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Adobe Announces Free Creative Cloud Express via @sejournal, @martinibuster

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Adobe announced a free creative suite that contains the core functionality of Photoshop, Illustrator, and Premiere Pro. Creative Cloud Express is aimed at non-experienced users, comes with 1 Million free stock images, thousands of templates and will soon feature social media tools.

Design Tools With No Learning Curve

Adobe designed the free editing suite so that anyone can use it, even people with no experience.

“Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve.”

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The free versions of Adobe’s tools are available as a suite called Creative Cloud Express. The suite is available on the web, in Microsoft stores and on apps for iOS and Android.

Screenshot of Adobe Creative Cloud Templates

Adobe Creative Cloud Express Templates

Adobe Creative Cloud Express Templates

There are even more free benefits.

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According to Adobe:

“Free users get access to up to 1 million images and other assets, thousands of templates, and dozens of fonts.”

Creative Cloud Libraries helps users collaborate with teams and their pending purchase of ContentCal will bring new social media management tools to users for free.

According to Adobe’s announcement:

“Creative Cloud Express is perfect for people with no creative training. But it’s also a great addition to the toolkit of creative professionals.

If you just want to make a social media post, produce a simple flyer, resize an image, or craft a quick thumbnail image for your Premiere Pro video, Creative Cloud Express is the fast and easy way to go.”

A thoughtful aspect of Creative Cloud Express is it’s connection with the premium Creative Cloud.

Creative Cloud Express can be connected with the professional version, Creative Cloud, which can allow professionals to share assets with clients who use Creative Cloud Express.

Example of an Adobe Creative Cloud Express Template

Example of Adobe Creative Cloud Express TemplateAdobe’s announcement explains:

Example of Adobe Creative Cloud Express Template

“…Creative Cloud and Creative Cloud Express are connected through Libraries, Shared Templates and Shared Brands, which makes it easy for creative pros to share work with people with less formal training.”

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There’s a premium version that provides access to millions more stock photos, Photoshop Express and Premiere Rush but for the average non-designer and casual user the free Creative Cloud Express should be more than adequate.

Examples of What’s Possible With Creative Cloud Express

Example of Creative Cloud Express Projects

Example of Creative Cloud Express Projects

Generous Features

The Creative Cloud Express suite comes with a generous suite of features that allows users with no experience to apply Photoshop effects, filters, textures, easily remove backgrounds, resize elements, and add overlays with professional results.

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The video component has a simple interface that allows users to trim, crop, merge, reverse, and change speed of videos.

The suite even helps users convert images and videos from one format to another one. A user can convert from JPG to PNG and vice-versa.

Users can also convert videos from MP4 to GIF, GIF to MP4 and between MOV to MP4.

The feature set on the Creative Cloud Express suite of tools is extensive.

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The fact that it’s easy to use makes it approachable by everyone, regardless of prior experience with editing tools.

While there is an upgrade path to premium versions, for the casual user there really might not be any need to upgrade.

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Citations

Read Creative Cloud Express Announcement

Introducing Creative Cloud Express, a new suite of tools that helps anyone create

Sign Up Page for Creative Cloud Express

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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