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How to Create Long-form Content with WordPress



How to Create Long-form Content with WordPress

If your business has an online presence, you will likely find yourself in a highly competitive position to make your presence count amongst brands that have been building content and growing a substantial audience base for years. Especially if you are a new business, you might be intimidated by those brands with massive content libraries that are much ahead in the game.

But there are ways around it. You can quickly establish yourself online with the right internet marketing services and content marketing strategy. But the best way to your rescue is to use long-form content. Long-form content gives the audience an in-depth and detailed explanation of the topic you want to talk about. Plus, they make for more evergreen and shareworthy content.

In WordPress, “long form” articles refer to all those that contain at least 1,000 words and more. Long-form articles provide a fantastic chance to go deep into subjects your audience is curious to learn about. It might seem like a lot, but if done right, it can win your audience and make you stand out in the competition. With WordPress, it is even easier to create high-quality long-form content.

Long-form posts will engage your audience for a long time and truly educate them about the answers they are seeking. It requires substantial research and takes time to produce since it demands time and resources, but it positively impacts your audience. They will certainly come straight to your website the next time they search for an answer. Long-form content can be in the form of case studies, topic guides, detailed blog posts, data roundups and reviews, and much more.

In this article, we will try to understand how you can make long-form content that counts and why you need it in the first place.

The Importance Of Long Form Content

Even while many people find reading lengthy articles to be off-putting, this does not indicate that you should focus on small pieces of material. Content producers today favor lengthy, well-defined articles instead of short articles, and their justifications are sound. Here are a few reasons why you should choose long-form content.

  • It improves the user experience and lengthens their stay on a website.
  • Content with more than 1500 words performs well in search results.
  • Long-form content increases shareability and, consequently, increases visitors.
  • Long-form material that is simple to navigate allows visitors to quickly find the information they need while passing over the sections they don’t care to learn about.
  • These in-depth articles offer a means for readers to conveniently access all the information they need about a particular subject under a single link without having to waste time and effort looking for it in several places.
  • The extensive information assembled in a lengthy form article aids in producing high-quality content and will aid in building a devoted audience. People will regard you as an authority on that particular subject, which will produce positive results.
  • Because they are comprehensive and helpful, long-form articles are more likely to receive backlinks from reputable websites, raising page authority.
  • It will give you direction and purpose for future posts on your website.
  • The space for comments and discussion will encourage people to discuss the content.
  • Long-form articles allow you to partner and make more referral relationships by linking out more.
  • It can also facilitate conversions because it provides more room for adding CTAs.

Now that you have a fair idea about the importance of long-form content, only use it for some topics. In fact, choose on a topic-to-topic basis whether you want to go for long or short-form content. With that in mind, take a look at how you must create/format long-form content and the tips you should keep in mind while writing it.

How to Create Long-Form Content

We cannot tell you how long you should write your article or the process you should follow because you must define that as the writer. However, we suggest the following tips you can keep in mind when writing to create a high-quality long-form article.

Use a Popular Topic

It would help if you chose a popular topic that was of interest to your readers. Keep in mind that your post should be more than simply a fragment of a story; it should be a means to help others solve a problem or learn a new concept to improve. It is also better to choose topics that won’t lose their relevance over time, so they remain evergreen, and no matter when an individual searches for them, it will still help resolve their problems.

Knowing what topics in your sector are popular right now will help you attract more users to your material. You may use various keyword research tools, such as Google Keyword Planner, GrowthBar, etc., to select or get a suggestion for a topic. Create a content calendar to stay at the top of your posting and sharing schedule.

After choosing a subject, you must thoroughly research the topic. Your post will be a superb piece of content if you choose a certain niche-relevant topic that is well-researched and well-rounded.

Add Images And Optimize Them

Reading through long walls of text can be challenging, especially when reading an article on a small screen. Images help you add value to your material while also allowing you to make logical breaks. They make the content look more engaging and attractive to look at.

Each image you use in your article should be directly related to the text that follows it. For example, if the section gives instructions about making tea, add an infographic that mentions the steps in short or just feature someone making tea.

Try WordPress plugins like iList Infographic Maker that help you visualize data and information in a way that appeals to the eye and draws the reader in. Beautiful lists, infographics, charts, and graphs are simple to build and may significantly improve your content marketing strategy.

Some impressive photographs can significantly improve the quality of your post, but optimizing them is crucial so that your website loads quickly. The more individuals click away without reading your content, the longer it takes for your page to load. Try using various WordPress picture optimization plugins like Optimus Image Optimizer, WP Smush, and Imagify.

Lists Will Be Helpful

Lists can be used similarly to graphics in that they help break up long text passages and make them easier to read. They also give you a fantastic opportunity to clarify your arguments. They give a better structure to your article and look nice having a place in the article. Additionally, they offer a visual progression to your ideas and make scanning through the article easier for readers.

In WordPress, adding lists to long-form text is a relatively simple process. The format should provide you with lots of opportunities to do so, depending on the subject you’re covering. Think about adding benefits, key features, pros, cons, steps, types, etc., in the form of lists to your content.

Use Sub Headings

If you enjoy reading online, you’re undoubtedly already aware of how articles divided into subheadings make it much easier to comprehend information. Using these components in your own material has a lot of advantages. They are ideal for breaking up long articles into smaller pieces and are also better for SEO.

Here are three suggestions for crafting effective subheadings in your long-form content:

  • Put as much optimum detail as you can into each subheading to help your readers understand what to expect.
  • Use them to divide extremely difficult sections; for instance, roundups and step-by-step instructions. Thus, feel free to add more subheaders than you had initially planned.
  • The structure of your text should reflect in the subheadings.

Create SEO-Optimized Content

Of course, having high search engine rankings is necessary if you want to reach the largest audience. And to do that, your content must be SEO-optimized.

It would help if you began by conducting keyword research first. The Google Keyword Planner is one of the tools that most writers use for finding and researching keywords and analyzing their competition. But wait to pack your content with keywords after you’ve chosen one. The content will end up being awkward and artificial for readers and search engines if you endlessly stack it with keywords. Use plugins that check for keywords in your text and the text’s readability with them. This helps you improve your content for readers and SEO bots and makes sure nothing feels forced. Additionally, the plugins come in handy for putting crucial SEO tools like a sitemap and breadcrumbs on your website. It is a valuable asset for your WordPress SEO campaigns to rank your long-form posts.

Proofread Your Content Before Publishing

It can be complicated to write an article. It is especially tiring to edit and revise your work after you’ve finished writing for hours. Many spelling and punctuation errors are possible, which are never good for your brand’s reputation. Long-form content typically has a higher likelihood of mistakes than short form. But several tools are available to aid content writers in avoiding such errors.

These days, there are a plethora of tools that authors use to make good content that does not oversee such errors. One such program that is particularly well-liked by the general public is Grammarly. These tools must be able to check all of your spelling, punctuation, and grammatical errors and make suggestions for a better delivery style. It would be best also to verify your text for plagiarism to improve content analysis.

Make Shareable Content

People enjoy sharing information that they find fascinating and believe would be of interest to others. Make your material simple to share to increase your audience and the effect of your lengthy pieces. You can choose from a wide variety of social sharing plugins, as is the case with anything else related to WordPress.

You can use plugins like AddThis that lets you add floating share buttons, social profile follow buttons, and even related topics fast and easily. Such plugins allow you access stats for your most popular shared content, referral networks, pageviews, and more, which proves to be beneficial for evaluating your long-form content.

Get Promoting

You can start promoting your goods and services in your long-form articles once you have the reader’s interest and they believe you to be an informed and trustworthy source of information. After educating them on a subject, you can offer your assistance in coming up with a solution to the problem they came to you with initially.

Adding a call to action (or CTA) is one way of doing it. There are several call-to-action WordPress plugins available at your disposal. You can use these to point users to your pricing page, newsletter signup form, contact form, etc.

You can also have the option to use a shortcode to insert relevant products into your text if your website also features an online store.


Long-form content requires study and time to write, but the effort is worthwhile. You’ll establish yourself as an authority, your readers will stay on the site longer, user engagement will increase, and your site’s SEO will improve. Creating long-form content doesn’t have to be tough; you need to be willing to put in the time to make space for these few tips above, which will help you ace your content as a writer. Use plugins supported by WordPress to make your life simpler, and watch how the article performances shine.

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AI driving an exponential increase in marketing technology solutions



AI driving an exponential increase in marketing technology solutions

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more.

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase. Of those, 1,498 (73%) were AI-based. 

Screenshot 2023 12 05 110428 800x553

“But where did it land?” said Frans Riemersma of Martech Tribe during a joint video conference call with Scott Brinker of ChiefMartec and HubSpot. “And the usual suspect, of course, is content. But the truth is you can build an empire with all the genAI that has been surfacing — and by an empire, I mean, of course, a business.”

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. U.S. companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools. That’s significantly ahead of fourth place India (3.5%), whose population is 1.4 billion and which has a significant tech industry. 

Dig deeper: 3 ways email marketers should actually use AI

The global development of these tools shows the desire for solutions that natively understand the place they are being used. 

“These regional products in their particular country…they’re fantastic,” said Brinker. “They’re loved, and part of it is because they understand the culture, they’ve got the right thing in the language, the support is in that language.”

Now that we’ve looked at the headline stuff, let’s take a deep dive into the fascinating body of the report.

The report: A deeper dive

Marketing technology “is a study in contradictions,” according to Brinker and Riemersma. 

In the new report they embrace these contradictions, telling readers that, while they support “discipline and fiscal responsibility” in martech management, failure to innovate might mean “missing out on opportunities for competitive advantage.” By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.

Similarly, while you mustn’t be “carried away” by new technology hype cycles, you mustn’t ignore them either. You need to make “deliberate choices” in the realm of technological change, but be agile about implementing them. Be excited by martech innovation, in other words, but be sensible about it.

The growing landscape

Consolidation for the martech space is not in sight, Brinker and Riemersma say. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.

It should be observed, of course, that this is almost entirely a cloud-based, subscription-based commercial space. To launch a martech start-up doesn’t require manufacturing, storage and distribution capabilities, or necessarily a workforce; it just requires uploading an app to the cloud. That is surely one reason new start-ups appear at such a startling rate. 

Dig deeper: AI ad spending has skyrocketed this year

As the authors admit, “(i)f we measure by revenue and/or install base, the graph of all martech companies is a ‘long tail’ distribution.” What’s more, focus on the 200 or so leading companies in the space and consolidation can certainly be seen.

Long-tail tools are certainly not under-utilized, however. Based on a survey of over 1,000 real-world stacks, the report finds long-tail tools constitute about half of the solutions portfolios — a proportion that has remained fairly consistent since 2017. The authors see long-tail adoption where users perceive feature gaps — or subpar feature performance — in their core solutions.

Composability and aggregation

The other two trends covered in detail in the report are composability and aggregation. In brief, a composable view of a martech stack means seeing it as a collection of features and functions rather than a collection of software products. A composable “architecture” is one where apps, workflows, customer experiences, etc., are developed using features of multiple products to serve a specific use case.

Indeed, some martech vendors are now describing their own offerings as composable, meaning that their proprietary features are designed to be used in tandem with third-party solutions that integrate with them. This is an evolution of the core-suite-plus-app-marketplace framework.

That framework is what Brinker and Riemersma refer to as “vertical aggregation.” “Horizontal aggregation,” they write, is “a newer model” where aggregation of software is seen not around certain business functions (marketing, sales, etc.) but around a layer of the tech stack. An obvious example is the data layer, fed from numerous sources and consumed by a range of applications. They correctly observe that this has been an important trend over the past year.

Build it yourself

Finally, and consistent with Brinker’s long-time advocacy for the citizen developer, the report detects a nascent trend towards teams creating their own software — a trend that will doubtless be accelerated by support from AI.

So far, the apps that are being created internally may be no more than “simple workflows and automations.” But come the day that app development is so democratized that it will be available to a wide range of users, the software will be a “reflection of the way they want their company to operate and the experiences they want to deliver to customers. This will be a powerful dimension for competitive advantage.”

Constantine von Hoffman contributed to this report.

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Mastering The Laws of Marketing in Madness



Mastering The Laws of Marketing in Madness

Mastering The Laws of Marketing in Madness

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time.

However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.

In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any market landscape. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing. Oh yeah, and don’t forget to integrate these insights into your career. Follow the implementation steps!

Law 1: Success in Marketing is a Marathon, Not a Sprint

Navigating the tumultuous seas of digital marketing necessitates a steadfast ship, fortified by a strategic long-term vision. It’s a marathon, not a sprint.

Take Apple, for instance. The late ’90s saw them on the brink of bankruptcy. Instead of grasping at quick, temporary fixes, Apple anchored themselves in a long-term vision. A vision that didn’t just stop at survival, but aimed for revolutionary contributions, resulting in groundbreaking products like the iPod, iPhone, and iPad.

In a landscape where immediate gains often allure businesses, it’s essential to remember that these are transient. A focus merely on the immediate returns leaves businesses scurrying on a hamster wheel, chasing after fleeting successes, but never really moving forward.

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A long-term vision, however, acts as the north star, guiding businesses through immediate challenges while ensuring sustainable success and consistent growth over time.

Consider This Analogy: 

Building a business is like growing a tree. Initially, it requires nurturing, patience, and consistent care. But with time, the tree grows, becoming strong and robust, offering shade and fruits—transforming the landscape. The same goes for business. A vision, perseverance, and a long-term strategy are the nutrients that allow it to flourish, creating a sustainable presence in the market.

Implementation Steps: 

  • Begin by planning a content calendar focused on delivering consistent value over the next six months. 
  • Ensure regular reviews and necessary adjustments to your long-term goals, keeping pace with evolving market trends and demands. 
  • And don’t forget the foundation—invest in robust systems and ongoing training, laying down strong roots for sustainable success in the ever-changing digital marketing landscape.

Law 2: Survey, Listen, and Serve

Effective marketing hinges on understanding and responding to the customer’s needs and preferences. A robust, customer-centric approach helps in shaping products and services that resonate with the audience, enhancing overall satisfaction and loyalty.

Take Netflix, for instance. Netflix’s evolution from a DVD rental company to a streaming giant is a compelling illustration of a customer-centric approach.

Their transition wasn’t just a technological upgrade; it was a strategic shift informed by attentively listening to customer preferences and viewing habits. Netflix succeeded, while competitors such a Blockbuster haid their blinders on.

Here are some keystone insights when considering how to Survey, Listen, and Serve…

Customer Satisfaction & Loyalty:

Surveying customers is essential for gauging their satisfaction. When customers feel heard and valued, it fosters loyalty, turning one-time buyers into repeat customers. Through customer surveys, businesses can receive direct feedback, helping to identify areas of improvement, enhancing overall customer satisfaction.


Engaging customers through surveys not only garners essential feedback but also makes customers feel valued and involved. It cultivates a relationship where customers feel that their opinions are appreciated and considered, enhancing their connection and engagement with the brand.

Product & Service Enhancement:

Surveys can unveil insightful customer feedback regarding products and services. This information is crucial for making necessary adjustments and innovations, ensuring that offerings remain aligned with customer needs and expectations.

Data Collection:

Surveys are instrumental in collecting demographic information. Understanding the demographic composition of a customer base is crucial for tailoring marketing strategies, ensuring they resonate well with the target audience.

Operational Efficiency:

Customer feedback can also shed light on a company’s operational aspects, such as customer service and website usability. Such insights are invaluable for making necessary enhancements, improving the overall customer experience.


Consistent surveying allows for effective benchmarking, enabling businesses to track performance over time, assess the impact of implemented changes, and make data-driven strategic decisions.

Implementation Steps:

  • Regularly incorporate customer feedback mechanisms like surveys and direct interactions to remain attuned to customer needs and preferences.
  • Continuously refine and adjust offerings based on customer feedback, ensuring products and services evolve in alignment with customer expectations.
  • In conclusion, adopting a customer-centric approach, symbolized by surveying, listening, and serving, is indispensable for nurturing customer relationships, driving loyalty, and ensuring sustained business success.

Law 3: Build Trust in Every Interaction

In a world cluttered with countless competitors vying for your prospects attention, standing out is about more than just having a great product or service. It’s about connecting authentically, building relationships rooted in trust and understanding. It’s this foundational trust that transforms casual customers into loyal advocates, ensuring that your business isn’t just seen, but it truly resonates and remains memorable.

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For instance, let’s talk about Oprah! Through vulnerability and honest connections, Oprah Winfrey didn’t just build an audience; she cultivated a community. Sharing, listening, and interacting genuinely, she created a media landscape where trust and respect flourished. Oprah was known to make her audience and even guests cry for the first time live. She had a natural ability to build instant trust.

Here are some keystone insights when considering how to develop and maintain trust…

The Unseen Fast-Track

Trust is an unseen accelerator. It simplifies decisions, clears doubts, and fast-forwards the customer journey, turning curiosity into conviction and interest into investment.

The Emotional Guardrail

Trust is like a safety net or a warm embrace, making customers feel valued, understood, and cared for. It nurtures a positive environment, encouraging customers to return, not out of necessity, but a genuine affinity towards the brand.

Implementation Steps:

  • Real Stories: Share testimonials and experiences, both shiny and shaded, to build credibility and show authenticity.
  • Open Conversation: Encourage and welcome customer feedback and discussions, facilitating a two-way conversation that fosters understanding and improvement.
  • Community Engagement: Actively participate and engage in community or industry events, align your brand with genuine causes and values, promoting real connections and trust.

Navigating through this law involves cultivating a space where authenticity leads, trust blossoms, and genuine relationships flourish, engraving a memorable brand story in the hearts and minds of the customers.

Guarantee Your Success With These Foundational Laws

Navigating through the world of business is a demanding odyssey that calls for more than just adaptability and innovation—it requires a solid foundation built on timeless principles. In our exploration, we have just unraveled three indispensable laws that stand as pillars supporting the edifice of sustained marketing success, enabling businesses to sail confidently through the ever-shifting seas of the marketplace.

Law 1: “Success in Marketing is a Marathon, Not a Sprint,” advocates for the cultivation of a long-term vision. It is about nurturing a resilient mindset focused on enduring success rather than transient achievements. Like a marathon runner who paces themselves for the long haul, businesses must strategize, persevere, and adapt, ensuring sustained growth and innovation. The embodiment of this law is seen in enterprises like Apple, whose evolutionary journey is a testament to the power of persistent vision and continual reinvention.

Law 2: “Survey, Listen, and Serve,” delineates the roadmap to a business model deeply intertwined with customer insights and responsiveness. This law emphasizes the essence of customer-centricity, urging businesses to align their strategies and offerings with the preferences and expectations of their audiences. It’s a call to attentively listen, actively engage, and meticulously tailor offerings to resonate with customer needs, forging paths to enhanced satisfaction and loyalty.

Law 3: “Build Trust in Every Interaction,” underscores the significance of building genuine, trust-laden relationships with customers. It champions the cultivation of a brand personality that resonates with authenticity, fostering connections marked by trust and mutual respect. This law navigates businesses towards establishing themselves as reliable entities that customers can resonate with, rely on, and return to, enriching the customer journey with consistency and sincerity.

These pivotal laws form the cornerstone upon which businesses can build strategies that withstand the tests of market volatility, competition, and evolution. They stand as unwavering beacons guiding enterprises towards avenues marked by not just profitability, but also a legacy of value, integrity, and impactful contributions to the marketplace. Armed with these foundational laws, businesses are empowered to navigate the multifaceted realms of the business landscape with confidence, clarity, and a strategic vision poised for lasting success and remarkable achievements.

Oh yeah! And do you know Newton’s Law?The law of inertia, also known as Newton’s first law of motion, states that an object at rest will stay at rest, and an object in motion will stay in motion… The choice is yours. Take action and integrate these laws. Get in motion!

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Intro to Amazon Non-endemic Advertising: Benefits & Examples



Intro to Amazon Non-endemic Advertising: Benefits & Examples

Amazon has rewritten the rules of advertising with its move into non-endemic retail media advertising. Advertising on Amazon has traditionally focused on brands and products directly sold on the platform. However, a new trend is emerging – the rise of non-endemic advertising on this booming marketplace. In this article, we’ll dive into the concept of non-endemic ads, their significance, and the benefits they offer to advertisers. This strategic shift is opening the floodgates for advertisers in previously overlooked industries.

While endemic brands are those with direct competitors on the platform, non-endemic advertisers bring a diverse range of services to Amazon’s vast audience. The move toward non-endemic advertising signifies Amazon’s intention to leverage its extensive data and audience segments to benefit a broader spectrum of advertisers.

Endemic vs. Non-Endemic Advertising


Let’s start by breaking down the major differences between endemic advertising and non-endemic advertising… 

Endemic Advertising

Endemic advertising revolves around promoting products available on the Amazon platform. With this type of promotion, advertisers use retail media data to promote products that are sold at the retailer.

Non-Endemic Advertising

In contrast, non-endemic advertising ventures beyond the confines of products sold on Amazon. It encompasses industries such as insurance, finance, and services like lawn care. If a brand is offering a product or service that doesn’t fit under one of the categories that Amazon sells, it’s considered non-endemic. Advertisers selling products and services outside of Amazon and linking directly to their own site are utilizing Amazon’s DSP and their data/audience segments to target new and relevant customers.

7 Benefits of Running Non-Endemic Ad Campaigns


Running non-endemic ad campaigns on Amazon provides a wide variety of benefits like:

Access to Amazon’s Proprietary Data: Harnessing Amazon’s robust first-party data provides advertisers with valuable insights into consumer behavior and purchasing patterns. This data-driven approach enables more targeted and effective campaigns.

Increased Brand Awareness and Revenue Streams: Non-endemic advertising allows brands to extend their reach beyond their typical audience. By leveraging Amazon’s platform and data, advertisers can build brand awareness among users who may not have been exposed to their products or services otherwise. For non-endemic brands that meet specific criteria, there’s an opportunity to serve ads directly on the Amazon platform. This can lead to exposure to the millions of users shopping on Amazon daily, potentially opening up new revenue streams for these brands.

No Minimum Spend for Non-DSP Campaigns: Non-endemic advertisers can kickstart their advertising journey on Amazon without the burden of a minimum spend requirement, ensuring accessibility for a diverse range of brands.

Amazon DSP Capabilities: Leveraging the Amazon DSP (Demand-Side Platform) enhances campaign capabilities. It enables programmatic media buys, advanced audience targeting, and access to a variety of ad formats.

Connect with Primed-to-Purchase Customers: Amazon’s extensive customer base offers a unique opportunity for non-endemic advertisers to connect with customers actively seeking relevant products or services.

Enhanced Targeting and Audience Segmentation: Utilizing Amazon’s vast dataset, advertisers can create highly specific audience segments. This enhanced targeting helps advertisers reach relevant customers, resulting in increased website traffic, lead generation, and improved conversion rates.

Brand Defense – By utilizing these data segments and inventory, some brands are able to bid for placements where their possible competitors would otherwise be. This also gives brands a chance to be present when competitor brands may be on the same page helping conquest for competitors’ customers.

How to Start Running Non-Endemic Ads on Amazon


Ready to start running non-endemic ads on Amazon? Start with these essential steps:

Familiarize Yourself with Amazon Ads and DSP: Understand the capabilities of Amazon Ads and DSP, exploring their benefits and limitations to make informed decisions.

Look Into Amazon Performance Plus: Amazon Performance Plus is the ability to model your audiences based on user behavior from the Amazon Ad Tag. The process will then find lookalike amazon shoppers with a higher propensity for conversion.

“Amazon Performance Plus has the ability to be Amazon’s top performing ad product. With the machine learning behind the audience cohorts we are seeing incremental audiences converting on D2C websites and beating CPA goals by as much as 50%.” 

– Robert Avellino, VP of Retail Media Partnerships at Tinuiti


Understand Targeting Capabilities: Gain insights into the various targeting options available for Amazon ads, including behavioral, contextual, and demographic targeting.

Command Amazon’s Data: Utilize granular data to test and learn from campaign outcomes, optimizing strategies based on real-time insights for maximum effectiveness.

Work with an Agency: For those new to non-endemic advertising on Amazon, it’s essential to define clear goals and identify target audiences. Working with an agency can provide valuable guidance in navigating the nuances of non-endemic advertising. Understanding both the audience to be reached and the core audience for the brand sets the stage for a successful non-endemic advertising campaign.



Amazon’s venture into non-endemic advertising reshapes the advertising landscape, providing new opportunities for brands beyond the traditional ecommerce sphere. The  blend of non-endemic campaigns with Amazon’s extensive audience and data creates a cohesive option for advertisers seeking to diversify strategies and explore new revenue streams. As this trend evolves, staying informed about the latest features and possibilities within Amazon’s non-endemic advertising ecosystem is crucial for brands looking to stay ahead in the dynamic world of digital advertising.

We’ll continue to keep you updated on all things Amazon, but if you’re looking to learn more about advertising on the platform, check out our Amazon Services page or contact us today for more information.

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