MARKETING
The Latest Email Segmentation Tips That You Should Use Right Away
According to studies, email marketing generates $42 for every $1.
Email marketing can be a great way to stay in touch with your customers and keep them up to date on your latest products and services, but it can also be difficult to know how to get the most out of your campaigns.
Without the right tools and techniques, email marketing can quickly become overwhelming and ineffective.
But don’t worry. Keep reading for the latest email segmentation tips that you can use to make sure that your campaigns are more relevant and effective than ever before.
1. Segment Your Email List by Demographics
If you want to send out more relevant content to your subscribers, then it’s a good idea to segment your email list by demographics. This includes things like age, gender, location, and other interests. You can use this information to create targeted emails that appeal to your subscribers’ specific needs.
2. Segment Your Email List by Engagement Level
Another great way to improve the effectiveness of your email marketing campaigns is to segment your email list by engagement level. This means dividing your subscribers into different groups based on how often they open and click through your emails. You can then send different types of content to each group, depending on their engagement level.
3. Segment Your Email List by Purchase History
If you want to send more targeted offers to your subscribers, then it’s a good idea to segment your email list by purchase history. This means dividing your subscribers into groups based on the products and services they’ve bought in the past. You can then send them specific offers that are relevant to their interests.
4. Segment Your Email List by Topic Preference
Another way to improve the effectiveness of your email marketing campaigns is to segment your email list by topic preference. This means dividing your subscribers into different groups based on the topics they’re interested in. You can then send them content that’s relevant to their interests.
5. Segment Your Email List by Customer Lifecycle Stage
Another great way to improve the effectiveness of your email marketing campaigns is to segment your email list by customer lifecycle stage. This means dividing your subscribers into different groups based on how engaged they are with your brand. You can then send them content that’s relevant to their stage in the customer lifecycle.
6. Segment Your Email List by Purchase Intent
If you want to increase the ROI of your marketing email, then it’s a good idea to segment your email list by purchase intent. This means dividing your subscribers into different groups based on their likelihood of making a purchase in the near future.
7. Segment Your Email List by Buyer Persona
If you want to create a more effective email marketing list, then it’s a good idea to create buyer personas. This means creating fictional profiles of your ideal customers to improve the results of your marketing efforts. You can then use these profiles to segment your email list.
8. Segment Your Email List by Customer Type
Another great way to improve the effectiveness of your email marketing campaigns is to segment your email list by customer type. This means dividing your subscribers into different groups based on their status as current or potential customers.
Perfect Your Email Segmentation
Email segmentation is an essential part of any email marketing campaign. If you want to improve your open and click-through rates, then you need to start diving your subscribers into different groups and sending them tailored content.
Want more innovative marketing articles like this? Check out our blog!
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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