We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating...
First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet...
It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage. Sure, there are other newer...
Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to...
Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your...
eCommerce sales continue to set a new benchmark with each passing year. It is intriguing to know that 23% of small business owners feel the need...
A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over...
Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or...
Most people receive a lot of emails every day. Sifting through what’s relevant and what’s not is a big job that, for obvious reasons, has been...
If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole...
