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12 Niche Marketplaces to List Your B2B Services



E-commerce is the future, but it isn’t just for B2C.

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie.

Globally, B2B marketplaces make up a $31 billion market.

Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. These marketplaces can be niche in terms of the industry, region, or size of business.

For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers.

In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

What Are the Benefits of B2B Niche Marketplaces?

Niche B2B marketplaces allow you to speak directly to your niche, which saves time and resources in your sales process. They also open you up to new audiences, improve your data capabilities, and more.

Not to mention, being present in a single platform full of other businesses just like you opens up a lot of room for innovation and growth.

Here are a few benefits of niche marketplaces B2B.

Speak to More Customers

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation. This is changing the B2B business sales process completely.

Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. They just have to know where to find them.

​​Plus, by listing your business on a niche B2B marketplace, you can speak to more qualified buyers at a regional or global level, depending on the marketplace.

Cater to Niche Audiences

In niche B2B marketplaces, the people you’re talking to are already working within your niche, making them more likely to be qualified and interested from the start.

Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Streamlined Processes

Niche B2B marketplaces also offer streamlined processes for businesses that use them.

Unnecessary costs, such as having separate portals for suppliers, customers, and leads, are eliminated in the niche B2B marketplaces.

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In short, time-consuming sales processes can be avoided.

Data Capabilities

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data.

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns.

All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

Increase Conversions and Revenue

Many niche marketplaces offer additional features such as lead generation tools you can use to help boost sales conversions, ultimately increasing revenue for your business.

Listing your products or services on a global channel has the potential to double your sales possibilities, too.

Bulk Pricing

Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing.

On the business side, you can sell more products more efficiently. Meanwhile, customers save money by buying in bulk. Everyone wins.

Build Better Client Relationships

Niche B2B marketplaces connect you to suppliers and manufacturers across the globe.

By increasing the scope of your business, you have the chance to build strong client relationships around the world.

Plus, the efficiency and simplicity that niche B2B marketplaces bring could make your clients happy. The less time they spend going through complicated supply processes, the better they will feel about working with you.

12 Top Niche Marketplaces B2B

Ready to take your business into the niche B2B marketplace? Below are 12 of the top niche marketplaces you can list your business on today.

1. Flexport – Freight Forwarding

Flexport helps global trade partners simplify their supply chains through a digital platform.

The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide.

By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains.

Top Niche Marketplaces B2B - Flexport

2. uShip – Shipping

uShip helps customers ship large items by connecting them with carriers with extra truck space.

This simple transport marketplace connects shippers with thousands of qualified transporters so items can get to their destination more effectively.

uShip is an excellent niche B2B marketplace for businesses who need to ship large items, such as cars, machinery, freight, and household items.

Top Niche Marketplaces B2B - uShip

3. Kitmondo – Machinery

Kitmondo allows brands to buy and sell used machinery online.

With over 8,000 sellers worldwide, Kitmondo is the place for businesses to buy and sell machinery without taking a significant loss.

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Kitmondo features a range of machinery types, from broadcast and film equipment to construction and mining tools.

Top Niche Marketplaces B2B - Kitmondo

4. Alibaba – Wholesale & Distributors

Alibaba is the leading e-commerce platform helping SMEs go global.

Alibaba allows merchants to set up a custom e-commerce storefront that sells products across the globe.

This niche B2B marketplace also offers advertising tools, data and analytics, and customer support, so your business is always set up for growth.

This marketplace is perfect for wholesale brands looking to open up their product sales and get competitive on a global market.

According to Statista, 36.5 percent of corporate buyers report using Alibaba.

Top Niche Marketplaces B2B - Alibaba

5. Mable – Food & Beverage

Mable is a wholesale platform specializing in food and beverage.

Founded by a grocer, Mable focuses on local, emerging brands committed to health and wellness.

Independent grocery stores, farmers, and makers can all find their stride on Mable’s easy-to-use niche B2B marketplace platform.

Top Niche Marketplaces B2B - Mable

6. Mediatask – Architecture

Mediatask is a niche B2B marketplace for drafters and architects.

They create customized visuals for real estate businesses in both 2D and 3D models.

Mediatask uses technology automation to increase the capacity of their team. Through this, they have found unmatched scalability that benefits B2B brands.

If you’re a real estate developer or architect, it’s worth checking these guys out.

Top Niche Marketplaces B2B - Mediatask

7. BuildingConnected – Construction

BuildingConnected is a real-time construction network that helps builders and owners streamline bid tasks and risk management processes.

Their centralized software makes it easy for construction networks to invite subcontractors, manage proposals, and even award bids.

BuildingConnected is a great choice for anyone involved in preconstruction or construction industries.

Top Niche Marketplaces B2B - BuildingConnected

8. Clora – Science & Medicine

Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Their simple platform allows job seekers and consultants to be matched with the right opportunities or staff.

This niche marketplace B2B is the perfect example of a technology solution for a complex industry.

With Clora, scientists and researchers can easily be matched with qualified work and companies, helping drive innovation across the country.

Top Niche Marketplaces B2B - Clora

9. Globality – Sourcing

Globality allows businesses to source global services within a simple and convenient platform.

Globality uses an AI-powered platform to automate and eliminate the traditional request for proposal (RFP) process.

Now, businesses can quickly scope, manage, and negotiate projects within one simple tool.

Top Niche Marketplaces B2B - Globality

10. Arrow – Technology

Arrow is the leading manufacturer of electronic technology for use in the home, business, and daily life.

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They facilitate purchasing online and are present in more than 300 locations worldwide.

With Arrow, global manufacturers can sell technology products in a streamlined and effective manner.

Top Niche Marketplaces B2B - Arrow

11. ePlane – Aerospace

ePlane is an aerospace marketplace that allows users to trade and repair aerospace parts.

Their platform features millions of parts in a real-time database that is available through merchants across the globe.

With ePlane, aerospace professionals can reduce costs, track activity, access insightful data, and save time in their inventory procurement.

Top Niche Marketplaces B2B - ePlane

12. SupplyHog – Hardware & Building

SupplyHog is a niche B2B marketplace that allows local and nationwide partners to buy hardware and building supplies.

Merchants can list various products, from plumbing equipment to housewares, and easily sell products across the United States.

By generating quick e-commerce sales from products they already have, B2B businesses can expand their local markets and increase conversions on the whole.

Top Niche Marketplaces B2B - SupplyHog

B2B Niche Marketplaces Frequently Asked Questions (WP EDITOR: ADD SCHEMA) 

What Is the Difference Between B2B and B2C Niche Marketplaces?

B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

How Do I Find a B2B Marketplace in My Niche?

There are so many niche B2B marketplaces out there; you just need to do your research. Start by simply Googling your industry and seeing where your competitors list their wares.

What Are the Advantages of using B2B Marketplaces?

Niche B2B marketplaces attract niche suppliers from around the world.

What Niche B2B Marketplace Should I Use?

The niche B2B marketplace you use depends on your business and the suppliers or leads you want to attract.

Who Should Use a Niche B2B Marketplace?

Any business that operates within a niche can benefit from connecting to more like-minded businesses.

B2B Niche Marketplaces: Conclusion

Getting involved in a niche marketplace for B2B businesses can be a great way to expand your business across the globe.

Niche B2B marketplaces also offer enhanced data and analytics tracking, plus streamlined services for those involved.

If you’ve ever thought to yourself, “I wish this was easier,” it’s worth looking around to see if anyone has created a tool to alleviate your problem.

What is your favorite niche B2B marketplace?

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Google and marketing industry predictably hostile to proposed surveillance advertising ban



Google and marketing industry predictably hostile to proposed surveillance advertising ban

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.

Why the legislation was introduced. “Disinformation, discrimination, voter suppression, privacy abuses,” and other harms were cited by California Congresswoman Anna Eshoo, the lead sponsor of the bill, as the basis for the legislation forward. 

Privacy search engine DuckDuckGo tweeted its support of the bill, saying that “The collection of your private data to target you w/ads violates your privacy & leads to discrimination, manipulation, & disinformation.”

In short, the lawmakers want to stop allowing advertisers to “exploit” and profit from the data collected from consumers. It’s not clear that this excludes “first-party” data. The text of the bill makes no explicit distinction between data collected voluntarily and data collected by surreptitious tracking.

“An advertising facilitator may not target the dissemination of an advertisement; or knowingly enable an advertiser or a third party to target the dissemination of an advertisement, including by providing the advertiser or third party with (i) a list of individuals or connecteddevices; (ii) contact information of an individual; (iii) a unique identifier that may be used to identify an individual or a connected device; or (iv) other personal information that can be used to identify an individual or a connected device.”

Google’s response. Google’s take was both predictable and apparent from the title of the blog post it published: “The harmful consequences of Congress’s anti-tech bills.” This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act).

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How might all of this impact Google search? The end result would be lower-quality search results, Google said. For example, the company warned that the proposed legislation would prevent it from:

  • Showing directions from Google Maps in its search results. 
  • Providing answers to urgent questions.
  • Highlighting business information when someone searches for a local business.
  • Integrating its products (e.g., Gmail, Calendar, Docs). 

Why we care. Legislation like this could be a game-changer for every digital marketer. What’s particularly troubling is that, as drafted, it seems to prohibit the use of voluntarily submitted names, addresses or emails for targeting purposes. Whether the bill’s sponsors intend this — whether, indeed, they understand the distinction between first- and third-party data — is hard to know.

Not for the first time in the technology space we see Congress preparing to address a problem that surely exists, but that it seems only faintly to understand.

Read next: Data and privacy concerns grow among consumers

Industry says the bill goes too far. The general consensus seems to be that the bill won’t (or at least shouldn’t) pass in its current state, won’t actually accomplish what lawmakers want, and would have serious consequences for the marketing industry.

Susan Wenograd, VP, performance marketing at Marpipe, said the bill is well-intentioned. However, the idea that the user would have no say in how their personal information is used swings the pendulum widely into the other direction, she noted. 

“It removes personalization from advertising under the assumption users want no tracking,” Wenograd said. “As with many things, the truth is probably somewhere in the middle.”

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Marketing strategist Doug R. Thomas of Magniventris, however, seemed more accepting of the overall direction of the legislation: “I’m really not sure of the viability of specifically The Banning Surveillance Advertising Act. I’ll leave it to horse race bettors to wrangle those odds, though. Feasibility notwithstanding, my gut says that this is a statement of the direction display ads are going to be forced to move towards as legislation both in the US and abroad is refined.” He described the bill as “a bellwether for the overall tack of future regulation.”

Additional reporting by Kim Davis.

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Main Benefits of Having Field Service Management Software



Main Benefits of Having Field Service Management Software

Field service management is definitely the most demanding task for the majority of managers. It’s not simple for field managers to apply a paper-based management system to optimize workforce efficiency. All businesses that provide field services need to have suitable field service management software for managing the workforce, equipment, or related resources on site.

Generally, field service management includes work scheduling, tracking working hours, task dispatching, and, above all, invoicing customers for completed work. As a result, each company that adopts proper field service management software will make all these activities easier and simpler.

What Is Field Service Management Software?

Field service management software helps companies to reach their wanted business goals and boosts productivity. Every business owner usually aims to gain profit by following two basic objectives: use of resources up to standard and highest client satisfaction.

Today, customer expectations for superb customer service increase every day. FSM software overcomes that burden and assists your business to obtain effective solutions such as improved communication with customers, employees, and management. The businesses that utilize reliable FSM software, such as FieldAware, can quickly seize the opportunity to be one of the top competitors on the market.

If you haven’t employed FSM software yet, we give you the main five benefits of using FSM software. So, read below to understand why your business needs to adopt it.

Streamlines Work

A lot of industries continue to use papers for documentation or outmoded software to record the daily work activities. That results in work delays, scheduling overlaps, dispatching issues, a number of incorrect data entries, or even high-cost demands.

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With FSM software, every job task is sent to the technician’s mobile phone, along with the optimal route to the location, tools that need to be used, inventory management processing, client’s service history, service reports, and other valuable information for serving the customer best according to their needs.

It fastly helps eradicate paper-based field services and offers the organization a possibility to streamline field service work easily.

Improves Scheduling

FSM software allows you to generate and manage multiple jobs easily. Each field service business heavily depends on its scheduling and the dispatching process in order to make the working tasks smooth.

Once you implement a sound management system, it improves your scheduling immediately. In other words, it means that by implementing FSM, your business intelligence and planning make a major impact on on-time service technicians, reducing double-booking, and sending the right technician on site. On the other hand, a faulty scheduling system results in chaos and an excessive loss of revenue.

Real-Time Tracking

Aside from the benefits to improve the service management activities, the FSM’s customized tool allows the client to track the records related to a certain service request or service delivery.

After the service is finished, you also have an option to examine the performance of the field technician to improve your overall service. Additionally, it becomes pretty easy for you to supervise and manage your technicians more intelligently and foresee issues even before they occur.

Once you have the technician’s precise location, you can relatively easily change routes and make better decisions when dealing with surprising events or emergencies in the best way possible.

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Effective Communication

Customer acquisition and retention are the two most important goals that every organization should have. Once your customers are disappointed with your services, you can lose them. The most efficient way to boost customer satisfaction is by having better communication with the technicians who resolve your customer’s inquiries.

With FSM the technicians are able to record relevant service notes, different diagnostics, test results, important data, tools used, and labor spent in their devices. They can also capture and send on-arrival photos or videos using.

Furthermore, FSM provides real-time data in accordance with the work requirements to maintain the customer’s happiness using innovative ways to enhance customer service. Plus, the customers have the ability to track the technician’s location. As a result, customer engagement also strengthens once companies employ FSM software.

Invoicing Is Fast

Invoicing is one of the most crucial assets of every field service company. It usually takes multiple weeks to appraise the work done once every data is recorded and analyzed manually.

When using FSM, the service technicians send all the job-related data such as labor spent, tools and parts used, customer’s digital signature, and job result images.

Based on the data provided, the FSM system automatically creates invoices and calculates the cost, identifying the services available under warranty, delayed payments, and discounts.

Final Words

The field service management software manages almost everything that increases your strength to make it more effective and offers field employees the resources to make their jobs simpler. Once you invest in this kind of solution, you can easily profit from the benefits of establishing great customer relations, reducing operational costs, and much more.

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How Contextualizing Topics can Lead to Press-worthy Content for Your Brand



How Contextualizing Topics can Lead to Press-worthy Content for Your Brand

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

More brands than ever are investing and producing quality journalism to drive their earned media strategy. They recognize that it’s a valuable channel for simultaneously building authority while finding and connecting with customers where they consume news.

But producing and distributing great content is no easy feat.

At Stacker and our brand-partnership model Stacker Studio, our team has mastered how to create newsworthy, data-driven stories for our newswire. Since 2017, we’ve placed thousands of stories across the most authoritative news outlets in the country, including MSN, Newsweek, SFGate, and Chicago Tribune.

Certain approaches have yielded a high hit rate (i.e., pick up), and one of our most successful tactics is helping add context to what’s going on in the world. (I mentioned this as a tactic in my Whiteboard Friday, How to Make Newsworthy Content: Part 2.)

Contextualizing topics, statistics, and events serves as a core part of our content ideation process. Today, I’m going to share our strategy so you can create content that has real news value, and that can resonate with newsroom editors.

Make a list of facts and insights

You likely have a list of general topics relevant to your brand, but these subject areas are often too general as a launching point for productive brainstorming. Starting with “personal finance,” for example, leaves almost too much white space to truly explore and refine story ideas.

Instead, it’s better to hone in on an upcoming event, data set, or particular news cycle. What is newsworthy and specifically happening that’s aligned with your general audience?

At the time of writing this, Jack Dorsey recently stepped down as CEO of Twitter. That was breaking news and hardly something a brand would expect to cover.

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But take the event and try contextualizing it. In general, what’s the average tenure of founders before stepping down? What’s the difference in public market success for founder-led companies? In regard to Parag Agrawal stepping into the CEO role, what is the percentage of non-white CEOs in American companies?

As you can see, when you contextualize, it unlocks promising avenues for creative storyboarding.

Here are some questions to guide this process.

Question 1: How does this compare to similar events/statistics?

Comparison is one of the most effective ways to contextualize. It’s hard to know the true impact of a fact when it exists stand alone or in a vacuum.

Let’s consider hurricane season as an example. There’s a ton of stories around current hurricane seasons, whether it’s highlighting the worst hurricanes of all time or getting a sense of a particular hurricane’s scope of destruction or impact on a community.

But we decided to compare it another way. What if we asked readers to consider what hurricane seasons were like the year they were born?

This approach prompts a personal experience for the readers to compare what hurricane seasons are like now compared to a more specific “then” — one that feels particularly relevant and relatable.

I’ll talk more about time-based comparisons in the next section, but you can also compare:

  • Across industries/topics (How much damage do hurricanes do compared to tidal waves?)

  • Across geographic areas (Which part of the ocean is responsible for the most destructive hurricanes? Where has the most damage been done around the world?)

  • Across demographics (Which generation is most frightened of hurricanes?)

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There are dozens of possibilities, so allow yourself to freely explore all potential angles.

Question 2: What are the implications on a local level?

In some cases, events or topics are discussed online without the details of how they’re impacting individual people or communities. We might know what something means for a general audience, but is there a deeper impact or implication that’s not being explored?

One of the best ways to do this is through localization, which involves taking a national trend and evaluating how it’s reflected and/or impacts specific areas. Newspapers do this constantly, but brands can do it, too.

For example, there are countless stories about climate change, but taking a localized approach can help make the phenomenon feel “closer to home.”

We put together a piece that illustrated significant ways climate change has affected each state (increased flooding in Arkansas, the Colorado River drying up, sea levels rising off South Carolina, etc.). You could take this a step further and look at a particular city or community if you had supporting data or research.

If you serve particular markets, it’s easy to implement this strategy. Orchard, for example, does a great job publishing real estate market trend reports in the areas they serve.

But if you’re a national or international brand that doesn’t cater to specific regions, try using data sets that have information for all countries, states, cities, ZIP codes, etc., and present all of it, allowing readers to identify data points that matter to them. When readers can filter data or interact with your content, it allows them to have a more personalized reading experience.

Question 3: What sides of the conversation have we not fully heard yet?

The best way to tap into the missing pieces of a story is to consider how other topics/subject areas interact with that story.

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I’ll stick with our climate change theme. We did the story above on how climate change has impacted every state, which feels comprehensive about the topic, but there’s more to dive into.

Outside of just thinking how climate change is impacting geographic areas, we asked ourselves: How is it affecting different industries?

Now we have a look at a more specific angle that’s fascinating — how climate change has impacted the wine industry.

When you have a topic and want to uncover less-explored angles, ask yourself a set of questions that’s similar to the compare/contrast model:

  • How does this topic impact different regions? (E.g. What is wine’s cultural role in various countries?)

  • How does this topic impact different demographics of people? (E.g. Who profits most from wine making?)

  • How does this topic impact different industries? (E.g. How have wineries/vineyards impacted tourism?)

  • How is this topic impacted by these various things? (E.g. How is the flavor of wine impacted by region? Who buys the most wine, and where do they live?)

This should create a good brainstorming foundation to identify interesting hooks that aren’t often explored about a really common topic.


Not only will taking the approach of contextualizing differentiate your story from everything else out there, it will also allow you to re-promote it when a similar event occurs or the topic trends again in the future. Contextualized content is often this perfect blend of timeliness and evergreen that’s really difficult to achieve otherwise.

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