand’s storyline will make your business stand out and increase consumer confidence. This synergy builds a deeper connection with the audience because they believe that they are interacting with a brand that reflects their virtues.

8. Get ready to make tough decisions

Balancing personal ethics with business decisions sometimes demands making tough decisions. This might imply declining attractive chances or dissolving cooperation with efficient associates. These decisions are always hard, but they usually have to be done to preserve one’s integrity. The respect and loyalty gained from customers and employees in making these decisions can often far exceed the costs involved.

9. Consider and memorize every decision

Every decision is a learning experience. Analyzing the effectiveness of your choices — what worked, what didn’t and how you can improve — contributes to enhanced decision-making skills. Such a learning process is of utmost importance for more successful and confident dealings with future ethical issues.

10. Lead by example

Leadership is more about walking the talk than giving orders. Through constant decision-making that supports your ethical principles, you become an effective role model for your team. This leadership style not only cultivates an ethical positive climate but also inspires your team to uphold these standards in their own decision-making.

Related: Here’s Why Values Matter So Much in Business

It is not easy to navigate the dangerous waters where personal values and business decisions come together. Nonetheless, when you remain true to your core values, look for different opinions and consider making tough decisions, you can be assured that your business not only prospers but also contributes positively to the world around you.

Do not forget that the purpose of your business is not only to be successful but also to create a business that will speak for your values. This approach does not merely resolve clashes; it turns them into opportunities for growth. Rely on your ethics, and you will build a better business world with more ethical and prosperous firms.

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