Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role.
With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you use. The question is, what are the best resume fonts to pass the six-second scan?
We asked HubSpot recruiters to reveal the seven best fonts for your resume as well as what they consider in terms of design in general, so your resume can stand out in the pile.
Featured Resource: 12 Free Resume Templates
Best Resume Fonts
- Times New Roman
- Avenir Next
With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it’s critical you put effort and consideration into your font choice.
When speaking with recruiters, it quickly became clear that classic fonts are still the best options.
“I’m a big fan of the ‘classics’ for resumes – Times New Roman, Arial, Calibri, Helvetica, and Cambria. I’m a little old school, but I think they are the cleanest and exude professionalism,” said Johanna Fleming, a former senior recruiter at HubSpot.
Riley Kundtz, former senior MBA campus recruiter at HubSpot, agreed.
“I find the classic formatting and Times font to be helpful when reading a dense resume from an experienced MBA candidate.”
Times New Roman has become a bit controversial lately. It was the go-to font for many years, but lately, some are opting against it.
“For me, it’s all about legibility and cleanliness – I prefer sans-serif fonts like Helvetica over serif fonts like Times New Roman,” said technical recruiter at HubSpot, Glory Montes. “Overall, I would just stay away from a font like Times New Roman, it’s overused and reminds me of long nights writing course papers in college.”
One font that’s similar to Times is Georgia, it’s a bit wider making it easier to read. In fact, it’s the font used by The New York Times.
Paulina Valdez Franco, executive recruiter at HubSpot, agrees with this take.
“My two favorite fonts are Helvetica, if you’re looking for a clean and classic look, and Georgia, if you’re going after a more modern and fun look,” she said. “The latter is also designed to read well on screens.”
Helvetica is widely used in the advertising industry and works equally well for text-heavy pages and documents.
A lesser-known font that’s a great option for your resume is Garamond, recommended by our current team lead of engineering recruiting at HubSpot, Rich Lapham.
“Recruiters have an idea of the skills they are looking for on a resume, so if you try a new style or format, it can be tougher for recruiters to find the information they are looking for,” he said. “Keep it clean and simple.”
Franco added that Arial and Calibri are great choices if you want to play it safe.
Bridget LeMon, global emerging talent and university recruiting manager at HubSpot, echoes this.
“It’s totally acceptable – and becoming more common – for candidates to stray away from the resume norms of Times New Roman and Calibri,” she said. “Avenir Next and Muna are two great options if you are looking to break the status quo.”
Ultimately, you’ll want to consider the position for which you’re applying when you’re choosing a font. To Montes’ point, certain more creative roles might benefit from a more unique font than Times New Roman.
Does your resume font even matter?
Most recruiters I spoke with were hesitant to even offer a font at all. Instead, they focus on the content.
“I typically don’t pay too much attention to font,” said Heta Patel former HubSpot recruiter. “I’m more concerned about whether the resume is formatted in a clean way – submitting a PDF is helpful with this, so your formatting doesn’t shift.”
Sales Recruiting Manager Kelsey Freedman agreed.
“Honestly, I don’t care much about the font of a resume, as long as it’s clear and in PDF format. I typically only review a resume for 20 to 30 seconds, so a traditional font is good. I would advise avoiding script font or bubble font, or something distracting like that.”
Ultimately, and as expected, your content still matters most. However, a clean, clear font will help avoid any irritability you might cause a recruiter with a distracting, messy design.
“What I get most excited about is the content. Depending on the role, I look to see that candidates are sharing direct and compelling snapshots of their work,” said Ashley Hodder, a global recruiting manager at HubSpot. “I look for indicators that show data orientation, autonomy, and thoughtfulness about business impact.”
Worst Resume Fonts
While some recruiters may not have suggestions for the best fonts to use, many can agree on some of the worst ones.
“Anything that is cursive, or too bubbly, is too hard to read. For instance, I’d stay clear of Comic Sans,” says Holly Peterson, team lead for UX recruiting HubSpot.
Another font type to avoid is Script.
With text-heavy documents, Script and any of its derivatives make things hard to read because they’re meant to look like they’re written by hand.
They’re generally used in hand lettering and calligraphy for artistic projects and shouldn’t be present anywhere near your resume.
Ideal Resume Font Size
When asked about which font size is best, Fleming said 12 is ideal. Most recruiters would agree.
Your text should be large enough to read comfortably without straining but small enough that there’s space to include all the key elements, such as an objective, contact information, skills, and experience.
Where you can go larger are for headings for your name and section titles.
If the font you chose is particularly wide, you can scale down to 10.5 – never going below it.
The key takeaway is that make your resume as clear and easy-to-read as possible, which means keeping the font size around 12, sticking to classic fonts with modern twists, and forsaking your favorite script font.
Editor’s note: This post was originally published in November 2018 and has been updated for comprehensiveness.
8 Effective Ways to Ensure Ecommerce Business Success
It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.
According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025.
Image via Statista
While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape.
If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc.
In this post, I will be sharing 8 key factors you need to focus on to ensure your ecommerce business success and sustainable business growth.
Let’s get started.
8 Key Factors for Ecommerce Business Success in 2022
The future of ecommerce is bright and the small businesses that jump on the bandwagon early will reap great benefits. But what does it take to taste this success?
Here are the 8 key success factors for ecommerce businesses.
1. Target a Niche Audience
The secret to ecommerce business success lies in understanding your target audience and focusing all your efforts on engaging them. Instead of trying to attract a broad audience on the search engines, select a niche audience specific to your small business, understand their pain points and interests, and position your brand to meet their needs. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.
The goal is to make your product unique and market it to a relevant audience that is more likely to make a purchase. This strategy can increase customer loyalty and win repeat customers for your small business. Therein lies the secret to your ecommerce business success.
2. Go Mobile-First
The pandemic has accelerated our shift to ecommerce and given rise to m-commerce. Insider Intelligence estimates that by 2025, m-commerce sales will account for 44.2% of total ecommerce sales in the US.
So it’s clear that the success of your ecommerce business relies on the mobile-friendliness of your site. Having a mobile-friendly online store can help you deliver a seamless online shopping experience to customers on the go.
You can begin by running Google’s Mobile-Friendly Test and building a progressive web application (PWA) for your online store. A responsive design for your website will help boost sales and pave the way for your ecommerce business success.
3. Choose the Right Distribution Channels
Your audiences are active on different channels and if want your products to be visible to them, you need to choose the right distribution channels.
If your business model focuses solely on your ecommerce website, you should broaden your perspective and consider other sales channels. There are several other options to sell your products like Amazon, eBay, social media, affiliate marketing, and so on. You can manage your sales process effectively with the help of sales CRM tools. These tools integrate your different sales channels and makes your sales process more efficient.
Conduct extensive research to figure out which of these channels are preferred by your target customers. Showcase your products in an attractive way to boost your ecommerce sales. This digital marketing strategy can contribute to your ecommerce business success.
4. Create Unique Content
You heard that right. To ensure that your ecommerce brand stands out in the crowd, you should invest in high-quality and diverse content.
Today internet users are flooded with content and to grab their attention you need to think out of the box and create content marketing strategies that truly grab their attention. Remember, video content is ruling the landscape delivering great results. You can use Premiere Pro Presets to create unique and impressive videos and stay ahead of the competition.
Gather insights from customer data analysis, see what your competitors are doing, and learn from your previous digital marketing campaigns to create a more targeted content marketing strategy for your small business.
5. Continually Update Your Email Marketing List
Marketers rely on email marketing to achieve diverse marketing goals. Emails can be used to generate leads, nurture them, build relationships with customers, ensure customer satisfaction and boost ecommerce sales.
But to leverage the power of email marketing, you need to be smart about your email lists and use the right email tools to manage them. There’s no point in sending a thousand emails when only a couple of hundreds of recipients are your target audience.
That’s why segmenting your email lists and keeping them updated is crucial to your ecommerce business success. An effective way to manage your email lists is to ask for the recipients’ feedback on your emails and the information they prefer to receive.
By analyzing the responses, you can make more strategic decisions and ensure the success of your ecommerce business.
6. Deliver a Great Shopping Experience
The expectation of customers in terms of customer experience has skyrocketed and that’s why you need to work towards improving customer satisfaction.
Personalized communication could be one of the biggest game-changers, be it in recommending products, reminding them of abandoned carts, or introducing them to your latest offerings. Creating user story maps can go a long way in making your personalization efforts more effective.
Right from the moment customers land on your page to when they make a purchase, you should strive to create a smooth customer experience. You can also consider incorporating an AI-powered chatbot into your website to take your customer service to the next level.
To make your customers happy, offer them special deals and discounts. Such moves will surely boost your ecommerce business success.
7. Invest in Social Media Marketing
Social media, can be immensely effective in creating brand awareness, extending customer service, and generating leads for your ecommerce business. Facebook, Instagram, Pinterest, and YouTube are all marketers’ favorites to reach out to niche audiences and drive traffic for their sites.
Having said that, it is a crowded market, and winning big on social media isn’t easy. As an ecommerce brand, you need to use social media analytics to create digital marketing campaigns that not only generate engagement but also fill your sales funnel with quality leads.
Ecommerce brands should also leverage social selling as it is growing into a prominent trend. This shoppable post by Macy’s allows its Facebook followers to buy what they like instantly.
Image via Facebook
If invested strategically, selling on social media can act as a profitable sales channel for your business.
8. Leverage Ecommerce Tools
Your team need not struggle to ensure the success of your ecommerce business. A variety of advanced ecommerce tools are at your disposal to optimize your efforts.
Some of the must-use tools for you are:
- Website tools – to design, set up, and manage your ecommerce site
- Ecommerce marketing tools – to help strategize and execute your campaigns with ease
- Competitor analysis tools – to understand the gaps in your planning and improve it
- Analytics tools – to help you gauge the performance of your digital marketing campaigns
- Business tools – to help you manage daily operations, finances, logistics, inventory, and customer service
Choose the ones that can boost the success of your ecommerce business.
There you have it, a list of 8 key factors you need to work on to ensure the success of your ecommerce business. Gaining this success is hard work but it is worth it.
If you want to fuel your business growth, I strongly recommend building your ecommerce marketing strategy to enhance customer experience and build your brand identity. Go ahead and give them a try to beat the competition and establish a successful ecommerce business.
8 Effective Ways to Ensure Ecommerce Business Success
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