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12 Niche Marketplaces to List Your B2B Services

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12 niche marketplaces to list your b2b services

E-commerce is the future, but it isn’t just for B2C.

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie.

Globally, B2B marketplaces make up a $31 billion market.

Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. These marketplaces can be niche in terms of the industry, region, or size of business.

For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers.

In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

What Are the Benefits of B2B Niche Marketplaces?

Niche B2B marketplaces allow you to speak directly to your niche, which saves time and resources in your sales process. They also open you up to new audiences, improve your data capabilities, and more.

Not to mention, being present in a single platform full of other businesses just like you opens up a lot of room for innovation and growth.

Here are a few benefits of niche marketplaces B2B.

Speak to More Customers

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation. This is changing the B2B business sales process completely.

Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. They just have to know where to find them.

​​Plus, by listing your business on a niche B2B marketplace, you can speak to more qualified buyers at a regional or global level, depending on the marketplace.

Cater to Niche Audiences

In niche B2B marketplaces, the people you’re talking to are already working within your niche, making them more likely to be qualified and interested from the start.

Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Streamlined Processes

Niche B2B marketplaces also offer streamlined processes for businesses that use them.

Unnecessary costs, such as having separate portals for suppliers, customers, and leads, are eliminated in the niche B2B marketplaces.

In short, time-consuming sales processes can be avoided.

Data Capabilities

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data.

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns.

All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

Increase Conversions and Revenue

Many niche marketplaces offer additional features such as lead generation tools you can use to help boost sales conversions, ultimately increasing revenue for your business.

Listing your products or services on a global channel has the potential to double your sales possibilities, too.

Bulk Pricing

Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing.

On the business side, you can sell more products more efficiently. Meanwhile, customers save money by buying in bulk. Everyone wins.

Build Better Client Relationships

Niche B2B marketplaces connect you to suppliers and manufacturers across the globe.

By increasing the scope of your business, you have the chance to build strong client relationships around the world.

Plus, the efficiency and simplicity that niche B2B marketplaces bring could make your clients happy. The less time they spend going through complicated supply processes, the better they will feel about working with you.

12 Top Niche Marketplaces B2B

Ready to take your business into the niche B2B marketplace? Below are 12 of the top niche marketplaces you can list your business on today.

1. Flexport – Freight Forwarding

Flexport helps global trade partners simplify their supply chains through a digital platform.

The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide.

By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains.

Top Niche Marketplaces B2B - Flexport

2. uShip – Shipping

uShip helps customers ship large items by connecting them with carriers with extra truck space.

This simple transport marketplace connects shippers with thousands of qualified transporters so items can get to their destination more effectively.

uShip is an excellent niche B2B marketplace for businesses who need to ship large items, such as cars, machinery, freight, and household items.

Top Niche Marketplaces B2B - uShip

3. Kitmondo – Machinery

Kitmondo allows brands to buy and sell used machinery online.

With over 8,000 sellers worldwide, Kitmondo is the place for businesses to buy and sell machinery without taking a significant loss.

Kitmondo features a range of machinery types, from broadcast and film equipment to construction and mining tools.

Top Niche Marketplaces B2B - Kitmondo

4. Alibaba – Wholesale & Distributors

Alibaba is the leading e-commerce platform helping SMEs go global.

Alibaba allows merchants to set up a custom e-commerce storefront that sells products across the globe.

This niche B2B marketplace also offers advertising tools, data and analytics, and customer support, so your business is always set up for growth.

This marketplace is perfect for wholesale brands looking to open up their product sales and get competitive on a global market.

According to Statista, 36.5 percent of corporate buyers report using Alibaba.

Top Niche Marketplaces B2B - Alibaba

5. Mable – Food & Beverage

Mable is a wholesale platform specializing in food and beverage.

Founded by a grocer, Mable focuses on local, emerging brands committed to health and wellness.

Independent grocery stores, farmers, and makers can all find their stride on Mable’s easy-to-use niche B2B marketplace platform.

Top Niche Marketplaces B2B - Mable

6. Mediatask – Architecture

Mediatask is a niche B2B marketplace for drafters and architects.

They create customized visuals for real estate businesses in both 2D and 3D models.

Mediatask uses technology automation to increase the capacity of their team. Through this, they have found unmatched scalability that benefits B2B brands.

If you’re a real estate developer or architect, it’s worth checking these guys out.

Top Niche Marketplaces B2B - Mediatask

7. BuildingConnected – Construction

BuildingConnected is a real-time construction network that helps builders and owners streamline bid tasks and risk management processes.

Their centralized software makes it easy for construction networks to invite subcontractors, manage proposals, and even award bids.

BuildingConnected is a great choice for anyone involved in preconstruction or construction industries.

Top Niche Marketplaces B2B - BuildingConnected

8. Clora – Science & Medicine

Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Their simple platform allows job seekers and consultants to be matched with the right opportunities or staff.

This niche marketplace B2B is the perfect example of a technology solution for a complex industry.

With Clora, scientists and researchers can easily be matched with qualified work and companies, helping drive innovation across the country.

Top Niche Marketplaces B2B - Clora

9. Globality – Sourcing

Globality allows businesses to source global services within a simple and convenient platform.

Globality uses an AI-powered platform to automate and eliminate the traditional request for proposal (RFP) process.

Now, businesses can quickly scope, manage, and negotiate projects within one simple tool.

Top Niche Marketplaces B2B - Globality

10. Arrow – Technology

Arrow is the leading manufacturer of electronic technology for use in the home, business, and daily life.

They facilitate purchasing online and are present in more than 300 locations worldwide.

With Arrow, global manufacturers can sell technology products in a streamlined and effective manner.

Top Niche Marketplaces B2B - Arrow

11. ePlane – Aerospace

ePlane is an aerospace marketplace that allows users to trade and repair aerospace parts.

Their platform features millions of parts in a real-time database that is available through merchants across the globe.

With ePlane, aerospace professionals can reduce costs, track activity, access insightful data, and save time in their inventory procurement.

Top Niche Marketplaces B2B - ePlane

12. SupplyHog – Hardware & Building

SupplyHog is a niche B2B marketplace that allows local and nationwide partners to buy hardware and building supplies.

Merchants can list various products, from plumbing equipment to housewares, and easily sell products across the United States.

By generating quick e-commerce sales from products they already have, B2B businesses can expand their local markets and increase conversions on the whole.

Top Niche Marketplaces B2B - SupplyHog

B2B Niche Marketplaces Frequently Asked Questions (WP EDITOR: ADD SCHEMA) 

What Is the Difference Between B2B and B2C Niche Marketplaces?

B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

How Do I Find a B2B Marketplace in My Niche?

There are so many niche B2B marketplaces out there; you just need to do your research. Start by simply Googling your industry and seeing where your competitors list their wares.

What Are the Advantages of using B2B Marketplaces?

Niche B2B marketplaces attract niche suppliers from around the world.

What Niche B2B Marketplace Should I Use?

The niche B2B marketplace you use depends on your business and the suppliers or leads you want to attract.

Who Should Use a Niche B2B Marketplace?

Any business that operates within a niche can benefit from connecting to more like-minded businesses.

B2B Niche Marketplaces: Conclusion

Getting involved in a niche marketplace for B2B businesses can be a great way to expand your business across the globe.

Niche B2B marketplaces also offer enhanced data and analytics tracking, plus streamlined services for those involved.

If you’ve ever thought to yourself, “I wish this was easier,” it’s worth looking around to see if anyone has created a tool to alleviate your problem.

What is your favorite niche B2B marketplace?

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MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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