If your business has an online presence, you will likely find yourself in a highly competitive position to make your presence count amongst brands that have been building content and growing a substantial audience base for years. Especially if you are a new business, you might be intimidated by those brands with massive content libraries that are much ahead in the game.
But there are ways around it. You can quickly establish yourself online with the right internet marketing services and content marketing strategy. But the best way to your rescue is to use long-form content. Long-form content gives the audience an in-depth and detailed explanation of the topic you want to talk about. Plus, they make for more evergreen and shareworthy content.
In WordPress, “long form” articles refer to all those that contain at least 1,000 words and more. Long-form articles provide a fantastic chance to go deep into subjects your audience is curious to learn about. It might seem like a lot, but if done right, it can win your audience and make you stand out in the competition. With WordPress, it is even easier to create high-quality long-form content.
Long-form posts will engage your audience for a long time and truly educate them about the answers they are seeking. It requires substantial research and takes time to produce since it demands time and resources, but it positively impacts your audience. They will certainly come straight to your website the next time they search for an answer. Long-form content can be in the form of case studies, topic guides, detailed blog posts, data roundups and reviews, and much more.
In this article, we will try to understand how you can make long-form content that counts and why you need it in the first place.
The Importance Of Long Form Content
Even while many people find reading lengthy articles to be off-putting, this does not indicate that you should focus on small pieces of material. Content producers today favor lengthy, well-defined articles instead of short articles, and their justifications are sound. Here are a few reasons why you should choose long-form content.
It improves the user experience and lengthens their stay on a website.
Content with more than 1500 words performs well in search results.
Long-form material that is simple to navigate allows visitors to quickly find the information they need while passing over the sections they don’t care to learn about.
These in-depth articles offer a means for readers to conveniently access all the information they need about a particular subject under a single link without having to waste time and effort looking for it in several places.
The extensive information assembled in a lengthy form article aids in producing high-quality content and will aid in building a devoted audience. People will regard you as an authority on that particular subject, which will produce positive results.
Because they are comprehensive and helpful, long-form articles are more likely to receive backlinks from reputable websites, raising page authority.
It will give you direction and purpose for future posts on your website.
The space for comments and discussion will encourage people to discuss the content.
Long-form articles allow you to partner and make more referral relationships by linking out more.
It can also facilitate conversions because it provides more room for adding CTAs.
Now that you have a fair idea about the importance of long-form content, only use it for some topics. In fact, choose on a topic-to-topic basis whether you want to go for long or short-form content. With that in mind, take a look at how you must create/format long-form content and the tips you should keep in mind while writing it.
How to Create Long-Form Content
We cannot tell you how long you should write your article or the process you should follow because you must define that as the writer. However, we suggest the following tips you can keep in mind when writing to create a high-quality long-form article.
Use a Popular Topic
It would help if you chose a popular topic that was of interest to your readers. Keep in mind that your post should be more than simply a fragment of a story; it should be a means to help others solve a problem or learn a new concept to improve. It is also better to choose topics that won’t lose their relevance over time, so they remain evergreen, and no matter when an individual searches for them, it will still help resolve their problems.
Knowing what topics in your sector are popular right now will help you attract more users to your material. You may use various keyword research tools, such as Google Keyword Planner, GrowthBar, etc., to select or get a suggestion for a topic. Create a content calendar to stay at the top of your posting and sharing schedule.
After choosing a subject, you must thoroughly research the topic. Your post will be a superb piece of content if you choose a certain niche-relevant topic that is well-researched and well-rounded.
Add Images And Optimize Them
Reading through long walls of text can be challenging, especially when reading an article on a small screen. Images help you add value to your material while also allowing you to make logical breaks. They make the content look more engaging and attractive to look at.
Each image you use in your article should be directly related to the text that follows it. For example, if the section gives instructions about making tea, add an infographic that mentions the steps in short or just feature someone making tea.
Try WordPress plugins like iList Infographic Maker that help you visualize data and information in a way that appeals to the eye and draws the reader in. Beautiful lists, infographics, charts, and graphs are simple to build and may significantly improve your content marketing strategy.
Some impressive photographs can significantly improve the quality of your post, but optimizing them is crucial so that your website loads quickly. The more individuals click away without reading your content, the longer it takes for your page to load. Try using various WordPress picture optimization plugins like Optimus Image Optimizer, WP Smush, and Imagify.
Lists Will Be Helpful
Lists can be used similarly to graphics in that they help break up long text passages and make them easier to read. They also give you a fantastic opportunity to clarify your arguments. They give a better structure to your article and look nice having a place in the article. Additionally, they offer a visual progression to your ideas and make scanning through the article easier for readers.
In WordPress, adding lists to long-form text is a relatively simple process. The format should provide you with lots of opportunities to do so, depending on the subject you’re covering. Think about adding benefits, key features, pros, cons, steps, types, etc., in the form of lists to your content.
Use Sub Headings
If you enjoy reading online, you’re undoubtedly already aware of how articles divided into subheadings make it much easier to comprehend information. Using these components in your own material has a lot of advantages. They are ideal for breaking up long articles into smaller pieces and are also better for SEO.
Here are three suggestions for crafting effective subheadings in your long-form content:
Put as much optimum detail as you can into each subheading to help your readers understand what to expect.
Use them to divide extremely difficult sections; for instance, roundups and step-by-step instructions. Thus, feel free to add more subheaders than you had initially planned.
The structure of your text should reflect in the subheadings.
Create SEO-Optimized Content
Of course, having high search engine rankings is necessary if you want to reach the largest audience. And to do that, your content must be SEO-optimized.
It would help if you began by conducting keyword research first. The Google Keyword Planner is one of the tools that most writers use for finding and researching keywords and analyzing their competition. But wait to pack your content with keywords after you’ve chosen one. The content will end up being awkward and artificial for readers and search engines if you endlessly stack it with keywords. Use plugins that check for keywords in your text and the text’s readability with them. This helps you improve your content for readers and SEO bots and makes sure nothing feels forced. Additionally, the plugins come in handy for putting crucial SEO tools like a sitemap and breadcrumbs on your website. It is a valuable asset for your WordPress SEO campaigns to rank your long-form posts.
Proofread Your Content Before Publishing
It can be complicated to write an article. It is especially tiring to edit and revise your work after you’ve finished writing for hours. Many spelling and punctuation errors are possible, which are never good for your brand’s reputation. Long-form content typically has a higher likelihood of mistakes than short form. But several tools are available to aid content writers in avoiding such errors.
These days, there are a plethora of tools that authors use to make good content that does not oversee such errors. One such program that is particularly well-liked by the general public is Grammarly. These tools must be able to check all of your spelling, punctuation, and grammatical errors and make suggestions for a better delivery style. It would be best also to verify your text for plagiarism to improve content analysis.
Make Shareable Content
People enjoy sharing information that they find fascinating and believe would be of interest to others. Make your material simple to share to increase your audience and the effect of your lengthy pieces. You can choose from a wide variety of social sharing plugins, as is the case with anything else related to WordPress.
You can use plugins like AddThis that lets you add floating share buttons, social profile follow buttons, and even related topics fast and easily. Such plugins allow you access stats for your most popular shared content, referral networks, pageviews, and more, which proves to be beneficial for evaluating your long-form content.
You can start promoting your goods and services in your long-form articles once you have the reader’s interest and they believe you to be an informed and trustworthy source of information. After educating them on a subject, you can offer your assistance in coming up with a solution to the problem they came to you with initially.
Adding a call to action (or CTA) is one way of doing it. There are several call-to-action WordPress plugins available at your disposal. You can use these to point users to your pricing page, newsletter signup form, contact form, etc.
You can also have the option to use a shortcode to insert relevant products into your text if your website also features an online store.
Long-form content requires study and time to write, but the effort is worthwhile. You’ll establish yourself as an authority, your readers will stay on the site longer, user engagement will increase, and your site’s SEO will improve. Creating long-form content doesn’t have to be tough; you need to be willing to put in the time to make space for these few tips above, which will help you ace your content as a writer. Use plugins supported by WordPress to make your life simpler, and watch how the article performances shine.
For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email.
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty.
One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations.
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?”
Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development.
I’m going to provide you with real-world examples, and by the end you should have a clear and concise explanation of how decentralization, data management, and interactions will work in the future of websites.
I’ll be sharing what I’ve learned about the benefits of adopting these technologies, including increased security, website personalization, and user control.
If you want to stay ahead in the field of website design and understand the future of the industry then this article is a must-read.
The way we build websites now is changing!
The way websites are built now is inefficient and requires a huge knowledge base to build correctly. Most website platforms these days use some form of a WYSIWYG “WiziWig” style builder like WordPress, Squarespace, Shopify, and countless others.
It’s taken over 30 years for websites to be as good as they are today, this direction is for the long term thinker who wants to be on the cutting edge of the industry and build their brand in a space that is extremely new.
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You will need to learn the technology overtime and become proficient with the types of industries that are looking to build web3 websites and applications. There are already a few decentralized website and web app builders out there that are fully running on blockchain technology.
Decentralized Web App Builder Example: ICME
One example is a company called ICME that has “world’s first smart contract marketplace and web3 no-code suite.” Their modules even offer the ability to integrate with web2 applications that support API Post Requests.
Their entire code base is built on a blockchain technology called Internet Computer, which is why I’m actually invested in their Cryptocurrency known as ICP on exchanges. It allows you to do everything from building landing pages, websites, blog posts, online stores, Linktree type pages, Store NFT’s and more.
I do see some existing platforms like WordPress evolving into a fully decentralized Web3 platform, that would dramatically speed up market adoption as they have such a huge knowledge base and community of creators, it’s just a matter of time.
The exact evolution of website building tools is yet to be seen, but what’s certain is that web3 and blockchain technology will play a significant role in shaping the future of the web. The sooner you start to adopt and learn this technology the further ahead you will be when the time comes to switch from the internet we know it to what’s coming in the not too distant future.
Web3 Websites will be easier to build and customize with AI Tools.
The process of building websites in Web3 becomes much more intuitive and easy with the integration of artificial intelligence, with tools like OpenAI, you will simply give the program a prompt and give it a clear description of what you want your website to look like, say, do, and create.
This is where things will get fun for a designer and being able to let your creativity and artistic talent reach a level never seen before.
The need or demand for front end website programmers will change as less custom coding will be required, your website will be able to change visual elements and maybe more in the future with ai.
Web3 Websites are going to become very personalized experiences and brand centric.
Websites will collect data with consent(which is another point for later), that allows the user to have a completely customized user experience and interaction. Imagine a traditional website as a restaurant where the customers order their food from the menu and the kitchen staff prepares the dishes.
In this scenario, the restaurant manager is the central authority that controls the flow of information, the menu, and the preparation of the food. However, in a web3 and blockchain enabled website, this centralized authority is replaced by a decentralized network of customers, chefs, and kitchen staff.
With web3 and blockchain technology, website users can interact with the site in a more direct and efficient manner. Instead of relying on a central authority, users can participate in transactions and interactions on the website without intermediaries.
This eliminates the need for middlemen, making the process faster, more secure, and cost-effective.
For example, a user can easily and securely create their own profile, manage their data, and participate in transactions on the website. This level of user empowerment enables them to take control of their online presence and interactions, providing them with greater privacy and security.
The decentralization of website interactions through web3 and blockchain technology represents a shift towards a more user-centric and efficient web experience. It eliminates the need for intermediaries, providing users with greater control over their interactions, transactions, and data.
Web3 Data Management will become more secure.
Imagine now you are running a restaurant and you need to keep track of all the ingredients you have in stock, what dishes you serve, and the orders from your customers. In the traditional system, you would keep all this information in a single ledger book, written by hand.
However, with the integration of blockchain technology in your restaurant, this system of record-keeping becomes much more efficient and secure. Each ingredient becomes a unique item with its own blockchain record, and the orders from customers are recorded as transactions.
This decentralization of data management ensures that all the information is secure and can be easily accessed by any member of the team who needs it.
In the same way, decentralization will work for data management in website design and development. Instead of relying on a single central database to store all website data, this information can be spread out across multiple nodes on a blockchain network.
This means that website data is not stored in one central location, but is instead distributed across many different nodes, making it much more secure and resilient against hacking or other forms of data loss.
For example, user data such as personal information, preferences, and transactions can be stored in a secure and encrypted manner on a blockchain network like Internet Computer. This allows website owners to manage their data in a more secure and efficient way, giving users peace of mind that their information is protected.
The integration of blockchain technology in website design and development will lead to a more secure and efficient way of managing our website data.
Like William Mougayar said author of The Business Blockchain “In a world where data is currency, the blockchain offers a new model of trust and control.” By decentralizing our data management, website owners will know that all information is stored in a secure and transparent manner, promoting trust and confidence among users.
Say goodbye to hackers once websites are on Web3.
There were 22 billion breached records in 2021 alone, the biggest reason behind that is due to the nature of Centralized servers and website platforms. In Web3 security can be compared to a fortified castle, providing superior protection against outside threats and ensuring the safety of you and your clients or customers valuable information and data.
Using blockchain technology, website owners will be able to offer a greater degree of security to their users, protecting their data and transactions from malicious actors.
This will be particularly important in fields such as finance and healthcare, where the protection of sensitive information is of utmost importance and required by HIPAA and other regulatory agencies.
Just as a fortified castle protects its inhabitants from outside threats, web3 provides a layer of security to websites that is unparalleled by traditional web design.
The decentralized nature of web3 eliminates the need for a central point of control, making it much harder for hackers to penetrate. In addition, web3’s advanced encryption algorithms and blockchain technology provide a secure platform for website data and interactions.
In a traditional website, all data is stored in a central database, making it a prime target for cyber attacks. On the other hand, web3 stores data across a network of nodes, making it much harder for a single point of failure to occur. This eliminates the risk of large scale data breaches, as well as reducing the risk of individual data being compromised.
Finally, web3’s immutable ledger ensures that all website interactions are transparent and secure. This means that all transactions and changes made to the website can be tracked and verified, making it easier to detect and prevent any fraudulent activity. So if you want to protect your website and your clients website and their users from outside threats, web3 is going to be the way to go!
“Blockchain technology offers a level of security that was previously unachievable on the internet.” – Don Tapscott, blockchain expert and author of Blockchain Revolution
Automation will be effortless with Web3.
Blockchain Web Apps will have the ability to work together seamlessly, I see a future not too far off where ecosystems of dozens of programs are consolidated into one. Checking your social media posts, messages, your email, text messages, and website inquiries all in one place in just minutes.
Automation when done properly removes friction and resistance from any area of your business that is a lower revenue generating activity. Your time is the most valuable thing you have and using automation tools is how you buy back that time.
With web3, websites will be able to automate many processes, reducing the need for intermediaries and streamlining operations.
I want to give a few examples of ways we can Automate our websites with Web3. The first is dynamic pricing and inventory management: Web3 and blockchain technology will allow for automated and real-time pricing and inventory updates on our e-commerce websites, reducing manual labor and increasing efficiency so that you and your team can focus on higher revenue generating tasks.
The second is user authentication and verification: Web3 and blockchain technology will provide a secure and automated way to verify user identities, reducing the risk of fraud and making it easier for websites to manage user access and permissions.
I’ve already had to dramatically improve my knowledge around user verification after working with nearly a dozen blockchain brands since 2016.
There are already QR codes being used to login to websites like discord and other utilities like Crypto Wallets. The last example is content delivery and distribution, Web3 and blockchain technology allows for the automated content distribution, reducing the need for manual content updates and ensuring that the most up-to-date information is always available on your site.
This will free up time and resources for more creative and meaningful work, and will help to reduce costs for both users and website owners. This is good for any business owner that wants to lower their bottom line costs while raising their top line revenue simultaneously by leveraging time at the highest level of efficiency possible.
When it comes to Revenue Web3 will give you maximum monetization potential.
In the world of websites, monetization is the process of generating revenue from a website. Traditional website monetization methods include advertising, subscriptions, and e-commerce sales. However, with the advent of web3 and blockchain, the landscape of website monetization is about to change.
For example purposes let’s use a loyalty program analogy, a loyalty program is a rewards system offered by businesses to incentivize customers to continue using their services. Similarly, on web3, website monetization will offer new ways for website owners to monetize their content and incentivize users to continue visiting their site.
One example of how websites on web3 and blockchain can monetize their content is through tokenization. In this model, websites can issue tokens that represent ownership of certain content or access to premium features.
Users can then purchase these tokens and exchange them for access to the content or features they are interested in. This creates a new revenue stream for the website and offers users an incentive to visit and engage with the site.
Another way that web3 and blockchain can monetize content is through micropayments. In the traditional web, micropayments are difficult to execute due to high transaction fees and slow processing times. However, with the speed and low cost of transactions on the blockchain, micropayments become a viable option for websites to monetize their content.
This allows websites to offer users access to small amounts of content in exchange for a small payment, giving users a more affordable way to access quality content they are interested in.
One of the best examples I’ve seen so far is how Tom Bilyeu has used NFT’s as a way for people to get access to his content which ranges from events, to video games, tv shows, education and a ton more his nft’s are cleverly called the “Founder Keys.” There are lots of perks that brands are giving to early adopters that support the web3 movement and help us move closer to a better, safer, and more balanced internet.
Websites can also create loyalty program-like systems that incentivizes users to continue visiting and engaging with their site.
As the web3 and blockchain ecosystem continues to grow, we can expect to see an influx of new and creative monetization models emerge, providing websites with new opportunities to generate more revenue, and their users and visitors with new and exciting ways to access and engage with your content.
Decentralization puts Consent into action.
As a designer, the websites or graphics I create that started from an idea, a conversation, or something i’ve experienced are valuable and belong to me, knowing that there are AI design tools that can take my 15 years of experience, and use it to create an even better version in seconds and essentially for free?
That’s a big NO NO for the creators and artists, in fact there is a movement happening right now about consent and how these big platforms don’t have the consent to use their art as reference for AI design tools.
I stand behind being able to give consent if your work is going to be used without your permission, if movie and music piracy is a federal crime shouldn’t companies stealing a designer’s work without consent a crime too?
I think so, and that’s why I’m so excited about Web3 and Blockchain. Being able to create smart contracts and public records of your creative assets is a huge step forward for creators and designers around the world.
Imagine a world where your designs are stored on a decentralized platform, accessible only with your consent. You can choose who can view your work, who can use it, and how it can be used. No longer do you have to worry about your designs being stolen or used without your permission.
With web3 and Blockchain, your work is protected by the power of blockchain technology, ensuring that your designs remain yours.
In this new world, you can also monetize your work in new and innovative ways. For example, you could offer limited use licenses for your designs, allowing others to use them for a specified period of time. You could also offer exclusive access to your designs, giving a select group of people the ability to use them in a unique way.
By giving you the power to control how your work is used, shared, and monetized, web3 decentralization empowers you to take control of your career and build a future that reflects your vision and values. Decentralization is a game-changer for designers and creatives alike.
You get complete power of consent for your work to be used in any way, web3 decentralization empowers you to take control of your career and build a future that reflects your vision and values. So why not embrace this exciting new technology and start building your future today?
Interacting with Web3 Websites will be easier than ever.
Web3 website users will be able to customize a range of interactions on a website like content creation and sharing. Users will be able to create, share and consume content that aligns with their interests and preferences, without relying on centralized platforms.
Community building, users will have the ability to build and join communities that align with their interests and participate in decision-making processes, creating a more personalized and engaging online experience.
Interaction with E-commerce, users will be able to buy and sell goods and services directly with one another, without the need for traditional payment processors, creating a more transparent, secure, and affordable online marketplace.
Users will be able to access personalized services and experiences based on their data and preferences, creating a more user-centered online experience. A good example is a pizza shop website that keeps track of the last purchase you made and gives you the option to re order it at a discount price.
Web3 users will have the ability to customize a wide range of interactions on the website, from content creation and community building, to e-commerce and data privacy, creating a more user-centered, personalized and engaging online experience.
The adoption of web3 and blockchain technology is poised to bring about a revolution in the world of website design. From decentralization to automation and from security to monetization, these technologies offer new and innovative ways to interact with the web.
As a designer, it is crucial to keep up with these changes and be prepared for the new opportunities and challenges that come with them.
Web3 decentralization empowers creators by giving them control over how their work is used. Automation streamlines processes and saves time, while security measures are reinforced, giving website owners peace of mind. And with monetization options like a rewards program, website owners can explore new and innovative ways to earn revenue.
Overall, the future of website design is bright with the integration of web3, blockchain, and ai. Designers should embrace the power of these technologies to unlock new possibilities on the web and create better online experiences for everyone
“Unlock the power of web3 and blockchain to unleash your creative potential, embrace the future of website design, and build the digital world of tomorrow.” – Adrian Boysel