You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action....
Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and...
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which...
Does your head spin when someone mentions artificial intelligence? It’s understandable. LinkedIn and Twitter (fine…X) are rife with newly minted AI experts and tech bros sharing...
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now...
Mothers and mother figures are the unsung heroes of our lives. They work hard, provide for their families, and often put their own needs aside for...
George Prodanov is the Head of Paid Media at Love Energy Savings – the UK’s leading utilities marketplace. Competitor monitoring is a key ingredient of marketing....
Local businesses know how important it is to be found in their communities when users search online. However, it can be difficult for small local businesses...
Google’s core algorithm updates have always been something SEO experts, marketers, and growing businesses alike have had to adapt to. Each update evolves how search results...
LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap...
