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12 Niche Marketplaces to List Your B2B Services



12 niche marketplaces to list your b2b services

E-commerce is the future, but it isn’t just for B2C.

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie.

Globally, B2B marketplaces make up a $31 billion market.

Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. These marketplaces can be niche in terms of the industry, region, or size of business.

For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers.

In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

What Are the Benefits of B2B Niche Marketplaces?

Niche B2B marketplaces allow you to speak directly to your niche, which saves time and resources in your sales process. They also open you up to new audiences, improve your data capabilities, and more.

Not to mention, being present in a single platform full of other businesses just like you opens up a lot of room for innovation and growth.

Here are a few benefits of niche marketplaces B2B.

Speak to More Customers

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation. This is changing the B2B business sales process completely.

Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. They just have to know where to find them.

​​Plus, by listing your business on a niche B2B marketplace, you can speak to more qualified buyers at a regional or global level, depending on the marketplace.

Cater to Niche Audiences

In niche B2B marketplaces, the people you’re talking to are already working within your niche, making them more likely to be qualified and interested from the start.

Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Streamlined Processes

Niche B2B marketplaces also offer streamlined processes for businesses that use them.

Unnecessary costs, such as having separate portals for suppliers, customers, and leads, are eliminated in the niche B2B marketplaces.

In short, time-consuming sales processes can be avoided.

Data Capabilities

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data.

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns.

All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

Increase Conversions and Revenue

Many niche marketplaces offer additional features such as lead generation tools you can use to help boost sales conversions, ultimately increasing revenue for your business.

Listing your products or services on a global channel has the potential to double your sales possibilities, too.

Bulk Pricing

Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing.

On the business side, you can sell more products more efficiently. Meanwhile, customers save money by buying in bulk. Everyone wins.

Build Better Client Relationships

Niche B2B marketplaces connect you to suppliers and manufacturers across the globe.

By increasing the scope of your business, you have the chance to build strong client relationships around the world.

Plus, the efficiency and simplicity that niche B2B marketplaces bring could make your clients happy. The less time they spend going through complicated supply processes, the better they will feel about working with you.

12 Top Niche Marketplaces B2B

Ready to take your business into the niche B2B marketplace? Below are 12 of the top niche marketplaces you can list your business on today.

1. Flexport – Freight Forwarding

Flexport helps global trade partners simplify their supply chains through a digital platform.

The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide.

By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains.

Top Niche Marketplaces B2B - Flexport

2. uShip – Shipping

uShip helps customers ship large items by connecting them with carriers with extra truck space.

This simple transport marketplace connects shippers with thousands of qualified transporters so items can get to their destination more effectively.

uShip is an excellent niche B2B marketplace for businesses who need to ship large items, such as cars, machinery, freight, and household items.

Top Niche Marketplaces B2B - uShip

3. Kitmondo – Machinery

Kitmondo allows brands to buy and sell used machinery online.

With over 8,000 sellers worldwide, Kitmondo is the place for businesses to buy and sell machinery without taking a significant loss.

Kitmondo features a range of machinery types, from broadcast and film equipment to construction and mining tools.

Top Niche Marketplaces B2B - Kitmondo

4. Alibaba – Wholesale & Distributors

Alibaba is the leading e-commerce platform helping SMEs go global.

Alibaba allows merchants to set up a custom e-commerce storefront that sells products across the globe.

This niche B2B marketplace also offers advertising tools, data and analytics, and customer support, so your business is always set up for growth.

This marketplace is perfect for wholesale brands looking to open up their product sales and get competitive on a global market.

According to Statista, 36.5 percent of corporate buyers report using Alibaba.

Top Niche Marketplaces B2B - Alibaba

5. Mable – Food & Beverage

Mable is a wholesale platform specializing in food and beverage.

Founded by a grocer, Mable focuses on local, emerging brands committed to health and wellness.

Independent grocery stores, farmers, and makers can all find their stride on Mable’s easy-to-use niche B2B marketplace platform.

Top Niche Marketplaces B2B - Mable

6. Mediatask – Architecture

Mediatask is a niche B2B marketplace for drafters and architects.

They create customized visuals for real estate businesses in both 2D and 3D models.

Mediatask uses technology automation to increase the capacity of their team. Through this, they have found unmatched scalability that benefits B2B brands.

If you’re a real estate developer or architect, it’s worth checking these guys out.

Top Niche Marketplaces B2B - Mediatask

7. BuildingConnected – Construction

BuildingConnected is a real-time construction network that helps builders and owners streamline bid tasks and risk management processes.

Their centralized software makes it easy for construction networks to invite subcontractors, manage proposals, and even award bids.

BuildingConnected is a great choice for anyone involved in preconstruction or construction industries.

Top Niche Marketplaces B2B - BuildingConnected

8. Clora – Science & Medicine

Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Their simple platform allows job seekers and consultants to be matched with the right opportunities or staff.

This niche marketplace B2B is the perfect example of a technology solution for a complex industry.

With Clora, scientists and researchers can easily be matched with qualified work and companies, helping drive innovation across the country.

Top Niche Marketplaces B2B - Clora

9. Globality – Sourcing

Globality allows businesses to source global services within a simple and convenient platform.

Globality uses an AI-powered platform to automate and eliminate the traditional request for proposal (RFP) process.

Now, businesses can quickly scope, manage, and negotiate projects within one simple tool.

Top Niche Marketplaces B2B - Globality

10. Arrow – Technology

Arrow is the leading manufacturer of electronic technology for use in the home, business, and daily life.

They facilitate purchasing online and are present in more than 300 locations worldwide.

With Arrow, global manufacturers can sell technology products in a streamlined and effective manner.

Top Niche Marketplaces B2B - Arrow

11. ePlane – Aerospace

ePlane is an aerospace marketplace that allows users to trade and repair aerospace parts.

Their platform features millions of parts in a real-time database that is available through merchants across the globe.

With ePlane, aerospace professionals can reduce costs, track activity, access insightful data, and save time in their inventory procurement.

Top Niche Marketplaces B2B - ePlane

12. SupplyHog – Hardware & Building

SupplyHog is a niche B2B marketplace that allows local and nationwide partners to buy hardware and building supplies.

Merchants can list various products, from plumbing equipment to housewares, and easily sell products across the United States.

By generating quick e-commerce sales from products they already have, B2B businesses can expand their local markets and increase conversions on the whole.

Top Niche Marketplaces B2B - SupplyHog

B2B Niche Marketplaces Frequently Asked Questions (WP EDITOR: ADD SCHEMA) 

What Is the Difference Between B2B and B2C Niche Marketplaces?

B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

How Do I Find a B2B Marketplace in My Niche?

There are so many niche B2B marketplaces out there; you just need to do your research. Start by simply Googling your industry and seeing where your competitors list their wares.

What Are the Advantages of using B2B Marketplaces?

Niche B2B marketplaces attract niche suppliers from around the world.

What Niche B2B Marketplace Should I Use?

The niche B2B marketplace you use depends on your business and the suppliers or leads you want to attract.

Who Should Use a Niche B2B Marketplace?

Any business that operates within a niche can benefit from connecting to more like-minded businesses.

B2B Niche Marketplaces: Conclusion

Getting involved in a niche marketplace for B2B businesses can be a great way to expand your business across the globe.

Niche B2B marketplaces also offer enhanced data and analytics tracking, plus streamlined services for those involved.

If you’ve ever thought to yourself, “I wish this was easier,” it’s worth looking around to see if anyone has created a tool to alleviate your problem.

What is your favorite niche B2B marketplace?

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How Does Success of Your Business Depend on Choosing Type of Native Advertising?



How Does Success of Your Business Depend on Choosing Type of Native Advertising?

The very first commercial advertisement was shown on TV in 1941. It was only 10 seconds long and had an audience of 4,000 people. However, it became a strong trigger for rapid advertising development. The second half of the 20th century is known as the golden age of advertising until the Internet came to the forefront and entirely transformed the advertising landscape. The first commercial banner appeared in the mid-90s, then it was followed by pop-ups, pay-by-placement and paid-pay-click ads. Companies also started advertising their brands and adding their business logo designs, which contributes to consumer trust and trustworthiness.

The rise of social media in the mid-2000s opened a new dimension for advertising content to be integrated. The marketers were forced to make the ads less intrusive and more organic to attract younger users. This is how native advertising was born. This approach remains a perfect medium for goods and services promotion. Let’s see why and how native ads can become a win-win strategy for your business.

What is native advertising?

When it comes to digital marketing, every marketer talks about native advertising. What is the difference between traditional and native ones? You will not miss basic ads as they are typically promotional and gimmicky, while native advertising naturally blends into the content. The primary purpose of native ads is to create content that resonates with audience expectations and encourages users to perceive it seamlessly and harmoniously.

Simply put, native advertising is a paid media ad that organically aligns with the visual and operational features of the media format in which it appears. The concept is quite straightforward: while people just look through banner ads, they genuinely engage with native ads and read them. You may find a lot of native ads on Facebook, Twitter and Instagram – they appear in the form of “in-feed” posts that engage users in search for more stories, opinions, goods and services. This unobtrusive approach turns native ads into a powerful booster for any brand.

How does native advertising benefit your business?

An average Internet user comes across around 10,000 ads a day. But even physically, it is impossible to perceive this amount of information in 24 hours. So, most of them use adblockers, nullifying all efforts of markers. Native ads successfully overcome this digital challenge thanks to their authenticity. And this is not the only advantage of native advertising. How else does your business benefit? Here are just a few major benefits that prove the value of native ads:

Better brand awareness. Native ads contribute to the brand’s visibility. They seamlessly blend into educational, emotional, and visual types of content that can easily become viral. While promotional content typically receives limited shares, users readily share valuable or entertaining content. Consequently, while you incur expenses only for the display of native ads, your audience may go the extra mile by sharing your content and organically promoting your brand or SaaS product at no additional cost.

Increased click-through rates. Native ads can generate a thrilling click-through rate (CTR) primarily because they are meticulously content-adaptable. Thus, native ads become an integral part of the user’s journey without disrupting their browsing experience. Regardless of whether your native advertising campaign is designed to build an audience or drive specific actions, compelling content will always entice users to click through.

Cost-efficient campaign performance. Native advertising proves to be cheaper compared to a traditional ad format. It mainly stems from a higher CTR. Thanks to precise targeting and less customer resistance, native ads allow to bring down cost-per-click.

Native ads are continuously evolving, enabling marketers to experiment with different formats and use them for successful multi-channel campaigns and global reach.

Types of native advertising

Any content can become native advertising as there are no strict format restrictions. For example, it can be an article rating the best fitness applications, an equipment review, or a post by an influencer on a microblog. The same refers to the channels – native ads can be placed on regular websites and social media feeds. Still, some forms tend to be most frequently used.

  • In-feed ads. This type of ad appears within the content feed. You have definitely seen such posts on Facebook and Instagram or such videos on TikTok. They look like regular content but are tagged with an advertising label. The user sees these native ads when scrolling the feed on social media platforms.
  • Paid search ads. These are native ads that are displayed on the top and bottom of the search engine results page. They always match user’s queries and aim to capture their attention at the moment of a particular search and generate leads and conversions. This type of ad is effective for big search platforms with substantial traffic.
  • Recommendation widgets. These come in the form of either texts or images and can be found at the end of the page or on a website’s sidebar. Widgets offer related or intriguing content from either the same publisher or similar sources. This type of native ads is great for retargeting campaigns.
  • Sponsored content. This is one of the most popular types of native advertising. Within this format, an advertiser sponsors the creation of an article or content that aligns with the interests and values of the platform’s audience. They can be marked as “sponsored” or “recommended” to help users differentiate them from organic content.
  • Influencer Advertising. In this case, advertisers partner with popular bloggers or celebrities to gain the attention and trust of the audience. Influencers integrate a product, service, or event into their content or create custom content that matches their style and topic.

Each of these formats can bring stunning results if your native ads are relevant and provide value to users. Use a creative automation platform like Creatopy to design effective ads for your business.

How to create a workable native ad?

Consider these 5 steps for creating a successful native advertising campaign:

  • Define your target audienceUsers will always ignore all ads that are not relevant to them. Unwanted ads are frustrating and can even harm your brand. If you run a store for pets, make sure your ads show content that will be interesting for pet owners. Otherwise, the whole campaign will be undermined. Regular market research and data analysis will help you refine your audience and its demographics.
  • Set your goals. Each advertising campaign should have a clear-cut objective. Without well-defined goals, it is a waste of money. It is a must to know what you want to achieve – introduce your brand, boost sales or increase your audience.
  • Select the proper channels. Now, you need to determine how you will reach out to your customers. Consider displaying ads on social media platforms, targeting search engine result pages (SERPs), distributing paid articles, or utilizing in-ad units on different websites. You may even be able to get creative and use email or SMS in a less salesy and more “native”-feeling way—you can find samples of texts online to help give you ideas. Exploring demand side platforms (DSP) can also bring good results.
  • Offer compelling content. Do not underestimate the quality of the content for your native ads. Besides being expertly written, it must ideally match the style and language of the chosen channel,whether you’re promoting professional headshots, pet products, or anything else. The main distinctive feature of native advertising is that it should fit naturally within the natural content.
  • Track your campaign. After the launch of native ads, it is crucial to monitor the progress, evaluating the costs spent and results. Use tools that help you gain insights beyond standard KPIs like CTR and CPC. You should get engagement metrics, customer data, campaign data, and third-party activity data for further campaign management.

Key takeaway

Summing up the above, it is time to embrace native advertising if you haven’t done it yet. Native ads seamlessly blend with organic content across various platforms, yielding superior engagement and conversion rates compared to traditional display ads. Marketers are allocating higher budgets to native ads because this format proves to be more and more effective – content that adds value can successfully deal with ad fatigue. Native advertising is experiencing a surge in popularity, and it is to reach its peak. So, do not miss a chance to grow your business with the power of native ads.or you can do digital marketing course from Digital Vidya.

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OpenAI’s Drama Should Teach Marketers These 2 Lessons



OpenAI’s Drama Should Teach Marketers These 2 Lessons

A week or so ago, the extraordinary drama happening at OpenAI filled news feeds.

No need to get into all the saga’s details, as every publication seems to have covered it. We’re just waiting for someone to put together a video montage scored to the Game of Thrones music.

But as Sam Altman takes back the reigns of the company he helped to found, the existing board begins to disintegrate before your very eyes, and everyone agrees something spooked everybody, a question arises: Should you care?

Does OpenAI’s drama have any demonstrable implications for marketers integrating generative AI into their marketing strategies?

Watch CMI’s chief strategy advisor Robert Rose explain (and give a shoutout to Sutton’s pants rage on The Real Housewives of Beverly Hills), or keep reading his thoughts:

For those who spent last week figuring out what to put on your holiday table and missed every AI headline, here’s a brief version of what happened. OpenAI – the huge startup and creator of ChatGPT – went through dramatic events. Its board fired the mercurial CEO Sam Altman. Then, the 38-year-old entrepreneur accepted a job at Microsoft but returned to OpenAI a day later.

We won’t give a hot take on what it means for the startup world, board governance, or the tension between AI safety and Silicon Valley capitalism. Rather, we see some interesting things for marketers to put into perspective about how AI should fit into your overall content and marketing plans in the new year.

Robert highlights two takeaways from the OpenAI debacle – a drama that has yet to reach its final chapter: 1. The right structure and governance matters, and 2. Big platforms don’t become antifragile just because they’re big.

Let’s have Robert explain.

The right structure and governance matters

OpenAI’s structure may be key to the drama. OpenAI has a bizarre corporate governance framework. The board of directors controls a nonprofit called OpenAI. That nonprofit created a capped for-profit subsidiary – OpenAI GP LLC. The majority owner of that for-profit is OpenAI Global LLC, another for-profit company. The nonprofit works for the benefit of the world with a for-profit arm.

That seems like an earnest approach, given AI tech’s big and disruptive power. But it provides so many weird governance issues, including that the nonprofit board, which controls everything, has no duty to maximize profit. What could go wrong?

That’s why marketers should know more about the organizations behind the generative AI tools they use or are considering.

First, know your providers of generative AI software and services are all exploring the topics of governance and safety. Microsoft, Google, Anthropic, and others won’t have their internal debates erupt in public fireworks. Still, governance and management of safety over profits remains a big topic for them. You should be aware of how they approach those topics as you license solutions from them.

Second, recognize the productive use of generative AI is a content strategy and governance challenge, not a technology challenge. If you don’t solve the governance and cross-functional uses of the generative AI platforms you buy, you will run into big problems with its cross-functional, cross-siloed use. 

Big platforms do not become antifragile just because they’re big

Nicholas Taleb wrote a wonderful book, Antifragile: Things That Gain From Disorder. It explores how an antifragile structure doesn’t just withstand a shock; it actually improves because of a disruption or shock. It doesn’t just survive a big disruptive event; it gets stronger because of it.

It’s hard to imagine a company the size and scale of OpenAI could self-correct or even disappear tomorrow. But it can and does happen. And unfortunately, too many businesses build their strategies on that rented land.

In OpenAI’s recent case, the for-profit software won the day. But make no bones about that victory; the event wasn’t good for the company. If it bounces back, it won’t be stronger because of the debacle.

With that win on the for-profit side, hundreds, if not thousands, of generative AI startups breathed an audible sigh of relief. But a few moments later, they screamed “pivot” (in their best imitation of Ross from Friends instructing Chandler and Rachel to move a couch.)

They now realize the fragility of their software because it relies on OpenAI’s existence or willingness to provide the software. Imagine what could have happened if the OpenAI board had won their fight and, in the name of safety, simply killed any paid access to the API or the ability to build business models on top of it.

The last two weeks have done nothing to clear the already muddy waters encountered by companies and their plans to integrate generative AI solutions. Going forward, though, think about the issues when acquiring new generative AI software. Ask about how the vendor’s infrastructure is housed and identify the risks involved. And, if OpenAI expands its enterprise capabilities, consider the implications. What extra features will the off-the-shelf solutions provide? Do you need them? Will OpenAI become the Microsoft Office of your AI infrastructure?

Why you should care

With the voluminous media coverage of Open AI’s drama, you likely will see pushback on generative AI. In my social feeds, many marketers say they’re tired of the corporate soap opera that is irrelevant to their work.

They are half right. What Sam said and how Ilya responded, heart emojis, and how much the Twitch guy got for three days of work are fodder for the Netflix series sure to emerge. (Robert’s money is on Michael Cera starring.)

They’re wrong about its relevance to marketing. They must be experiencing attentional bias – paying more attention to some elements of the big event and ignoring others. OpenAI’s struggle is entertaining, no doubt. You’re glued to the drama. But understanding what happened with the events directly relates to your ability to manage similar ones successfully. That’s the part you need to get right.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.


Cover image by Joseph Kalinowski/Content Marketing Institute

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The Complete Guide to Becoming an Authentic Thought Leader



The Complete Guide to Becoming an Authentic Thought Leader

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for.

Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective.

Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and how they can be applied.

Share your successes: Write about strategies that have worked exceptionally well for you. Your audience will appreciate the proven advice. For example, I shared the process I used to help a former client rank for a keyword with over 2.2 million monthly searches.

Question outdated strategies: If you see a strategy that’s losing steam, suggest alternatives based on your experience and data.

5. Establish communication channels (How)

Once you know who your audience is and what they want to hear, the next step is figuring out how to reach them. Here’s how:

Choose the right platforms: You don’t need to have a presence on every social media platform. Pick two platforms where your audience hangs out and create content for that platform. For example, I’m active on LinkedIn and X because my target audience (SEOs, B2B SaaS, and marketers) is active on these platforms.

Repurpose content: Don’t limit yourself to just one type of content. Consider repurposing your content on Quora, Reddit, or even in webinars and podcasts. This increases your reach and reinforces your message.

Follow Your audience: Go where your audience goes. If they’re active on X, that’s where you should be posting. If they frequent industry webinars, consider becoming a guest on these webinars.

Daily vs. In-depth content: Balance is key. Use social media for daily tips and insights, and reserve your blog for more comprehensive guides and articles.

Network with influencers: Your audience is likely following other experts in the field. Engaging with these influencers puts your content in front of a like-minded audience. I try to spend 30 minutes to an hour daily engaging with content on X and LinkedIn. This is the best way to build a relationship so you’re not a complete stranger when you DM privately.

6. Think of thought leadership as part of your content marketing efforts

As with other content efforts, thought leadership doesn’t exist in a vacuum. It thrives when woven into a cohesive content marketing strategy. By aligning individual authority with your brand, you amplify the credibility of both.

Think of it as top-of-the-funnel content to:

  • Build awareness about your brand

  • Highlight the problems you solve

  • Demonstrate expertise by platforming experts within the company who deliver solutions

Consider the user journey. An individual enters at the top through a social media post, podcast, or blog post. Intrigued, they want to learn more about you and either search your name on Google or social media. If they like what they see, they might visit your website, and if the information fits their needs, they move from passive readers to active prospects in your sales pipeline.

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