One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter.
With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads.
Discover the top email newsletter software to help you do just that.
Newsletter software allows you to create and send email newsletters at scale as well as manage subscribers, measure performance, and more.
Newsletter software is essential since it allows you to beautifully design a newsletter email and deliver the email to your subscribers with features such as:
Templates and customizability
However, not all email newsletter tools are created equal.
What’s the best newsletter software?
There’s no one reigning champion of email newsletter tools. Ultimately, you’ll need to make the best decision for your unique needs based on the following criteria:
Price – This one goes without saying, but if you want ROI from your email efforts, you’ll need to choose a solution that fits your budget.
Features – If you’re new to email marketing, you’ll want a solution with a simple interface and easy-to-use features (like drag-and-drop email design). More advanced users may require more robust functionality.
Subscriber Limits – Many solutions will base their pricing around the size of the database or the number of monthly email sends. Consider the size of your current audience and the rate at which you want to grow to choose a provider that offers plans to accommodate that.
With differences in features, pricing, and availability, choosing an email newsletter can be hard — especially with the number of options available. Additionally, newsletter tools differ in how much of the customer journey they can cover.
Ultimately, when choosing your email newsletter tool, you’ll want to ensure the tool matches your business’s goals — which is why we wanted to take out the guesswork and highlight the top email newsletters out there for your business.
Best for: Automation and scaling your email marketing
Designing, sending, and analyzing email newsletters has never been easier with the HubSpot Email tool. HubSpot offers a drag-and-drop email editor so you can easily create a polished email newsletter that you can personalize to fit your brand’s design without needing a designer or IT professional.
Additionally, you can experiment with smart content rules, personalization, A/B testing, and advanced reporting – ensuring your email newsletters are optimized for your business.
You can also see who’s engaging with each newsletter email and when, what device they’re using, the most popular links and documents, and more. You can use these insights to design tests that will take conversion rates to new heights for your business.
Ultimately, what makes HubSpot’s Email tool so exceptional is its ability to pair with HubSpot’s free forms tool to easily collect email leads, as well as HubSpot’s free CRM to give you insight into how your marketing emails are performing.
For example, you can use an email subscriber’s lifecycle stage, list membership, or any information in their contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
What we like: Moosend is a well-rounded email marketing newsletter tool that requires no technical skill whatsoever.
Through Moosend’s email editor, you can easily build personalized email newsletters using interactive elements like videos and images. Alternatively, you can get started immediately by picking one of the ready-made templates available in the platform’s template library.
This newsletter software also comes with landing pages and subscription forms to boost your lead generation efforts. You also get detailed reporting and analytics that allow you to make data-driven decisions.
Finally, to top it off, Moosend’s platform allows you to create or use some ready-made automation recipes to boost conversion.
Best for: Small businesses just starting out with email marketing
Benchmark offers the ability to easily create email newsletters via drag-and-drop functionality, giving non-technical marketers the power to create beautiful newsletters. There’s also a good selection of newsletter templates that you can choose from in the Benchmark template library.
Some of Benchmark’s most valuable features include detailed analytics on how each email campaign performs, A/B split testing to ensure you’re sending the best emails, spam testing tools that ensure your emails get to inboxes, responsive designs, and templates, list segmentation tools, and auto-responders.
With SendInBlue, you don’t need technical skills to create well-designed email newsletters. The drag-and-drop functionality, HTML editor, and expansive template gallery gives you the tools you need to create stunning emails.
You can personalize the design of your newsletters with easy builders, choose the form fields for your subscription form, and design many ways for your visitors to opt-in.
Pro-tip: SendInBlue has a robust automation pipeline, allowing you to send different emails based on specific actions taken by your contacts. However, SendInBlue does not have a CRM, so it’s not the best option for scaling teams.
Pricing: $0 up to 15,000 emails/month or 2,000 subs, then $41.75+/month
Best for: Growing online businesses that want an omnichannel approach
Sender.net is an email marketing automation platform that doesn’t require any technical skill to set up. The platform provides an intuitive drag-and-drop editor and a simple yet powerful HTML editor for more advanced users.
Additionally, Sender includes many features that are intended to automate or ease the process of managing subscribers. New subscribers can be easily collected by using embedded forms and pop-ups that are provided by the platform. Plus, Sender only counts unique entries towards the total subscriber count, unlike many other email marketing platforms.
Finally, the platform provides in-depth email campaign analytics that allows marketers to dig deep into data and discover areas for improvement.
What we like: With Stripo, you’ll have access to interactive elements (such as rollover effects on buttons and images) and features for embedded dynamic content and personalization.
Stripo is an email template builder that allows you to design HTML email templates and export them to your email newsletter software of choice. If you’re not a fan of working in HTML, you also have the option to use the drag-and-drop editor, or even combine the two editing formats, depending on your preference.
Stripo also offers over 350 prebuilt templates with over 100,000 free stock images and 1,000 prebuilt modules that you can use across your campaigns.
You can use the embedded email testing tool so you know how your newsletters will render across your contacts’ email clients.
Additionally, Stripo integrates with HubSpot, which allows you to push all your emails from Stripo to HubSpot with just a few clicks.
Best for: Building the look and feel of your email
GetResponse offers features that become available as you need them, from a range of starter features all the way to enterprise features such as webinars and landing pages. Hosting landing pages in GetResponse will further enable you to capture email subscribers for your newsletter.
GetResponse also allows you to create well-designed email newsletters with their drag-and-drop email editor, segment contacts tool, campaigns creator, and A/B testing tool.
With a ton of templates to choose from, you can create an email to match your brand and send emails more efficiently.
Pabbly Email Marketing is a powerful bulk emailing tool that provides features like built-in email templates, auto-followups, custom fields, subscription forms, integrations – all included in the basic plan.
Pabbly provides the ability to choose from more than 50 SMTPs for sending emails.
Pro-tip: Using the SMTP routing feature, you can divide your email campaign into smaller segments of subscribers and use different SMTPs for each segment. Sending emails using different SMTPs can improve the deliverability of your emails.
Best for: MailChimp is ideal for small and medium-sized businesses looking to get their feet wet in email marketing but is not suited for scaling teams since it lacks powerful automation and segmenting features.
This newsletter software offers a free email marketing service with a large selection of templates to choose from for newsletters.
MailChimp is a valuable tool nonetheless, especially since its free plan generously offers up to 12,000 free email sends per month. You’ll also like the variety of newsletter templates that MailChimp offers, and the drag-and-drop builder that lets you rework the designs.
Constant Contact offers a reliable email newsletter solution for small to large businesses. Constant Contact provides a helpful user onboarding for anyone looking to get started quickly and offers easy-to-use features.
If you think you’ll be running into complexity with the email marketing tool, you’ll be happy to know that Constant Contact’s multi-channel support system can help walk you through most issues.
In Constant Contact, you can use their email builder to create newsletters that match your brand, select from a variety of templates, and edit to ensure it looks exactly how you want it.
Cons: If you need robust automation features and workflows, Constant Contact isn’t the best software for you.
MailUp offers plenty of the same functionality as what you’d expect from an email marketing service, including a drag-and-drop email builder, beautifully designed templates, and an HTML editor.
However, it’s critical to note – you get more value from MailUp if you choose to send out emails at a slower pace since the price varies depending on delivery speed. So, if your business has a specific number of contacts and doesn’t mind sending newsletters slower, you could save money by using this newsletter software.
Pro-tip: If you use WordPress, MailUp also offers a WordPress plugin that you can use to capture newsletter subscribers on your website.
Zoho offers a great email solution for marketers looking to utilize automation features, including auto-responders and workflows. If you’re already a Zoho CRM customer, it might be worth checking out Zoho Campaigns for an email newsletter tool, since they work better together.
Zoho includes many modern and well-designed templates to choose from.
If you’re worried about how your newsletter will look on mobile devices or browsers, Zoho allows you to check to preview your newsletters on various devices to ensure it’s optimized for mobile, tablet, and desktop.
What we like: AWeber delivers a well-established email marketing newsletter tool with an array of features for your business, including email designs, list segmentation, automation tools, and detailed reporting.
To make design easier, AWeber has more than 6,000 royalty-free stock photos to include in your emails. Of course, you can also upload your own images and gifs.
AWeber is a great solution if your business uses WordPress since AWeber easily integrates with WordPress. However, one con is that you can’t specify multiple segments at once when sending an email newsletter – plus, AWeber lacks some powerful automation features.
Campaigner is a good option if you work for a growing team since the tool offers robust automation and workflow features available at the enterprise tier. You can set up systems that send email newsletters when contacts fill out specific forms, make a purchase, or engage with a previous email.
As with most of the email newsletter tools in this list, Campaigner offers easy-to-use email builders and a large selection of templates to get you started. If you run into trouble, their support is noted as being helpful in solving technical challenges.
Best for: Experienced email marketers since it’s not as intuitive and easy to use as some of the others in the list. For example, there’s a limited email template library, so you’ll have to spend time designing your email newsletter.
With that said, Drip comes packed with automation features that could be beneficial for your business, particularly if you work in e-commerce.
With Drip’s “ECRM,” you can run personalized email newsletter campaigns that work with information gathered from contact purchases and checkout information, like abandoned cart details.
One con is that Drip does not offer phone support, so you won’t have that added peace of mind but you can reach their customer support team via email and chat.
Used by major brands like Nike, Disney, and T Mobile, Postcards is a drag-and-drop email builder that enables you to create impressive email newsletters.
The tool features a “modular system”, meaning you can stack and re-arrange pre-made designs to create a custom newsletter that fits your brand. Customizable modules include a header and footer, CTA, and menu options.
Additionally, the tool enables you to collaborate with teammates to ensure the newsletter is up to everyone’s standards and gives you a 30-day version history if you decide to revert to an older format. Plus, you’ll get unlimited exports.
What we like: This newsletter software integrates with over 50 other tools, including HubSpot, Unbounce, WooCommerce, and AdRoll.
Campaign Monitor’s email marketing tool enables you to create an engaging and high-quality email newsletter with a simple drag-and-drop interface. Additionally, the tool includes sign-up forms you can embed on your blog pages to encourage new readers to sign-up for daily content delivered to their inboxes.
Along with unique and customizable templates, Campaign Monitor provides a full analytics suite to help you track the performance of your newsletters over time. You can measure engagement to improve the content you include in your newsletters for the long haul.
If you’re a freelance designer or work at an email agency, this tool could be a good fit for you.
BEE Pro lets you create mobile-ready emails quickly with smart design tools — plus, you can save custom templates, and even assign projects to specific clients’ to ensure an easy workflow if you’re using this one email tool for multiple brands.
Additionally, the tool enables you to invite clients or colleagues to review and make comments on email newsletter drafts to get approval faster.
Con: BEE Pro’s free version serves more as a free trial since it only allows for 10 emails. As a result, it’s not the best choice if you want a free starter option.
Best for: Audiene segmentation and personalization
Its newsletter editor features pre-built design blocks and drag-and-drop functionality, allowing you to build attractive and mobile-friendly emails quickly and easily.
To top things off, you get built-in photo editing to help you create without leaving the platform. Mailerlite also has the capability to segment audiences, add personalization, and create dynamic content so you can continually deliver a great experience.
Premium plans include unlimited sends, a custom HTML editor, and the removal of the MailerLite logo. You can also get a Stripe integration for monetizing your newsletter with digital products.
ConvertKit offers a whole suite of products for building and growing an email newsletter. With the free version, you’ll be able to create unlimited landing pages and forms to build your subscriber list. You’ll also be able to draw from a library of templates for email creation.
One interesting thing about ConvertKit is that you can sell digital products and memberships without an integration or added premium, giving you monetization capability out of the gate.
Premium plans include automation, subscriber scoring, and even a referral system through SparkLoop.
Growing Your Newsletter
You can’t go wrong with any of these newsletter software since they all offer similar features, but there will be one that’s best suited for your business.
The great thing about HubSpot is that we offer a free solution to get you started — and then, once your business grows, we have plenty of advanced features you’ll need in order to deliver a successful newsletter marketing strategy down the road.
Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?
Tom tries to tackle this question by demonstrating how he plans to use ChatGPT, along with other natural language processing systems, in his own work.
Be sure to check out the commentary on ChatGPT from our other Moz subject matter experts, Dr. Pete Meyers and Miriam Ellis:
Hello, I’m Tom Capper from Moz, and today I want to talk about how I’m going to use ChatGPT and NLP, natural language processing apps in general in my day-to-day SEO tasks. This has been a big topic recently. I’ve seen a lot of people tweeting about this. Some people saying SEO is dead. This is the beginning of the end. As always, I think that’s maybe a bit too dramatic, but there are some big ways that this can be useful and that this will affect SEOs in their industry I think.
The first question I want to ask is, “Can we use this instead of Google? Are people going to start using NLP-powered assistants instead of search engines in a big way?”
So just being meta here, I asked ChatGPT to write a song about Google’s search results being ruined by an influx of AI content. This is obviously something that Google themselves is really concerned about, right? They talked about it with the helpful content update. Now I think the fact that we can be concerned about AI content ruining search results suggests there might be some problem with an AI-powered search engine, right?
No, AI powered is maybe the wrong term because, obviously, Google themselves are at some degree AI powered, but I mean pure, AI-written results. So for example, I stole this from a tweet and I’ve credited the account below, but if you ask it, “What is the fastest marine mammal,” the fastest marine mammal is the peregrine falcon. That is not a mammal.
Then it mentions the sailfish, which is not a mammal, and marlin, which is not a mammal. This is a particularly bad result. Whereas if I google this, great, that is an example of a fast mammal. We’re at least on the right track. Similarly, if I’m looking for a specific article on a specific web page, I’ve searched Atlantic article about the declining quality of search results, and even though clearly, if you look at the other information that it surfaces, clearly this has consumed some kind of selection of web pages, it’s refusing to acknowledge that here.
Whereas obviously, if I google that, very easy. I can find what I’m looking for straightaway. So yeah, maybe I’m not going to just replace Google with ChatGPT just yet. What about writing copy though? What about I’m fed up of having to manually write blog posts about content that I want to rank for or that I think my audience want to hear about?
So I’m just going to outsource it to a robot. Well, here’s an example. “Write a blog post about the future of NLP in SEO.” Now, at first glance, this looks okay. But actually, when you look a little bit closer, it’s a bluff. It’s vapid. It doesn’t really use any concrete examples.
It doesn’t really read the room. It doesn’t talk about sort of how our industry might be affected more broadly. It just uses some quick tactical examples. It’s not the worst article you could find. I’m sure if you pulled a teenager off the street who knew nothing about this and asked them to write about it, they would probably produce something worse than this.
But on the other hand, if you saw an article on the Moz blog or on another industry credible source, you’d expect something better than this. So yeah, I don’t think that we’re going to be using ChatGPT as our copywriter right away, but there may be some nuance, which I’ll get to in just a bit. What about writing descriptions though?
I thought this was pretty good. “Write a meta description for my Moz blog post about SEO predictions in 2023.” Now I could do a lot better with the query here. I could tell it what my post is going to be about for starters so that it could write a more specific description. But this is already quite good. It’s the right length for a meta description. It covers the bases.
It’s inviting people to click. It makes it sound exciting. This is pretty good. Now you’d obviously want a human to review these for the factual issues we talked about before. But I think a human plus the AI is going to be more effective here than just the human or at least more time efficient. So that’s a potential use case.
What about ideating copy? So I said that the pure ChatGPT written blog post wasn’t great. But one thing I could do is get it to give me a list of subtopics or subheadings that I might want to include in my own post. So here, although it is not the best blog post in the world, it has covered some topics that I might not have thought about.
So I might want to include those in my own post. So instead of asking it “write a blog post about the future of NLP in SEO,” I could say, “Write a bullet point list of ways NLP might affect SEO.” Then I could steal some of those, if I hadn’t thought of them myself, as potential topics that my own ideation had missed. Similarly you could use that as a copywriter’s brief or something like that, again in addition to human participation.
Even experienced coders often find themselves falling back to Stack Overflow and this kind of thing. So here’s an example. “Write an SQL query that extracts all the rows from table2 where column A also exists as a row in table1.” So that’s quite complex. I’ve not really made an effort to make that query very easy to understand, but the result is actually pretty good.
It’s a working piece of SQL with an explanation below. This is much quicker than me figuring this out from first principles, and I can take that myself and work it into something good. So again, this is AI plus human rather than just AI or just human being the most effective. I could get a lot of value out of this, and I definitely will. I think in the future, rather than starting by going to Stack Overflow or googling something where I hope to see a Stack Overflow result, I think I would start just by asking here and then work from there.
That’s all. So that’s how I think I’m going to be using ChatGPT in my day-to-day SEO tasks. I’d love to hear what you’ve got planned. Let me know. Thanks.
This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000.
The reasons cited were a downward trend in business and a “faster deceleration” than expected following positive growth during the pandemic.
Layoffs follow swift growth. Indeed, the layoffs need to be seen against the background of very rapid growth at the company. The size of the workforce at HubSpot grew over 40% between the end of 2020 and today.
In 2022 it announced a major expansion of its international presence with new operations in Spain and the Netherlands and a plan to expand its Canadian presence in 2023.
Why we care. The current cool down in the martech space, and in tech generally, does need to be seen in the context of startling leaps forward made under pandemic conditions. As the importance of digital marketing and the digital environment in general grew at an unprecedented rate, vendors saw opportunities for growth.
The world is re-adjusting. We may not be seeing a bubble burst, but we are seeing a bubble undergoing some slight but predictable deflation.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.