Social networks are one of the most powerful branding and marketing strategy tools. But for every effort and every action taken on social media to be...
Updated January 11, 2022 Want a balanced and actionable way to know whether your content is doing what it’s supposed to do? Create a content scorecard....
When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive...
The blockchain is an open, distributed ledger. It allows the tracking of digital currency transactions without the need for central recordkeeping or external validation. The blockchain...
Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative...
Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing...
Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of...
Short-form videos are everywhere, and now, platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest are inspiring the masses. Here are 6 Short-Form Video...
A communications plan is a fantastic way of showing how well you understand your audience. It also shows your ability to deliver insights about your products...
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene...