Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup

The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it’s the biggest sport in one of the key…

YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]

YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the…

Facebook Announces Marketing Insights Sessions for Advertising Week

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you…

How Google Responds to a Site Move

Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by providing a…

Big Sites and Website Authority

Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered…

Google Rolling Out New Knowledge Panel Design With Buttons At Top

After months of testing, it seems Google is now rolling out the new design for the knowledge panels where the buttons are at the top of the search results. We’ve…

Google on Separating Content By User Intent

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Separating content by user intent…

FTC Sends Out Official Warnings to Over 700 Brands Over the Use of Fake Reviews

As eCommerce continues to rise, so too do deceptive methods of advertising, including fake reviews, undeclared paid endorsements and other practices that fall foul of federal laws. And now, the…

Should the Product Name be in the Heading?

In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products.  It’s a good question because Google’s own SEO Starter…

Bing Tests Light Bulb On Search Results That Expand Snippet

Microsoft Bing is testing a light bulb icon on the right side of the search result snippets that when clicked on, open up more details about that page including an…