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HOWTO'S

How to Make YouTube Videos More Advertiser Friendly

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YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.

The advertiser-friendly content guidelines are YouTube’s rules that govern which videos will earn full monetization privileges and which will only be partially monetized.

Over the past year YouTube has expanded its advertiser friendly guidelines page with a significant amount of new text. There’s a lot to digest and it may seem overwhelming if you have limited experience with making money on YouTube.

YouTube aims to make its guidelines as clear as possible, but creators will invariably find themselves needing answers to questions along the way.

To add further clarity, YouTube published a Q&A video that addresses some of the more confusing parts of its rulebook.

Here’s a summary of each question and answer.

Dangerous Content

YouTube’s guidelines state that “dangerous” content can’t be monetized, but when is content considered too dangerous for ads?

Content can have an element of danger to it while also being valuable. For example, a welding tutorial involves the use of dangerous equipment but it’s a helpful resource that people may benefit from.

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Dangerous content is considered acceptable as long as it doesn’t involve injury or distress.

YouTube states:

“If it is a tutorial where you’re working on metalworking, a welding exercise, and are wearing protective gear, that is 100% fully monetizable and will not receive the yellow icon. However, if you have footage of somebody who, for example, has their thumb chopped off, or is bleeding as a result of an injury in a workshop, that is not going to be eligible for the green icon.”

As long as no one in the video is getting hurt, or in immediate danger of getting hurt, creators are allowed to run ads on it.

When creating a video involving the use of dangerous equipment, ensure all necessary protective gear is worn.

Controversial Content

How can creators keep their videos advertiser-friendly when they’re covering a controversial subject?

YouTube’s advertiser-friendly guidelines define controversial issues as:

“‘Controversial issues’ refers to topics that may be unsettling for our users and are often the result of human tragedy. This policy applies even if the content is purely commentary or contains no graphic imagery.”

For the most part, content around controversial issues is exempt from monetization. There is one exception, however.

Content that advocates against dangerous acts will usually be considered advertiser-friendly.

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For example, a video advocating against animal abuse could likely be monetized as long as it doesn’t show the act itself.

Another thing to keep in mind here is YouTube doesn’t allow people to monetize first-hand experiences of controversial issues.

A video reporting on a protest is more advertiser-friendly than a video taken while participating in a protest, for example.

Content with personal experiences is likely to get limited ads. If you’re reporting on an issue from a third person perspective you will earn full monetization.

Self-Certification

YouTube offers creators a streamlined process for running ads by incorporating a self-certification questionnaire into the upload flow.

It asks creators to review YouTube’s advertiser-friendly guidelines and indicate whether the video they’re uploading follows all the rules.

The questionnaire allows creators to run ads instantly, when previously there would be a delay between the time a video is uploaded and the time ads are activated.

Videos are still subject to YouTube’s review, however, and if the questionnaire wasn’t answered correctly it will impact a creator’s accuracy score.

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An high accuracy score is important because it could make the difference between a video running ads or not.

Whenever YouTube’s automated system disagrees with a creator’s decision on the questionnaire, it will defer to their accuracy score to determine how to proceed.

YouTube will side with the creator if they’ve proven themselves trustworthy with a high accuracy score.

Firearm Content

YouTube has fairly strict rules around firearms-related content. Anything that involves buying, selling, or using guns can’t be monetized.

Someone submitted a question asking if this policy would apply to videos about designing and producing 3D printed gun parts.

Unsurprisingly, that type of content would not be eligible for ads. YouTube’s advertiser-friendly guidelines state:

“Content focused on the sale, assembly, abuse, or misuse of real or fake firearms is not suitable for advertising.”

Firearms are allowed to be shown in videos, while maintaining the ability to serve ads, if they’re being held or in someone’s holster.

A prime example of this is news channels who frequently publish clips to YouTube of authorities carrying firearms.

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Footage of firearms is fine for ads as long as there’s no violence.

For more, see the full video below:


Featured Image: Primakov/Shutterstock

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HOWTO'S

How to Manage Your Online Brand?

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You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

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A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

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Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

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7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

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6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

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3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

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