A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not...
Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by...
I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on...
![Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]](https://articles.entireweb.com/wp-content/uploads/2022/08/Instagram-Launches-DM-Based-Shopping-Tools-For-Businesses-Why-We-Saw.jpgkeepProtocol.jpeg "Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]")
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms...
Content marketing can get attention for your company. Publishing original research can earn something much more elusive: authority. Producing original research indicates your brand has insights...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are...
![How Video Consumption is Changing in 2022 [New Research]](https://articles.entireweb.com/wp-content/uploads/2022/08/How-Video-Consumption-is-Changing-in-2022-New-Research.jpgkeepProtocol.jpeg "How Video Consumption is Changing in 2022 [New Research]")
In 2022, video is more important to consumers than ever before.
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario...
The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking...
Five years ago, it seemed like customer journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has...