Will Google Address Advertisers’ Transparency Concerns?

An overwhelming majority of Hanapin’s State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries for the role of…

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Twitter banning political ads is the right thing to do, so it will be attacked mercilessly

Twitter founder and CEO Jack Dorsey announced abruptly — though the timing was certainly not accidental — that the platform would soon disallow any and all political advertising. This is…

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Facebook staff demand Zuckerberg limit lies in political ads

Submit campaign ads to fact checking, limit microtargeting, cap spending, observe silence periods or at least warn users. These are the solutions Facebook employees put forward in an open letter…

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How to Grow a Startup With Paid Search on a Low Budget

If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have…

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Why publishers shouldn’t trust Facebook News

Are we really doing this again? After the pivot to video. After Instant Articles. After news was deleted from the News Feed. Once more, Facebook dangles extra traffic, and journalism…

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Use this story-telling device to enhance PPC reporting

Psst. Come closer, I have a secret: I didn’t study advertising or business in undergrad. Film school was my jam, and I had a penchant for screenwriting. This gets relevant…

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Zuckerberg on Chinese censorship: Is that the internet we want?

China is exporting its social values, political ads are an important part of free expression and the definition of dangerous speech must be kept in check, Facebook’s CEO Mark Zuckerberg…

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Facebook should ban campaign ads. End the lies.

Permitting falsehood in political advertising would work if we had a model democracy, but we don’t. Not only are candidates dishonest, but voters aren’t educated, and the media isn’t objective….

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Zuckerberg misunderstands the huge threat of TikTok

“It’s almost like the Explore Tab that we have on Instagram,” said Facebook CEO Mark Zuckerberg in leaked audio of him describing TikTok during an all-hands meeting. But it’s not….

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