MARKETING

Good morning: The agile mindset

Published

3 years ago

February 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and is leadership an organizational role, or is it a mindset?

It’s both. Good leadership means giving people at all levels of the organization the opportunity to take charge and own certain tasks. And similarly, leadership is a mindset that everyone can adopt if they’re plugged into the same playbook.

“MarTech’s Guide to Agile Marketing for Leaders” is our new follow-up to the successful “MarTech’s Guide to Agile Marketing for Teams.” It provides valuable insights into how to lead agile teams. Maintaining a dynamic, agile and competitive marketing team requires a new approach to roles, and a new mindset for everybody on the team.

We invite everyone who wants to learn about agile and how to lead this strategy to find out more and download the new ebook created in collaboration with renowned agile marketing coach and MarTech contributor Stacey Ackerman.

Chris Wood,

Editor

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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