What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now...
Mothers and mother figures are the unsung heroes of our lives. They work hard, provide for their families, and often put their own needs aside for...
George Prodanov is the Head of Paid Media at Love Energy Savings – the UK’s leading utilities marketplace. Competitor monitoring is a key ingredient of marketing....
Local businesses know how important it is to be found in their communities when users search online. However, it can be difficult for small local businesses...
Google’s core algorithm updates have always been something SEO experts, marketers, and growing businesses alike have had to adapt to. Each update evolves how search results...
LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap...
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the...
Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series...
They say keep your friends close and your enemies closer. Now in the online advertising world, your competitors aren’t exactly your enemies (unless you take life...
For the last few years, Google has been preparing us for the deprecation of third-party cookies. And the time has finally come—Google began phasing out third-party...