An overwhelming majority of Hanapin’s State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries...
Why are you a digital marketer? The answer to that question differs for all of us. However, if you’re not lying to yourself, you know that...
Are you just getting started with an email marketing strategy for your business? Need help ensuring that your email campaigns meet the wants and needs of...
Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls...
As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital...
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations....
An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction...
Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary....
Square. Venmo. PayPal. Apple Pay. Google Pay. There’s really no shortage of ways to give people money via your phone, but that — nor growing calls...
Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when...