The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking...
Five years ago, it seemed like customer journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has...
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The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living...
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make...
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In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious....
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“Isn’t it obvious?” How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed...
B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17...
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There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of...
The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production...
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format...
