TikTok parent company ByteDance has teamed up with one of the most controversial apps to let you insert your face into videos starring someone else. TechCrunch...
It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product...
With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies....
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance. New restrictions to third-party...
What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open...
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to...
According to 2019’s State of PPC, 46% of marketers said they would spend more on YouTube ads within the next year. In 2018, that number was...
Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27,...
When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have...
After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to...