MARKETING
What Social Media Trends are Expected to Emerge in 2022?
“Today walking with the latest trend is not enough! World activities are changing in a flash; you need to run to match the upcoming change in the market”.
Social media has opened doors of opportunities for ecommerce businesses to sow the seeds of ideas and nurture them. Once these ideas start flourishing with time, you will observe many branches of success grown out of the tree of the online business marketplace.
In this article, we are going to discuss what surprises social media marketing agencies can expect to flourish in 2022. Let’s dig in!
Surprises online marketplace can expect from social media trends in 2022
1. TikTok! Why am I not surprised?
While the whole world was fighting the pandemic, TikTok helped many people pay their bills and also became one of the best entertainment sources for millions of users in the world. You might have heard many acquaintances joining TikTok for pass time, or even earning a few extra bucks out of it.
TikTok has undoubtedly seen rapid growth in social media conduct during 2021. The reason TikTok can be a guardian angel for your business is that it offers a platform where you can easily connect with the consumers, and explain your services to them in one of the best ways. TikTok caused other social media platforms to create its replica. For instance, Instagram and YouTube introduced their version of TikTok called Reels.
2. Capturing attention from new audiences
Social media has promoted online presence to the ecommerce business on a global level. Now online brands can advertise products and services spreading their brand awareness by reaching new audiences. Social media presence helped these companies to boost sales and revenue effectively.
Most marketers claimed that their primary goals for 2022 include fostering relationships with customers and increasing brand loyalty through new schemes on social media.
Also, they promise to come up with such marketing tools on social media that will improve their customer service targeting maximum customer retention.
During the pandemic, most consumers were required to experience their first online purchase. Companies are reaching out to such freshers as they have higher chances to stay with the brand for a longer period compared to the expert online shoppers.
3. Social media hiring will be on a hike in 2022!
Social media has become one of the most powerful weapons against competitors. It depends on your awareness of how you can make use of social media opportunities to generate revenue. In a survey, 79% of users admitted that they were impressed with the user-generated content on social media that impacted their purchasing decisions.
This means companies will make a serious social media department, hiring active social media experts rather than throwing it on the side for the marketing team to do it as a side job.
Social media acts as the mouth, eyes, and ears for your brand. It sees and listens to users’ queries and demands, and then answers the users on your behalf. This realization has convinced ecommerce businesses to build a strong foundation on social media with the help of their social media marketing agency.
4. Transparency through Augmented Reality
One of the reasons people hesitate to try online shopping is that they have a hard time trusting the genuine nature of the brand. However, online business has rooted out this fear by introducing a practice of Augmented Reality where the people have an option to try out the product sample for free before buying the product. This helped companies to build trust among the audience and gain more users through Augmented Reality.
It is believed that Augmented Reality will gain prominence with time in 2022. Many companies will give away free samples to make users believe in their product quality.
5. 2022 is the year of Influencer marketing!
Another social media trend that pandemic has given rise to the everyday influencers including micro-influencers and nano-influencers.
These influencers have persuaded users to try out new things compared to the famous brands, making influencer marketing a strong revenue generator opportunity in 2022.
6. Instagram and Twitter can never lose their touch!
Twitter and Instagram are becoming crucial platforms for B2B businesses. According to a survey, 70% of businesses claimed that they are planning to increase their investment on Twitter, while 63% of B2B businesses have decided to invest presence on Instagram.
7. Playing the CSR trump card!
In the last two years, corporate social responsibility (CSR) has proven its significance as it targets emotions and responsibility towards society’s welfare.
People do not think twice before going for such products that will benefit society in general. CSR will gain a much better response from the audience with time. In 2022, companies will be using the CSR strategy to influence users to buy their products, contributing to society.
The bottom line is…
The social media marketing agency has a lot of experiments to try in 2022 to attract an audience towards the brand. Companies are realizing the significance of social media platforms and are willing to invest in the upcoming opportunities that will be offered in the near future.
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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