They say keep your friends close and your enemies closer. Now in the online advertising world, your competitors aren’t exactly your enemies (unless you take life...
For the last few years, Google has been preparing us for the deprecation of third-party cookies. And the time has finally come—Google began phasing out third-party...
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live...
Google Ads annual safety report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising Google Ads have released their 2023...
This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set...
Some agencies manage to build a steady client base that strengthens over the years, while others ride roller coasters and eventually close up shop. What’s the...
What is Top Ads in world of Google? well it’s changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change...
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each...
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and...
Whether you’re a marketer or small business owner, you’re likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine...