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Top 6 Benefits of Mobile Banking

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Top 6 Benefits of Mobile Banking


Mobile banking offered by traditional or online banks and other financial institutions allows customers to conduct financial transactions using mobile devices. It has received an incredible boost during the worldwide pandemic in the last two years.

But our habits of constantly being around our phones (and doing everything on them- from payment to event booking) means that the allure of mobile banking happened long before this pandemic. Still, we saw robust adoption that usually takes a lot longer to occur during this time.

As a result, alongside the increase of online banks, we are witnessing a drastic rise in traditional banks and financial institutions accelerating their mobile products and rolling out new features.

But what exactly makes mobile banking so popular? Here is our list of the top six benefits that mobile banking offers.

#1 Extensive Convenience

Mobile banking allows individuals and businesses to easily open and manage their financial accounts, send and receive money, pay bills, manage payroll, and most importantly, do all of that 24/7. But, on top of it, online banks provide so much more than these features.

For example, in addition to the services mentioned above, online financial service providers, such as CapWay provide physical and virtual cards, money goal buckets, and tracking transactions and spending categories. And, maybe most importantly, financial access and opportunities for everyone.

As a result, we can see that mobile banking and especially online banks offer extensive convenience beyond saving time and avoiding administrative hassle.

#2 Immediate Access to Account

Online and mobile banking offer you the possibility to log in and check the details of your bank accounts—your balance and pending transactions—at any time. In addition, you can review your banking statements and recent transaction history in real-time. That is an excellent way to monitor transactions posted to your account, no matter your location.

Moreover, on practically all banks apps, you can set up account alerts so you can be notified of every account activity. That way, you can quickly address any suspicious transactions that may occur.

#3 Fast Transfer of Funds Between Accounts

Online transfers are convenient to move money from one bank account to another. And this is another great benefit that online and mobile banking provide users; the ability to move funds between different accounts held at the same financial institution. This feature is handy when you need to pay or get paid as soon as possible. A good example is when your account balance is low, and you have automatic payments or a current purchase that may overdraw your account.

#4 Strengthened Security

Mobile banking apps require a username and password to log in. However, many online banks and bank apps go beyond this essential protection. Especially when it comes to transactions, mobile banking uses a multi-factor authentication system that demands users to go through at least two steps of security setup before managing their accounts.

These include using a primary password, progressing a code that only you possess, or other biometric identification patterns unique to you. In addition, a bank can integrate your account with your device so that you get notified the moment somebody else tries logging in. The integration of all these security steps dramatically reduces the risks of unauthorized access.

#5 Improved Customer Experience

Customers expect an unprecedented level of personal service in a branch, ATM, and in-app. Mobile banking is a convenient solution that allows you to easily access different financial services and products, smooth everyday transactions, and specifically designed round-the-clock services. Since you can do all this and more by using just your phone, your experience with your bank will be increasingly positive. As a result, putting customer experience at the heart of digital banking has become the new norm for consumers interacting with banks.

#6 An Environment-Friendly Way of Banking

Mobile and online banking is an environmentally friendly way of banking because:

  1. You no longer have to use your car to go to your bank branch because you can do everything online, which means you reduce your carbon emissions.
  2. There is no need for large bank branches that use a lot of energy.
  3. It eliminates the use of paper as every notification is sent electronically.

All of this contributes to a better environment, allowing you to do your part in environmental protection.

Conclusion

Innovations in technology have made their way in the banking sector, pressing banks and financial institutions to adopt necessary changes to meet the ever-increasing expectations of their clients. Mobile banking is one of them. It comes with benefits such as convenience, speed, ease of use, security, and 24/7 access to funds. And as people today place a lot more value on their time, mobile banking has become an indispensable factor when opting for a specific financial institution.



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Stop Writer’s Block, Imposter Syndrome, and Other Content Fears

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Stop Writer’s Block, Imposter Syndrome, and Other Content Fears

Yes, writing is hard.

When writing for content marketing, the process becomes even more challenging. You have no time to sit and wait for inspiration or the muse to help you craft engaging text. You have content plans to follow and deadlines to meet.

That’s when fear arises.

Raise your hand if one of these whispers creeps into your mind when you try to write:

  • “A better article exists already. My content is a pathetic copy.”
  • “I’m not good enough. I can’t write better than [your guru’s name here].”
  • “So much info! Can I structure all of it? I’ll miss something essential.”
  • “What should I write?”
  • “They won’t like it. I’ll get rejected.”
  • “My draft sucks; it’s boring.”
  • “Johnny writes 1,000 words every day. I’m too slow.”

Writing fears fall into two categories: doubts about your abilities or concern over others’ judgment of your work. You can tame blank-page syndrome, imposter syndrome, writer’s block, or whatever stops you from creating great content with these seven simple yet effective tricks.

Writing fears fall into two categories – doubts about your abilities and concern over others’ judgment of your work, says @LesleyVos via @CMIContent. #ContentMarketing Click To Tweet

1. Practice therapeutic writing

Therapeutic writing will help prevent blank-page syndrome – staring at the screen with no idea how to start a content piece. Some blame this on a lack of inspiration, while others use grimmer diagnoses like emotional burnout or even workplace depression. Skeptics are less euphemistic, calling it nothing but the fear of writing crap.

To beat it, develop a daily writing habit. You may have heard about Morning Pages – a system that has you write (in long hand) three pages of stream-of-consciousness text first thing in the morning. Following free-writing practices and keeping a diary also fall into this category. If these exercises work for you, great. If not, you can try therapeutic writing.

Keep a journal where you regularly write a letter to a chosen addressee, telling them about daily events that made you angry, sad, anxious, or happy. You may publish these as short sketches on social media.

In the post below, the author at handle @heyamberrae pens a letter to her followers about “experiencing the most extraordinary love” she’s ever known.

How can therapeutic writing help with professional content writing?

Practicing such reflective writing makes you less likely to freeze at that intimidating text cursor. You’ll beat the fear of an imperfect draft and use the “write-first, edit-later” rule we all know (but often forget).

2. Start a ‘clever-thoughts’ notebook

A notebook with clever thoughts is not a collection of quotes from writing gurus and influences, though that could be an inspiring practice.

A clever-thoughts notebook contains the ideas, sentences, and interesting facts you learn during the day from books, websites, etc. An average person has around 6,000 thoughts daily but forgets most by evening, so the notebook will help you remember your best ones. And that list will come in handy next time you need to write text but worry you have nothing to say.

Jot down your clever thoughts in a notebook. They may come in handy the next time you struggle to come up with content ideas says @LesleyVos via @CMIContent. Click To Tweet

3. Record your voice

Сreative content ideas, topics, and arguments may come to you when you’re nowhere near your laptop or a notebook. Haven’t we all had a brilliant idea caught in the dead of night, only to forget everything by morning?

Other times your thoughts flow freely – until you try to write them down. When you sit down to summon the right words, you forget what you wanted to say.

It’s like this meme, which I tweaked for content writing: You envisioned a real-life dog, but your writing only produces the socket puppet version.

To avoid writer’s block and still get your idea down, record your thoughts when they come to you. Then transcribe the recording or use the voice-typing feature in your writing app. You’ll be able to structure your dictated thoughts into content assets later.

4. Opine on opinions

This trick can help you beat the you’re-not-good-enough writing fear.

After reading an influencer’s thoughts and insights on a topic, think of supporting arguments or counterarguments. Then, write them down as if you were having a dialogue with that person.

The tactic helps you think critically, develop arguments, structure the facts, and manage your information priorities. It serves you in crafting more comprehensive content, whether you write about restaurants, create cause-related posts, or practice guest blogging to reach content marketing goals.

Writing trick: Read a respected person’s thoughts on a topic and write a counterargument, says @LesleyVos via @CMIContent. #ContentMarketing Click To Tweet

5. Mirror your favorite writer

It stands to reason that content creators read a lot. As my favorite author, Stephen King, says, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”

And, as my second yet no less favorite writer Ernest Hemingway said, “There’s no friend as loyal as a book.” Not only can these loyal friends make your content better, but they can help smash the fear of rejection and not being good enough to write.

(Confession: I had both those fears before pitching my first article to the Content Marketing Institute.)

Who is your favorite writer, essayist, or blogger? Do you analyze their writing style while reading? Do you notice language tricks they use?

Mirroring a writer is among the most efficient techniques for developing a writing style. It helps enhance your vocabulary, add a few alternative writing tactics to your content creation toolkit, and conquer your fear of criticism.

(Confession: Once I learned that Stephen King got 30 rejections before his book Carrie was published, there was no room left for the “not good enough” fear.)

6. Read the news and niche resources

The daily habit of reading the news and niche blogs brings benefits for content writers. These include:

  • Better cognitive skills and brain functioning
  • Enriched vocabulary
  • New ideas for content creation
  • Writing style inspiration

But please note: This trick won’t work if you read everyone and everything. Make a list of professional resources that inspire and educate you at the same time.

(Confession: I learned the art of web writing from Ann Handley and Jon Morrow. And Henneke Duistermaat’s works help me feel the beauty of English and make peace with my inner critic. Plus, her list of writing fears inspired me to create this article.)

This tweet from Henneke describes how she used to think of herself as a writing wimp and pondered why she couldn’t be as confident as others. But she discovered that writing fears are normal – the fear signals that you’re out of your comfort zone and writing something that matters.

Who is on your list of resources to follow?

7. Stay in a professional space

A great practice to smash fears and self-doubts for content writers is to stay in the professional space. Attend seminars, participate in conferences or webinars, visit local meetings, communicate with interesting people on social media, etc. These interactions can prevent you from hitting a plateau and enhance writing productivity.

Social participation can trigger happy chemicals in the brain to satisfy the need for excitement. This excitement acts as an inspiration to write more and “forget” the imposter syndrome and other writing fears for a while.

Ready to say goodbye to your writing fears?

Fears (of a blank page, failure, rejection, writing crap, or not being good enough) act like little beasts, gnawing at your writing ego and preventing you from enjoying the content creation process.

Once you name your beast, you can arm yourself with one or more of these tricks to help you smash them.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

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Cover image by Joseph Kalinowski/Content Marketing Institute



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