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How to Use Instagram Story Highlights on a Brand Account



Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand.

Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile in an organized way so people can easily find what they want.

In this article, I’m breaking down the best ways to use this powerful feature to your advantage.

Why Should You Use Instagram Story Highlights on a Brand Account?

We’re living in the age of the online consumer. The number of people using social media to research products surpassed 54 percent and continues to trend upwards.

The Instagram Story Highlight feature can showcase your best products and put them to the test. You can use this platform as a way to draw immediate attention to something new and exciting in your business.

Best of all, you can try it out, show people how to use it, and direct them to the exact place they need to go to buy it. You can do all this, pin it to the top of your Instagram page, and leave it there as long as you like. This saves people from having to scour through endless pictures and videos to find what they want.

We should keep in mind one-third of viewed stories come from businesses, and one in five results in a direct message.

What does this mean for you?

It could mean further opportunities such as endorsements and sponsorships. If you have a product or service that you’re trying to get into the marketplace, you want other relevant businesses to see what you’re offering. Instagram Story Highlights can help you do that.

How to Use Instagram Highlights on a Brand Account

Let’s walk through each step you need to take to get the Instagram Story Highlights banner on your page so you can start using the feature.

1. Turn on the Auto-Archiving Feature

The archiving feature allows you to save stories. To do this, turn on the auto-archiving feature. This will automatically save all of your stories even when the 24-hour period expires.

To get started, you’ll go to your Instagram profile, open up settings, and go to Privacy.

Instagram Story Highlights - setting up

In there, you’ll find a tab labeled “Story.” Tap on it and look towards the bottom to find “Save to Archive.”

instagram story highlights - finding your stories on instagram for story highlights
instagram story highlights - finding your stories on instagram for story highlights

Turning this on will automatically save photos and videos to the archive, so you don’t have to do it manually.

2. Create Instagram Story Highlights

To see your archived stories, swipe left on your Instagram profile. You should see an archived section at the top. Open it up to find all the stories saved to your profile.

instagram story highlights - viewing archived instagram stories for highlights

Clicking the three dots in the top right will bring up a menu at the bottom. This menu is where you’ll add your highlights by selecting archived videos or photos to create a cover image and label for them.

instagram story highlights - viewing archived instagram stories for highlights

Once you’ve completed this step, you should be able to see the highlight on your profile under your bio. If everything was done correctly, it’ll archive new photos and videos to the highlight.

3. Choose a Cover and Icon for Your Instagram Story Highlights

Now you have your Instagram Story Highlight created, it’s time to get creative and choose a great title and cover photo for the highlight. You want to do this carefully. Just like everything else in digital marketing, you want to grab the attention of everyone who lands on your page.

instagram story highlights - product reviews

It’s recommended you create branded highlight cover images or icons because the look and color will be familiar to your followers.

You can find Instagram Story Highlights icons for free and use them to customize your profile. If you prefer, you could opt to create them yourself on a site like Canva.

Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account

Now that you have some Instagram Story Highlights ideas brewing, let’s talk about some tips to help you take things to the next level. These eight tips will help you create the most engaging highlights to personify your brand and reach more people.

1. Use Bold Icons to Draw Attention

instagram story highlights - lularue

Lularoe uses vibrant colors in their images, and the overall appearance is eye-catching. It grabs your attention and holds it for a while.

Next thing you know, you’re scrolling through, tapping on some, checking out new things, and generally sticking around for a while.

That’s your goal as a marketer. You want to showcase your best products and services in this area and use bold icons to grab attention and use it to your advantage.

2. Stay On-Brand

instagram story highlights examples - saints

The New Orleans Saints do this well, as do many other professional sports teams. They use their team colors to make everything look cohesive and true to the brand. People who are serious fans of something can identify and associate a color with a specific product or service.

When it comes to sports, this becomes even more apparent. Fans can identify jerseys, products, and memorabilia from a mile away by simply seeing a specific shade of a color.

What colors represent your brand, and how well could people identify you by those colors? If you’re not sure, now could be the time to change. As you build up a following, details like this will become more important.

Keep color psychology in mind as you pick your hues as well. Certain colors bring about specific feelings. Make sure your color choices mirror what you want your customers to feel, and use them appropriately to ensure the right ones are felt. For instance, blue could cause calmness or sadness, so be sure to incorporate it in a way that makes them feel calm, not sad—presumably, you don’t want to bum your customers out!

3. Showcase Your Best Products

Instagram Story Highlights are your chance to showcase your best stuff. Show people what you have to offer in a story so they can see it in action. Seeing how things work or how they look on a person or in space (via photo or video) can make a huge difference.

Ninety-three percent of consumers say online reviews impact their purchasing decisions. If you could get customers to review a product and send you the video, you could use that in a story highlight as well. Right at the top of your profile is where you should be displaying all your best content.

4. Promote Upcoming Events

If you have something exciting coming up, like an event you’re hosting, why not share it with your audience? Let’s say your business offers a flash sale on Christmas Eve only. You could create a highlighted tab discussing the event, recording information about it, and spreading those details to the world.

5. Utilize Interactive Polls

Interactive polls are likely one of the greatest ways to engage with your audience. Doing this allows you to not only engage with them but even collaborate with them. You can understand what makes your audience tick, what they expect of you, and what they’re looking for in upcoming projects.

To add an interactive poll on your Instagram Story Highlights to run polls. All youo have to do is add tappable buttons when you create your story.

Ask questions, gain insight, and have fun with your followers. Polls allow you to create an environment where people come to engage with you. It’s almost like creating an in-store experience when shopping or browsing online.

6. Answer Questions

Instead of asking questions, you could also use your story highlights to answer questions. If people constantly ask the same questions or reach out about common issues, you could create a Q&A tab where you answer the most frequently asked questions.

When Instagram added the “questions” sticker to the platform in 2018, it allowed customers to submit their questions to your story. You can then take those questions, share them as a sticker on a new story, and provide the answer.

7. Feature Tutorials

Product tutorials are one of the most powerful ways to sell something. If someone finds you for the first time, they’ll probably feel better about purchasing something from you if they can see it in action.

Bonus points if you can get tutorials of your customers using the products. This is your chance to showcase the fact that your customers love what you’re selling enough to record a video and share it on your Instagram page.

8. Highlight Responses From Your Best Customers

No matter what business you’re in, you need to build trust, establish credibility, and get people to understand the benefits of your goods and services before they’ve even tried them.

Testimonials and reviews from people will show prospective customers they can trust you, and buying something from you will result in a positive experience. You could create an entire highlight tab on Instagram of your greatest testimonials. Consider offering something in exchange for providing an honest review of your business.

Measuring the Success of Your Instagram Story Highlights on Your Brand Account

You can track your Instagram Story Highlights metrics the same way you can track everything else on Instagram.

Using the analytics area, you can check out all your interactions, clicks, replies, and profile visits from the story post details section. You can also see how many impressions you got and how they translated into followers.

If you upgrade to an Instagram business profile, you’ll gain access to additional metrics.


Learning how to utilize Instagram Story Highlights can help you generate more attention, attract more followers, and make better use of your profile.

As digital marketers, we need to do everything we can to increase our reach and get the word out about our goods and services. Those who go the extra mile are the ones who succeed.

Do you need help taking your Instagram presence to the next level? We have a variety of resources and a team of experts who can help you.

How could Instagram Story Highlights help your business?

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This unused Star Wars poster could have ruined everything



This unused Star Wars poster could have ruined everything

A recent unused poster design for 1977’s Star Wars has surfaced and reveals just when you think you’ve seen it all around this iconic movie, there’s always something new to talk about. Particularly as this rare and unused Star War movie poster art was so bad it could have ruined the franchise before it even launched.

The unused Star Wars poster from 1977 was posted on Twitter by film nerd’ account The Spaceshipper and many fans of the franchise were thankful it was never used. While some recent film posters, like new Ant-Man 3 posters that are a Photoshop nightmare, this rare Star Wars poster is bad on so many levels – it’s a graphic design fail, the slogan makes no sense and there’s little to engage with.

Star Wars film posters have been some of the best ever designed, from legendary artists such as the Hidlebrandt Brothers who painted the original 1977 poster that was used. Iconic poster artists have also designed for the franchise; the Drew Struzan Star Wars poster for The Force Awakens impresses and Hugh Flemming revealed all in our feature ‘the secrets of a top Star Wars artist’.

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How to Manage Your Online Brand?



You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

Oscar is a passionate full-time blogger and a part-time author. In his personal blog, he writes about software, online influence, and different business models.

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How SEO Works in Digital Marketing




Search engine optimization (SEO) is an integral part of digital marketing.

SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.

Yet, SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service that’s delivering your SEO campaigns, it usually exists on its own without really communicating goals, progress or results to the whole company.

This creates silos that can lead to poor results and even reputation crises.

How does SEO work in digital marketing and how can a business make it work better?

What is SEO?

SEO is a collection of tactics (content, technical, link building, even website security and usability) that ensures that your website is easy to understand for search engines.

Basically, it ensures a machine knows that your page will be easy to find to a human being who is looking to solve a related problem.

Search engine traffic is one of the highest-quality traffic for many reasons:

  • Unlike PPC (paid) traffic, it doesn’t require an ongoing investment to keep coming
  • Unlike social media traffic,  it doesn’t require an ongoing work to keep coming
  • Unlike social media traffic, you are not interrupting people’s browsing. Instead you give them what they were actually searching for.

In other words, it is consistent and it converts well. No other digital marketing tactic beats that.

Apart from driving direct traffic, search engine optimization helps build brand awareness by increasing your brand’s organic findability.

Keep Your Whole Team Aware of Why SEO is Important

The great thing about today is that everyone understands the value of ranking high on Google! Sadly, however, many folks only know that they “need SEO” without having really understood what that means. 

SEO these days is too hard for a digital marketer to do alone. Many SEOs find themselves in situations where an executive will simply come down and go “Why are we not ranking well for ‘dingwobble’?” 

Keep working hard with teams for them to understand how they contribute to the SEO process:

  • Product Marketers who are responsible for the business, personas and messaging understand that SEO is critical to driving the bottom line revenue numbers they are looking at. Part of the persona developing process should be the development of the “digital persona” – what websites and search terms are these people looking for? This helps the product marketer when it comes time to develop messaging, as that is going to be critical for developing the content, so the right search terms better be there!
  • Field Marketers responsible for the campaigns need to know how SEO fits within their campaign, how it in fact is core to our demand generation, and how to make sure to keep the campaigns integrated.
  • Marketing Communications is creating the content, so SEO should very well be top of mind for them, as the content itself will be critical in impacting how successful SEO will be.
  • But that’s not all! Often, other groups are creating content (Press Releases, Blog Posts, Presentations, etc.) that also end up on the web and impact SEO. Whether it’s Corporate Communications, Investor Relations or even Legal teams, working with them is critical.
  • IT manages the infrastructure and can be very critical to the technical aspects of SEO.
  • Sales and customer support teams are at the forefront of marketing talking to your future and current customers, so they need to be involved in the SEO strategy. Creating relevant content goes beyond keywords. It needs to address real problems and answer actual people’s questions, and your client-facing teams will be your best source of inspiration here.  
  • Executives also care! While they can’t often influence the day-to-day of SEO, they will care a lot about the bottom line, to which SEO contributes.

Educating all of these people about SEO helps empower them, as well as position yourself, the SEO, as the subject matter expert who is not just someone back-office who gives very little visibility into the black box of SEO, but someone who is actively educating and contributing to the organization’s success.

Review and discuss common KPIs early and often to make sure everyone knows what victory looks like to the team.

Additionally, SEO should be a solid part of any project launch as it impacts every stage of product positioning. From choosing a business name to choosing a website builder, your initial efforts should be driven by SEO best practices.

What is the key to SEO success in a constantly changing environment?

As a practitioner of SEO, I believe that you need to look to ensure you are looking at both developing yourself in both depth and breadth of knowledge. A key danger in the name of being informed or being a part of the SEO community is spending all your time debating tactics and practices rather than testing them. 

Additionally, SEOs as with all employees need to look outside their field to stretch and learn how to be more well rounded. This could mean learning to code, or educating yourself in some other area of the business you work for.  This will expose you to ideas others may not have.

As a manager of people, success is really about diversity of expertise. Who you hire and the kind of people you hire will be far more valuable than much of what people invest in with regards to SEO programs. You have to have people who can roll with the punches and develop a skill for self-management and personal growth. 

Finally, I think knowing what your real goals are in having an SEO program are the key to long term success. The reality is you may get more traffic, but if that traffic is not from qualified leads and generates real revenue then the benefit may be very little. Having well defined goals and metrics will also help you avoid chasing algorithm changes and focus on the big picture.


SEO is the most essential long-term digital marketing strategy but to make it really effective, you need a knowledge team that is well-integrated into the company’s life. Good luck!

Ann Smarty

Ann Smarty is the brand NINJA at Internet Marketing Ninjas as well as the founder of numerous startups including MyBlogGuest, MyBlogU, ViralContentBee, TwChat and many more.

Ann Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses (both free and paid).

Ann Smarty’s content marketing ideas have been featured in NYtimes, Mashable, Entrepreneur, Search Engine Land and many more. She is known for her indepth tool reviews, innovative content marketing advice and actionable digital marketing ideas.

Source: Ann Smarty

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