AFFILIATE MARKETING
The 5 Best AI Review Generators You Need To Know About In 2023
Hi there, and welcome! We’re going to dive into a pretty exciting topic today – the best AI review generators.
Are you a business owner looking to make your mark online? Or you’re a content creator juggling the need for speed and maintaining the unique flavor of your content. Or you might be an SEO specialist aiming to conquer Google’s search rankings.
If you’re looking for an AI review generator, you’re in the right place.
The best AI review generators are:
I can say they’ve made my life easier, plus they have a knack for getting results.
So, let’s dig into these standout AI review generator tools.
1. Jasper AI: The Best AI Review Generator
Amid this AI revolution, one tool stands out: Jasper.
Ever since I jumped on the AI bandwagon, I’ve seen first-hand how Jasper AI can seriously amp up content creation.
What sets this AI text generator apart is its ability to capture voice and style. With the masses adopting AI, having a unique voice is necessary to get your reviews to the top of Google’s search results.
And let’s take a moment to appreciate ‘Boss Mode.’ It brings the familiarity of working on Google Docs but with an intelligent twist— your AI writer assistant at your beck and call.
Need to adopt a particular tone for a blog post or product review? Jasper allows you to do that. Not to mention, the content outputs are amazing.
But here’s what moves the needle. Boss Mode’s ability to mirror your audience’s language and preferences. Converting your readers starts with making them nod and say, “You get me!” (That’s when they hit the buy button!)
Jasper also offers AI content templates and workflows that boost your efficiency. So whether you’re planning a product review or responding to a customer review (testimonial), there’s a template ready to go. As for workflows, they handle those repetitive tasks that used to eat into your time.
Jasper is offering a 7-day free trial at the moment for Niche Pursuits readers, which is a great opportunity to check it out without any commitment!
Pros vs. Cons
Pros
- You can train Jasper on your style guide, product catalogs, company facts, and brand identity
- High quality content: Jasper’s AI Engine pulls from OpenAI’s GPT-4, Anthropic, and Google’s models
- AI writing tool with with review templates
- Jasper Art which many consider the best ai art generator
- Jasper keeps your data safe with built-in security features that stay up-to-date as security protocols evolve.
Cons
- The AI can go off the rails sometimes as you’re writing
Pricing
Jasper offers a trio of pricing plans, each tailored to different AI copywriting needs:
- Creator Plan: For $49 per month, you get unlimited AI-generated words (this is a new development), access to over 50 templates, 1 Brand Voice, and 50 memories. It’s everything a solo creator needs.
- Teams Plan: For $125 per month, billed yearly, you get everything in the Creator plan, plus documents & workflows, 3 Brand Voices, and 150 memories.
- Business Plan: For the big leagues (custom pricing). This plan includes everything in the Teams plan and features for large teams and SSO.
2. Frase: The Content Marketer’s Choice
Frase is an AI content generator that handles all phases of the content process: research, outline, writing, and optimizing.
First, Frase excels in providing a detailed content brief that outlines all the topics we need to address and questions to answer.
This is exactly what sets Frase apart. Most other AI writers only focus on content generation and completely gloss over the research and planning phase.
The brief is based on top-ranking content related to your topic. That way, the review content you create aligns with what’s currently performing well in search results.
I find the topic modeling feature also impressive, helping me cover a topic in its entirety and from the angle of a reader.
Frase is also unique in its focus on ranking. The AI-generated content I’ve written through Frase has ranked almost 7 out of 10 times. This feature alone makes Frase a worthy investment. That’s why this AI writing software is our runner-up!
Like I said – I’ve been trying out Frase a lot lately – it’s a pretty neat tool for your content needs from A-Z. There’s a 5-day $1 trial. You should check it out!
Pros vs Cons
Pros
- Many users have praised Frase for streamlining their content creation process
- Many users found the team behind the scenes helpful whenever they needed assistance
Cons
- Its user interface could be more intuitive and user-friendly.
- The content editor is functional but lacks some advanced features in dedicated writing tools.
Pricing
- Solo Plan: For $14.99 per month, you get 1 user seat, the capacity for 4 articles/month, and generate 4,000 AI words. It’s everything a solo content creator needs.
- Basic Plan: For $44.99 per month, you get everything in the Solo plan, but with the capacity for 30 articles per month.
- Team Plan: For $114.99 per month, you get everything in the Basic plan, plus 2 seats and unlimited articles.
3. Writesonic
Let me introduce you to Writesonic. With over 80 AI writing tools at my fingertips, it has truly transformed how I write.
What sets Writesonic apart is its ability to generate quality content outputs. I’ve been pleasantly surprised by the quality of the output. Sure, it’s not perfect all the time, but then again, what tool is?
Another one of the features that has impressed me is the AI’s capability to dig deep into top-ranking Google Search results. This ensures that the content I create is informative and factually accurate.
So, I save countless hours of research. Then, I can focus on adding my own unique perspective and insights.
Another aspect that I appreciate is how Writesonic understands the importance of my brand’s voice. The AI article writer allows me to upload my documents, PDFs, and links to my previously written blogs.
One of the biggest concerns when using any writing tool is the issue of plagiarism. However, with Writesonic, this worry is completely alleviated.
The AI article generator produces content that is entirely original and plagiarism-free. I can share my work knowing that it’s authentic and unique.
All in all, I’ve started using Writesonic for many of my writing tasks – it’s quite handy. You can start writing for free; no credit card needed. Worth a shot, don’t you think?
Pros vs Cons
Pros
- The interface is intuitive, and the process of generating content is straightforward. You input your requirements, and the AI does the rest.
- Fills the gaps left by ChatGPT. Write factually accurate content or about trending topics (post-2021) since Writesonic is pulling data from Google.
- Over 80 AI writing tools for articles, blog posts, e-commerce, ads, etc
Cons
- You might still need a human touch for more complex or creative writing tasks.
Pricing
- Free Plan: Use Writesonic for free with a 10,000-word limit and access to all features.
- Pro Plan: For bloggers, freelancers, and businesses, the Pro Plan offers enhanced tools and features for $12.67 per month with a 100,000-word limit and access to GPT-4 and GPT-4 32K models.
- Enterprise Plan: The Enterprise Plan provides custom packages, AI model development, onboarding, and support with personalized pricing and features for teams.
4. Writecream
One such tool I’ve recently discovered and have been thoroughly impressed with is Writecream.
As a content writer, producing review content that’s factual and up-to-date can be a daunting task. This is where Writecream, an AI-powered writing tool, comes into play.
When I’m writing a review, for instance, I need to ensure that my content is factual and accurate. With ChatGenie, I can ask for specific information or data related to the product or service I’m reviewing, and it provides me with the info I need in real-time.
Moreover, these facts and pieces of information work great as inputs for my review. They help me provide a more comprehensive and well-rounded review, covering all aspects of the product or service.
The Longform Editor is a tool that I’ve found to be incredibly useful when I’m working on more extensive pieces of content. It’s designed to assist in creating long-form content such as blog posts or articles.
What I love about it is that it doesn’t just spit out a chunk of text, but it helps me structure my thoughts, organize my content, and ensure that the narrative flows smoothly from one point to the next.
It’s worth giving it a shot as they’re offering a try-for-free option, no credit card asked. Let me know what you think if you decide to test it out. Try out Writecream here.
Pros vs Cons
Pros
- The platform makes it easy for anyone to navigate and use. This is something I can personally attest to.
- The AI generates high-quality content that is both accurate and professional. This is a significant plus point for me.
- Writecream is versatile, allowing me to write anything from short stories to blog posts to longer-form content.
- The voiceover feature on Writecream is quite interesting. The AI voice sounds just like a real human (for creating audio content.)
Cons
- One user pointed out that Writecream needs to improve its spelling. However, I’ve found that these issues are few and far between
- Some users have mentioned that some of the features don’t work as well as they should. While I haven’t personally encountered this issue, it’s something to remember.
Pricing
- Free Forever: $0/month, includes 20 credits for various content types, access to all tools and features, and AI Copywriter’s Community.
- Unlimited (Limited Offer): $29/month, offers unlimited credits for generating unlimited content, access to all tools and features, and AI Copywriter’s Community.
- Standard: $49/month, provides 200 credits for various content types, access to all tools and features, and AI Copywriter’s Community.
- Extended: $69/month, includes 750 credits for various content types, access to all tools and features, and AI Copywriter’s Community.
5. Scalenut
With Scalenut, I can plan, research, create, and optimize my content all in one place. It’s a bit like Frase in that it handles all aspects of the content assembly line.
Let me tell you about Cruise Mode. Imagine having an SEO blog creator at your fingertips. You give it minimal inputs, and it churns out an SEO-optimized first draft. It’s been awesome for me, especially when working on review content.
It lets me focus on the nuances of the product or service I’m reviewing, without getting bogged down in SEO details.
And then there are Scalenut’s advanced NLP models. These models are a bit like having a built-in editor.
For a content creator, this means your work is not only optimized for search engines but also resonates with your audience. It’s about striking the right balance between SEO and readability, and Scalenut nails it.
And how about ease of use? Scalenut’s platform is intuitive and straightforward, and if you do run into any hiccups, they offer 1:1 onboarding and top-notch support.
Now, you might be wondering how Scalenut stacks up against other tools like Frase. I’ve used both, and while Frase is great for detailed content briefs and focusing on ranking, Scalenut is a viable alternative!
If you’re curious, you might want to give Scalenut a look.
Pros vs Cons
Pros
- Simple and easy-to-use tool
- Produces high-quality blog content
- Automated system for writing blog posts
- Great for creating social media content for platforms like Facebook, Twitter, Pinterest, and LinkedIn
- Provides a scalable way to produce content adaptable to business goals
- Offers a wide range of content writing services, including blog/article writing, ebook creation, web content, case studies, and email writing
Cons
- Some Jasper users say that the long-form editor is lacking in comparison to Jasper
- There is a lack of “getting started” tutorials
Pricing
- Essential: $39/month, 7-day free trial, 100,000 AI Words, SEO Articles (5/mo), 40+ AI Templates, SERP Analysis, NLP Key Terms, SEO Editor, Document Sharing, Chrome Extension, Email Support, Live Chat Support.
- Growth: $79/month, 7-day free trial, everything in Essential+ Unlimited AI Words*, SEO Articles (30/mo), Keyword Clusters (30/mo), Audit & Optimize Pages (30/mo), 1-click WordPress Publish, Integrations.
- Pro: $149/month, 7-day free trial, everything in Growth+, Unlimited AI Words*, SEO Articles (75/mo), Keyword Clusters (75/mo), Audit & Optimize Pages (75/mo), Dedicated CS Manager, 1 user (additional users at $49/user).
How to Choose the Best AI Review Generator
Here are a few factors to consider:
- Content Process Completeness: Choose an AI tool that supports the entire content creation process, from keyword research to optimization, for efficiency.
- Factual Content: The AI tool should source accurate, up-to-date information crucial for writing reliable review content.
- Content Quality: Opt for a tool with advanced natural language processing capabilities to produce coherent, persuasive writing that captivates and retains readers.
- Ease of Use and Templates: A user-friendly AI tool with a range of templates enhances ease of use, ensuring consistency and efficiency in your writing process.
- Cost: Consider the cost of the AI tool. It should balance cost and features well, fitting within your budget.
Best AI Review Generators: The Final Verdict
Whether you’re crafting product reviews, drawing in potential customers with engaging content, or aiming for higher traffic and sales, Jasper’s performance is unrivaled.
In my experience, the reviews Jasper produces aren’t just generic outputs from an algorithm. They’re thoughtfully constructed, and this personalized touch helps catch the reader’s interest. It’s made a real difference in my work, and that’s why I’ve crowned it as the best AI review generator!
Even more exciting is Jasper’s recent return to offering unlimited credits. This change means you can now use Jasper’s top-tier services as much as you need without worrying about hitting a limit.
This is especially great news for those of us who have a lot of reviews to write!
FAQ
In case you were still curious after all this, here’s a lil bonus answer!
What is an AI Review Generator?
An AI Review Generator is a tool powered by artificial intelligence that can automatically create reviews for different products, services, or businesses. It uses advanced algorithms to analyze data and generate high-quality review content.
AFFILIATE MARKETING
How to Know When to Hire Your First Employee
Opinions expressed by Entrepreneur contributors are their own.
At some point as an entrepreneur, you’ll face a challenging decision: When is it time to hire your first employee? After incubating the idea of your startup. then deploying your resources and making it all happen, at some point you may realize it’s time to bring someone else in to help you achieve your vision and grow the business. It’s exciting, but at the same time, can be daunting. What if the new hire doesn’t work out? What if you hire too many people or too few?
Entrepreneurs are inherently self-starters and ambitious, and shifting responsibilities to new workers can be difficult – but it’s a necessary step for growth. A company needs support to grow and thrive. You can’t do it all on your own, which makes hiring employees — especially the early ones — a crucial step toward entrepreneurial success. Before you do anything, though, ask yourself: Is this the right time to hire?
Knowing when you shouldn’t hire
Before addressing best practices for hiring, it’s vital to recognize common pitfalls entrepreneurs face when starting to grow their workforce – that starts with knowing when not to hire. Similar to making big life decisions, you should avoid hiring employees out of anxiety or uncertainty. Your choices should be deliberate and strategic. Take a step back and reconsider hiring employees if you find yourself in the following situations:
You’re desperate
If you have more work than you can humanly handle and you just need to get another body behind a desk, it’s tempting to find someone right away. However, a hasty decision born of desperation is rarely a good one. Take the time to find the right person for the job.
You don’t have specific responsibilities for an employee
Unless you have a defined set of tasks and expectations for your new hire, do them a favor and don’t hire anyone. A new hire at this stage will rightfully be confused and ineffective. You may need help, but if you don’t know exactly what that help will look like, consider hiring a coach instead of an employee.
You’ll take anyone
If you’re lucky, the first applicant will be an absolute rockstar who can bring your business to the next level – but that’s not the norm. You’ll learn a lot about yourself, the applicant market and your own position by interviewing more candidates. The variety of skill sets on display can also hone your focus for what your future employee will do.
Hiring your first employee
Hire someone too early and you could have cash flow problems, a worker who has nothing to do and the added stress of management. Hire too late, and you could be inundated with work you can’t accomplish, which could lead to missing deadlines and losing out on business.
Finding the right moment to hire, therefore, can make the difference between a failed enterprise and a successful business. But how do you know when the time is right? The following tips can make this process a little less painful and provide options for making that first hire:
Start with a cofounder
If you’re a solopreneur looking to make that next step, bringing on an employee can be intimidating. Instead, hire a cofounder, or at least someone who thinks like one.When making that first hire, look for someone with cofounder potential and traits, such as complementary skills, similar values and vision, teachability, passion, emotional intelligence, flexibility and honesty. Your first employee will hopefully be one of your longest lasting and most knowledgeable.
Ask yourself: Will these tasks generate money?
It’s been said that the only two purposes of an employee are to: 1) make money for the business, or 2) save money for the business. If you’re confident a new hire will do at least one of those two things, go for it. In the early stage of a company, making money is more important than saving it. Typically, these early roles involve creating products (designers, developers, etc.), marketing products (growth hackers, content marketers, etc.) and supporting products (customer support, help desk, etc.).
Know your desired skill set
Before you search for an employee, you need to know what kind of candidate you’re looking for. It’s not enough to simply know that you “need some help” or “need a developer.” Get specific: You don’t want just a “developer.” You want a Javascript developer with GitHub experience able to create machine learning algorithms with educational applications, for example. The clearer your set of responsibilities are, the more effectively you can hire someone to fulfill those duties r.
Delay the decision by hiring a contractor
You may still be undecided over whether or not it’s time to hire. Don’t sweat it. Instead, test it. Try hiring a contractor with the same set of parameters you’re looking for in a full-time employee. The introductory hassle of onboarding a contractor is relatively low compared to that of hiring an employee. You can create a contract for one month, six months or a year. If it works out, you can transition this person into an official hire or look for a full-time employee.
The differences between hiring freelancers, contractors and employees
The major differences between freelancers, contractors and employees has to do with their relationship with the business owner. Freelancers and contractors are self-employed individuals, while employees are hired by the company. Freelancers and contractors typically set their schedules based on the needs of their clients and work out a payment schedule (typically upon completion of a job).
Employees, on the other hand, work the schedule established by the company and receive a regular paycheck on a schedule set by the company. As a business owner, you’re responsible for tax reporting on your payroll employees. But since freelancers and independent contractors are considered self-employed, they are responsible for reporting their taxes.
So what’s the best decision for your company? It depends on your needs, your resources and your ambitions.
When should you hire a freelancer?
Some people use the terms “freelancer” and “contractor” interchangeably, but there is a difference in the type of professional you are hiring. Freelancers usually work on smaller, short-term projects, while contractors work on larger, more long-term projects.
Freelancers are great options for specific support — for example, bringing on a digital marketer to get your social media up and running. If you’re not financially ready to bring on full-time employees for whom you have to provide employee benefits, a freelance relationship may be a better setup.
When should you hire a contractor?
Contractors generally come with a team of expert professionals who can get you the help you need, whatever it may be. They can handle specialized projects, such as IT, remodels, design and consulting. As your business grows, financial consultants can keep you on track with your financial goals. If you need highly specialized work that requires a team, contracting a company will ensure the job gets done right.
When should you hire an employee?
Not every company needs a large number of employees, but if you hold frequent meetings, rent an office space or interact with customers, you’ll want reliable employees to help support the business. Remember, just because someone looks good on paper doesn’t mean they’re a good fit for your business. They must fit into your company’s culture. Consider bringing on full-time staff if they can make you more money or improve the customer experience.
Why hiring globally might be your best move
The growing popularity of remote work has meant dramatic growth in the pool of available talent. Don’t limit yourself to just domestic workers, though. By hiring workers outside your country, you can save money, increase efficiency and still provide customers with superior service. Consider the following benefits to hiring globally.
A wider talent pool
As unemployment levels drop, the demand for skilled workers rises — especially for roles in software engineering or data science. By looking past your own borders, you can grow your pool of potential employees and have access to a wider swath of workers. For example, Poland, Slovakia and India are renowned for their pool of highly qualified tech professionals available to work remotely for international companies. Tap into this talent network to find the right fit for your company.
Cost efficiencies
Hiring overseas means access to employees who live somewhere with a much lower cost of living, which generally means lower salary expectations. The requirements for compulsory employer contributions and payroll taxes that increase business costs also vary by country. For example, countries like Germany and Japan generally require that employers deduct a certain amount of the employee’s pay for health insurance. But Australia and New Zealand, with public healthcare systems, do not require such employer insurance contributions.
Access to resilient international markets
If you run a growing, ambitious business, you may be eyeing overseas expansion. One of the biggest factors in your success will be having employees familiar with that market. You have a few options for growing an international presence: set up a local entity or subsidiary (abiding by local employment laws) or use an Employer of Record (EOR) solution, in which you designate a third-party company to handle payroll, HR compliance and employee tax withholding.
Compliance benefits
Employer compliance can vary depending on the country, and some are more strict than others. Whether you’re concerned about at-will employment, parental leave allowance or pension contributions, you can hire from countries whose labor laws align with your needs.
24/7 customer support
Customers expect fast and capable support, no matter where they’re based or when they contact the company. With just 9% of customers able to solve business queries on their own, customer service channels are more important than ever. Having staff in multiple international locations and time zones ensures someone will always answer the support line and provide 24/7 support for your customers.
Before you hire globally, though, you should look into any logistical challenges it might create. Despite the many benefits, hiring international talent can lead to internal communication challenges, scheduling conflicts across time zones, cultural differences, and discrepancies in pay scales. While these challenges can be overcome, they’re worth considering before building a continent-spanning workforce.
Related: 10 Pros (and Cons) of Hiring International Employees
Can college students solve your employee needs?
Different hires provide varying solutions for business, and hiring college students can infuse your company with young energy and ambitious workers. Whether you develop an internship program or employ them part time or seasonally, college students are often more affordable to hire than full-time employees and can support your team’s specific needs.
Creating a pipeline between universities and your business could be a worthwhile investment. Students are trying to get their foot in the door, and they can also provide your company with much-needed help. Here are a few benefits of hiring college students:
They bring fresh perspectives and new ideas
College students are at a unique stage in their lives and are just beginning to form professional identities. Eager to develop skill sets and apply classroom lessons in the professional world, they often bring welcome new perspectives to the table. This can be especially valuable in industries that are constantly changing or in need of innovation.
They’re highly motivated and ready to learn
The most ambitious college students are proactive and eager to take on new challenges — both promising traits for future employees. When you empower college workers, they’ll go above and beyond to learn and contribute to your organization. Additionally, young people are generally tech-savvy and comfortable with digital tools and platforms — a huge asset in today’s business landscape.
They’re cost-effective employees
Because school is the main priority, students are often willing to work for less pay than more experienced candidates; they’re also more open to part-time or internship positions, helping small businesses bring in new talent without breaking the bank. These internships can act as trial runs for potential full-time employment.
How to attract and hire the best salespeople
Just about any business needs persuasive salespeople. In order to sustain and grow your company, you need someone who can bring in new clients while you focus on the business itself. No matter what role someone in your company fulfills, everyone does some kind of selling on a regular basis — pitching investors or bankers, selling coworkers on a new project idea or vision, providing customer service, negotiating with vendors, etc.
Ultimately, though, it will be your sales team that drives your company’s growth. If you want to add top-notch talent to this group and increase your revenue, keep these things in mind:
Your mission should be exciting and purposeful
What are you looking to achieve with your business? Most people these days are looking to join a company because of its mission — its goal to change the world in some meaningful way. According to a 2021 McKinsey study, 70% of Americans say work defines their sense of purpose. Your mission doesn’t need to save lives, it just needs to inspire workers and point to a larger goal. Find salespeople who buy into this mindset, and they’ll evangelize the company or product for you.
Be the best salesperson you can be
If you’re looking to hire salespeople, you should also know how to sell. You may get to a point in your business where you’re not the main person bringing in new clients, but you still have ideas you need to sell to investors, journalists or marketers — and your own team. When interviewing a potential candidate, pay attention to your own energy level. Are you charismatic? Are you enthusiastic about the position and the opportunity? When the interview is done, you’ll want the candidate to feel like they’re ready to jump on your bandwagon and get started right away.
Know what else you can offer
If you can’t compete in the market with a high salary, you can at least offer other incentives that attract top talent and keep your business afloat. Many employees are looking for better work-life balance. Can you offer a flexible work schedule? Consider offering profit sharing or a higher commission in the near future. If your product or services are innovative or revolutionary, that can also be an incentive, as employees are eager to join a business that’s about to rapidly expand.
The best recruiting platforms for small business hiring
When it’s time to hire, finding quality candidates doesn’t need to be complicated. Job search sites can help you recruit and retain talent no matter your company’s budget or size. Some companies advertise jobs across a variety of platforms, and the sites you choose will determine who applies for your open roles.
Similar to reaching a target audience, you want to meet candidates where they already are — think industry-specific forums, alumni networks or on social media. But there’s also value in casting a wide net and posting on major job boards with millions of visitors. With so many platforms to choose from, which will best support your mission? Here are some of the top recruiting platforms to consider:
ZipRecruiter
ZipRecruiter allows you to post job openings and receive applications from relevant candidates, as well as organize applicants in a resume database. Applicant tracking tools, including providing candidates with notes and feedback, also help you manage the hiring process.
LinkedIn is particularly effective for recruiting candidates in the business, finance and technology sectors. To help you find and hire top talent in — and outside of — your network, it offers job postings, resume searches and applicant tracking.
Indeed
One of the world’s largest job search websites, Indeed allows you to search for candidates based on their location, experience and skills. It also provides rates for sponsored listings that prioritize your job openings in the search results.
Glassdoor
In addition to job postings, Glassdoor features reviews from people who’ve worked at various companies. By providing insight into a company’s culture and employee satisfaction, the site can help attract candidates to your open positions.
Workable
With affordable pricing plans and an easy-to-use interface, Workable is a recruiting platform that’s particularly effective for small- and medium-size businesses looking to streamline their hiring process. It offers a variety of features, including job postings, applicant tracking and candidate sourcing.
Writing job advertisements to attract remote workers
The pandemic ushered in a widespread adoption of work-from-home policies that may be here to stay. These policies allow for more flexible working situations, and they’re an excellent way for businesses to stay competitive in the job market.
When writing your job advertisements, keep in mind it’s still just a listing, so you need to effectively communicate the benefits of working remotely and the job requirements. Consider the following tips for writing job advertisements to attract remote workers:
Communicate the remote nature of the job
Specify that the job is a remote position and include details about the type of work environment and equipment that will be required. Does this person need to work certain hours or be in a certain time zone? Spell everything out. If the job advertisement doesn’t say remote up front, many people will assume that it’s not.
Highlight the benefits to employees working remotely
Make it clear that the job offers the flexibility and autonomy of working remotely. Mention any perks or benefits that come with the position, such as a flexible schedule or the ability to work from anywhere.
Clearly outline the job requirements
Your job advertisements should clearly state the skills, experience, and qualifications that are required for the position. This will help you attract the right candidates and weed out those who are not a good fit.
Use language that resonates with remote workers
Use language that speaks to the realities of working remotely. For example, mention the ability to work from anywhere or the need for strong self-motivation and discipline. Also mention skills necessary for collaborating remotely, such as clear and concise communication.
Include information about your company culture
Whether in-person or working remotely, employees place a high value on company culture. In fact, this may be even more crucial in a remote environment, where your only coworker interactions are happening in chats and on video calls. Include information about your company’s values and mission in your job advertisements to help attract candidates who are a good fit.
It’s time to start hiring
By following these tips, you can make the most effective hiring decisions for your business. Keep in mind: no two companies are the same. Before you make a hire — or post a job, for that matter — consider the work you need done, the kind of worker you need to complete it, and where that person should be located. By outlining your needs early, you’ll save money (and headaches) in the long run.
AFFILIATE MARKETING
Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.
Opinions expressed by Entrepreneur contributors are their own.
Not every business can be franchised, nor should it. As the founder and operator of an exciting, new concept, it’s hard not to envision opening a unit on every corner and becoming the next franchise millionaire. It’s a common dream. At one time, numerous concepts were claiming to be the next “McDonald’s” of their industry.
And while franchising can be the right growth vehicle for someone with an established brand and proven concept that’s ripe for growth, there are other options available for business owners who want to expand their concept into prime locations before their competition does but who don’t want to go it alone for a number of reasons. For instance, they may not have the resources or cash reserves to finance a franchise program (it is important to note that while franchising a business does leverage the time and capital of others to open additional units, establishing a franchise system is certainly not a no-cost endeavor). Or they don’t want the responsibilities and relationship of being a franchisor and would rather concentrate on running their core business, not a franchise system.
Related: The Pros and Cons of Franchising Your Business
But when you have eager customers asking to open a branded location just like yours in their neighborhood, it’s hard to resist. You might think: What if I don’t jump on the deal, and I miss out on an opportunity that might not come around again?
Licensing your intellectual property, such as your name, trademarks and trade dress, in exchange for a set fee or percentage of sales is one way to accomplish this without having to go the somewhat more laborious and legally controlled franchise route. Types of licensing agreements range from granting a license to allow another entity to manufacture or make your products to allowing someone to use your logo and name for their own business. Unlike in a franchise, your partner in a licensing situation will only be allowed certain predetermined rights to sell your products and services, not an all-in agreement to give them a turnkey business, accompanied by training and support, in exchange for set fees. A licensing agreement spells out each party’s rights, responsibilities, and what they can and cannot do under the terms of the agreement. Having a lawyer draw up the paperwork is vital, as well as consulting with a trusted business advisor who has helped others along this path and can shorten your learning curve while protecting your rights. License agreements are governed by contract law as opposed to franchise laws. However, care must be taken: To ensure that you’re staying in your lane and not crossing over into franchisor territory, you’ll want your advisers to detail what you can and can’t do as a licensor.
For instance, a license agreement excludes you from being involved in the day-to-day operations of the licensee’s business. While having no oversight may sound like a relief, it can be a double-edged sword, especially for people who are used to controlling all aspects of their products or services. You won’t have to provide licensees with ongoing services, such as marketing materials and continuous training, but it also means you have no control over how they run their business, their product mix or even how they decorate their space. If you’re a type-A, this may be hard for you.
Most people are more familiar with trademark licensing with a third party because these agreements are big in the sports and entertainment industries, where a celebrity lends their name to endorse a product, whether it’s branded athletic wear or trendy foodservice menu items such as pizza, chicken, or even gelato.
Using a celebrity’s cache garners media attention you might otherwise never get. But not everyone who comes up with a great concept or product has the recognition that would allow them to attract famous business partners or endorsements, and rabid fans that follow.
There are other methods of getting your products in front of more consumers. Some coffee concepts, including Caribou for example, have created market saturation by both franchising traditional stores and granting licenses for nontraditional locations, such as airports, big-box stores, and college campuses. Others, on the other hand, like Starbucks, employ a combination of company-owned stores and licensees in high-traffic locations where a small kiosk can service a high-density population of shoppers. And, of course, bags and pods of these brands’ coffee blends are also sold in retail locations such as grocery stores.
Related: Startups Must Protect Their Trademark. Here’s How and Why
But again, here’s that cautionary note: If you go the licensing route for your products or services, be careful not to cross over into trying to direct the way that licensees do their business, from selecting locations to training employees.
While licensing or franchising may be valid business growth vehicles for many brands, additional business structures that can be considered include:
- Company-owned stores: Opening corporate locations using bank loans and/or the profits from already opened units.
- Dealerships or distributorships: In a distributor relationship, products are purchased from a manufacturer and then sold through local dealers.
- Agency relationships: These are similar to the relationships you’d have with dealers, but in this case, an agent or representative of your company sells your services to a third party. The important distinction to remember so that the relationship doesn’t cross over into franchise territory is that you, as the provider of the services, pay the agent (as an independent sales rep) rather than the agent collecting the money and paying you.
- Joint ventures: In this case, you, as the concept owner, would take on an operating partner who also invests his own funds in the business. The two of you would then share in the equity and profits at the percentage rate of your investment.
The appropriate method to grow your business depends on several factors, including your type of concept, service, or products; your risk aversion factor; your access to capital; where you’re located; and current market conditions. So, if you choose another option to franchising, be cognizant of not slipping into becoming a franchise. The Federal Trade Commission’s regulations define a franchise as meeting at least three standards: a shared name, fees and royalty payments paid to the company by the franchisee, and ongoing support and control of the day-to-day operations by the franchisor.
Keep in mind that if you start with one expansion method, you can consider changing that structure with legal and professional guidance should your business needs merit a shift in strategy. Case in point: some licensors will eventually convert licensees to franchises under a newly crafted agreement and program if they see the need to change the fee structure and maintain additional control over operations.
Slow growth can be detrimental to a business, but not picking the right vehicle for that growth can be worse than standing still. That’s why doing your homework — consulting with professionals, such as attorneys, accounting and franchising advisors, and talking to others in the same boat as you will save you from drifting too far from shore.
AFFILIATE MARKETING
How to Control the Way People Think About You
Opinions expressed by Entrepreneur contributors are their own.
In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, and the keys to achieving business growth while maintaining a fulfilling personal life.
One of the key takeaways from the conversation was the importance of strategic PR efforts in building a personal brand and shaping public perception. Ulyses emphasized that PR is not just about getting media coverage; it’s about controlling the narrative and shaping how others perceive you. By strategically positioning yourself and your brand through effective PR, you can influence public opinion and establish yourself as an authority in your field. Another crucial aspect discussed was the power of leveraging relationships and connections.
Ulyses highlighted the “Buglight Concept,” which involves utilizing the support and connections of others to achieve success. By building strong relationships and leveraging the networks of influential individuals, you can significantly expand your reach and influence. Ulyses’s own success with Influencer Press is a testament to the power of connections in the PR world. While professional success is undoubtedly important, Ulyses also stressed the significance of balancing personal time and fulfillment. In the pursuit of business growth, it’s easy to neglect personal well-being and relationships. However, Ulyses emphasized that true success lies in finding a balance between professional achievements and personal happiness.
By prioritizing personal time and fulfillment, entrepreneurs can sustain long-term growth and avoid burnout. In the ever-evolving landscape of PR, Ulyses highlighted the need for a clear mission when seeking press coverage. He emphasized the importance of aligning your brand with a cause or purpose that resonates with your target audience. By having a clear mission and purpose, you can attract media attention that aligns with your values and goals, ultimately enhancing your brand’s reputation and reach. Additionally, Ulyses discussed the importance of pricing services correctly and finding the right balance between personal involvement and business scalability.
The conversation also touched upon the dynamics of client relationships and the impact of showcasing external support. Ulyses emphasized the value of building strong relationships with clients and going above and beyond to exceed their expectations. Furthermore, he highlighted the importance of showcasing external support, such as media coverage or endorsements, to establish credibility and attract new clients. Ulyses’s own podcast, The Blacklist, where he shares insights and interviews successful entrepreneurs, was also discussed. He explained that launching the podcast was a way to give back to the entrepreneurial community and share valuable knowledge.
By continuously learning from others and implementing breakthrough ideas, Ulyses emphasized the importance of immediate action and continuous improvement for business growth. In conclusion, strategic PR efforts are essential for building a strong personal brand and controlling the narrative in today’s digital age. By leveraging relationships, finding a balance between personal and professional life, and having a clear mission, entrepreneurs can shape public perception, expand their reach, and achieve long-term success. Ulyses Osuna’s insights serve as a valuable guide for those looking to navigate the ever-changing landscape of PR and personal branding.
About The Jeff Fenster Show
Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.
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