Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing...
Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of...
Short-form videos are everywhere, and now, platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest are inspiring the masses. Here are 6 Short-Form Video...
A communications plan is a fantastic way of showing how well you understand your audience. It also shows your ability to deliver insights about your products...
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene...
Picture this: You’re a product owner and your team has a backlog of features to implement.
Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move...
Statistics show that 3-4 personas make up 90% of a company’s customer base! Here are 5 Reasons why your business needs to focus on your customer...
You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...