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Pre-Christmas Google Algorithm Ranking Volatility

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Google Christmas Algorithm Update

No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to calm down today, Sunday, December 24th. Did Google push an algorithm update or tweak before the holiday break? Who knows, but there are signals of ranking volatility either way.

Like I said, I am seeing a potential unconfirmed Google search ranking algorithm update touch down on Friday, December 22nd.

In general, for most websites, traffic during this time frame normally drops significantly. Plus, we also had that indexing issue on the 21st of December. So maybe between the two, it is causing both the chatter to spike and the tools to show intense volatility? That might be an answer but there are plenty of site owners saying their sales are way down compared to the same period last year.

Chatter within the SEO community both here and on WebmasterWorld spiked. Plus, the automated Google search ranking volatility tracking tools also spiked around December 22nd.

Let’s start with the chatter this time and then I’ll show you the tools.

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SEO Chatter

Like I said, the chatter spiked on Friday over here and on WebmasterWorld. Here are some samples of that chatter:

HUGE drop today!

Experienced another 50% drop from Dec 19th and still ongoing. Similar to HCU or worse. Who else is seeing such levels of traffic decline?

Traffic levels as expected across several sites at between 20% to 50% of average depending upon the widget subject. I expect this much volatility until at least 3rd January. There are usually a couple of totally unpredictable up days, I would guess the 27/28/29th.

Drop today versus good traffic yesterday. Typical Google BS.

@renatovieira Your huge drops always worry me. Lately some of my top terms have been recovering slightly. Today was stronger traffic than I expected for a Saturday on Christmas weekend. Hopefully not more huge drops. All of November and December were basically a write off for me in terms of business. There were some inquiries, but not like before Nov. 8th, and nobody purchased a thing…people are acting like a recession is here and it’s not.

Hello. I have a websites with recipes and food in multiple language versions. Since December 21st, I’ve experienced a huge drop from 30,000 to 13,000 visits per day on one of my websites. This is very noticeable before Christmas. Do you think this is an error and will be corrected? The recipe website I have in another language did not experience this decline at all.

No official google update but everything tanked in recent days. I’m glad I don’t give a sh..t any more.

2 days before Christmas traffic had another huge drop.

Yep… same here… not even any official update.

Same here. I’ve checked my competitors and they are A-L-L going down hard. It’s ridiculous. We’re left with ads and irrelevant results now..

I did almost $20k in sales last December. This year I’ll be lucky to clear $3k. Almost all from organic. Wtf Google?!?

I’m in the same boat. Similar numbers. I have started to apply for jobs but I’ve been doing this for 15 years so I’ve been out of the corporate world a long time. This is crazy.

Almost all of my sites got a small bump yesterday. Though, sites have suffered a lot mind it, except one of them, which is fairly new.

Terrible rankings today!!! I will definitely be focusing on other business alternatives next year. Blogging does not make any sense these days, even when users drop hundreds of gratitude comments on the blog (Google ignores this, too). What is then helpful?

No… it is not that. My rankings dropped. One website went 90% down.

Yes, its another drop 3-4 days before Christmas by Google.

Their intention is to sideline the blogs and move positions of Forums, Answering websites to the top to tackle AI spam but with this intention even they dropped like millions of hard core genuine websites of many publishers. When Asked to Google, they just spit shit only.

Glenn Gabe has been noticing weird ranking changes prior to the 22nd, figured I’d drop this in here as well:

Some of these stories are heartbreaking to read any time of the year, but to read them during the holiday season is much worse.

Google Tracking Tools

It’s tool time, here are what the tools are showing over the past several days, notice the spike around the 22nd:

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Semrush:

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SERPmetrics:

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Accuranker:

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Cognitive SEO:

click for full size

Advanced Web Rankings:

click for full size

Mozcast:

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click for full size

Algoroo:

click for full size

SimilarWeb:

click for full size

SERPstat:

click for full size

Wincher:

click for full size

Mangools:

click for full size

I highly doubt Google pushed out anything specifically large on Friday. My gut, the tools are spiking because of that indexing issue on the 21st of December and we also see normal ranking volatility combined with holiday season traffic lows?

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Do you disagree?

Forum discussion at WebmasterWorld.



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Why Malia Obama Received Major Criticism Over A Secret Facebook Page Dissing Trump

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Why Malia Obama Received Major Criticism Over A Secret Facebook Page Dissing Trump

Given the divisive nature of both the Obama and Trump administrations, it’s unsurprising that reactions to Malia Obama’s alleged secret Facebook account would be emotional. Many online users were quick to jump to former President Donald Trump’s defense, with one user writing: “Dear Malia: Do you really think that anyone cares whether you and/or your family likes your father’s successor? We’re all trying to forget you and your family.”

Others pointed out the double standard held by those who condemn Trump for hateful rhetoric but praise people like Malia who speak out against her father’s successor in what they believe to be hateful rhetoric. Some users seemed bent on criticizing Malia simply because they don’t like her or her father, proving that the eldest Obama daughter couldn’t win for losing regarding the public’s perception of her or her online presence. 

The secret Facebook situation is not all that dissimilar to critics who went after Malia for her professional name at the 2024 Sundance Film Festival. In this instance, people ironically accused Malia of using her family’s name to get into the competitive festival while also condemning her for opting not to use her surname, going by Malia Ann instead.

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Best Practices for Data Center Decommissioning and IT Asset Disposition

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Best Practices for Data Center Decommissioning and IT Asset Disposition

Data center decommissioning is a complicated process that requires careful planning and experienced professionals.

If you’re considering shutting down or moving your data center, here are some best practices to keep in mind:

Decommissioning a Data Center is More than Just Taking Down Physical Equipment

Decommissioning_a_Data_Center_is_More_than_Just_Taking_Down_Physical_Equipment.jpg

Decommissioning a data center is more than just taking down physical equipment. It involves properly disposing of data center assets, including servers and other IT assets that can contain sensitive information. The process also requires a team with the right skills and experience to ensure that all data has been properly wiped from storage media before they’re disposed of.

Data Centers Can be Decommissioned in Phases, Which Allows For More Flexibility

When you begin your data center decommissioning process, it’s important to understand that it’s not an event. Instead, it’s a process that takes place over time and in phases. This flexibility allows you to adapt as circumstances change and make adjustments based on your unique situation. For example:

  • You may start by shutting down parts of the facility (or all) while keeping others running until they are no longer needed or cost-effective to keep running.

  • When you’re ready for full shutdown, there could be some equipment still in use at other locations within the company (such as remote offices). These can be moved back into storage until needed again.

Data Center Decommissioning is Subject to Compliance Guidelines

Data center decommissioning is subject to compliance guidelines. Compliance guidelines may change, but they are always in place to ensure that your organization is following industry standards and best practices.

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  • Local, state and federal regulations: You should check local ordinances regarding the disposal of any hazardous materials that were used in your data center (such as lead-based paint), as well as any other applicable laws related to environmental impact or safety issues. If you’re unsure about how these might affect your plans for a decommissioned facility, consult an attorney who specializes in this area of law before proceeding with any activities related to IT asset disposition or building demolition.

  • Industry standards: There are many industry associations dedicated specifically toward helping businesses stay compliant with legal requirements when moving forward with projects such as data center decommissioning.

  • Internal policies & procedures: Make sure everyone on staff understands how important it is not just from a regulatory standpoint but also from an ethical one; nobody wants their name associated with anything inappropriate!

Companies Should Consider Safety and Security During the Decommissioning Process

Data center decommissioning is a complex process that involves several steps. Companies need to consider the risks associated with each step of the process, and they should have a plan in place to mitigate these risks. The first step of data center decommissioning is identifying all assets and determining which ones will be reused or repurposed. At this point, you should also determine how long it will take for each asset to be repurposed or recycled so that you can estimate how much money it will cost for this part of your project (this can be done through an estimate based on previous experience).

The second step involves removing any hazardous materials from electronic equipment before it’s sent off site for recycling; this includes chemicals used in manufacturing processes like lead-free solder paste adhesives used on circuit boards made from tin-based alloys containing up 80% pure tin ingots stamped out into flat sheets called “pucks”. Once these chemicals have been removed from whatever device needs them taken off their surfaces then those devices can safely go through any other necessary processes such as grinding away excess plastic housing material using high pressure water jets until only its bare frame remains intact without any cracks where moisture might collect inside later causing corrosion damage over time due too much moisture exposure.

With Proper Planning and an Effective Team, You’ll Help Protect Your Company’s Future

Data center decommissioning is a complex process that should be handled by a team of experts with extensive experience in the field. With proper planning, you can ensure a smooth transition from your current data center environment to the next one.

The first step toward a successful data center decommissioning project is to create a plan for removing hardware and software assets from the building, as well as documenting how these assets were originally installed in the facility. This will allow you or another team member who may inherit some of these assets later on down the line to easily find out where they need to go when it’s time for them to be moved again (or disposed).

Use Professional Data Center Decommissioning Companies

In order to ensure that you get the most out of your data center decommissioning project, it’s important to use a professional data center decommissioning company. A professional data center decommissioning company has experience with IT asset disposition and can help you avoid mistakes in the process. They also have the tools and expertise needed to efficiently perform all aspects of your project, from pre-planning through finalizing documentation.

Proper Planning Will Help Minimize the Risks of Data Center Decommissioning

Proper_Planning_Will_Help_Minimize_the_Risks_of_Data_Center_Decommissioning.jpg

Proper planning is the key to success when it comes to the data center decommissioning process. It’s important that you don’t wait until the last minute and rush through this process, as it can lead to mistakes and wasted time. Proper planning will help minimize any risks associated with shutting down or moving a data center, keeping your company safe from harm and ensuring that all necessary steps are taken before shutdown takes place.

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To Sum Up

The key to a successful ITAD program is planning ahead. The best way to avoid unexpected costs and delays is to plan your ITAD project carefully before you start. The best practices described in this article will help you understand what it takes to decommission an entire data center or other large facility, as well as how to dispose of their assets in an environmentally responsible manner.

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Massive Volatility Reported – Google Search Ranking Algorithm Update

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Google Logo Exploding Cracking

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

Again, I saw some initial chatter from within the SEO forums and on this site starting on Friday. I decided not to cover it on Friday because the chatter was not at the levels that would warrant me posting something. Plus, while some of the tools started to show a lift in volatility, most of the tools did not yet.

To be clear, Google has not confirmed any update is officially going on.

Well, that changed today, and the tools are all superheated today.

Google Tracking Tools:

Let’s start with what the tools are showing:

Semrush:

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Semrush

SimilarWeb:

Similarweb

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Wincher:

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Wincher

Mangools:

Mangools

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

So most of these tools are incredibly heated, signaling that they are showing massive changes in the search result positions in the past couple of days.

SEO Chatter

Here is some of the chatter from various comments on this site and on WebmasterWorld since Friday:

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Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again.

Something is going on.

Pages are still randomly dropping out of the index for 8-36h at a time. Extremely annoying.

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again

In SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks from the end of Sep 2023. Ahrefs shows a slight increase in overall keywords and ranks.

In the real world, nothing seems to happen.

yep, traffic has nearly come to a stop. But exactly the same situation happened to us last Friday as well.

USA traffic continues to be whacked…starting -70% today.

In my case, US traffic is almost zero (15 % from 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to barely scrapping 1K now. But a lot is just bots since payment-wise, the real traffic seems to be about 400-500. And … that’s how a 90% reduction looks like.

Something is happening now. Google algo is going crazy again. Is anyone else noticing?

Since every Saturday at 12 noon the Google traffic completely disappears until Sunday, everything looks normal to me.

This update looks like a weird one and no, Google has not confirmed any update is going on.

What are you all noticing?

Forum discussion at WebmasterWorld.

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