ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals....
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads...
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the...
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need...
A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get...
I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work,...
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program,...
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s...
Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can...
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for...