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Jetpack Boost – A Web Vitals WordPress Plugin



The Jetpack Boost plugin is available at the official plugin repository, currently in version 0.9.19. It may be available in a complete version 1.0 release within the next week or so.

Jetpack Boost will continue to be free, including new features that may be added in the future. There also may be additional premium features that automate certain functions but the goal of the plugin is to be useful, regardless if it’s the free or premium version.

Jetpack Boost

According to Automattic, the plugin is not meant for a live production site. It is currently available for download as a pre-release software for testing purposes on a testing site. It’s an alpha stage software for testing purposes.

The goal for Jetpack Boost is to provide an easy solution for giving WordPress websites a boost in user experience metrics related to speed and core web vitals.

Some WordPress plugins designed to improve speed metrics require some technical knowledge to use to their full potential.

Jetpack Boost however is meant to be an easy one-click solution for speeding up a site. While the current alpha version will speed up three areas, Boost may be expanding to more features, particularly as the developers receive more feedback.

Screenshot of Jetpack Boost Dashboard

Screenshot of Jetpack Boost dashboard

Screenshot of Jetpack Boost dashboard

Features of the Jetpack Boost Plugin

The new Jetpack website speed optimization plugin has three main features that may grow to include more.

  1. Local Critical CSS
  2. Defer Non-essential JavaScript
  3. Lazy Image Loading

1. Local Critical CSS

CSS (Cascading Style Sheets) is code (instructions) that tells the browser how to style a web page. CSS manages how wide a web page is, what colors are used for fonts, dictates the size of images and essentially everything that has to do with how a web page is meant to look.

CSS is also a render blocking resource. This means that a web page cannot be displayed (rendered by the browser) until it the CSS is fully downloaded and made available to the browser.

Critical CSS is a technique for creating the perception of a fast loading web page by extracting CSS that is critical for displaying content above the fold (what users see first without scrolling) and inlining it (which means to place the CSS within the web page code itself as opposed to in a separate file).

The Local Critical CSS module also uses the asynchronous attribute so that the CSS file itself does not block the rendering of the web page by the browser.

Eliminating render blocking resources helps a web page score better with various Google Page Experience metrics.

Eliminating render blocking resources is an important way to improve user experience and achieve better Core Web Vitals scores.

2. Defer Non-essential JavaScript

Defer, in this instance, is a reference to a JavaScript attribute.

In HTML, an Element is like a basic building block of a web page, like the JavaScript element, Paragraph element (denoting a paragraph of text) or the Link element.

An attribute is something that modifies an HTML Element. For example, with the Link element (a building block of a web page) the “nofollow” Link attribute changes the behavior of a link by telling search engines to not follow the link.

For the JavaScript element, there is a defer element. The defer element tells the browser to keep building the web page while simultaneously downloading the JavaScript but to not execute (run) the JavaScript until the web page has been downloaded and otherwise rendered.

The defer attribute is useful for JavaScript that is related to web page elements that are not critical, like a video that is lower in the web page (below the fold).

Jetpack Boost will defer non-critical JavaScript.

This is how the official Jetpack Boost plugin web page describes it:

“Defer Non-Essential Javascript moves some tasks to after the page loads, so that important visual information can be seen sooner.”

Related: JavaScript SEO: Best Practices and Debugging Tools

3. Lazy Image Loading

Lazy loading allows a web page to download without having to download every single image on the web page. What it does is download images that are within a browser screen’s view, where the site visitor can see it.

Related: How to Perform an In-Depth Technical SEO Audit

Ease of Use

Jetpack Boost is designed to be extremely easy to use. All that has to be done is install the plugin and turn on the modules that are needed.

Warning: As mentioned earlier, this is an alpha version of the plugin, a pre-release preview that is meant for testing purposes on a website that is not live on the web.

Publishers with a lot of custom JavaScript may have to check that the Defer JavaScript module does not break their JavaScript.

That said, Jetpack Boost will soon be releasing version 1.0 within a couple weeks or sooner.

More functionality may be added to the plugin in the future. So far, Jetpack Boost looks like a promising plugin for optimizing a website for speed.

It is currently in a pre-release test version but the full version for live sites is coming soon.

Citation Plugin Page for Jetpack Boost By Automattic, XWP


What can ChatGPT do?



ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”


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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.


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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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Survey says: Amazon, Google more trusted with your personal data than Apple is




MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.

The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.

Amazon and Google are considered by survey respondents to be more trustworthy than Apple

Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.

However, 39% said that they trust Amazon  by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.

By adding up the scores in the positive categories,

Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.

Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.

Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.

74% of those surveyed called targeted online ads invasive

The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.

The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?

Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”

The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”

Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.

When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”

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