Local governments that embrace digital services during challenging times can make real change happen

Bob Ainsbury Contributor It has been a hard year. We wake up every morning to new developments in the tragedies of the moment spanning a pandemic, the greatest unexpected loss…

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What brands need to do if they want to break up with Facebook

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting…

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The real threat of fake voices in a time of crisis

Jinyan Zang Contributor Jinyan Zang is a researcher at Data Privacy Lab and a Ph.D. candidate in Government at Harvard University. Latanya Sweeney Contributor Latanya Sweeney is a professor of…

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What Nonprofits Taught Me About Social Media Marketing

It’s no surprise that the coronavirus has caused either a spike or downfall for companies and marketers across the world. Times are scary for sure, not just from a global,…

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B2B Paid Strategy: In It for the Long Run

As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital…

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Under quarantine, media is actually social

The flood of status symbol content into Instagram Stories has run dry. No one is going out and doing anything cool right now, and if they are, they should be…

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Google Search

Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]

Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are…

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2020 PPC Un-Resolutions: What Not to Do in the New Year

As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This…

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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall…

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