TikTok pledges $100M in ad credits amid coronavirus pandemic

TikTok this week announced that is giving $100M in ad credits amid the COVID-19 pandemic. Alex Zhu, President at TikTok, wrote that TikTok is committed to help SMBs weather this crisis, and the ad credits are to help companies get back on their feet once economies can restart normal activity.

TikTok follows Google, that recently announced $340 million in ad credits to all SMBs that had spend in Google Ads last year.

According to TikTok, the ad credits program will begin to roll out to markets in the coming months, depending upon the decisions of public health authorities around the world regarding when and how to restart business operations.