B2B Paid Strategy: In It for the Long Run

As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital…

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Under quarantine, media is actually social

The flood of status symbol content into Instagram Stories has run dry. No one is going out and doing anything cool right now, and if they are, they should be…

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Google Search

Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]

Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are…

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2020 PPC Un-Resolutions: What Not to Do in the New Year

As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This…

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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall…

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Scammers peddling Islamophobic clickbait is business as usual at Facebook

A network of scammers used a ring of established right-wing Facebook pages to stoke Islamophobia and make a quick buck in the process, a new report from the Guardian reveals….

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Instagram still doesn’t age-check kids. That must change.

Instagram dodges child safety laws. By not asking users their age upon signup, it can feign ignorance about how old they are. That way, it can’t be held liable for…

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Hero Conf London 2019 Speaker Recap: Sarah Barker

SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a great argument for her…

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Will Google Address Advertisers’ Transparency Concerns?

An overwhelming majority of Hanapin’s State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries for the role of…

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