NEWS
Scammers peddling Islamophobic clickbait is business as usual at Facebook
A network of scammers used a ring of established right-wing Facebook pages to stoke Islamophobia and make a quick buck in the process, a new report from the Guardian reveals. But it’s less a vast international conspiracy and more simply that Facebook is unable to police its platform to prevent even the most elementary scams — with serious consequences.
The Guardian’s multi-part report depicts the events like a scheme of grand proportions executed for the express purpose of harassing Representatives Ilhan Omar (D-MI), Rashida Tlaib (D-MN) and other prominent Muslims. But the facts it uncovered point towards this being a run-of-the-mill money-making operation that used tawdry, hateful clickbait and evaded Facebook’s apparently negligible protections against this kind of thing.
The scam basically went like this: an administrator of a popular right-wing Facebook page would get a message from a person claiming to share their values that asked if they could be made an editor. Once granted access, this person would publish clickbait stories — frequently targeting Muslims, and often Rep. Omar, since they reliably led to high engagement. The stories appeared on a handful of ad-saturated websites that were presumably owned by the scammers.
That appears to be the extent of the vast conspiracy, or at least its operations — duping credulous conservatives into clicking through to an ad farm.
Its human cost, however, whether incidental or deliberate, is something else entirely. Rep. Omar is already the target of many coordinated attacks, some from self-proclaimed patriots within this country; just last month, an Islamophobic Trump supporter pleaded guilty in federal court to making death threats against her.
Social media is asymmetric warfare in that a single person can be the focal point for the firepower — figurative but often with the threat of literal — of thousands or millions. That a Member of Congress can be the target of such continuous abuse makes one question the utility of the platform on which that abuse is enabled.
In a searing statement offered to the Guardian, Rep. Omar took Facebook to task:
I’ve said it before and I’ll say it again: Facebook’s complacency is a threat to our democracy. It has become clear that they do not take seriously the degree to which they provide a platform for white nationalist hate and dangerous misinformation in this country and around the world. And there is a clear reason for this: they profit off it. I believe their inaction is a grave threat to people’s lives, to our democracy and to democracy around the world.
Despite the scale of its effect on Rep. Omar and other targets, it’s possible and even likely that this entire thing was carried out by a handful of people. The operation was based in Israel, the report repeatedly mentions, but it isn’t a room of state-sponsored hackers feverishly tapping their keyboards — the guy they tracked down is a jewelry retailer and amateur SEO hustler living in a suburb of Tel Aviv who answered the door in sweatpants and nonchalantly denied all involvement.
The funny thing is that, in a way, this does amount to a vast international conspiracy. On one hand, it’s a guy in sweatpants worming his way into some trashy Facebook pages and mass-posting links to his bunk news sites. But on the other, it’s a coordinated effort to promote Islamophobic, right-wing content that produced millions of interactions and doubtless further fanned the flames of hatred.
Why not both? After all, they represent different ways that Facebook fails as a platform to protect its users. “We don’t allow people to misrepresent themselves on Facebook,” the company wrote in a statement to the Guardian. Obviously, that isn’t true. Or rather, perhaps it’s true in the way that running at the pool isn’t allowed. People just do it anyway, because the lifeguards and Facebook don’t do their job.
NEWS
OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models
OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.
Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.
Why Fine-Tuning Matters
GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.
Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.
Key Features of GPT-4 Fine-Tuning
The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:
- Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
- Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
- Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.
Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.
Implications for the Future
The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.
By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.
OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.
As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.