4 Pillars of Paid Media Growth

Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and…

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3 reforms social media platforms should make in light of ‘The Social Dilemma’

Jason Morgese Contributor Jason Morgese is the founder and CEO of Leavemark, the first ad-free, data storage and social media hybrid. “The Social Dilemma” is opening eyes and changing digital…

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We need universal digital ad transparency now

15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the…

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If data is labor, can collective bargaining limit big tech?

Erik Rind Contributor Erik Rind is the CEO of ImagineBC and an expert in understanding the largely untapped potential that blockchain and AI technologies bring forward in order to help…

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Local governments that embrace digital services during challenging times can make real change happen

Bob Ainsbury Contributor It has been a hard year. We wake up every morning to new developments in the tragedies of the moment spanning a pandemic, the greatest unexpected loss…

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New LinkedIn Ads Features Every B2B Advertiser Should Know

LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like…

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What brands need to do if they want to break up with Facebook

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting…

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The real threat of fake voices in a time of crisis

Jinyan Zang Contributor Jinyan Zang is a researcher at Data Privacy Lab and a Ph.D. candidate in Government at Harvard University. Latanya Sweeney Contributor Latanya Sweeney is a professor of…

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What Nonprofits Taught Me About Social Media Marketing

It’s no surprise that the coronavirus has caused either a spike or downfall for companies and marketers across the world. Times are scary for sure, not just from a global,…

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B2B Paid Strategy: In It for the Long Run

As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital…

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