Another day, another article, you might think, from some “random” on the internet preaching aboutmarketing and artificial intelligence. But I’m not here to give you fluff...
Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in...
As the saying by Benjamin Franklin goes, ‘‘Time is money.’’ In today’s society, staying connected is more critical than ever for businesses to make money. Fast...
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The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If...
The European Union fined Meta $1.3 billion on Monday saying Facebook’s parent company broke the bloc’s laws by transferring E.U. citizens’ user data to the United...
To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around....
As a marketer, I’m sure you are aware of the fact that creating the ’ideal’ email campaign is not an easy feat. There is a lot...
Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to...
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building.
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform...