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How to Expire Posts in WordPress



Whether you own a personal blog or run an eCommerce store, content plays a cornerstone in generating traffics and collecting revenues. However, apart from offering great content, it’s extremely important to remain your content evergreen. 

To achieve that, you need to consistently manage, filter and remove outdated or time-sensitive content from your site, which expires posts proves a smart idea. 

While WordPress allows you to remove posts in just a heartbeat, it doesn’t include any built-in features to set post-expiration per your needs. 

It’s time post expiration and protection plugins come in handy!

In this article, we’ll bring forward 2 approaches in expiring WordPress posts. The article will begin with an explanation on why you need to expire your posts, types of post-expiration, then guide you through the processes of expiring your posts via dates and passwords. 

Let’s dive in! 

  • When You Need to Expire Posts in WordPress

  • Types of Post Expiration

  • Enable Custom Post Expiration by Protecting Pages and Posts

  • How to Set Post Expiration Dates in WordPress

When You Need to Expire Posts in WordPress

Post expiration proves useful to time-sensitive content, such as promotions and private deals. Imagining that you offer coupons, discounts, giveaways, etc. within 3 days, customers would be confused if they still bump into these offers after the given time. 

What’s more, similar to product restriction in e-commerce, post-expiration contributes to triggering user interest by creating an artificial shortage. Setting an expiration date will add a degree of urgency to your posts. If customers don’t take action soon, they will miss out on the big deal or the last chance to hunt their favorite items. 

Plus, it’s necessary to apply post expiration to some seasonal content. For example, content about Christmas or Thanksgiving will be soon less relevant. Keeping them active may cause your site to be cluttered up and lose focus. 

The common question is “Can I just delete these posts manually?”

The answer is always YES, definitely! However, it’ll take you a tremendous amount of time and effort! Think of running and managing an eCommerce store with hundreds of products. Manually removing deals/discounts on each product will waste your precious time! Instead, you can reserve your time and efforts to fully customize your online stores for the better!

Aside from that, another matter that should be considered is how quick and accurate you typically are. Will you ensure to remove the deals at 9 p.m but not 9.01 p.m?

As a result, leaving post expiration plugins handles this task makes your life much easier. With its built-in automatic and accurate timer, you’re free from forgetting and delaying having your posts expired.

Types of Post Expiration

Depending on your purposes, there are mainly 2 types of post-expiration that you can opt for: regular expiration and the custom one.

Regular expiration is the easiest and most popular way to expire posts in WordPress. It refers to how you simply define a specific date and time to get particular posts expired. In other words, you can’t add further customization on your expired posts and they’ll expire for everyone. 

On the other hand, custom post-expiration allows you to set an expiration on various posts, on different dates and times, and to specific target users. This type of post-expiration is best suited for any users running a membership site, as they can freely expire and un-expire a distinct post via user roles. 

Since you have a comprehensive overview of expiring posts in WordPress, in the next section, we’ll walk you through how to expire posts in WordPress via passwords and dates. 

Enable Custom Post Expiration by Protecting Page and Post  

This post expiry concept comes in handy when you wish to selectively expire posts for specific users. Or in other words, reserving other particular posts to target certain groups of clients. 

Trusted by thousands of customers across the world, the Protect WordPress Page and Post (PPP) plugin is recognized as one of the most advanced plugins for securing your content. It is indeed a simple yet effective solution when it comes to custom post expiration. 

When enabling your posts with PPP, you’re able to secure their original URLs and at the same time create protected URLs for your posts. This means that any users with the original and unprotected links can not access those pages. Instead, they will be redirected to a 404-not-found page. 

What’s more, the plugin also supports you in expiring protected links. In other words, you can set a given time or a number of clicks for protected links after which they’ll automatically expire. 

Assuming that you have PPP installed and activated, the process of setting custom post-expiration will take place based on 2 main stages:

  •  Shield the posts’ original URLs

  • Grant access to your post via user roles 

Shield Individual Post

  1. In your WordPress dashboard, go to “Posts” and you’ll see a newly added “Content Protection” column. Hover your desired post and click on “Configure protection.”

  1. A new popup will show up. Simply hit “Protect this page” to protect your content.

  2. Auto-generate an access link or customize a new one.

  3. Set access permissions for your protected links in the “Access Permission” tab. This will be explained in the next section.

Aside from that, the plugin lets you protect multiple WordPress posts at the same time with ease. 

Protect Multiple Posts At Once

  1. Go to “Pages” or “Posts” and choose which post you want to protect by ticking on the checkboxes. 

  2. In the “Bulk Action” option, choose “Apply Protection” in the drop-down and click “Apply.” All the selected posts now will be protected.


Since you’ve protected your posts, it’s time to grant access to your target users. 

Grant Access to Your Protected Posts via User Roles 

Target customers with certain user roles can gain access to specific posts. You should set only logged-in users or some particular user role such as members, editors to be able to access these posts. 

  1. Go to Settings > Content Restrictions > Set Access Permission.

  2. Select “Choose custom roles” in the drop-down.

  3. An extra field shows up. Choose which user role to grant access in the dropdown.

That’s it! You’ve equipped yourself with how to custom-expire your posts using PPP Gold. This method works best for membership sites. In case you’re just a normal WordPress blogger and looking for a simpler solution on post-expiration, Post Expirator is a perfect choice. 

How to Enable Post Expiration Date in WordPress

Receiving over 100,000 active installs on the WordPress plugin directory, Post Expirator wins the title of the most favored plugin for regular post-expiration. This free plugin offers an ideal solution to create expiration dates for posts. 

The following tutorial will show 3 steps on how to create post expiration dates in WordPress: 

  • Step 1: Define the Time Zone for Your Site 

  • Step 2: Configure Settings

  • Step 3: Set Expiry Date for Your Posts

Step 1: Define the Time Zones for Your Site

The plugin will follow the time settings of your WordPress site, therefore, you need to set the website time zone before expiring any posts. The following guide will show you how to activate and define the time zones of your site:

  1. In your WordPress dashboard, go to “Plugins,” and click “Add New.”

  2. Look for the Post Expirator plugin in the search bar, then click “Install Now.”

  3. Click “Activate” to activate the plugin.

  1. Head over to “Settings,” choose General > Time Zone.

Step 2: Configure Settings

Before expiring your post, you should configure its settings to adjust some items based on your needs and purposes, including post status after expiry dates, time format, and so on.

  1. First, navigate to “Settings” and select “Post Expirator.”

  2. Under “Post Expirator Options,” there are 4 tabs that you need to modify: General Settings, Defaults,  Diagnostics and View Debug Log. 

Let’s dive deeper into these tabs.

General Settings

This tab contains 4 smaller entries:  Defaults, Category Expiration, Expiration Email Notification, and Post Footer Display


  • Date Format and Time Format: select your accustomed time format to easily manage your expiration dates.

  • Default Date/Time Duration: set the expiration date, which we will explain clearer in the next step. 

Category Expiration

Rather than removing posts, you can move them to other categories so that your users can find them again if needed. This is useful even for you in case you want to track and reuse them later for materials or references in the next events or promotional campaigns.

For instance, an expired giveaway post can be moved from the “Events for Loyal Customers” category to the “Expired Posts” one.

In Category Expiration, select a category that you want to move expired posts in. If not, you can leave this part empty.

Expiration Email Notification

This feature allows you to set up expiration email notifications or reminders. You’ll be notified whenever the post expires, which helps you easily check and control the posts hidden. By ticking in the checkbox, you will enable/disable the notifications as well as choosing who will receive them. 

Post Footer Display

Normally, only you can see the expired date set in your posts. However, there are some cases that you’ll wish to display to users, i.e expiry date for candidates to submit their tests. 

This feature enables you to include the message in the footer, along with detailed information about the year, month, and time. 

Default Tabs

In the “Default Tabs” next to “General Settings,” you need to pay attention to the options in the “Post type:post.”

  • Active: display a section on the sidebar, inside the post/page editor to set expiry dates. We recommend you leave this one active as default. 

  • How to expire: define the post status after expiration. We will reserve this one for the next part. 

Diagnostics and View Debug Log:

These two tabs provide configurations that assist you in diagnosing and fixing bugs. Skip this tab if you are a complete WordPress novice. 

For now, that’s all the settings you need. Scroll down and click “Save Changes.”  

Step 3: Set Expiry Date for Your Posts

Set Up a Default Expiration Dates for All Posts

  1. Go back to “General Settings.”

  2. In the “Default Date/Time Duration” option, choose “Custom.”

  3. Fill your custom expiration dates in an extra field. 

For example: if you want your posts to run out after 15 days, type “15 days” in that field. 


After expiration, your post will automatically go back to the default status.

  1. Switch to the “Defaults” tab, in the “How to expire” option, you can choose to delete, put them in the trash, set them private, pin them on top, or move them to other categories (Category: Replace) and so on.  

Set Expiration Dates for Each Post

  1. Go to “Posts” and open the post you want to set expiration dates after particular days.

  2. You’ll see the “Post Expirator” section on the sidebar on your right side. Tick on the “Enable Post Expirator” checkbox to activate the expiry date function.

  3. Choose the exact date (year, month, date) that the post will be run out. 

  4. Finally, in the “How to expire” option, choose post status after expiration. 

Ready to Expire Posts in WordPress? 

There is nothing more disappointing than a buyer running into your outdated discount advertisement, then realizing it’s already expired after eagerly checking out your website. This is similar to playing with fire as it may result in a high chance your site will get 1-star reviews from customers. 

To avoid this scenario, you should make use of post protection and expiration plugins to have your time-sensitive and seasonal content run out.

In general, the 2 plugins we recommended above share similarities in helping you to expire your posts in WordPress. The main differences arise from post-expiration styles and purposes.

While Post Expirator excels in adding regular date expiration to your posts, PPP takes custom post expiration to the next level by allowing you to selectively expire posts to specific users.


This unused Star Wars poster could have ruined everything



This unused Star Wars poster could have ruined everything

A recent unused poster design for 1977’s Star Wars has surfaced and reveals just when you think you’ve seen it all around this iconic movie, there’s always something new to talk about. Particularly as this rare and unused Star War movie poster art was so bad it could have ruined the franchise before it even launched.

The unused Star Wars poster from 1977 was posted on Twitter by film nerd’ account The Spaceshipper and many fans of the franchise were thankful it was never used. While some recent film posters, like new Ant-Man 3 posters that are a Photoshop nightmare, this rare Star Wars poster is bad on so many levels – it’s a graphic design fail, the slogan makes no sense and there’s little to engage with.

Star Wars film posters have been some of the best ever designed, from legendary artists such as the Hidlebrandt Brothers who painted the original 1977 poster that was used. Iconic poster artists have also designed for the franchise; the Drew Struzan Star Wars poster for The Force Awakens impresses and Hugh Flemming revealed all in our feature ‘the secrets of a top Star Wars artist’.

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How to Manage Your Online Brand?



You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

Oscar is a passionate full-time blogger and a part-time author. In his personal blog, he writes about software, online influence, and different business models.

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How SEO Works in Digital Marketing




Search engine optimization (SEO) is an integral part of digital marketing.

SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.

Yet, SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service that’s delivering your SEO campaigns, it usually exists on its own without really communicating goals, progress or results to the whole company.

This creates silos that can lead to poor results and even reputation crises.

How does SEO work in digital marketing and how can a business make it work better?

What is SEO?

SEO is a collection of tactics (content, technical, link building, even website security and usability) that ensures that your website is easy to understand for search engines.

Basically, it ensures a machine knows that your page will be easy to find to a human being who is looking to solve a related problem.

Search engine traffic is one of the highest-quality traffic for many reasons:

  • Unlike PPC (paid) traffic, it doesn’t require an ongoing investment to keep coming
  • Unlike social media traffic,  it doesn’t require an ongoing work to keep coming
  • Unlike social media traffic, you are not interrupting people’s browsing. Instead you give them what they were actually searching for.

In other words, it is consistent and it converts well. No other digital marketing tactic beats that.

Apart from driving direct traffic, search engine optimization helps build brand awareness by increasing your brand’s organic findability.

Keep Your Whole Team Aware of Why SEO is Important

The great thing about today is that everyone understands the value of ranking high on Google! Sadly, however, many folks only know that they “need SEO” without having really understood what that means. 

SEO these days is too hard for a digital marketer to do alone. Many SEOs find themselves in situations where an executive will simply come down and go “Why are we not ranking well for ‘dingwobble’?” 

Keep working hard with teams for them to understand how they contribute to the SEO process:

  • Product Marketers who are responsible for the business, personas and messaging understand that SEO is critical to driving the bottom line revenue numbers they are looking at. Part of the persona developing process should be the development of the “digital persona” – what websites and search terms are these people looking for? This helps the product marketer when it comes time to develop messaging, as that is going to be critical for developing the content, so the right search terms better be there!
  • Field Marketers responsible for the campaigns need to know how SEO fits within their campaign, how it in fact is core to our demand generation, and how to make sure to keep the campaigns integrated.
  • Marketing Communications is creating the content, so SEO should very well be top of mind for them, as the content itself will be critical in impacting how successful SEO will be.
  • But that’s not all! Often, other groups are creating content (Press Releases, Blog Posts, Presentations, etc.) that also end up on the web and impact SEO. Whether it’s Corporate Communications, Investor Relations or even Legal teams, working with them is critical.
  • IT manages the infrastructure and can be very critical to the technical aspects of SEO.
  • Sales and customer support teams are at the forefront of marketing talking to your future and current customers, so they need to be involved in the SEO strategy. Creating relevant content goes beyond keywords. It needs to address real problems and answer actual people’s questions, and your client-facing teams will be your best source of inspiration here.  
  • Executives also care! While they can’t often influence the day-to-day of SEO, they will care a lot about the bottom line, to which SEO contributes.

Educating all of these people about SEO helps empower them, as well as position yourself, the SEO, as the subject matter expert who is not just someone back-office who gives very little visibility into the black box of SEO, but someone who is actively educating and contributing to the organization’s success.

Review and discuss common KPIs early and often to make sure everyone knows what victory looks like to the team.

Additionally, SEO should be a solid part of any project launch as it impacts every stage of product positioning. From choosing a business name to choosing a website builder, your initial efforts should be driven by SEO best practices.

What is the key to SEO success in a constantly changing environment?

As a practitioner of SEO, I believe that you need to look to ensure you are looking at both developing yourself in both depth and breadth of knowledge. A key danger in the name of being informed or being a part of the SEO community is spending all your time debating tactics and practices rather than testing them. 

Additionally, SEOs as with all employees need to look outside their field to stretch and learn how to be more well rounded. This could mean learning to code, or educating yourself in some other area of the business you work for.  This will expose you to ideas others may not have.

As a manager of people, success is really about diversity of expertise. Who you hire and the kind of people you hire will be far more valuable than much of what people invest in with regards to SEO programs. You have to have people who can roll with the punches and develop a skill for self-management and personal growth. 

Finally, I think knowing what your real goals are in having an SEO program are the key to long term success. The reality is you may get more traffic, but if that traffic is not from qualified leads and generates real revenue then the benefit may be very little. Having well defined goals and metrics will also help you avoid chasing algorithm changes and focus on the big picture.


SEO is the most essential long-term digital marketing strategy but to make it really effective, you need a knowledge team that is well-integrated into the company’s life. Good luck!

Ann Smarty

Ann Smarty is the brand NINJA at Internet Marketing Ninjas as well as the founder of numerous startups including MyBlogGuest, MyBlogU, ViralContentBee, TwChat and many more.

Ann Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses (both free and paid).

Ann Smarty’s content marketing ideas have been featured in NYtimes, Mashable, Entrepreneur, Search Engine Land and many more. She is known for her indepth tool reviews, innovative content marketing advice and actionable digital marketing ideas.

Source: Ann Smarty

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