Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing...
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but...
I was working in the office late one night when my eyes beheld an eerie sight. For a monster from my account began to rise and...
People go to Pinterest to discover new places to travel and to help map out their vacations – from choosing their dream destination to figuring out...
One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights...
When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been...
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain...
You may be thinking…..isn’t it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN’T make sense, most of the time, it...
Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only...
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of...