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3 Efficient Strategies to Create a Successful Work From Home Experience

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3 Efficient Strategies to Create a Successful Work From Home Experience

Before 2020, companies used remote work as a perk to entice new employees and improve job satisfaction in a way that health benefits and paid leave do. As most companies embraced remote work to ensure business continuity and employee well-being, work from home (WFH) was the new normal by the end of 2020. The technology innovation has made work from home experiences superiors and employees have got accustomed to the emerging workplace environment.  

Even as the companies plan to adopt hybrid work models as a permanent policy,  there is still debate about how the workforce will remain remote. According to a future workforce report 2021, 67% of businesses reported that there were changes to long-term management practices to factor in new workplace realities. The report suggests that fully remote workers will represent 27.7% of the workforce, as one-fifth will be partially remote.

The employee convenience, along with time and cost savings, accelerated the remote work-from-home trend. There are two crucial factors driving the trend. The first is the advancement in technology that enables people to work from anywhere in the world, and the second is the increasing number of employees who value flexibility and work-life balance. In a survey, 74% of the workers have indicated that the option to work remotely would make them less likely to leave the company.

Even though the employees are as productive working remotely as in the physical office, the companies still have concerns about employee productivity and communication in a remote work-from-home environment. Remote employee productivity is the top-most concern of companies when their employees work from home. The companies face challenges such as how to measure productivity and which workforce productivity monitoring tools to implement for the same.

Companies can leverage three efficient strategies to create a successful work from home experience for their employees while ensuring peak workplace productivity.

1. Build a connected workplace

Traditionally, the term ‘digital workplace’ was used to refer collectively to word processors, emails, and internet applications. It has now evolved to represent a broader set of tools and technologies, which includes human resource (HR) systems, workflow management tools, and data analytic tools. Digital workplace platforms integrate multiple business applications and tools and enable employee access to information through a single platform. The platform enables employees to work seamlessly with their team and customers and enhances their experiences.

A digital workspace is an end-user computing platform that enables employees to work securely from anywhere, using any device. The digital workspace has evolved from a single computing device to a combination of devices such as laptops, desktops, tablets, and other mobile computing devices. Digital workspace varies for employees depending on the type of work they do.

A corporate intranet is a web-based application or a private network used by a company for internal communication and collaboration, knowledge dissemination, and employee development. Initially, the intranet was an information repository containing links to other resources. But with the evolution of the internet, the intranet, too, has evolved. It has become an engaging employee communication and collaboration platform across an organisation. As employees work remotely, the intranet has emerged as a digital hub that helps companies improve employee efficiency and productivity and develop organisational culture. Access to the intranet is restricted to only authorised employees.

Why is intranet important for a connected workplace?

Digital workspace and intranet are part of a larger digital workplace. All organisations have a digital workplace and workspace in some form, but they may or may not have an intranet. Remote work from home (WFH) requires employees to use a multitude of tools and platforms. Intranet offers frictionless access to multiple applications and tools through a single sign-in. It saves employees from remembering multiple user IDs and passwords, improving their productivity and experience. Intranet is a centralised knowledge repository that includes video tutorials, self-help guides, and online learning modules. All these resources make it easy and convenient for employees to work remotely.

Intranet helps to overcome the lack of personal physical interactions by facilitating online community building and binding people and teams into one cohesive unit. It leads to positive culture change in the organisation.

A digitally connected workplace is crucial for success in a remote work-from-home environment. A secure workspace and intranet are important elements of an integrated workplace and lead to better work from home experiences for employees.

2. Enhance collaboration and productivity

  • Remote work flexibility as the new job satisfaction metric

A digitally connected workplace enabled companies to quickly realign their workforce to the new reality of working from home when access to physical offices was restricted. They had to depend on tools and technologies to fulfil their professional responsibilities and client commitments. The evolution of cloud computing enhanced employees’ work from home experience as cloud-hosted tools and platforms enabled them to meet their professional obligations without any difficulty.

After a significant number of employees have worked from home for a considerable period, the flexibility of remote work has become a part of employee job satisfaction and a key requirement of employees for them to continue in their company or accept new job offers. As high as 82% of employees have indicated their interest to work remotely at least once a week. About 46% will look for another job if the remote work facility is not extended by their organisation.

  • Balance between employee expectation and organisational productivity

The companies are faced with the difficult task of balancing employees’ expectations of an engaging, flexible work environment and organisational productivity. They have to leverage a productivity tracker to evaluate remote employee productivity. Many factors make measuring productivity a challenging task for the organisation. However, it becomes easy for the organisation to track and evaluate its remote employee’s productivity with employee productivity tracking platforms.

  • Employee productivity tracking platform

A centralised employee productivity tracking platform enables real-time tracking of employee productivity by overseeing their system usage without invading their privacy. It provides insights into application usage, activity status, performance statistics and log-in hours. Besides productivity management, the tracking platform also ensures data security. The analytics module provides valuable insights into employee behaviour patterns and enables the company to detect employee burnout in the work-from-home environment.

The relevance of employee productivity tracking for call centres has assumed greater importance now that customers are increasingly dependent on online channels for their purchases. This makes it crucial for organisations to track and manage their call centre employee performance to meet end customers’ service expectations. Some relevant metrics for call centre employee productivity tracking are first call resolution, average handling time, customer satisfaction score, and average time in queue.

3. Use Digital Employee Experience (DEX) for higher productivity

  • DEX as the sum of employee experience across multiple workplace applications

The Digital Employee Experience (DEX) is the sum total of employee experiences while interacting with multiple business applications and digital tools at the workplace. The companies are faced with the challenging task of measuring up to employee expectations of frictionless digital experience, whether working from home or physical office.

Digital platforms are employees’ primary contact with the company, colleagues and clients in a remote work environment. Every digital touchpoint that an employee encounters during their work constitutes a DEX. It includes workforce and productivity tools, communication and collaboration platforms, learning management systems, and human resource (HR) systems. Digital employee experience is of equal priority for the organisation as customer experience, if not more.  

  • Use of Intranet to enhance DEX

The intranet is key to enhancing the digital employee experience in a remote work environment. The single sign-in can offer an integrated and simplified experience across multiple applications and tools. Intranet enables business process automation that helps employees to complete tasks efficiently without any intervention. The intranet also enables the personalisation of content to meet employees’ needs and interests. The search functionality helps to generate relevant search results for employee queries, which improves productivity and engagement.

  • Enhanced DEX leads to happy and productive employees

Digital employee experience contributes to the overall employee experience. An enhanced DEX helps in creating happy employees, who are more productive. It is time for organisations to focus on an employee-centric approach to creating the next generation work environment.

As organisations continue to adapt and evolve in the new normal, it has become important to factor in digital employee experience as part of workplace strategy to create a productive work environment. With client interactions also shifting online, an enhanced DEX will enable and empower employees to extend a similar experience for digital client interactions.

Conclusion

Work from Home (WFH) is a new organisational reality that will continue to evolve, aided by technology innovations. Companies have to strike the right balance between their employees’ expectations of flexible remote work and organisational productivity. They need to invest in appropriate tools and technologies to facilitate an efficient work environment and employees’ well-being. A digitally connected workplace and employee productivity tracking software for hybrid workforce are essential components of an organisation’s remote work strategy. Such a strategy serves to elevate employee experience while enhancing organisational performance.


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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

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If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
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Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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