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How Custom iOS App Development Benefits Businesses

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How Custom iOS App Development Benefits Businesses

Businesses in every industry are starting to see the value in custom application development. More and more, companies are looking for unique applications that can help them stay competitive and improve their workflow. While off-the-shelf software is an option, custom software is often a better choice because it’s specifically tailored to the needs of the company. In many different cases, this can lead to increased efficiency and productivity. Custom application development can also be used to create unique customer experiences that set your business apart from the competition. If you are excited about exploring the benefits of custom software, then this article is just what you need to gain the competitive edge of custom iOS app development for your own business.

What do you know about custom iOS app development?

Custom iOS app development is the process of creating a unique application for use on Apple’s iOS platform. This can include developing an app from scratch or modifying an existing app to better suit the needs of the business.

Top 10 Tangible Benefits Businesses Can Reap from Custom iOS Application Development

There are many reasons to consider custom iOS application development. Perhaps your business needs a unique app that no one else has. Or maybe you need an app that can do something special, like connect with a particular piece of hardware or software. Whatever the reason, a custom iOS app can be a huge asset for your business. Not only will it make you more competitive, but it can also help you reach new customers and grow your profits. In the end, any business that comes to custom iOS application development would like to get all the advantages.

There are many benefits to custom iOS app development, but the 10 of the most common ones include:

Tailored Functionality

One of the main benefits of custom iOS app development is that it allows you to create an application that is specifically designed to meet the needs of your business. When you work with a development team, they will take the time to understand your business goals and objectives. They will then create an app that is built around achieving those goals. This means that your app will have the specific functionality that you need in order to improve your workflow and increase efficiency.

Improved Customer Experience

Another benefit of custom iOS app development is that it can help you create a better customer experience. By working with a development team, you can create an app that is designed specifically for your target audience. This will ensure that your app is user-friendly and easy to navigate. It will also allow you to add any custom feature that you feel will improve the customer experience.

Increased Competitive Edge

In today’s competitive business world, it’s important to find any edge that you can win against your competitors. Custom iOS app development can give you that edge by allowing you to create an application that is unique on the market. This can help you stand out from your competitors, attract new customers, and keep existing ones coming back for more.

Streamline Workflow

Custom iOS app development can also lead to a better workflow for your business. By having an app that is specifically designed for your company’s needs, you can streamline your processes and make it easier for your employees to get their work done. This can lead to increased efficiency and productivity, which can help your bottom line.

Faster Time to Market

One of the biggest advantages of custom iOS app development is that it can help you get your product to market faster. When you work with a development team, they will be able to build an app more quickly and efficiently than your in-house team. This will allow you to get your app out to your customers as soon as possible.

Improved Security

Custom iOS app development can also provide improved security for your business. By working with a development team, you can ensure that your app is built with the latest security features. This will help protect your data and keep your customers’ information safe.

Greater Flexibility

Another advantage of custom iOS app development is that it offers greater flexibility than bespoken software. The development team will be able to tailor the app to meet your specific needs. This means you can make changes to the app at any time and add new features as your business grows.

Lower Development Costs

One of the misconceptions about custom iOS app development is that it is always more expensive than off-the-shelf software. However, this is not always the case. In many instances, custom development can actually be less expensive than purchasing an off-the-shelf product. This is because you are only paying for the features that you need and not for features that you will never use.

Better ROI

Last but not least, custom iOS app development can provide a better return on investment for your business. Because the app is specifically designed to meet your requirements and goals, it is more likely to be successful. This means that you will see a higher return on your investment than you would with an off-the-shelf product.

In short, iOS app development is on the rise, with businesses taking notice of its potential to streamline their operations and reach more new customers. Therefore, a lot of businesses of different scales are allocating a good chunk of their resources toward building a dedicated iOS app. Custom iOS app development can offer businesses what they want and need while still enjoying the benefits that come with it. Now you already have an overview of what custom iOS app development can bring to your business. So, if you think your business could use a little boost in any of the areas we discussed, then custom iOS app development may be the right solution for you.

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The Future of Content Success Is Social

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The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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7 Things Creators Should Know About Marketing Their Book

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7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.

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Being position-less secures a marketer’s position for a lifetime

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Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

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