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The Importance of Cloud Observability in Today’s Ecommerce Landscape

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The Importance of Cloud Observability in Today's Ecommerce Landscape

Almost every business, big and small, uses some form of cloud storage. It has been reported that the proportion of businesses using purely on-cloud storage is expected to increase to almost 61% by 2025.

The cloud has endless benefits, such as growth scalability and ease of use if done effectively.

The importance of cloud observability is the focal point for today’s discussion on how the cloud can be a game changer for your organization’s success.

We will highlight how new monitoring solutions can help retailers and provide tips to improve online sales.

E-commerce and Cloud Observability- An Overview

The online retail industry is a 5 trillion dollar market (twice the size of the global financial services industry), with e-commerce sales growing by over 15% annually.

With such rapid growth, it’s no surprise that many focus on optimizing their cloud infrastructure to support an e-commerce store and all its eventual traffic spikes.

For example, the average conversion rate for a Shopify store is 1.4%.

To fortify your overall conversion rates, you must pinpoint what’s not working to leverage observability into other aspects of your stack.

To keep up with the growth necessary to compete in today’s retail environment, e-commerce businesses must transition to the cloud. And to manage their clouds effectively, they must use cloud observability.

Otherwise, they risk leaving themselves open to costly and harmful issues to their long-term success. E-commerce is a quickly expanding field that needs to maintain the proper balance of monitoring and observability.

Why is Cloud Observability Even Necessary for E-commerce Companies?

Cloud observability refers to the ability to observe and monitor cloud infrastructure-centric environments at scale with high fidelity.

It’s about more than just monitoring — it’s about having complete visibility into how an application or infrastructure performs in real-time, how it behaves when it’s unhealthy and how it interacts with other components in its environment.

This understanding can help businesses find issues quickly and solve them before they impact customers or business operations.

Whether you’re an e-commerce business or a cloud provider, understanding your application and its performance is crucial.

The ability to monitor and analyze metrics relating to your application’s health, performance and availability allows you to make informed decisions about how best to run and manage your business.

For cloud observability to be effective, these metrics must be delivered in a way that allows users to interpret and understand them easily. Therefore, companies must adopt a cloud observability tool that is easy to use and understand.

How Can You Achieve Efficient Cloud Observability for Your Growing Business?

Cloud observability tools provide visibility into your cloud environment so that you can monitor its performance and cloud security and troubleshoot issues when they occur.

Cloud providers offer some essential monitoring and logging tools that help you track resource usage and detect potential problems. However, these tools must provide more detail for effective troubleshooting or capacity planning.

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A cloud observability strategy should include three key components:

1. The widespread adoption of a common monitoring and logging framework allows you to collect and store data from all your services and applications.

This is important because it will enable you to collect, analyze and correlate metrics from different sources and use them for various purposes.

2. An effective alerting and notification system that alerts you immediately when something goes wrong so you can take action before it becomes a bigger problem.

The goal is to have an automated system that monitors your systems and makes an effort to correct the root cause of any issue automatically

.3. A way to ensure your team has access to all the information they need to make better decisions about managing your infrastructure and application performance — whether they’re making changes manually or using self-service tools.

Balancing Complexity with Observability

Cloud computing has fundamentally changed the way we build and operate software. It’s enabled organizations to scale quickly and cost-effectively, but it’s also made it more difficult to understand what’s happening in our systems.

This complexity makes it essential for software engineers to adopt a new approach to observability — one that’s more granular, real-time, and easier to use than ever before.

One of the most critical factors in cloud observability is balancing complexity with observability.

Cloud observability allows you to monitor cloud-based applications such as cloud-based software for industrial security cameras, as they run on a large scale. But at the same time, you have to make sure that the tooling you select does not become too complex to use or support.

1. Tracing

Tracing refers to collecting information about events through an application or system.

This information can include timestamps, request parameters, context data and other relevant information that helps developers debug issues in production systems or monitor performance over time.

Tracing doesn’t require changes to application code or configuration — it simply collects information on calls as they happen, regardless of where they occur in the stack.

This is why data management of the information collected is quite important.

2. Microservices

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Cloud observability tools need to support microservices architectures and their dynamic nature.

Microservices are an approach where individual services are responsible for specific tasks, allowing greater flexibility when coding and deploying changes across your systems.

With microservices, each service can be monitored independently, so you can quickly determine how well each performs.

3. Distributed Nature of Applications

We are witnessing a shift in software engineering from monolithic to distributed architectures.

Distributed systems are more complex than their centralized counterparts because they consist of many moving parts that interact with each other in unexpected ways.

Cloud observability tools were created to solve problems like debugging and troubleshooting distributed systems by providing a holistic view of the behavior of complex applications running in the cloud.

4. Composition Of Applications

As applications become more complex, tracking their behavior and performance becomes increasingly difficult.

The complexity can be attributed to many factors: many users, multiple databases (both local and remote), various services running on different machines etc.

In addition, there may also be multiple versions of your application running at any given time (i.e., staging vs production).

Observability provides visibility into various aspects of your application, such as user experience (UX), performance, availability etc. It helps us understand what happens behind the scenes while an end-user interacts.

5. Tackling Monitoring Challenges

Bleeding-edge technologies like serverless computing and containerization add even more moving parts to the mix, making it even more challenging for teams to keep track of what’s happening on their systems.

Monitoring tools must integrate with different types of technologies and protocols used across different layers of an application stack.

Without observability tools, it’s hard to know where problems occur or which services are affected when they arise. You can zero in on any issues and resolve them immediately with them.

Wrapping Up

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If you’re like most e-commerce merchants, your business is a data-driven one. Today’s e-commerce landscape demands that you identify and learn from every single piece of data possible.

In essence, you have to be able to translate this into actionable insights that guide your future data-driven marketing strategies.

It’s no longer good enough to operate on gut feel or hunches when planning your marketing moves. Remember, e-commerce is a numbers game—it’s all in the data.

This is why you need an excellent cloud partner to handle your cloud observability needs, irrespective of your ecommerce platform.

As you analyze your performance and make a case for a trustworthy cloud-based managed platform, focus on what’s important. Don’t get distracted by numbers. See the bigger picture of your business and its future, then plan accordingly.

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

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Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
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Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

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If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
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Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

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Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

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If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
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Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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