MARKETING
How to Sell Products on TikTok
![How to Sell Products on TikTok how to sell products on tiktok](https://articles.entireweb.com/wp-content/uploads/2021/03/how-to-sell-products-on-tiktok.jpg)
By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok.
TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos.
Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network.
There are more than one billion users on TikTok, and the app is available in over 150 countries. It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29.
Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques, you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials.
Below, I’ll show you the strategies and tactics you need to sell products on TikTok.
Why Should You Sell Products on TikTok?
TikTok is the most-downloaded social app worldwide. In 2020, TikTok was ranked one of the world’s top mobile apps, outperforming YouTtube, Tinder, and Netflix.
Bringing your brand to TikTok gives you visibility with millions of new users worldwide. These new customers have real buying power—–combined, they influence more than $350 billion in annual sales in the US.
TikTok’s unique algorithm means even accounts with little to no followers can go viral on the TikTok For You page (FYP).
Plus, integrations with Shopify and other strong eCommerce platforms have made it easy for brands to sell products directly on TikTok.
When you look at these stats, it’s no surprise brands across the globe are jumping on board and finding creative ways to sell products on TikTok.
![Why Should You Sell Products on TikTok - graph of tiktok users by age and income sell products on TikTok - distribution of users by age/income](https://neilpatel.com/wp-content/uploads/2021/03/sell-products-on-tiktok-4.png)
How to Set up an Account in TikTok That Will Drive Sales
If you want to sell products on TikTok, you need to lead your efforts with a strong strategy.
Your TikTok profile acts as your eCommerce home page, so it’s important to optimize your profile before you start selling.
Here are a few easy ways to do this.
1. Describe Your Brand in Your Bio
Your TikTok bio is your chance to introduce your brand and products to your audience.
Your bio is the first thing people will see when they visit your page, so it’s important to make a good first impression. It’s also important to provide accurate information about your brand.
In a few words, describe your brand and what you do. Using keywords in your social networks is the best way to improve your SEO on TikTok.
2. Get Creative With Emojis
Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha.
That means it’s important to speak their language.
Emojis are colorful and eye-catching and act as visual indicators of your products and services.
Using emojis can help increase conversions in your online store, so be sure to make good use of them when you sell products on TikTok.
![sell products on tiktok - gary vee example example use of emojis in in your tiktok profile; helps sell products on tiktok](https://neilpatel.com/wp-content/uploads/2021/03/sell-products-on-tiktok-3.jpg)
3. Add a CTA
Your TikTok profile should lead users towards actions you want them to take.
Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions.
For example, you can use a CTA to direct followers to your eCommerce shop, blog, or another social channel where you sell products.
You can also promote discount codes or sales in your TikTok bio.
How to Sell Products on TikTok
Once you have your bio set up, it’s time to create your strategy. Here are a few tips to help your products sell.
1. Use Sponsor Branded Hashtags
If you want to sell products on TikTok, you need to get your brand in front of as many people as possible.
One of the most effective ways to do this is by sponsoring a branded hashtag that asks users to create user-generated content (UGC). TikTok calls this the Hashtag Challenge Plus, and it allows users to shop for products related to a sponsored hashtag.
Once you establish your challenge, you can create a paid-for hashtag with a specific landing page to direct your users towards a sale. The challenge will show up on the Discovery page, which drives more views.
TikTok also allows in-app shopping for your hashtag so viewers can buy directly from the app.
Brands such as Kroger have leveraged this feature effectively, with campaigns such as the #TransformUrDorm challenge. TikTok users were asked to create before and after videos of their dorm room makeovers. From there, they were prompted to buy dorm items such as toasters and popcorn makers directly in the TikTok app.
The award-winning campaign brought Kroger more than 800 million views and generated 304k UGC videos.
![How to Sell Products on TikTok - Use Sponsor Branded Hashtags award winning TikTok marketing campaigns - sell products on TikTok](https://neilpatel.com/wp-content/uploads/2021/03/sell-products-on-tiktok-2.png)
2. Use Shoppable Videos
In 2020, TikTok announced a new deal with eCommerce giant Shopify to integrate Shopify’s more than 1 million eCommerce merchants with TikTok’s growing audience.
Shopify merchants can now connect their shops to their TikTok for Business accounts and sell products on TikTok directly, through in-feed shoppable videos and ads.
This is a great way to grow your Shopify eCommerce store and your TikTok following at the same time.
3. Leverage TikTok for Shopify Features
The Shopify app itself has a host of built-in features to help you sell products on TikTok.
Here are a few noteworthy TikTok for Shopify features:
- TikTok campaigns: Merchants can create ad campaigns, target audiences, and track ad performance all in one place.
- Video template tool: This tool allows you to create a video ad using a TikTok template and any existing photo, text, and logo assets.
- Audience targeting: TikTok lets you target ads based on location, demographic, and behavioral metrics.
- One-click pixel: The TikTok Pixel allows you to track the performance of your campaigns. These analytics help drive conversions in your future campaigns.
- Creative tools: TitTok creative tools help turn Shopify merchant products into high-quality TikToks. This is a great way to connect with this new audience.
If you’re new to this integration, try everything. As marketers, A/B testing is our greatest asset.
You’ll never know what works until you try it.
How to Promote Your E-commerce Store on TikTok
Once you have your store connected to your TikTok channel, you can start creating content that promotes your products.
Here are a few effective ways to promote your Shopify store on TikTok to drive more conversions.
1. Embed Your TikTok Feed on Your Website
Certain apps, such as Vop, allow you to embed your TikTok feed onto your sales website.
This lets your customers see your products in action before they commit to a sale.
If you regularly showcase user-generated content on your TikTok feed, you can tap into genuine, digital, word-of-mouth advertising. This can go a long way in improving the trust customers have in your brand.
![sell products on tiktok - example of tiktok feed uploaded to shopping website add your tiktok feed to your webpate - sell products on tiktok](https://neilpatel.com/wp-content/uploads/2021/03/sell-products-on-tiktok-7.png)
2. Use Paid Advertising on TikTok
Leveraging TikTok’s paid advertising features are a great way to tap into this exciting new market.
To begin creating ads, you need to know what you’re working with. TikTok content has specific specs and parameters you need to follow.
- Image files: JPG or PNG only
- Video files: MP4, MOV, MPEG, 3GP or AVI
- Aspect ratio: 9:16, 1:1 and 16:9
- Image resolution: 1200×628 is recommended, but not necessary
- Video resolution: 720×1280 pixels, 640×640 pixels or 1280×720 pixels
- Video duration: 5 to 60 seconds
- Brand name: The brand name you display in an ad must be between 2 and 20 characters. If you’re advertising an app, you can use 4 to 40 characters
- Ad description: Your ad description must be between 12 and 100 characters. You cannot use emojis in your description
From there, it’s all about creating engaging, creative, and fun ads that attract the attention of TikTok’s youthful demographic.
![sell products on tiktok - example of ad creation screen on tiktok example of fun ad that can help you sell products on tiktok](https://neilpatel.com/wp-content/uploads/2021/03/sell-products-on-tiktok-1.png)
When creating ads, be sure to use audio. TikTok has always been an audio/video platform, so it’s important to create content that fits in this sphere.
Voiceovers, background music, and special effects audio can help make your ads more effective.
Get creative! Tiktok is a platform built for content creators. Make your ads fun, fresh, and exciting to attract new customers.
3. Include Your E-commerce Link in Your TikTok Bio
Every TikTok bio allows you to add a website link.
Use this space to add a link to your eCommerce shop, or any pages you want to increase traffic to, like relevant promotions or landing pages.
This tactic is a great way to guide users to the content you want to be seen and increase sales on TikTok.
![sell products on tiktok - three screenshots of tiktok brand accounts with ecommerce link in bio example of including your link to your website )or other content) - sell products on tiktok](https://neilpatel.com/wp-content/uploads/2021/03/sell-products-on-tiktok-6.png)
How to Track and Analyze the Sales You Receive Through TikTok
Installing the TikTok Pixel on your website, eCommerce store, and ads, allows you to track events along your customer purchase paths.
For example, if someone views a product, completes a payment, searches for a product, or adds billing info to your checkout flow, you can track it.
You can also track when a user downloads your content, clicks a button, or views a page.
This is helpful when you want to see if your eCommerce link in your profile bio is effective. Or, if you want to know how many people are making purchases through your shoppable videos.
The more data you collect, the better you can understand your customer journey.
From there, you can determine what works and where you should focus more resources.
How to Track TikTok Shopify Sales
The Shopify sales you make through TikTok can be managed directly within Shopify’s dashboard. This includes all ad creation, targeting, optimizations, and tracking.
Merchants can use Shopify-specific apps such as the “Magic TikTok Pixel” to better track conversions in TikTok campaigns.
When you install the Magic TikTok Pixel you will be able to:
- Track user event types such as registration, product page browsing, add to cart, and place an order.
- Track TikTok users that have made purchases. You can also analyze their data to determine future purchase trends, such as total sales per product and average order value.
- Use data to retarget and ensure your return on ad spend (ROAS) improves every time.
Conclusion
Now that you know how to sell products on TikTok, it’s time to start experimenting.
TikTok is still evolving as a platform, and we can expect even more sales opportunities coming out soon.
For now, it’s important to get started with the shopping features that are already available. This will help you drive more eCommerce sales and attract loyal audiences.
If you want to develop a more comprehensive social media ad campaign that includes TikTok, but need help doing so, reach out to our agency.
How have you found success when selling products on TikTok?
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
![YouTube Ad Specs, Sizes, and Examples [2024 Update] YouTube Ad Specs, Sizes, and Examples](https://articles.entireweb.com/wp-content/uploads/2024/06/YouTube-Ad-Specs-Sizes-and-Examples.jpg)
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
![Why We Are Always 'Clicking to Buy', According to Psychologists Why We Are Always 'Clicking to Buy', According to Psychologists](https://articles.entireweb.com/wp-content/uploads/2024/05/Why-We-Are-Always-Clicking-to-Buy-According-to-Psychologists.pngkeepProtocol.png)
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
![A deeper dive into data, personalization and Copilots A deeper dive into data, personalization and Copilots](https://articles.entireweb.com/wp-content/uploads/2024/05/A-deeper-dive-into-data-personalization-and-Copilots.jpg)
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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