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Unleashing the Power of Shopify: A Guide for Developers

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Unleashing the Power of Shopify: A Guide for Developers

One platform with great features for building top-notch e-commerce stores is Shopify. If you are a small business owner seeking a quick and straightforward way to set up an online store, Shopify will be the excellent platform.

It would help if you employed Shopify website developers to create a truly distinctive and valuable store. Even though Shopify is a simple platform to use and you may experiment with all of the readily accessible themes and tools, building a website can take some time.

The time invested in creating online websites is intended to entice and retain clients. Your decision to invest in having a Shopify store established will determine how successful your business is. In this post, you can learn the power of Shopify:

What is Shopify?

Shopify is an e-commerce platform that enables users to develop a webpage for the store. Product organization, credit card processing, storefront customization, and sales data analysis are all available to users with this platform.

The business created the online store using an open-source web application platform. Shopify has features and options for you whether you are a start-up or have numerous sales channels.

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It maintains more uptime and offers a wide range of tools to assist businesses in selling goods online and offline.

Roles and responsibilities of Shopify developer

The main responsibility of a Shopify developer is to create a professional and useful web store for increasing sales opportunities. They make it possible for various components to integrate with the system and change an eCommerce business’s user experience in accordance with predefined brand criteria.

Experienced Shopify web developers are competent at setting up and managing online stores on the system and are familiar with the Shopify admin interface.

Shopify developers’ responsibilities include understanding technical web development capabilities. It also includes design components and focuses on advantages due to its robust platform.

Additionally, they should be able to customize online stores by allowing theme adjustments, permitting setup components, and working on visual branding.

Senior Shopify developers should have knowledge of several different programming languages, advanced coding abilities, and the capacity to create full-stack online apps.

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Additionally, they should be knowledgeable about open source software. It is crucial for creating a multi-channel retail experience.

Who can use Shopify developer?

It cannot be easy to sell things online, especially given the intricacy of current ecommerce technology. Online retailers must balance completing client orders, keeping an eye on inventory levels, responding to customer questions and concerns, and other factors.

Delivering an engaging customer experience that is scalable and has all the necessary functionality to satisfy consumer expectations is undoubtedly one of the most critical and time-consuming tasks for any Shopify merchant.

This can be a major undertaking, particularly for businesses just starting on the Shopify platform.

Easy to setup

With Shopify, you can quickly build an online store without having to worry about infrastructure or the costs that go along with self-hosted platforms.

The admin interface is straightforward, user-friendly, and extremely intuitive because all the components are logically constructed. On the Shopify website, you can also access a tonne of written and visual instructions. All you need is something that can be sold.

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No tech worries

You don’t need any technical expertise to launch a simple Shopify store because Shopify supplies the infrastructure and software.This makes it simpler to launch and increases the likelihood that Shopify’s hosting will be faster and more.

It also easily handles any traffic spikes you may experience. The Shopify platform handles all software updates. As the business owner, you won’t have to worry about technical problems and can concentrate entirely on selling. Hire Shopify website developers if you want to expand your business online to attract more clients and revenue.

24/7 customer support

Customer service is a priority for Shopify. Hire Shopify developer India as they will be accessible around the clock, every day of the week, and they respond quickly. Your company is always aware of the situation. Whenever you need any help, you can contact themby phone, email, or online chat.

Additionally, there are a plenty of online discussion boards, a huge amount of resources in the Shopify Help Centre, and a range of in-depth Shopify University manuals.

Multiple payment options

Accepting consumer payments is a crucial aspect of establishing an online company. Shopify Payments, the company’s payment gateway, allows businesses to take all the main payment options, including debit and credit cards.

The fact that Shopify doesn’t charge any transaction fees if you go this method is a significant benefit of Shopify Payments.

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Of course, you can select from various payment processors listed on their website if you want to use something other than Shopify Payments.

Mobile friendly

Your clients want to be able to make purchases from you using any device. Because the Shopify platform is mobile friendly, your online store will display flawlessly on tablets and mobile devices in addition to desktops and laptops.

Using the Shopify app for iOS or Android on your phone, you can simply manage your Shopify store from anywhere. With so many possibilities, it is critical to confirm that the one you select has the characteristics you require to meet your business objectives.

Read Also:- Reasons to Choose Shopify for eCommerce Store?

Incredible marketing and SEO tools

ECommerce also places a high value on marketing, and Shopify greatly simplifies this process. Hire Shopify app developer who can access a wide range of marketing resources like email marketing, social media, and product reviews.

The tools that are already included in Shopify can be used to make coupons as well. Strong SEO tools that support you in increasing your website’s ranking through extremely clean code are one of the main benefits Shopify offers.

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Security and reliability

For the protection of confidential customer and business information, security is essential. To secure all data, Shopify offers PCI and SSL certification.

Hire professional Shopify developers who can protect your websites and all of your confidential personal and financial information. Integrate your payment service to create a safe, dependable payment gateway that accepts Stripe payments.

Final words

Hire a Shopify developer with the required skills and expertise is better for developing your online store. However, if your search for the top Shopify developers is successful, you will be able to see your future with the positive effects of revenue, sales, profitability, and customer experience.

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How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

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A figure pulls open a dress shirt to reveal the term PR on a Superman-like costume, reflecting the superpower resulting from combining content and PR.

A transformative shift is happening, and it’s not AI.

The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling.

The goals and roles of content marketing and PR overlap more and more. The job descriptions look awfully similar. Shrinking budgets and a shrewd eye for efficiency mean you and your PR pals could face the chopping block if you don’t streamline operations and deliver on the company’s goals (because marketing communications is always first to be axed, right?).

Yikes. Let’s take a big, deep breath. This is not a threat. It’s an opportunity.

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Reach across the aisle to PR and streamline content creation, improve distribution strategies, and get back to the heart of what you both are meant to do: Build strong relationships and tell impactful stories.

So, before you panic-post that open-to-work banner on LinkedIn, consider these tips from content marketing, PR, and journalism pros who’ve figured out how to thrive in an increasingly narrowing content ecosystem.

1. See journalists as your audience

Savvy pros know the ability to tell an impactful story — and support it with publish-ready collateral — grounds successful media relationships. And as a content marketer, your skills in storytelling and connecting with audiences, including journalists, naturally support your PR pals’ media outreach.

Strategic storytelling creates content focused on what the audience needs and wants. Sharing content on your blog or social media builds relationships with journalists who source those channels for story ideas, event updates, and subject matter experts.

“Embedding PR strategies in your content marketing pieces informs your audience and can easily be picked up by media,” says Alex Sanchez, chief experience officer at BeWell, New Mexico’s Health Insurance Marketplace. “We have seen reporters do this many times, pulling stories from our blogs and putting them in the nightly news — most of the time without even reaching out to us.”

Acacia James, weekend producer/morning associate producer at WTOP radio in Washington, D.C., says blogs and social media posts are helpful to her work. “If I see a story idea, and I see that they’re willing to share information, it’s easier to contact them — and we can also backlink their content. It’s huge for us to be able to use every avenue.” 

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Kirby Winn, manager of PR at ImpactLife, says reporters and assignment editors are key consumers of their content. “And I don’t mean a news release that just hit their inbox. They’re going to our blog and consuming our stories, just like any other audience member,” he says. “Our organization has put more focus into content marketing in the past few years — it supports a media pitch so well and highlights the stories we have to tell.”

Storytelling attracts earned media that might not pick up the generic news topic. “It’s one thing to pitch a general story about how we help consumers sign up for low-cost health insurance,” Alex says. “Now, imagine a single mom who just got a plan after years of thinking it was too expensive. She had a terrible car accident, and the $60,000 ER bill that would have ruined her financially was covered. Now that’s a story journalists will want to cover, and that will be relatable to their audience and ours.” 

2. Learn the media outlet’s audience

Seventy-three percent of reporters say one-fourth or less of the stories pitched are relevant to their audiences, according to Cision’s 2023 State of the Media Report (registration required).

PR pros are known for building relationships with journalists, while content marketers thrive in building communities around content. Merge these best practices to build desirable content that works for your target audience and the media’s audiences simultaneously.

WTOP’s Acacia James says sources who show they’re ready to share helpful, relevant content often win pitches for coverage. “In radio, we do a lot of research on who is listening to us, and we’re focused on a prototype called ‘Mike and Jen’ — normal, everyday people in Generation X … So when we get press releases and pitches, we ask, ‘How interested will Mike and Jen be in this story?’” 

3. Deliver the full content package (and make journalists’ jobs easier)

Cranking out content to their media outlet’s standards has never been tougher for journalists. Newsrooms are significantly understaffed, and anything you can do to make their lives easier will be appreciated and potentially rewarded with coverage. Content marketers are built to think about all the elements to tell the story through multiple mediums and channels.

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“Today’s content marketing pretty much provides a package to the media outlet,” says So Young Pak, director of media relations at MedStar Washington Hospital Center. “PR is doing a lot of storytelling work in advance of media publication. We (and content marketing) work together to provide the elements to go with each story — photos, subject matter experts, patients, videos, and data points, if needed.”   

At WTOP, the successful content package includes audio. “As a radio station, we are focused on high-quality sound,” Acacia James says. “Savvy sources know to record and send us voice memos, and then we pull cuts from the audio … You will naturally want to do someone a favor if they did you one — like providing helpful soundbites, audio, and newsworthy stories.”  

While production value matters to some media, you shouldn’t stress about it. “In the past decade, how we work with reporters has changed. Back in the day, if they couldn’t be there in person, they weren’t going to interview your expert,” says Jason Carlton, an accredited PR professional and manager of marketing and communications at Intermountain Health. “During COVID, we had to switch to virtual interviewing. Now, many journalists are OK with running a Teams or Zoom interview they’ve done with an expert on the news.”

BeWell’s Alex Sanchez agrees. “I’ve heard old school PR folks cringe at the idea of putting up a Zoom video instead of getting traditional video interviews. It doesn’t really matter to consumers. Focus on the story, on the timeliness, and the relevance. Consumers want authenticity, not super stylized, stiff content.”

4. Unite great minds to maximize efficiency

Everyone needs to set aside the debate about which team — PR or content marketing — gets credit for the resulting media coverage.

At MedStar Washington Hospital Center, So Young and colleagues adopt a collaborative mindset on multichannel stories. “We can get the interview and gather information for all the different pieces — blog, audio, video, press release, internal newsletter, or magazine. That way, we’re not trying to figure things out individually, and the subject matter experts only have to have that conversation once,” she says.

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Regular, cross-team meetings are essential to understand the best channels for reaching key audiences, including the media. A story that began life as a press release might reap SEO and earned media gold if it’s strategized as a blog, video, and media pitch.

“At Intermountain Health, we have individual teams for media relations, marketing, social media, and hospital communications. That setup works well because it allows us to bring in the people who are the given experts in those areas,” says Intermountain’s Jason Carlton. “Together, we decide if a story is best for the blog, a media pitch, or a mix of channels — that way, we avoid duplicating work and the risk of diluting the story’s impact.”

5. Measure what matters

Cutting through the noise to earn media mentions requires keen attention to metrics. Since content marketing and PR metrics overlap, synthesizing the data in your team meetings can save time while streamlining your storytelling efforts.

“For content marketers, using analytical tools such as GA4 can help measure the effectiveness of their content campaigns and landing pages to determine meaningful KPIs such as organic traffic, keyword rankings, lead generation, and conversion rates,” says John Martino, director of digital marketing for Visiting Angels. “PR teams can use media coverage and social interactions to assess user engagement and brand awareness. A unified and omnichannel approach can help both teams demonstrate their value in enhancing brand visibility, engagement, and overall business success.”

To track your shared goals, launch a shared dashboard that helps tell the combined “story of your stories” to internal and executive teams. Among the metrics to monitor:

  • Page views: Obviously, this queen of metrics continues to be important across PR and content marketing. Take your analysis to the next level by evaluating which niche audiences are contributing to these views to further hone your storytelling targets, including media outlets.
  • Earned media mentions: Through a media tracker service or good old Google Alerts, you can tally the echo of your content marketing and PR. Look at your site’s referral traffic report to identify media outlets that send traffic to your blog or other web pages.
  • Organic search queries: Dive into your analytics platform to surface organic search queries that lead to visitors. Build from those questions to develop stories that further resonate with your audience and your targeted media.
  • On-page actions: When visitors show up on your content, what are they doing? What do they click? Where do they go next? Building next-step pathways is your bread and butter in content marketing — and PR can use them as a natural pipeline for media to pick up more stories, angles, and quotes.

But perhaps the biggest metric to track is team satisfaction. Who on the collaborative team had the most fun writing blogs, producing videos, or calling the news stations? Lean into the natural skills and passions of your team members to distribute work properly, maximize the team output, and improve relationships with the media, your audience, and internal teams.

“It’s really trying to understand the problem to solve — the needle to move — and determining a plan that will help them achieve their goal,” Jason says. “If you don’t have those measurable objectives, you’re not going to know whether you made a difference.”

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Don’t fear the merger

Whether you deliberately work together or not, content marketing and public relations are tied together. ImpactLife’s Kirby Winn explains, “As soon as we begin to talk about (ourselves) to a reporter who doesn’t know us, they are certainly going to check out our stories.”

But consciously uniting PR and content marketing will ease the challenges you both face. Working together allows you to save time, eliminate duplicate work, and gain free time to tell more stories and drive them into impactful media placements.

Register to attend Content Marketing World in San Diego. Use the code BLOG100 to save $100. Can’t attend in person this year? Check out the Digital Pass for access to on-demand session recordings from the live event through the end of the year.

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Cover image by Joseph Kalinowski/Content Marketing Institute

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Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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